THE LEADING INTERNATIONAL RETAIL CONFERENCE WITH AN ...

THE LEADING INTERNATIONAL RETAIL CONFERENCE WITH ANEXCLUSIVE FOCUS ON TECHNICAL CONSUMER GOODS RETAIL

7

OCTOBER 5 — 7, 2021HOTEL NEW YORK PALACE BUDAPEST

Growth from Knowledge

PROGRAM

OCTOBER 5, 19:00 UNTIL OCTOBER 7, 15:30

HOTEL NEW YORK PALACE, BUDAPEST

#TCG20217

1

SPEAKERS AND PANELISTS*

NEW STANDARDS OF CONSUMER ENGAGEMENT

* Subject to change

Cyril Buxtorf EVP EMEA, Groupe SEB

Hans CarpelsPresident,

Euronics International

Declan CurryConference Host

Thierry Gadou Chairman & CEO,

SES-imagotag

Stuart BlanchEMEA Consumer Sales

Director,Intel

Enrique Martinez CEO,

Fnac Darty

Chris Buecker Chairman,

International TCG Retail Summit

Fiona CarlinPartner,

Baker McKenzie

Michael McLaughlin VP Retail,

GfK

Ragip BalciogluChief Commercial Officer,

Arcelik Group

Rick Londema SVP Consumer Sales,

Sony Europe

Markus Hepp MD & Senior Partner,

BCG

Hakan Bulgurlu CEO,

Arcelik

Marta Gnjatovic Head of Category Teams,

Coolblue

Assad Malic Group Strategy &

Corporate Affairs Director,Dixons Carphone

Chris BraamSVP Sales Europe,

Electrolux

John Olsen Managing Director,

Euronics International

Carsten OlesenPresident Consumer Audio,

HARMAN International

Bradley Hopkinson VP Consumer & Device

Sales EMEA,Microsoft

Gilles Morel President EMEA & EVP,

Whirlpool

Pedro BaptistaHead of Own Brands

& Partnership,Worten

Salvatore Paparelli Regional Logistic Officer & Head

of Sales Operations Europe,Sony Electronics

Michael Monney co-CEO,Laurastar

Mustafa Gungor Director Commercial

Operations,MediaMarkt Benelux

Stanislas de Gramont COO,

Groupe SEB



#TCG20217

2

SPEAKERS AND PANELISTS*

NEW STANDARDS OF CONSUMER ENGAGEMENT

* Subject to change

HOTEL NEW YORK PALACE,ERZSÉBET KRT. 9,1073 BUDAPEST, HUNGARYPHONE: +36 18 86 61 11WWW.ANANTARA.COM

Gregor Ulitzka Director Supply Chain Programs,

Amazon EU

Karl Wehner Managing Director

DACH/CEE & Turkey,Alibaba Group

Erik Sonsterud CEO,

Elkjop Nordic

Dr. Martin Schulte Partner for Retail,

Oliver Wyman

Andrea Scozzoli Chief Corporate Development,

Unieuro, & President, Aires

Jon Stine Executive Director,

Open Voice Network

Ami Silverman Corporate VP,

Microsoft

Stejara Pircan VP Electronics & Consumables,

eMAG



#TCG20217

3

PROGRAM OVERVIEW*

OCTOBER 6:

08:00 Registration and networking session opens

09:15• Welcome by Chris Buecker, Chairman of the International TCG Retail Summit• Conference host’s opening remarks

09:25Evolving behaviors – same consumer?Speaker: Michael McLaughlin, VP Retail, GfKPanel discussion | questions & answers with audience

10:20Raising the bar – how to get even closer to your customer in the new realitySpeaker: Markus Hepp, Managing Director and Senior Partner, BCG Panel discussion | questions & answers with audience

11:15Introduction to the TCG AwardsChris Buecker, Chairman, International TCG Retail Summit

11:35 Retail innovation

11:45 Networking lunch and exhibition viewing time

13:20Voice assistance – your new battle for shoppers and dataSpeaker: Jon Stine, Executive Director, Open Voice NetworkPanel discussion | questions & answers with audience

