The Leading Business Publication For Nonprofit Management • … · 2014. 2. 3. · sampling of...

Even SocialEcosystems HaveA Caste SystemFor Engagement

BY PATRICK SULLIVAN

Danielle Brigida is frustrated.As senior manager of socialstrategy and integration atthe National Wildlife Federa-

tion (NWF) in Reston, Va., she found asocial media append the organization re-cently did to be enormously helpful toher work. But, she said, she’s the onlyone in the organization who uses it.

“It informs strategy but not as muchas I’d like,” she said. “We chose not to re-append the data this year because I’mthe only one using it. I want philan-thropy officers using it. I want the peoplewho run our emails to use it. But at thesame time I need to cut people a break. Ihave to make data manageable and breakit into chunks.”

A social media append takes email ad-dresses and matches them with the ad-dressees’ social media accounts. “I use itkind of as a guide for how I do outreach,”said Brigida. “You can pretty quickly as-sess people based on the data append.”

Brigida and Casey Golden, CEO ofSmall Act in McLean, Va., have developeda four-tier classification system of socialmedia users that organizations can use totarget outreach:

• Casual users• Multichannel users• Engagers• Broadcasters

Ecosystems, page 6

Not Gone Fishin’:ACS’s SeffrinRetiring To DoMore Work

BY PAUL CLOLERY

John Seffrin, president and chief ex-ecutive officer of the AmericanCancer Society (ACS), doesn’t golf.“I have no intention of taking up

fishing,” he said. Seffrin’s idea of agood time during his impending retire-ment is fighting non-communicable dis-eases around the globe.

“I taught at a university and might dosome of that. There’s consulting but I’llmost likely work with the United Nationson non-communicable diseases,” saidSeffrin. He and his wife Carole will bestaying in Atlanta, though.

Seffrin, 69, announced he’s retiringafter 40 years with the organization, 20of them as the boss. A committee is beingassembled to launch a national searchfor his successor. Tara Peters, ACS’s vicepresident of media relations, said there isno timetable for the retirement. Seffrinwill stay through the search and a transi-tion period, she said, before retiringfrom the Atlanta, Ga.-based organization.

The ACS chief executive has alwayscome from the volunteer ranks. Seffrinwas a volunteer in various capacities for20 years. This search might widen be-cause ACS has been undergoing a trans-formation and the board was reducedfrom 43 members to 21. It has five offi-cers and 16 directors. There had alwaysbeen a layperson as chairman with the

BY MARK HRYWNA

“Please Upstate NY can I please have more classic rock!#sarcasm”

“They might as well. RT @USATODAY: Roger Goodell says theNFL may eliminate extra points …”

You might think those Tweets arerandom grumblings from among themore than 500 million Twitter users.But you’d be wrong. They’re actually asampling of some Tweets by nonprofitCEOs. After all, any social media“guru” will tell you to show some per-sonality on social media and not justrehash what your organization puts

out. And it’s not just about the num-ber of followers; the bottom line isabout engagement.

Amy Sample Ward, executive direc-tor of the Nonprofit Technology Net-work (NTEN) in Portland, Ore., findsthat CEOs on Twitter tend to fall intothree categories:

10 Characters WhoUse 140 CharactersCEOs who Tweet are gettingattention from followers

Twitter, page 14

THENONPROFITTIMESTM

The Leading Business Publication For Nonprofit Management • www.thenonprofittimes.com • $6.00 U.S. March 1, 2014

SIMPLIFY YOUR ACCOUNTING PROCESSWITH ABILA MIP FUND ACCOUNTING. And now, with MIP Mobile your key data goes with you wherever you go.Visit: www.abila.com/MIP to learn more.

A D V E R T I S E M E N T

Seffrin, page 4

JohnSeffrin

Published by The NonProfit Times, inconjunction with Bluewater NonprofitSolutions, the newly released 2014Nonprofit Organizations Salary andBenefits Report provides current salaryinformation on 236 nonprofit positionsfrom entry level to the executive office –including detailed trend data for 2014 –and complete data on 94 employee ben-efit offerings including healthcare, re-tirement, executive perks, vacation, andmuch more.

What can our Salary and BenefitsReport do for you?• Avoid trouble with the IRS by being

able to check YES on your Form 990regarding salaries for your chiefexecutive and key employeesset using comparability data forsimilar positions.

• Learn about 94 employee benefits,going way beyond dental plans andsummer hours.

• Get data by nonprofit field, budgetsize, number of employees, andregion throughout the U.S.

• Attract and retain the best employeesby knowing how to offer fair andcompetitive compensation.

Purchase your digital copy of the2014 Nonprofit OrganizationsSalary and Benefits Report today!www.thenonprofittimes.com/store

Enrich yourorganization’s

competitiveedge with

the nonprofitsector’s most

comprehensive,data-rich

Salary andBenefits

Report

The 2014 Nonprofit OrganizationsSalary & Benefits Report

You will fin

d

a gold mine

of information

2014Nonprofit OrganizationsSalary & Benefits Report

In This Issue March 1, 2014 Vol. 28 No. 3

MARCH 1, 2014 THE NONPROFIT TIMES www.thenonprofittimes.com 3

Editor-in-Chief Paul Clolery

[email protected]

Senior Editor Mark Hrywna

[email protected]

Staff Writers Patrick Sullivan

[email protected]

Zach Halper

[email protected]

Contributing Editors Susan Ellis

Herschell Gordon Lewis

Thomas A. McLaughlin

Tim Mills-Groninger

Amy Sample Ward

President John D. McIlquham

Business Manager Barbara Nastasi

[email protected]

Production Manager Jeff Nisbet

[email protected]

Marketing Director Deanna Quinones

[email protected]

Advertising Sales Director Scott Vail

[email protected]

(973) 538-3588

Business Development Dir. Peter Manfre

[email protected]

(973) 401-0202 Ext. 219

Classified Manager Mary Ford

[email protected]

