26-28 APRIL 2017PEPSI CENTER, WORLD TRADE CENTER

MEXICO CITY

Education

WeTHE LEADING EDUCATION EXHIBITION AND CONFERENCE IN THE AMERICAS REPRESENTING

THE FULL SPHERE OF EDUCATIONAL SUPPLIES AND INSTITUTIONS

Organised by:

WWW.GESSMEXICO.COM

Supported by:

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Now entering its 3rd year, GESS Mexico is the only business to business education exhibition and conference representing the full sphere of educational suppliers and institutions. The 2016 edition saw an 8% rise in visitors from across the education sector, as they came to see our high level conference and innovative products from leading suppliers. The event was co-hosted and in partnership with the Virtual Educa Global Forum of Education and Innovation, an initiative of the American States and the inaugural ceremony was attended by OAS Ambassador in Mexico, Anibal

E. Qinonez, and Christina Cardenas, General Coordinator of Mexico Aprende of the Ministry of Public Education (SEP), as well as representatives from ILCE and FIMPES.

YOUR OPPORTUNITY TO MEET WITH THE FULL RANGE OF EDUCATIONAL ESTABLISHMENTS

PUBLIC ESTABLISHMENTS PRIVATE ESTABLISHMENTS

SUPPLIER / DISTRIBUTOR

CONSULTANCY

EDUCATION ZONE / GOVERNMENT BODY

PRIMARY SCHOOL MANAGEMENT COMPANY/ OWNER

SECONDARY VOCATIONAL COLLEGE

SPECIAL NEEDS SCHOOL

ACADEMY /COLLEGE OF HIGHER EDUCATION

UNIVERSITY

NURSERY / PRE-SCHOOL / KINDERGARTEN / EARLY YEARS

14% 5% 8% 7% 7% 6%8% 25% 5%

2%

13%

47% 53%

HEAD TEACHER / PRINCIPAL

DEPUTY / ASSISTANT PRINCIPAL

HEAD OF DEPARTMENT / YEAR / SUBJECT

PURCHASING/PROCUREMENT

MANAGER

IT / ICT NETWORK TECHNICIAN

OR MANAGER

TEACHER / LECTURER STUDENT TEACHER

TEACHER TRAINER DIRECTOR

CONSULTANT

GOVERNMENT ADVISOR /EDUCATION OFFICER

SCHOOL MANAGER/BURSAR

SUPERVISOR

10% 5% 7% 3% 5% 22% 13% 6% 10% 6% 5% 3% 2% 3%

ADMINISTRATOR

A TARGETED AUDIENCE OF EDUCATIONAL PROFESSIONALS READY TO DO BUSINESS WITH YOU• More than 2,400 educational professionals

attended, from 19 countries-our largest attendance yet

• Attendance from 29 states of Mexico• 60+ local and international speakers

• 100+ global brands exhibited, representing 17 countries

• 69% of all visitors influenced or had final purchasing power

• 80+ conference sessions

GESS MEXICO – OPENING THE DOOR FOR YOUR BUSINESS TO THE EDUCATION MARKET IN MEXICO

GESS Mexico is the perfect platform to present your products to this burgeoning education market.

• The Mexican education system is one of the largest in Latin America with 34 million students

• Education spending accounting for 22% of all public spending

• 7 out of 10 children in Mexico receive kindergarten education, this is 82% of 5 year olds

• 2nd largest economy in Latin America with 115,000 secondary schools, 60 technological, 400 public and 2,000 private universities

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GESS MEXICO – THE SOURCE FOR THE EDUCATION INDUSTRYOver 60% of all visitors came to GESS Mexico to keep up to date with new products and innovation, and it is essential that our marketing tone and branding reflects this. With 86% of all visitors attending our free conference sessions, it was key to convey the breadth of the topics and content to this audience. Our targeted and effective campaign was designed to do just that, to reach the right visitors that you want to see.

Improved content and design of the GESS Mexico website resulted in 47,825 unique users, an increase of 56% from 2016.

GESS Visitor Campaign Advert with a cohesive look and feel across all marketing collateral, the advert was designed to ensure engagement from the education industry, emphasising our unique educational content and relevance of the brand.