14:10Deliver higher results through diversity!In conversation with: Ami Silverman, Corporate VP Worldwide Consumer Channel Sales & Marketing, Microsoft

14:45 TCG Awards Ceremony

15:15 Networking break and exhibition viewing time

16:10Customers are key and speed matters – how to keep customer promises in disrupted timesSpeaker: Gregor Ulitzka, Director EU Supply Chain Programs, Amazon EuropePanel discussion | questions & answers with audience

17:05Sustainability and purpose-oriented growth Speaker: Hakan Bulgurlu, CEO, Arcelik Panel discussion | questions & answers with audience

* Subject to change

OCTOBER 5:

19:00 Pre-summit welcome reception (ends at 21:00)



#TCG20217

4

PROGRAM OVERVIEW*

OCTOBER 7:

08:15 Conference host’s opening remarks

08:15Stronger collaboration between retail and industry to boost efficiency Speaker: Andrea Scozzoli, Chief Corporate Development, Unieuro, & President, Aires Panel discussion | questions & answers with audience

09:05Magnetic consumer relationships in Asia: new standards for the Western world? Speaker: Dr. Martin Schulte, Partner for Retail | Global Sector Lead Consumer Durables, Oliver Wyman Panel discussion | questions & answers with audience

10:00 Networking and exhibition viewing time

10:45How leading a business has evolved because of COVID-19 Speaker: Carsten Olesen, President Consumer Audio, HARMAN InternationalPanel discussion | questions & answers with audience

11:35Customer engagement through technology-driven approach Speaker: Stejara Pircan, VP Electronics & Consumables, eMAGPanel discussion | questions & answers with audience

12:30 Networking break and exhibition viewing time

13:45Vertical restraints – can competition rules keep up with market trends?In conversation with: Fiona Carlin, Partner, Baker McKenziePanel discussion | questions & answers with audience

14:30 Go East – the Alibaba ecosystem as gateway to the Chinese consumer for European brands Speaker: Karl Wehner, Managing Director DACH, CEE and Turkey, Alibaba Group

15:15Key takeawaysDeclan Curry, Conference Host

15:30 End of the 7th International TCG Retail Summit

* Subject to change

OCTOBER 6:

18:00 End of conference day 1

19:00 Dinner reception

20:00 Exclusive networking dinner



#TCG20217

5

CONFERENCE HOST

DAY 1

Declan Curry, Journalist and Business Broadcaster

Panel discussion Questions & answers with audience

Declan Curry has been a business and economics journalist for twenty five years. He has presented and reported for BBC television, radio and online in the UK and internationally. He has also worked for UK commercial radio, for television and radio in the United States and Australia, and been published in newspapers and business magazines in the UK, Ireland and the USA. He chairs conferences and seminars around the globe, and is in demand as an awards host and public speaker. He has won several awards for his broadcasting and is an honorary Doctor of Middlesex University, London.

Michael McLaughlin, VP Global Retail, GfK

Disruption and acceleration of trends asks for new approaches to meet elevated consumer expectations. The retail landscape saw a decade of change in just one year. Long term shopping habits were broken almost overnight, and post COVID-19, a different world exists. In his keynote, Michael will explain how the pandemic-borne shifts in consumer priorities and values should provide the context for future brand and retail strategies.

Evolving behaviors – same consumer?

Markus Hepp, Managing Director and Senior Partner, BCG

With the COVID-19 crisis slowly starting to fade a new reality is unfolding across the TCG sector. It becomes very clear that the many months in lockdown have made a strong impact on consumers and brought one thing first and foremost: a massive acceleration of changes in the buying behavior that have been driving the industry already in the years before the crisis. As a consequence consumers are more willing than ever to change their retailer of choice for one that better suits their needs. How can TCG retailers in this decisive moment get even closer to their customers and leave the crisis as winner in the market? We will be sharing industry best practices and most important actions for retailers to compete in this changing market.

