The LEAN BUSINESS MODEL GAMEBOARD: A Fun Way to Holistically Learn, Master, and Apply the Lean...

MISSION/VISION/PURPOSE/Leap of Faith

#4ROD. Dr. Rod King. [email protected] & hCp://businessmodels.ning.com & hCp://twiCer.com/RodKuhnKing

LEAN BUSINESS MODEL GAMEBOARD: How many of these concepts can you define/explain?

1 2 3 4 5Level

Analog/An8log CompeWtors CompeWWve (Market) Strategy

PRODUCT/SERVICE/SOLUTION




LEAN STARTUP

1 2 3 4 5Level

Analog/An8log CompeWtors CompeWWve (Market) Strategy


(Short/Medium/Long-‐term) LEAN BUSINESS MODEL


Product Roadmap

Customers

Partners

Engine of Growth (S8cky/Paid/Viral)

Growth Hypotheses Value Hypotheses

InnovaWon AccounWng

Pivots

Strategy

Validated Learning

Learning Milestone

Cohort Analysis (Split-‐Tes8ng: A/B)

Build-‐Measure-‐Learn Feedback Loop

Minimum Viable Product (MVP: Concierge)

Small Batches

Experiment Iterate

Vanity Metrics LEAN

People

Persevere or Pivot

ENTREPRENEUR

STARTUP

Innovate

Cycle

VALUE

Failure Lessons Learned

Value CreaWon Hypotheses

Customer Archetype

Test


AcWonable Metrics OpWmize

Channel

WASTE

Culture

Team

Hockey SWck Growth

SYSTEM Channel

5 Whys Progress SoluWon

AssumpWons

Process PrioriWze

LEAN STARTUP

Kanban Runway

Value ProposiWon

Risks

1 2 3 4 5Level

Analog/An8log CompeWtors CompeWWve (Market) Strategy Problem Pain

GENCHI GEMBUTSU (“Get Out Of the Building”)



LEAN BUSINESS MODEL


Product Roadmap

LEAN BUSINESS MODEL

Customers

Partners

Engine of Growth (S8cky/Paid/Viral)

Growth Hypotheses Value Hypotheses

InnovaWon AccounWng

Pivots

Strategy

Validated Learning

Learning Milestone

Cohort Analysis (Split-‐Tes8ng: A/B)

Build-‐Measure-‐Learn Feedback Loop

Minimum Viable Product (MVP: Concierge)

GENCHI GEMBUTSU (“Get Out Of the Building”)

Small Batches

Experiment Iterate

5 Whys

Vanity Metrics LEAN

People

Persevere or Pivot

ENTREPRENEUR

STARTUP

Innovate

Cycle

VALUE

Failure Lessons Learned

Value CreaWon Hypotheses

Customer Archetype

Test


AcWonable Metrics

Kanban

OpWmize Channel

Culture

Process

Team

Hockey SWck Growth

SYSTEM Channel

LEAN STARTUP

LEAN BUSINESS MODEL GAMEBOARD: What is a 3-‐Act story of how you used the Lean Startup Method in the enterprise and “Out of the building (enterprise)” in order to deliver greater customer value?

Progress SoluWon

Problem

Value ProposiWon

AssumpWons

Runway

Risks

1 2 3 4 5Level

Analog/An8log CompeWtors CompeWWve (Market) Strategy Pain

WASTE PrioriWze PRODUCT/SERVICE/SOLUTION

MISSION/VISION/PURPOSE/Leap of Faith: …………………………………………………………………………….

Analog/An8log #4ROD. Dr. Rod King. [email protected] & hCp://businessmodels.ning.com & hCp://twiCer.com/RodKuhnKing

CompeWtors

LEAN BUSINESS MODEL GAMEBOARD: Apply the Lean Startup Method to a real-‐life startup project (in the past or at present)

1 2 3 4 5Level

CompeWWve (Market) Strategy


GLOSSARY FOR

TERMS ON LEAN BUSINESS MODEL GAMEBOARD

(This is a Crowdsourcing Project)

Register at Red Ocean Disrup/on (ROD) University

h7p://businessmodels.ning.com

Please Share

Vision

Vision A vivid and passionate outcome that an individual, a team, or an organiza8on wants to achieve in the medium to long-‐term. Example: Amazon’s Vision Statement “Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”

“Startups have a true north, a desWnaWon in mind: creaWng a thriving and world-‐changing business. I call that a startup’s vision.”

Eric Ries


………………………..


MISSION/VISION/PURPOSE/Leap of Faith: “Put a Dent in the Universe”/Create Insanely Great Customer Experience/“Think Different”

Analog/An8log

LEAN BUSINESS MODEL GAMEBOARD for Apple’s iPod (2001)

Sony Walkman

Level 1 2 3 4 5

CompeWtors CompeWWve (Market) Strategy: Digital Hub/Luxury Spot Strategy

PRODUCT/SERVICE/SOLUTION: Portable Music Player


Analog/An8log CompeWtors


Sony Walkman

1 2 3 4 5Level

LEAN STARTUP

CompeWWve (Market) Strategy: Digital Hub/Luxury Spot Strategy


(Listen to music everywhere/ “A Thousand Songs in Your Pocket”)





Sony Walkman

1 2 3 4 5Level

LEAN STARTUP


ENTERPRISE ENGINE: Build

GROWTH ENGINE: Measure

VALUE ENGINE: Learn



Value Crea/on: Upstream

Value Sharing (Happiness): Downstream

Value Delivery: Midstream





Sony Walkman

1 2 3 4 5Level

LEAN STARTUP




Build Measure Learn

Enterprise Engine Growth Engine Value Engine

Key Partners

Key Resources Key Ac8vi8es

Value Proposi8on

Channels & Customer Rela8onships

Customer Segments

PAIN: Cost Structure

DELIGHT: Revenue Streams

VALUE: Profit Margin

Value Crea/on: Upstream

Value Sharing (Happiness): Downstream

Value Delivery: Midstream


The LEAN BUSINESS MODEL GAMEBOARD: A Fun Way to Holistically Learn, Master, and Apply the Lean...

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