Direct Mail pieces were sent to our database of key educational professionals from both the public and private sector. We keep our copy as lively and engaging as possible and our 2016 creative helped to reinforce this around the concept of “Shaping the Future of Education”. This helped us to increase attendance from those educationalists with purchasing authority by 14.58%.

Partnerships with the right media and associations to ensure that key messages about the show reach the right audience. Below is just a taster of some of those that we worked with:

• British Council • British Embassy • Didacta International• Educación Futura• Edutop• FIMPES• Fundación en Movimiento • Global Education Magazine• IBO International Baccalaureate • ILCE• INEE• The International School Consultancy (ISC)• Mextesol • Portal Educativo • Revista de Educación y Cultura AZ• SEN Magazine• UKTI• Unete• Virtual Educa• Worlddidac Association

EXHIBITOR MARKETING SUPPORT – TO MAXIMISE YOUR PRESENCE AT GESS MEXICO Each year we provide free of charge marketing support to ensure our exhibitors get brand exposure to our visitor audience and maximise footfall to their stand.

EXAMPLES OF MARKETING COLLATERAL

GESS MEXICO IS FREE TO ATTEND FOR TRADE PROFESSIONALS ONLY

WEDNESDAY 20 APRIL 2016 11.00-18.00THURSDAY 21 APRIL 2016 11.00-18.00FRIDAY 22 APRIL 2016 11.00-18.00

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SHAPING THE FUTURE OF EDUCATIONSMC INTERNATIONAL TRAININGINVITES YOU TO ATTEND GESS MEXICO 2016COME AND SEE US ON STAND 431

20-22 APRIL 2016 WORLD TRADE CENTER, MEXICO CITY, PEPSI CENTER

GESS Mexico is a free to attend conference and exhibition for all teachers and educators who are looking to source the latest in educational supplies and solutions. During the 3 days you will find the most innovative technologies and products from some of the biggest companies in the industry. The GESS Mexico conference will offer over 90 sessions with 60+ leading international speakers delivering the latest in innovative, engaging and practical conference sessions.

Register now for FREE: www.gessmexico.com/registerme

Personalised Digital Invite in English and Spanish

Direct Mail PiecesTargeted marketing pieces were sent out our entire database of educational professionals, featuring news articles and images sent in by our exhibitors to give visitors an insight as to what they could expect from GESS Mexico 2016.

GESS MEXICO ES SIN COSTO Y SOLO PARA PROFESIONALES DE LA EDUCACIÓN

MIÉRCOLES 20 DE ABRIL 11:00 – 18:00JUEVES 21 DE ABRIL 11:00 – 18:00VIERNES 22 DE ABRIL 11:00 – 18:00

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TRANSFORMANDO EL FUTURO DE LA EDUCACIÓNSMC INTERNATIONAL TRAININGLO INVITA A GESS MEXICO 2016VISÍTENOS EN EL STAND 431

20-22 ABRIL 2016 WORLD TRADE CENTER, CIUDAD DE MÉXICO, PEPSI CENTER

GESS Mexico es una exposición y conferencia SIN COSTO para todos los maestros y educadores en busca de lo último en materiales y soluciones educativas. Durante 3 días encontrará innovaciones tecnológicas y productos de las empresas líderes de la industria. El programa de conferencias de GESS Mexico contará con más de 90 sesiones y más de 60 ponentes nacionales e internacionales que hablarán de las tendencias educativas y como ponerlas en práctica.

¡Regístrese En Línea Sin Costo Ahora! www.gessmexico.com/registerme

DE LA EDUCACIÓN

TRANSFORMANDOEL FUTURO

ABRIL 20-22, 2016WORLD TRADE CENTER, CIUDAD DE MÉXICOPEPSI CENTER

REGISTROEN LÍNEA

SIN COSTO:www.gessmexico.com

Líder mundialen Ferias y Congresospara la Educación

Asista al evento líder y reúnase con la comunidadeducativa nacional e internacional.

EXPOSICIÓN:Antonio de la BorbollaTel: (+52-55) 1087-1650 Ext.1141jose.borbolla@ejkrause.com

CONFERENCIAS:Tel: (+52-55) 1087-1650 Ext. 1109conferencias@ejkrause.com

VISITANTE:Liliana RamosTel: (+52-55) 1087-1650 Ext. 1114liliana.ramos@ejkrause.com

Apoyado por:

Media Partners:

Organizado por: HorariosEXPOSICIÓN: 12:00 a 19:00 hrs.CONFERENCIAS:Miércoles 20 de abril / 12:00 a 18:00 hrs.