Raising the bar – how to get even closer to your customer in the new reality


Jon Stine, Executive Director, Open Voice Network

Voice assistance is now re-shaping the relationship between shoppers and retailers. We’re in early days, but it’s clear that voice assistance is a technology for flawless digital customer service. For no-touch, hygienic warehouse and in-store support. For instant purchasing and easy search. For listening to and understanding your shoppers. When done well, it’s a one-way passage into membership programs and brand loyalty. It’s also a nearly endless source of personal data. This is not just a new technology. This is a behavioral, social, ethical, and legal phenomenon that will reward early adopters and leave others behind. Join Jon Stine, Executive Director of the Open Voice Network, an open-source community of the Linux Foundation, for an overview (and action plan) of voice assistance and retail.

Voice assistance – your new battle for shoppers and data




#TCG20217

6

In conversation with: Ami Silverman, Corporate VP Worldwide Consumer Channel Sales & Marketing, Microsoft

Several studies show that companies with at least some women in executive roles delivered higher growth and higher bottom-line than ones with complete male leadership teams. In our industry, a majority of the buying decisions are taken by female consumers, yet only very few of the senior business positions are held by women. If both these facts are well known, how can it still be like this? Why is it not changing faster? Ami will have a discussion with the conference host on this important topic and what needs to happen to drive this change.

Deliver higher result through diversity!

Sustainability and purpose-oriented growthHakan Bulgurlu, CEO, Arcelik

A leading businessman and environmentalist, Hakan Bulgurlu takes a deep dive into the concept of “purpose-driven” companies in this age of disruption, while sharing insights on the adaptability of sustainability goals to business models. Bulgurlu focuses on how Arçelik and Beko perform in their sustainability journey as consumer behaviour continues to evolve under extraordinary circumstances. Why should companies adopt purpose-driven business models? Where’s the upside for stakeholders? Can sustainability goals and profitability go hand in hand? Bulgurlu answers these questions and offers his perspective on what it means to be a “force for good” in today’s economic landscape.


Gregor Ulitzka, Director EU Supply Chain Programs, Amazon Europe

Amazon strives to be the most customer-centric company. This means that availability, delivery speed and keeping the promise to the customer are the most important drivers when designing the Amazon Fulfilment Network. These ambitions drove Amazon’s investment in their fulfillment network over the last two decades. The disruption the Covid pandemic and the Suez Canal incident has introduced to the world-wide supply chain demonstrated, how an end-to-end supply chain view is core to stick to your customer promise. How can Amazon and manufacturers cooperate in the supply chain in the long-run? What are the similarities and differences in serving supply chains for online and offline stores? Gregor Ulitzka will guide you through Amazon’s peculiarities, innovations and challenges in the supply chain.

Customers are key and speed matters – how to keep customer promises in disrupted times


DAY 1

TCG AWARD CEREMONY• Category Specialist• Technology Innovation• Sustainability

• Leadership• Brand of the Year• Retailer of the Year

Official announcement of 2021 award winners in the following categories:




#TCG20217

7

Andrea Scozzoli, Chief Corporate Development, Unieuro, & President, Aires

EDIEL is a retail-industry co-project aimed at standardizing EDI across retailers and industry via a single protocol. Ten years since its launch, it is still the only initiative of its type in the CE sector worldwide. In today’s hyper-competitive market focused on consumers and quickly changing business paradigms, affected by disruptive difficulties created by the worldwide lockdown, but also of great opportunity to ride technology with more determination, there is limited space for inefficiency and over-engineered back office and complex administrative processes. Resources and investments have to be primarily focused on consumers’ changing habits and technology development rather than individual customized back office and supply chain processes which may not bring added value or competitive advantage. Through EDIEL, a project co-founded by retailer and industry associations, the adoption of a single EDI standard has the enormous advantages of reducing cost by up to 75% via a global protocol for the entire order cycle and logistics process. EDIEL has also centralized the product catalogues into a simplified yet high quality real time product spec for the entire CE sector. EDIEL is now planning expansion at European level to share the same efficiency advantage across all European countries.