(973) 401-0202 Ext. 206

Corporate John McIlquham

President & CEO

Paul Clolery

Vice President/Editorial Director

Circulation Manager Charles Mast

[email protected]

Executive Offices Mack-Cali Lake View Plaza

201 Littleton Road, 2nd fl.

Morris Plains, NJ 07950

(973) 401-0202

Postmaster Mail address changes to:

NCS Fulfillment

P.O. Box 0567

Selmer, TN 38375

1-888-400-4963

THE NONPROFIT TIMES is published semi-monthly A one-year subscription is $65 US, $89 US Canadaand $129 US for international. The NonProfit Times (ISSN 0896-5048) USPS #001-548 is a publication ofNPT Publishing Group, Inc. Periodicals postage paid at Morris Plains, NJ and additional entry points. Unso-licited manuscripts are welcome, but The NonProfit Times does not assume responsibility for their return.None will be returned without a self- addressed, stamped envelope. No material in this publication may bephotocopied or reproduced in any form whatsoever with out permission of the Publisher. Views expressed byindependent columnists or correspondents are theirs and do not necessarily represent the views of NPTPublishing Group, Inc. © 2014 NPT Publishing Group, Inc.

9

18

22

24

DEPARTMENTS______________________________________

11 Technology Guide

28 Resource Marketplace

28 Advertiser Index

31 Calendar

31 NPT Jobs

11 10 Characters Who Use 140 CharactersBY MARK HRYWNA

21 Not Gone Fishin’: ACS’s Seffrin Retiring To Do More WorkBY PAUL CLOLERY

21 Even Social Ecosystems Have A Caste System For EngagementBY PATRICK SULLIVAN

24 Pro-Life Group Tries Again To Push Boycott Of Girl Scout CookiesBY PATRICK SULLIVAN

26 Endowment Gains Still Trailing Equities MarketsBY MARK HRYWNA

27 LinkedIn Launches A ‘Volunteer Marketplace’BY MARK HRYWNA

18 Let’s Make A Deal: Negotiating With Payment ProcessorsBY ZACH HALPER

29 Crowdsourcing Now Using Incentives To Lure DonorsBY PATRICK SULLIVAN

NEWS_______________________________________________________________________________

COLUMNS______________________________________

ADVOCACY

18 The ‘Flickr’ Of An IdeaBY PATRICK SULLIVAN

MAJOR GIFTS22 Going OnlineBY HOWARD FREEMAN

ONLINE

24 Email And Social MediaBY MARTIN DAKS

8

Editor’s Note

This edition of The NonProfit Times is a slight departure from what we normally writeabout in each issue. There is an overall theme -- technology. The vast majority of this issuediscusses tech and its place in the every day operations of your nonprofit. There is informa-tion at all knowledge levels so that you can work your way through the ideas. These storiesare an implementer’s delight. It’s story-telling, social media, finance, volunteer manage-ment and, oh yeah, fundraising. There are a few things not tech-related for your enjoyment.

The March 15 issue will also be themed, that one on fundraising. The April 1 issue is ourannual best places to work issue. We hope you enjoy the special focus on these importantareas on nonprofit operations.

4 MARCH 1, 2014 THE NONPROFIT TIMES www.thenonprofittimes.com

board president being from the medical field. Whilethere is a vice chair of the board, the board presidentposition was eliminated during the reduction. There isnow a board scientific officer.

Seffrin cited the World Health Organization’s 2011Political Declaration on Noncommunicable Disease(NCDs) as something with which he’ll be involved.There are nine global targets for 2025, including reduc-ing premature mortality from NCDs by 25 percent.Worldwide, 80 percent of cancers are NCDs, Seffrinsaid. Another of the WHO’s goals is a 30-percent reduc-tion in tobacco use.

Turning something on its ear is nothing new for Sef-frin. He initiated a transformation of the 100-year-oldcharity in 2010 that led to a restructuring that merged11 divisions into one central organization while the143-member National Assembly voted itself out of exis-tence. The transformation centralized virtually all back-office services, eliminated some individual fundraising,and cut its 6,000 employees by roughly 5 percentthrough buyouts.

Total revenue for ACS last year was $916 million, No.20 on The NonProfit Times’ NPT 100, a study of the na-tion’s largest nonprofits. Seffrin earned total compensa-tion of $762,994, including $79,364 as part of asupplemental executive retirement plan (SERP), for thefiscal year ending August 2012. He also earned $69,361as CEO of the American Cancer Society Cancer ActionNetwork (ACS CAN), the affiliate advocacy organization.

Seffrin’s first encounter with cancer dates to hischildhood. His grandmother, who was living with hisfamily at the time, died of cancer when he was 10 years.He has lost his mother to cancer and Carole, his wife of45 years, is a breast cancer survivor.

Seffrin has been on the front lines of the war againstcancer for many years, not only as CEO of the AmericanCancer Society, but also – for many years before that –as one of the Society’s roughly three million volunteersnationwide. Under his leadership, the ACS has becomethe world’s largest voluntary health organization fight-ing cancer.

In the political realm, Seffrin has transformed ACSinto one of the world’s most progressive public healthorganizations and a leading advocacy organization. He

spearheaded the creation of ACS CAN, the society’snonprofit, nonpartisan advocacy affiliate. He serves onthe White House Advisory Group on Prevention, HealthPromotion, and Integrative and Public Health, as wellas the Advisory Committee to the Director of the U.S.Centers for Disease Control and Prevention, a Secre-tary-level appointment.

Seffrin is a past president of the Geneva-headquar-tered Union for International Cancer Control (UICC),the first globally-oriented cancer non-governmental or-

ganization (NGO), and has served as chairman of theboard of Independent Sector, the largest coalition ofnonprofit groups. He helped to create the National Cen-ter for Tobacco-Free Kids (now the Campaign for To-bacco-Free Kids), among his collaborations andaffiliations. He is also a member of the Leadership 18 ofUnited Way Worldwide.