Jueves 21 de abril / 11:00 a 18:00 hrs.Viernes 22 de abril / 11:00 a 16:00 hrs.

DE LA EDUCACIÓN

TRANSFORMANDOEL FUTUROABRIL 20-22, 2016

WORLD TRADE CENTER, CIUDAD DE MÉXICOPEPSI CENTER

Líder mundial en Feriasy Congresos para la Educación

REGISTRO EN LÍNEA SIN COSTO:www.gessmexico.com

• Cursos de capacitación • Editores • Equipo audiovisual• Equipo de ciencias y laboratorio• Equipo de deportes• Equipo de ingeniería

• Equipo para patio de juegos• Idiomas extranjeros • Juguetes y juegos educativos • Tecnología interactiva• Recursos en línea y aprendizaje a distancia

GESS Mexico es el primer evento que presenta un Programa Internacional de Conferencias en Latinoamérica y una exposición que la gama más completa de empresas y proveedores de soluciones educativas con lo último en tecnología y lo más nuevo en productos para el salón de clases.

ENCUENTRELO MÁSINNOVADOREN:

LA EXPOSICIÓN

GESS Mexico presentará a másde 100 expositores y marcas de 15 países.

UN EVENTO SIN COSTO, DISEÑADO PARA PROFESIONALES DE TODOSLOS NIVELES EDUCATIVOS

EXHIBITOR“This event is important because it is an opportunity for the teachers to see how technology can have an impact on what they want to do in the classroom. I believe that the teachers’ willingness and creativity are most important but technology can expand and support them. There are many interesting things to see in this type of event and tomorrow the teachers will have a better understanding of how technology can be used in the classroom.”

Brian González, Global Director, Intel Education

VISITOR"I became aware of new trends and services that could be useful for me, as a teacher, but also worth sharing with the school as an institution."

Docente, Universidad de

Londres

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SOCIAL AND DIGITAL CAMPAIGNS – CREATING A BUZZ AND SPREADING THE WORD ABOUT GESS MEXICO Regular posts of Facebook, Twitter and Linkedin including key hashtags for the event and creation of infographics on Facebook to really engage with our education audience in both English and Spanish.

2,581LIKES

592

MORE LIKES GAINED FROM 22 MARCH TO 22 APRIL

1,239,462 PEOPLE REACHED

54,686 POST ENGAGEMENT

527 FOLLOWERS

122 NEW FOLLOWERS IN THE 28 DAYS PRIOR TO SHOW

44,807 IMPRESSIONS

DIGITAL CAMPAIGN Our digital marketing campaign was designed to target key educational professionals across the Americas, using both Google remarketing and Facebook advertising all in dual language. We gained more than 49,000 clicks to site and 2.4 million impressions.

JUST A SELECTION OF THE CORE VISITORS TO GESS MEXICO YOU JUST WON’T SEE AT ANY OTHER EVENT

ACADEMIA MADDOX

ACADEMICA TELMEX

AMERICAN SCHOOL FOUNDATION

aprende.mx

BRITISH COUNCIL

CAMBRIDGE ENGLISH LANGUAGE ASSESSMENT

COLEGIO ALEJANDRO GRAHAM BELL

CENTRO DE CAPACITACION TELEVISIVA

CENTRO EDUCACIONAL ALBERT EINSTEIN, S.C.

CENTRO ESCOLAR LANCASTER

CENTRO PEDAGOGICO MONTE ALBAN

CHURCHILL SCHOOL

CIDE

COLEGIO ALEMAN ALEXANDER VON HUMBOLDT

COLEGIO ALFREDO NOBEL

COLEGIO ANAHUAC

COLEGIO ANAHUAC VILLAHERMOSA

COLEGIO ANGLO AMERICANO LOMAS

COLEGIO ANGLO ESPAÑOL DURANGO, A. C.

COLEGIO BILINGUE GESTALT A.C.