Stronger collaboration between retail and industry to boost efficiency


DAY 2

Dr. Martin Schulte, Partner for Retail | Global Sector Lead Consumer Durables, Oliver Wyman

Mastering consumer engagement has become the recipe for success across the TCG sector and beyond. While we see Western companies take first steps towards building ecosystems of their own, alternative revenue models and a shift towards consumer lifetime value, Asian players are typically well ahead already. These companies were able to use the past 18 months to further accelerate concepts and technology to create true magnetic attraction for consumers across social media, 3rd party platforms and the myriad of mini programs on Wechat, to name just a few examples. What does it take to compete in an increasingly consumer-centric environment? What are the strategic plays in the market and how can ever be turned profitable? We will take a look behind the curtain.

Magnetic consumer relationships in Asia: new standards for the Western world?


Carsten Olesen, President Consumer Audio, HARMAN International

If the business world learned anything from the global pandemic, it underscored the need for leadership to be visible, caring, authentic, and sustainable. I like to call the focus of my approach the four Cs. Caring: employees are a company’s greatest asset and competitive advantage. They are a reflection of management, and it is important to listen, learn, and have empathy to establish an authentic relationship. Communications: keys to surviving and thriving in the pandemic year have been visibility, sustainability and solidarity. Maintaining regular and frequent communications across all regions, businesses and functions to ensure transparency and trust is critical. Continuity: means frequently reiterating the Vision, Mission and Purpose of our business including our strategic pillars and related initiatives to continuously align the whole organization, teams and regions towards our common goals and objectives. Customer Commitments: despite headwinds, supply and logistics challenges, new ways of doing business and more, it is paramount to focus on the delivery of customer milestones and commitments as a shared goal.

How leading a business has evolved because of COVID-19




#TCG20217

8

The COVID-19 crisis forced customers to adopt a digital-first life and tested the ability of retailers and brands to address customer’s needs in a new way. Today’s customers expect to see products available anytime and to access them as soon as possible in a simplest way from the comfort of their homes from any devices. From video content, digital assistants and live chat, eMAG was quick in providing customers with new tools to support them throughout their journey. The company made significant investments in launching new services to serve them in the new normal: one-hour delivery services or international deliveries as well as expanding abroad last mile delivery easybox network or launching premium service Genius.In her speech, Stejara will explore the means by which eMAG understands the customer and how it elevates this journey in a way that brings value to brands and deliver unmatched customer experience.

Customer engagement through technology-driven approachStejara Pircan, VP Electronics & Consumables, eMAG


The European Commission has launched the review of the EU competition rules governing distribution. It is generally accepted that the rules provide helpful legal certainty – a safe harbour – but they need updating to reflect market developments. The debate on how to reshape the law in this important area will touch on many interesting topics – some new, some old. Should resale price maintenance be treated more leniently? Should selective distribution be limited to luxury or high tech products? Should the list of prohibited hard-core restrictions be expanded to include online platform bans, retail MFNs and retail channelling (segmentation of retailers based on their price levels/pricing practices)? Should the competition rules govern data – who owns it, who can share it, for what purpose?

Vertical restraints – can competition rules keep up with market trends?Fiona Carlin, Partner, Baker McKenzie


DAY 2

China’s fast growing consumer market offers many opportunities for brands and retailers, but it is important to understand the Chinese consumer. Karl will give an overview of the Alibaba ecosystem, provide insights into the Chinese consumer and how international brands can grow through Alibaba’s marketplaces in China.

Go East – the Alibaba ecosystem as gateway to the Chinese consumer for European brandsKarl Wehner, Managing Director DACH, CEE and Turkey, Alibaba Group

BE THERE...... WHEN THE “WHO’S WHO”

OF INTERNATIONALTECHNICAL CONSUMER

GOODS RETAILING MEETS AGAIN IN 2022!

www.tcgsummit.com

7Technical Consumer Goods (TCG):Consumer electronics, photo, domesticappliances, information technology,telecommunications.

THE LEADING INTERNATIONAL RETAIL CONFERENCE WITH AN ...

Documents

Transcript of THE LEADING INTERNATIONAL RETAIL CONFERENCE WITH AN ...