The Lean Marketing Machine in 8 minutes

[email protected] © Webroi AS

Lean marketing machine Annette Kallevig, Lean Marketing Coach @akallevig #8minutes


Never before has it been so complicated to be a marketing professional. There are so many different marketing channels to maneuver, and more are on the way. And everything is evolving faster and faster. You plan and budget as best you can, but something keeps popping up to mess it all up – a new Pinterest, a Facebook feature, and you just can’t keep up. You’ve installed Analytics to keep track of it all but never have time to do much with it, let alone set proper goals. And now they’re telling you you need BIIIG data, while you haven’t even gotten your head around wht you’ve got an


Wait, wait - opportunities bogging us down??

Could it be us not them? Are we handling them all wrong?



This is inbound marketing, social viral, mobile, marketing automation, dynamic retargeting, the next big thing…


And this is your static old marketing plan.


Lean? Agile?


1: Always create value for the custumer


2: Improve continously


3: Eliminate all waste


Lets start over, and build a plan that works for this vehicle. You don’t even need a Ferrari – it works best if we build our own.


Lets work in the Pitstop not the garage


From a very simple plan of what we want to try, and prioritize


Then one thing at a time… build


Test Yes, that’s a real user driving!


…analyze and optimize


New marketing sprint: Develop the next campaign element, feature or channel…


…run it on a representative test user group


…analyze web analytics and other user data and optimize based on the facts


markedsplan The lean marketing plan is the hub


In short…

More and more of what works. Less and less of what doesn’t.

For •  Adaptable/ scalable •  low risk innovation •  sustainable marketing …that give bottom line results.


Lean marketing machine


The Lean Marketing Machine in 8 minutes

Business

Transcript of The Lean Marketing Machine in 8 minutes