COLEGIO BOSQUE REAL

COLEGIO CAROL BAUR

COLEGIO CHAPULTEPEC

COLEGIO DAVID WEIKART

COLEGIO CHRISTA CORRIGAN

COLEGIO DE MEXICO

COLEGIO DEL VALLE DE MEXICO

COLEGIO EL TESORO DEL SABER

COLEGIO FRANCO INGLES

COLEGIO HEBREO MAGUEN DAVID

COLEGIO HEBREO MONTE SINAI

COLEGIO KEPPLER

COLEGIO KENT CONDESA

COLEGIO LONDONDERRY

COLEGIO LOS SAUCES

COLEGIO MADRID

COLEGIO MONTEVERDE

COLEGIO PETERSON

COLEGIO SIMON BOLIVAR

COLEGIO SUIZO DE MEXICO A.C.

COLEGIO THOMAS JEFFERSON

COLEGIO WILLIAMS

CONALEP

CUMBRES BOSQUES PRESCHOOL

DGDC, UNAM

EDRON ACADEMY

EDUC.AR MINISTERIO DE EDUCACION - ARGENTINA

ESC. PREPARATORIA OFICIAL NUM. 56

ESC. PRIM. ADOLFO LOPEZ MATEOS

ESC. PRIM. GRAL. EMILIANO ZAPATA

ESC. PRIM. VICENTE GUERRERO

ESC. PRIMARIA ALBERT EINSTEIN

ESC. SEC. DNA. NO. 28 DR. MANUEL BARRANCO

ESC. SIMON BOLIVAR

ESCUELA BERTA VON GLUMER

ESCUELA DE ENFERMERIA CHOLULA A.C

ESCUELA DE ENFERMERIA HELEN KELLER

ESCUELA JOHN F KENNEDY

ESCUELA MEXICANA AMERICANA

ESCUELA NO RMAL DE TEOTIHUACAN

ESCUELA NORMAL SUPERIOR DE MEXICO

ESCUELA NORMAL SUPERIOR PUBLICA DEL ESTADO DE HIDA

ESCUELA SECUNDARIA GENERAL NO 2

ESCUELA TOMAS ALVA EDISON

ETON SCHOOL

FACULTAD DE ODONTOLOGIA

FAIRMONT PRIVATE SCHOOL

FIMPES

FUNDACION EN MOVIMIENTO, A.C.

FUNDACION MIER Y PESADO I.A.P.

FUNDACION TELEVISA

GOBIERNO DE PUERTO RICO

GOBIERNO MUNICIPAL DE BAHIA DE BANDERAS, NAYARIT

GOETHE INSTITUT

GREENGATES SCHOOL S.C.

GRUPO EDUCATIVO KENT

GRUPO ESCOLAR SIMÒN BOLÌVAR

ILCE

INEE

Instituto Miguel Angel

INSTITUTO CULTURAL MEXICANO JAPONES

INSTITUTO CUMBRES BOSQUES

INSTITUTO DE CIENCIAS MOROLEON

INSTITUTO DE PSICOLOGIA DE LA ALIMENTACION

INSTITUTO EDUCATIVO OLINCA

INSTITUTO GUADALUPE INSURGENTES

INSTITUTO HIGHLANDS PEDREGAL

INSTITUTO POLITECNICO NACIONAL

INSTITUTO ROMERA

INSTITUTO ROSEDAL LOMAS

INSTITUTO SAN ANGEL DEL SUR

INSTITUTO SIMON BOLIVAR

INSTITUTO TECNOLOGICO SUPERIOR DE LA SIERRA NEGRA

INSTITUTO TEPEYAC XCARET

IPADE

INSTITUTO POLITECNICO NACIONAL

Intsituto Tecnico y Cultural

JARDIN DE NIÑOS CANDY

JARDIN DE NIÑOS MATILDE GOMEZ

JARDIN DE NIÑOS RUDYARD KIPLING

JARDIN DE NIÑOS YING YING

KURUWI PRIMARIA

LA SALLE

LICEO FRANCO MEXICANO

LICEO HOLANDES

MEXICANOS PRIMERO

MODERN AMERICAN SCHOOL

OLINCA

PETERSON SCHOOL

PREPARATORIA EFREN REBOLLEDO

SECUNDARIA 13

SECRETARIA DE EDUCACION PUBLICA

SNTE

SINADEP

TEACHERS LATIN AMERICA

TECNOLOGICO DE ESTUDIOS SUPERIORES DE ECATEPEC

TELESECUNDARIAS ESTADO DE MEXICO

THE AMERICAN SCHOOL FOUNDATION

THE CHURCHILL SCHOOL AND COLLEGE

U.A.M.