In 1999, Seffrin was selected to be a charter memberof C-Change (formerly known as the National Dialogueon Cancer) Steering Committee, which was co-chaired

by former President George H.W. Bush and former FirstLady Barbara Bush. In 1997, he was appointed to theNational Cancer Policy Board of the Institute of Medi-cine, and in 1999, was appointed by U.S. Sen. DianneFeinstein (D-Calif.) to co-chair the National Cancer Leg-islation Advisory Committee.

Seffrin is a contributing author to more than onedozen books and has written more than 100 articlesand other publications. He was awarded the 2010James F. and Sarah T. Fries Foundation’s Elizabeth FriesHealth Education Award.

Seffrin holds a B.S. degree from Ball State University,a M.S. degree in health education from the University ofIllinois, and a Ph.D. in health education from PurdueUniversity. Ball State University, Purdue University,Thomas Jefferson University, and Indiana Universityhave also bestowed honorary doctorates upon him inrecognition of his more than three decades of leader-ship in the worldwide fight against cancer.

Prior to being appointed the ACS’s top staff execu-tive, Seffrin served at Indiana University as professor ofhealth education and chairman of the De part ment ofApplied Health Science.

The ACS goal is to have 1,000 fewer people dyingdaily unnecessarily from cancer because treatment andpreventative measures are in place. Teaching peoplenot to start smoking is key to saving those lives, he said.Seffrin also pointed to vaccines for Human Papillo-mavirus (HPV) and Hepatitis C as big wins in the com-municable disease area. Still, there needs to be moreeducation on the NCDs, he said.

What kept him awake at night, he said, was the num-ber of people suffering needlessly from preventable ortreatable cancers. “With all the progress we’ve made -- weknow there are 1.2 million people who have a birthdaythis year who wouldn’t have had one -- there are still peo-ple needlessly dying,” said Seffrin.

“I never lost sleep worrying the American publicwouldn’t support us. We are in 5,300 communities, virtu-ally every community. People know the brand. Theydon’t know enough about what we do,” said Seffrin.That’s something to add to the retirement to-do list. NPT

NPT Senior Editor Mark Hrywna contributed to thisstory.

SEFFRINContinued from page 1

BY PATRICK SULLIVAN

There might be fewer people Do-si-do-ing with Girl Scout cookiesthis year. Anti-abortion groups,led by Pro-Life Waco in Texas,

vowed to boycott cookies due to the GirlScouts of the USA’s (GSUSA) Tweet of anarticle on The Huffington Post.

The article, regarding the most influen-tial women of 2013, cited pro-choice Dem-ocratic Texas state senator Wendy Davis,who is also running for governor of Texas.

“Pro Life Waco decided to boycott in2014. We heard about it and decided tooffer support,” said Christy Volanski, avol unteer spokesperson and stay-at-homemom who runs a small business from herhome in Spring, Texas. Pro-Life Waco Di-rector John Pisciotta referred questions toVolanski. She declined to say what type ofbusiness is run from the home.

So far, said Volanski, CookieCott2014 has garnered support from conser-vative organizations nationwide. “What

started with just Pro-Life Waco caughtfire across the nation,” said Volanski. Shecharacterized the boycott as “loosely or-ganized.” Pro-Life Waco launched a web-site, cookiecott.com, that outlines theissues and provides a downloadable flierdetailing the Girl Scouts’ alleged sup-port of abortion.

GSUSA generated backlash with a Dec.18 Tweet linking to The Huffington Poststory. In response to one of the or -ganization’s detractors, GSUSA Tweetedon Jan. 5, “We shared the list, we didn’tchoose or endorse it.” A post on GSUSA’sFacebook page, made on Dec. 30, linkedto a Washington Post article about sevenwomen of distinction, including Secretaryof Health and Human Services KathleenSebelius, who is also pro-choice, furtherraising the ire of pro-life groups.

“We find it upsetting that fringe groupswould use the Girl Scouts to further theirown political agenda at the expense ofmillions of girls throughout the country.

Girl Scouts is a nonprofit organizationwith a century-long history of providinggirls with the skills they need to becomeour next generation of leaders,” accordingto a 112-word statement from Girl Scoutsof the USA, based in New York City.

Volanski’s involvement with the GirlScouts began in 2002. She pulled hertwo daughters out of the organization in2010. “The position of the organizationis that they don’t take a position onhuman sexuality, contraception or abor-tion,” she said. “But when we startedlooking at events and curriculum, wewere seeing advocacy for abortion rightsand other things that were not neutral.”

Kelly Parisi, vice president of commu-nications for GSUSA, maintains the GirlScouts take no position on abortion.“We believe that issues of family plan-ning are best left with families,” she said.Parisi added that she believes the claimsof bias are “absolutely” unwarranted.“The Tweet we sent out was in no way an

Pro-Life Group Tries Again To Push Boycott Of Girl Scout Cookiesendorsement. We think it’s appropriateto talk about women leaders. We are nota political organization. We’re a girls’leadership organization, and that’s theonly conversation we want to have.”

Pro-Life Waco ran a boycott of Girl ScoutCookies in 2004, when the local Girl ScoutCouncil was “holding up the local PlannedParenthood CEO” as a role model, saidVolanski. According to Parisi, cookie salesin 2004 for the Girl Scouts of Central Texas,the boycotted council, were up over 2003,though she said specific figures were un-available. Girl Scouts sold a record-settingtotal of $800 million worth of cookies inboth 2013 and 2012, said Parisi.

Volanski said the goal of the boycottis more about raising awareness thanabout changing Girl Scout policies. “I dothink even after cookie sales, people willdiscuss these concerning activities of theGirl Scouts. I think the effects of thisawareness campaign through Cookie -Cott will carry on through 2015.” NPT

John Sefrrin (left) and wife Carole (right) have had cancer touchthem personally and often participate in the organization’sfundraising special events.

