THE LEGO GROUP
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THE LEGO GROUP Company Report Drew Pompa
description
THE LEGO GROUP. Company Report Drew Pompa. PRODUCTS. Toys 130 new sets a year Recent: licensed sets Other Theme parks Films, TV shows, board games, video games Even consulting!. FINANCIALS. Privately-held, family-owned company 2011 Annual Report - PowerPoint PPT Presentation
Transcript of THE LEGO GROUP
THE LEGO GROUPCompany Report
Drew Pompa
PRODUCTS
Toys 130 new sets a year Recent: licensed sets
Other Theme parks Films, TV shows, board games, video games Even consulting!
FINANCIALS
Privately-held, family-owned company 2011 Annual Report
Revenue: $3.3 billion (up 17% from 2010) Net Profit: $734 million (up 12% from 2010) Employees: 9,374
2007 2008 2009 2010 20110
500100015002000250030003500
RevenueProfit
Year
Amount(in millions of
dollars)
HISTORY
1934: Founded in Billund, Denmark 1958: Developed modern “brick” 1968: First LEGOLAND opened 1999: FIRST LEGO League 2004: “Rebuilt” business strategy
STORY
LEGO Education Founded in 1980 Programs for schools to reinforce principles of science,
technology, engineering and math
WHAT’S HOT?
Licensing Star Wars, Indiana Jones, Batman, etc.
2011: Crowdsourcing new sets
SECRET SAUCE
Consistency Resources Fun
COMPETITION
Direct Mega Bloks CoCo K’Nex
Indirect Technology
SOMETHING AWESOME
2004: LEGO Digital Designer
But...
PREDICTION
Optimistic Shown steady financial growth Can adapt to evolving markets