UNETE

U.N.U.M.

UNIVERSIDAD IBEROAMERICANA

UNIVERSIDAD AUTONOMA METROPOLITANA

UNIVERSIDAD DEL CLAUSTRO DE SOR JUANA

UNIDAD EDUCATIVA ERNESTO PERALTA Q. A.C.

UNIVERSIDAD IBEROAMERICANA

UNIVERSIDAD INCARNATE WORD BAJIO

UNIVERSIDAD INSURGENTES

UNIVERSIDAD LA SALLE

UNIVERSIDAD LA SALLE CUERNAVACA

UNIVERSIDAD MOTOLINIA DE PEDREGAL

UNIVERSIDAD NACIONAL AUTONOMA DE MEXICO

UNIVERSIDAD PANAMERICANA

UNIVERSIDAD SIMON BOLIVAR

UNIVERSIDAD DEL VALLE DE MÉXICO

A PASSION FOR EDUCATION – A WORLD CLASS EVENT FOR THE EDUCATION INDUSTRY

80.22% of visitors rated GESS Mexico as good to excellent for sourcing new suppliers

87.36 % rated GESS Mexico as good to excellent for finding new products

90.74% of all visitors are likely to visit GESS Mexico again in 2017 and 93.83% would recommend GESS to their colleagues

76.9% of exhibitors would recommend GESS Mexico to another company

77% of exhibitors were successful in establishing contacts for future sales or marketing

90% of visitors said the quality of the conference sessions were good to excellent

DON’T JUST TAKE OUR WORD FOR IT…

EXHIBITOR“The event was very well organized with very good attendance, the people who came were very interested in the product. We always take these events into account in our annual schedules”.

José Luis García Macías, Marketing Manager, Cognos on line

“We loved it! All the people who came were very interested, people with purchasing power. We have quite a few very interesting projects that have come from here and we’re going to follow them up.”

Pablo Fonseca, Lakeshore Distributor

“GESS is a mechanism to inform the teachers and the academic area about what is available with regard to the state of the art of technology. In Mexico we have a shortage of this type of event. I can count on one hand the number

of technology dissemination events aimed at academics. In this respect, GESS is very important because it reaches a larger number of teachers.”

Gerardo González, Founding Partner, SkillTech

“The annual exhibition GESS Mexico is a meeting of the leading experts in education of Latin American. The event is an excellent platform to establish new relationships and to meet those involved in education in our region. Institutions taking part in GESS Mexico will get a better perspective of the implications of educational work at different levels and at the same time, will find useful tools addressed to achieve their final goal. Educate and make better people"

Dra. Sonia Bacha Baz, Directora del Sistema de Acreditación, FIMPES

VISITOR"GESS Mexico 2016 is the place for refreshing your teaching and upgrading your resources."

English Teacher, Dominio Bilingue

“It was a good experience to learn about the latest suitable technologies in education. GESS opens the door to the use of such technologies.”

Coordinador De Ingles, Colegio Sara Alarcon

“Mexico must be at the forefront of teaching technology and GESS is the event that is leading the way.”

Director Licenciatura En Diseno, Universidad Tecnologica Americana

“A place to expand your vision towards a more comprehensive, innovative and high-quality school!”

Directivo, Colegio Weikart

BE PART OF SOMETHING EXTRAORDINARYTaking a stand at GESS Mexico is crucial to your growth in the Americas. Contact us now to reserve your place at this exciting event and take advantage of what will be your most powerful sales platform of 2017.

GESS EVENTS

Organised by: Follow us:

FOR MORE DETAILS CONTACT:

LONDONJonnie Wicks Event Manager

Tel: +44 (0)20 8846 2920

Mobile: +44 (0)788 466 4938

Email: jonnie.wicks@fegroup.ae

MEXICO Claudia Valdés Event Manager

Tel: +52 (55) 1087-1650 ext. 1144

Email: cvaldes@ejkrause.com

OTHER GESS EVENTS:

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Mexico | Mexico City

Turkey | Istanbul

UAE | Dubai

Indonesia | Jakarta

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@gessmexico

@gesseducation