Picked by Forbes magazineas one of the top jobs sites

for nonprofitsWhether you’re job hunting or hiring, get a head start

The NPT Jobs Career Centerthenonprofittimes.com/jobs

Mary Ford: 973-401-0202 Ext. 206


Casual users and multichannel users make up about94 percent of the social media ecosystem. Engagers,about 5 percent, are “the ones who get everybody to dostuff,” said Golden. “They might not be the most popularbut they do have relationships. They’re the 5 percent ofpeople who generate the majority of content and getpeople to take action. They’re kind of like team leaders.”

Broadcasters or citizen journalists are the top 1 per-cent. “They’re fantastic at creating awareness of things,and they bring a name and speed to campaigns,” saidGolden. This level of user generally has thousands offollowers but broadcasts more than interacts.

The four classifications are often not so cut anddried. Golden cited actor Jeremy Piven as an example.“He’s engaged with you. He’ll retweet and share yourstuff. He borders on that key influencer side because ofhis reach (nearly 2.5 million Twitter followers), but be-haviorally he’s much more like a sharing type of per-son,” said Golden.

Knowing about these four levels and where your usersfall on the spectrum can help your organization target out-reach on social media platforms. According to Golden, At-lanta, Ga.-based CARE treats its top 6 percent the sameway they do major giving prospects, assigning them to re-lationship development team members. A CAREspokesperson declined to comment on internal donorstrategy, but said, “We take into consideration not justdonors but engagers. We approach everyone who we in-teract with in a different way based on needs and interest.”

The University of Central Florida engaged some ofthese key influencers and engagers this past June for its“Knights Give 50” campaign, an online fundraising anddonor acquisition campaign leveraging the university’s50th anniversary.

Kara Steiner, assistant director of the UCF Fund, saidthe university recruited 100 so-called ambassadors,reaching out to them on Facebook, LinkedIn and Twitter.They were asked to make a few posts a day about thecampaign. “A couple of months in advance we startedreaching out to them,” she said. “People on the alumniassociation board, foundation board, committees,

BY MARK HRYWNA

Endowments of the nation’s collegesand universities rebounded last yearfrom negative returns in 2012 to gainnearly 12 percent but still trailed

one-year returns for most major indices. The 10-year returns for smaller endowments -- thosewith less than $1 billion in assets -- continued tolag their targets.

It’s the fifth year that the National Associationof College and University Business Officers(NACUBO) partnered with Commonfund Instituteto compile the NACUBO-Commonfund Study ofEndowments (NCSE).

While the 835 participants in the annualstudy enjoyed returns of 11.7 percent for theyear ending June 30, 2013 after -0.3 percent in2012, they lagged the 20-percent return of theS&P 500. It was the seventh year of the past 10that saw positive average one-year returns. Re-turns were negative in 2008 (-3 percent), 2009(-18.7 percent) and 2012 (-0.3 percent). All re-turns are reported net of fees.

The 10-year returns were an average 7.1 per-cent, lagging the average long-term target of 7.4percent. Endowments in the categories of $1 billion

or more and $501 million to $1 billion both sur-passed the target returns, at 8.3 percent and 7.6percent, respectively. It was the smaller endow-ments, those with assets of $1 billion or less, thatdid not meet 10-year target returns of 7.4 percent.

The 835 endowments in the study had totalmarket assets of $448.6 billion. The average en-dowment was nearly $540 million and the me-dian was $97.6 million.

One-year returns were similar by endow-ment size but larger funds had greater returnsover the long term. Over 10 years, endowmentsof all sizes produced much higher returns thanthe S&P/Barclays Blend allocation of 60 percentstock and 40 percent bonds. The endowmentmodel of diversified portfolios that include alter-natives “still works to produce greater long-termresults,” according to the study.

“The strong performance by endowments isencouraging at a time when the global economycontinues its relatively slow recovery from theeconomic crisis of five years ago,” CommonfundInstitute Executive Director John S. Griswold saidvia a joint statement announcing the results.“This year’s investment results reflect in largemeasure the strength in publicly traded equities

that has prevailed since early 2009. While largerendowments have performed better over thelonger-term 10-year period, smaller endow-ments with higher allocations to domestic equi-ties have done well in the shorter term -- a resultthat has enabled them to continue to supporttheir educational missions,” he said.

One-year returns were consistently above 11percent among institutions of all sizes, with ahigh of 12 percent among endowments of $501million to $1 billion in assets. Those with $25million to $50 million had the lowest return at11.4 percent.

The rebound was led by a 20.6-percent re-turn by domestic equities, compared with 2 per-cent the previous year, and internationalequities, which returned 14.6 percent, comparedwith the nearly 12 percent decline that draggeddown the 2012 average. Alternative strategiesalso enjoyed a better 2013, generating an 8.3-percent return versus 0.5 percent the previousyear. The return on fixed income was 1.7 per-cent, down from the 6.8 percent in 2012.

Five-year returns all hovered between 3.8percent ($1 billion-plus and $101 million to $1billion) and 4.9 percent, (less than $25 million),

with an overall average of 4 percent. Ten-yearreturns ranged from 6.3 percent (less than $25million) to 8.3 percent (more than $1 billion) withan overall average of 7.1 percent.

Asset allocation remains stable with smallshifts toward equities and away from bonds andalternative strategies like hedge funds and pri-vate equity. Alternative strategies made up onaverage 53 percent of assets but among smallerendowments ($100 million or less), alternativesmade up less than a quarter. Smaller endow-ments trended more toward domestic equities,at least a third to more than 40 percent of as-sets, while larger endowments held less than 20percent in those assets.

Effective spending rates grew from 4.2 per-cent to 4.4 percent, the first increase since dippingfrom 4.6 percent in 2011. Two-thirds of endow-ments increased their spending dollars, with anaverage increase of 17.3 percent among thosethat raised endowment spending, according to thestudy. On average, endowment income accountsfor 8.8 percent of institutions’ operating revenue,ranging from a low of 2.5 percent for those withless than $25 million in assets to a high of 16.2percent for those with more than $1 billion. NPT

Endowment Gains Still Trailing Equities Markets

alumni who were already engaged with us.”The UCF Fund team gave the ambassadors some

messages to post, pre-written to keep brand consis-tency. The ambassadors also changed their social mediaavatars to the campaign logo. The campaign garnered$15,000 in just over two days, with another $15,000matching pool. Steiner said the ambassadors had “atremendous effect.”

“If it was just our team, there’s no way we would havebeen able to get that frenzy going,” she said. “We definitelyacquired more donors and donations due to the fact thatpeople were reaching out within their own network.”

Steiner said that most of the ambassadors were alreadyengaged with the university at the President’s Circle level,meaning they donate at least $1,000 annually, “so we

steward them differently (from other donors) already.”Some of the ambassadors hadn’t supported the universityat that monetary level but were chosen because of theirreach and voice. “We thought it was good to engage themas well,” said Steiner. “We sent them a thank you emailand letter, thanking them for their participation and let-ting them know we’ll be reaching out next year.”

The four types of users is a useful classification, but itcan’t be the only one your organization uses. “I segmenton passion,” said Brigida, calling the four levels of en-gagement a secondary classification. “If they’re birders orlove kids or love nature, that’s how I organize people.”

Golden explained, “If an influencer has children, itmight be easy to get them involved with getting kidsoutdoors. That would be natural. For someone without

kids, it’s not quite on target.”Golden used the example of a New York City non-

profit that’s campaigning to help Central Park. “Theyuse the engagers and influencers by saying, ‘We’regoing to ask you to help keep Central Park great by en-gaging your relationships,’” he said.

If a supporter self-identifies as a parent on socialmedia, the organization can send that person an emailabout all the great opportunities for children in CentralPark. If they’re fitness buffs, the email could be about ex-ercising outside. Nature lovers would get an email aboutprotecting the wild spaces in the heart of the city.

Segmenting by interest or passion is necessary in cul-tivating the top 6 percent of social media engagers be-cause social media users can smell when someone’s notbeing genuine. A NWF supporter might be passionateabout organic food. When that person shares somethingabout a NWF anti-GMO (genetically modified organism)campaign, followers won’t look askance at that. “Peopleknow he’s passionate about this,” said Golden. “It’s notlike anyone convinced him to do something abnormal.”

Be wary of connecting with a supporter via socialmedia, said Brigida. For open platforms such as Twitteror Instagram, reaching out is probably acceptable. “Butif it’s not a public-facing platform, I don’t want to messwith it,” she said. “Standard consumers, even thoughthey’re the majority of the (social media) population, ifthey’re not forward-facing then I would rather that(connection) happen naturally.”

Golden said getting the support of those top 6 per-cent of social media engagers is similar to cultivating amajor gift prospect. “If you really want to get them onboard, spend a little time looking at what they tweetabout and talk about,” he said. “Get to know them.Make it a win-win relationship.”

Brigida said the most important thing in cultivatingsupport from the top 6 percent is to be genuine and letthe relationship develop naturally. “You have to be sin-cere and just try to connect with them first,” she said.“Don’t have any expectations. It’s like in any friendship,you go in because you enjoy their company, not be-cause you want to ride in their nice car.” NPT

ECOSYSTEMSContinued from page 1

‘‘Be wary of connecting witha supporter via social media.


BY MARK HRYWNA

Nonprofits can now leverage the more than250 million members on LinkedIn to findvolunteers with the launch of the LinkedInVolunteer Marketplace.

Members can locate skill-based volunteer opportuni-ties and nonprofit board positions while nonprofits canaccess an online network of 250 million professionalsto find people who are interesting in giving their time.

LinkedIn partnered with VolunteerMatch, Board-Source, Catchafire and Taproot Foundation and has beentesting the Volunteer Marketplace for months, accordingto Meg Garlinghouse, head of LinkedIn for Good.

“We know members want to use their skills tochange the world and volunteer,” Garlinghouse said. Ina survey of LinkedIn members, 82 percent said theywant to volunteer their time and skills and more than40 percent of hiring managers consider volunteer workequivalent to full-time work. One in five hiring man-agers said they hired someone because of volunteer ex-perience, Garlinghouse said.

Nonprofits can post volunteer opportunitiesthrough the same process that they can post job open-ings, with a 90-percent discount, which works out toabout $20 to $40. Garlinghouse said the reason for thefee is quality control. “We want people to stop andthink, be thoughtful about what they’re posting,” shesaid. Revenue generated from the fee will be reinvestedinto capacity-building initiatives to improve the pro-gram. Nonprofits also will have the option of postingthrough the four partner organizations.

More than three million LinkedIn members have

added the Volunteer and Causes section to their pro-files, according to Garlinghouse. Of those three million,600,000 indicated an interest in serving on a nonprofitboard or skill-based volunteering after the feature waspiloted in August. “We know there’s strong demandfrom our members to find and engage with those op-portunities,” she said. There’s more demand than sup-

ply at this point with more than 500 opportunities avail-able at the launch but nonprofits also can search to findpeople with specific criteria.

There will be two ways nonprofit leaders can find ei-ther a candidate for a board or for pro bono work: post-ing the opportunity to a network or using the searchtool to find the right professional. The feature also willbe integrated into LinkedIn’s weekly emails. “It willmatch what we know about you and your interests withwhat you want to do,” she said.

The search function was activated as part of the re-lease, after the pilot launched last year to compile a crit-ical mass of volunteer opportunities. On average, about10 applications were received for each posting, Garling-house said.

LinkedIn launched Board Member Connect a yearago, which nonprofit executives can use to reach outand search for potential board members based on spe-cific criteria in a user’s profile, and then use LinkedIn’sInMail to contact them.

Garlinghouse suggests that charities not limit theirsearches only to those who signaled an interest in serv-ing on boards, pointing to herself as an example; shenever signaled an interest in volunteering but now serveson two nonprofit boards. To date, about 1,500 nonprof-its are using LinkedIn’s Board Member Connect.

“What we’re really noticing from our members, andmaybe it’s a sign of the times or the millennial genera-tion, but professionals really are interested in usingtheir talents to change the world,” Garlinghouse said.“We’re bullish about the type of social change our mem-bers might be able to create.” NPT

LinkedIn Launches A ‘Volunteer Marketplace’

Keynote Luncheon SpeakerDavid Isay Founder & President StoryCorps

For registration and sponsorship questions, email [email protected] For exhibiting, email [email protected]

Becoming a better fundraiser. All in a day’s work.

www.frdny.org

June 27, 2014@ The Marriott Marquis New York City

IN NEW YORK

All Your Constituent Information Perfectly Organized

Picture PerfectPulls together all your consituent data into one place so you see the whole picture

A Perfect Fit

Powerful ToolsPerfectly Simple to Use

Easily customised - no costly

programming required

Build lasting constituent relationships that deliver more donations, and keep fundraising costs low

So you have more time to give your cause

For a Free Demo and to learn more, visitdonorperfect.com/simple or call 800-220-8111

o n l i n e f u n d r a i s i n g s o f t w a r e

o n l i n e f u n d r a i s i n g s o f t w a r e


BY ZACH HALPER

When you go to the websitefor Acteva, an online pay-ment processor in SanFrancisco, Calif., the re-

view blurbs that scroll across the page areall complimentary. While the site paints awonderful picture of the services, the re-ality is much more complicated.

Pankaj Gupta, CEO of Acteva, re-cently acknowledged publically that thecompany owes up to a combined $5 mil-lion to multiple charities. The companyhad received complaints from organiza-tions that claimed they had not receivedcash processed through the service.

A call to Gupta at Acteva was not re-turned. In a report published in The SanFrancisco Public Press, Gupta claimedthat this was the result of cash-flowproblems and that he would be able topay back the money by taking on newclients and developing new software.

This plan, however, hasn’t stoppedsome websites from dropping informa-tion about Acteva. This includes the tech-nology nonprofit Idealware. ElizabethPope, director of research and opera-tions at the Portland, Maine or ganization,said the decision to drop Acteva wasmade in spring of last year after fieldingnumerous emails “from folks saying theyhadn’t been paid what they were owed.”

Pope noted that Idealware, whichacts as a Consumer Reports-like advisoron technology for nonprofits, rarelytakes this sort of action but decided todo so because of the overwhelmingamount of information regarding thecompany’s financial issues. While Ideal-ware did not do independent work toconfirm all of the allegations againstActeva, Pope said they had to make themove to remove the company as one oftheir recommended products.

“We didn’t want to make recommen-dations of those companies that don’tseem financially stable,” she explained.

Even if Acteva resolves all of its issues,Pope said it was unlikely they would beput back on the website. “It would prob-ably take a lot for them to be listedagain,” she said.

According to Clam Lorenz, generalmanager of nonprofit services at PayPal,the timing of payments depends on thetype of company. He explained that thereare multiple types of processing firms:

• Those that only provide acquiringand processing services;

• Companies such as PayPal that pro-

vide both paymentsand the payment flow expe-rience; and,

• Companies that provide a full cus-tom donation form (or website, or CRM,etc).

“Although a charity can get online do-nation processing from any of these, therange of services, business models, andconsequently the cost structures for thenonprofit, vary widely across thesetypes,” explained Lorenz. “Policiesaround release of funds would poten-tially vary as well.”

To make sure you have a clear ideaabout when you would be receivingfunds, Lorenz said to ask specific ques-tions during negotiations.

Nick Bencivenga, senior vice presi-dent at Dharma Merchant Services,agreed with this point. “Check a com-pany out. If they practice what theypreach, they won’t be afraid to answerquestions,” he said, adding that his com-pany processes payments within two

business days.Besides donation processing time-

frames, Allyson Bliss, relationship man-ager at TechSoup Global in SanFrancisco, said that another thing to lookout for in negotiations are hidden costs.

“A lot of people look at the rates theyare quoted but they might not get theadvertised rate because of hidden fees(listed in the fine print),” said Bliss.“Those take the biggest bites out of yourwallet.” While Bliss said the paymentprocessing industry has become a lotmore transparent in this regard, she reit-erated that you need to pay attention tothe fine print.

“It’s easy for a provider to offer you alow rate while loading the contract withhidden fees,” said Bencivenga.

Pricing is usually among the key con-cerns Bencivenga said that he hears fromclients regarding payment processing. Itcan be hard to compare prices becauseof the payment structure that is standard

terchange. On a typical $100 transaction,a nonprofit would pay about $1.92 infees on average, on top of Dharma’s $15monthly fee.

According to Lorenz, some paymentprocessors offer a low Interchange rate,but offset that with extensive fees for ac-count maintenance, reporting, evencalls to customer service.

“All of those fees can have a signifi-cant impact on the average rate an or-ganization pays per donation, and it cantake a lot of work to actually figure outwhat you’re paying,” explained Lorenz.

PayPal uses an Interchange Rate of2.2 percent + 30 cents for all registerednonprofits, which Lorenz said is de-signed to make it easier for charities tounderstand what they will be charged.

Idealware’s Pope said that it’s impor-tant to ensure that the company acceptsa wide variety of payment methods andthat they are compatible with the donatenow buttons or other payment features

on an organization’s website. She alsosaid the processor needs proper securityprotocols in place and good fraud pre-vention systems.

TechSoup’s Bliss, meanwhile, saidthat contract length should be a big con-sideration. Most of the nonprofit man-agers she has spoken with expressedconcern about being trapped in a longcontract with a payment processor. Thisconcern arises from the days when athree-year contract was typical andcould only be broken by paying a hugefee. Bliss said these termination fees are“slowly” going away, though it is far fromstandard at this point.

“It’s very important not to get stuck ina long-term contract,” said Bencivenga.“It’s a big red flag if a provider isn’t will-ing to waive the termination fee.”

All of these experts agreed that the bestway to get a good payment processingdeal starts with research. The allegationsthat have been leveled against Actevashow that you can never do too muchhomework in this industry, said Pope.

“It’s a really good wake-up call forthese agreements that nonprofits are en-tering,” she said. “It’s a reminder to dodue diligence, call around, and do investi-gation on anyone you are working with.”

“It’s a double-edged sword,” Bliss saidabout how payment processing haschanged over the years. “The complexi-ties have increased and that can be daunt-ing, but on the other hand you have all ofthese great options to choose from.”

Bencivenga stressed the importanceof asking as many questions as possiblewhen talking with providers, whetherit’s about rates, termination fees, orany other concerns you have. “All thosekinds of things are what a reputablecompany will be happy to answer,” hesaid.

“The bottom line for the nonprofit re-mains the same: Ask a lot of questions,get specific examples, make sure you un-derstand the difference between whateach kind of provider offers,” said Lorenz.“And if you're not happy, shop around foranother option. Payments is just one partof successful online fundraising, and thebest providers will make the paymentpiece safe, easy and fast for the charityand their donors.” NPT

for the industry. Called Interchange, thisfee is paid between banks for the accept-ance of card-based transactions.

While the industry has evolved overtime to simplify this system, according toBencivenga, it has only made things some-what of a challenge for consumers. “Itends up the provider being able to chargewhatever they please,” he explained.

Dharma uses a variation of this systemcalled Interchange Plus, which Bliss saidis much more transparent since con-sumers will be told up front the rate theywill be paying on Interchange. Inter-change-plus pricing works by adding aconstant, flat margin on top of Inter-change. Typically, Interchange-plus pric-ing models will also be written in thetwo-component format, with a percent-age fee and per-transaction fee above in-

‘‘We didn’t want to makerecommendations ofthose companies thatdon’t seem financially

stable. --Elizabeth Pope

Let’s Make A Deal:Negotiating WithPayment Processors


BY PATRICK SULLIVAN

Sean Penn, Seth Rogen andOlivia Wilde have nothing onShari Hume. Hume’s charity,the volunteer-run Cure JM

Foundation in Encinitas, Calif., claimedthe top prize in the CrowdRise HolidayChallenge. It beat out some much largercharities with celebrity backers, includ-ing the Alzheimer’s Association (Rogen),J/P Haitian Relief Organization (Penn)and Artists for Peace and Justice (Wilde).

The foundation raised $263,697 to winthe challenge’s grand prize of $100,000,plus another $14,000 in bonus prizes.

“We were really excited, involved andactively fundraising,” said Hume, whofounded the organization in 2003 withher husband Tom. Cure JM fights therare disease Juvenile Myositis, which af-fects two or three children per millionper year, said Hume. The organizationreceived approximately 2,000 donationsfrom all 50 states, with 104 teams raisingmoney for the challenge. The averagedonation was about $100, even afterHume removed $75,000 in donations of$10,000-plus so the average didn’t skewhigher.

The CrowdRise Holiday Challengetook a matching grant -- $200,000 fromCraigslist founder Craig Newmark and

other donors -- and turned it into a chal-lenge where nonprofits compete to see

who can raise the most money. Cure JMwon the $100,000 grand prize. The sec-

Crowdsourcing Now Using Incentives To Lure Donors

(800) 421-9512 [email protected]

Grantsmanship Training ProgramFebruary 10-14 Albuquerque, NMFebruary 10-14 Baton Rouge, LAFebruary 24-28 Jackson, MSMarch 31 - April 4 Chicago, ILApril 7-11 Nevada, MOApril 14-18 Los Angeles, CAApril 28 - May 2 San Antonio, TXMay 5-9 Atlanta, GAMay 12-16 Santa Fe, NMJuly 21-25 Los Angeles, CAJuly 28 - August 1 Louisville, KYAugust 4-8 Des Moines, IAAugust 4-8 Orlando, FL

Competing for Federal GrantsJune 9-13 Colorado Springs, CO

Essential Grant Skills March 18-19 Salamanca, NYMay 6-7 Dallas, TX

Social Enterprise for NonprofitsMarch 18-19 Baton Rouge, LA

2014 UPCOMING WORKSHOPS

Save $50 on any training with this code: NPTIMES

ond- and third-place winners received$40,000 and $20,000, respectively. Theremaining $40,000 was reserved forbonus prizes throughout the eight-weekchallenge.

“The concept is to modernize thematch,” said Robert Wolfe, CEO of theRoyal Oak, Mich.-based CrowdRise.“Typically with a matching campaign,$200,000 raises another $200,000. Wewere able to take that same $200,000and turn it into $2.4 million (the totalraised by all 721 participant organiza-tions). The charities got enormous expo-sure since it’s not just a one-day affair.”

One trend CrowdRise and other peer-to-peer (P2P) fundraising platforms havebeen embracing recently is that of incen-tives. During the Holiday Challenge,donors had a chance to win movie tick-ets, and on #GivingTuesday, the organi-zation that raised the most money wonan extra $8,000. Hume said the high av-erage donation for Cure JM during thechallenge was a direct result of thedonor and team incentives. “I think it’sthose contests that really pushed usover,” she said.

Crowdvance, based in Washington,D.C., is another platform that utilizesdonor incentives. Crowdvance takes no

Crowdsourcing, page 10

Shari Hume with her husband, Tom, and youngestson, Colm, at the 2013 Chicago Rock and RollHalf-Marathon.


fees from donations and instead reliesupon a sponsorship model to monetizethe platform. Companies sign on toCrowdvance and offer donors prizes suchas gift cards and free access to services.

If a donor gives $5, they can choose aprize. More money means more prizes,up to four. “We remove the revenuemodel from the nonprofit-donor rela-tionship,” said Zachary Herman, chiefmarketing officer of Crowdvance. Forthe companies, he said, “It’s great brandawareness and marketing, as well asgood CSR (corporate social responsibil-ity), something brands truly value.”

Because donors are incentivized toonly give up to $20, the average dona-tion on Crowdvance is 57 percent lessthan other platforms, said Herman.However, the number of donors percampaign is on average 15 percent morethan other platforms, he said. “It’s not somuch the dollars that hit the campaignbut the number of faces that hit it, newindividuals who are aware of the cause,”said Herman. “We’re not trying to makeit easier to collect from existing donors.It’s all about reaching the next genera-tion of donors.”

P2P fundraising has opened fundrais-ing to not just development depart-ments but also supporters. Ryan Haigh,

a 27-year-old graphic designer living inJersey City, N.J. and working in Manhat-tan, got 35 friends together last Decem-ber for the “Beards for Boobs”challenge. “My brother, my dad and Igrow our beards out every year,” he said.“This year we decided to get a little morepurpose behind it.”

Haigh and his network, which quicklywent from 35 to 64, are not a nonprofit,simply a collection of concerned individ-uals united around a cause. “There’s agene mutation in my family, and mymother, grandmother and great-grand-

mother all had breast cancer,” explainedHaigh. “Now that we’ve done this, I real-ized so many people who I know havedealt with this directly.” Haigh’s fundrais-ing efforts will benefit Breast Cancer Ac-tion (BCAction), in San Francisco, Calif.

“(Haigh) has done a phenomenal job,and it’s something we will use as amodel,” said Sarah Harding, developmentdirector for BCAction. “His smarts andsavvy around marketing and fundraisinghas inspired his broader network, and hasgrown past his personal network.”

Harding said Haigh did most of the

work before he contacted BCAction. “Wehave provided some support in terms ofeducational language, making sure he’sclear and the information on his websiteis correct,” she said. Haigh’s success,said Harding, stems from “finding thatpersonal passion and getting others tojoin you.” She was particularly im-pressed at Haigh’s ability to motivate hisnetwork. “It’s one thing to get a friend tosay yes, but it’s another to get them totake action,” she said.

The Beards for Boobs campaign,hosted on the CauseVox platform,reached its $10,000 goal in 10 days, ac-cording to Haigh. He revised the goal upto $20,000. “The biggest thing I learnedis really the power in numbers, espe-cially with the Internet and social net-works,” said Haigh. “We have the tools atour disposal to really spread this out.Without splitting this up and having somany people involved, we wouldn’thave gotten (to $10,000) so easily.”

Power in numbers is what the Oak-land, Calif.-based Immunity Project isbanking on. A program of Until There’sA Cure Foundation, Immunity Projectseeks to leverage crowdsourcing to funda human-blood experiment of an HIVvaccine. The project debuted on theCrowdhoster platform on Jan. 19, and

CROWDSOURCINGContinued from page 9

Crowdsourcing, page 12

‘‘You’ve got to besuper engagingand focus onresponding andproviding answersto questions as fastas you can. Timeis of the essencebecause theseprograms aretime-driven. --Naveen Jain


TECHNOLOGY GUIDE

800-676-5831 | www.telosa.com | [email protected]

GROWTo grow and expand your outreach.To touch more people, and impact more lives.To work in partnership with a fundraising solution specifically tailored to your needs.

Introducing Telosa Software’s revolutionary new cloud-based fundraising solution, Exceed Beyond. Featuring superior integration, and an increased ability to analyze important information, Exceed Beyond gives you the ability to interact, reach out, manage and foster valuable relationships.

Telosa Software is focused exclusively on providing robust information management solutions, including both Windows and cloud-based systems, to nonprofit organizations.

You inspire us.Now let us support and motivate you.To continue to champion good.

INSPIRE

G

EPIRSIN

championo continue toTTosuppo let uswoN

.userinspiouY

.goodchampionyoumotivateandtrsuppo

.you

specifically tailosolutiontnerk in parowoTTo

e people, andrmotouchoTToand expand youworgoTToWROG

ed to yourspecifically tailoith a fundwpshirtne

impacte people, andeachr outrand expand you

needs.red to youaising rith a fund

.e livesrmoimpact.each

rmanage and fostethe ability to inteeyond gives youB

ability to analyze imporioring supereatuFaising solution, rbased fund-cloud

elosa ToducingrInt

elationshipsr valuable ract, rthe ability to inte

mation, rtant inforability to analyze impoation, and an incr integ

xceed Eaising solution, evolutionars ’erawoftS

. elationshipseach out, ract, xceed Emation, eased ration, and an inc

eyond. Bxceed wy nerevolutiona

organizations.both Windows and cloud-based systems, to nonprofit robust information management solutions, including Telosa Software is focused exclusively on providing

both Windows and cloud-based systems, to nonprofit robust information management solutions, including Telosa Software is focused exclusively on providing

both Windows and cloud-based systems, to nonprofit robust information management solutions, including Telosa Software is focused exclusively on providing

800-676-5831 | www.telosa.com | info@t

800-676-5831 | www.telosa.com | info@t

elosa.com 800-676-5831 | www.telosa.com | info@t


by the next day had raised $156,000 ofits $482,000 goal.

Traditional fundraising for medicalexperiments is slow, often involvingmonths or even years of filling out grantapplications and cultivating individualdonors. “We wanted to create momen-tum, raise funds quickly and enable theresearch team to finish the experimentby the end of March,” said Naveen Jain,co-founder and chief marketing officer.

The vaccine Immunity Project is de-veloping would train the immune sys-tem to attack weak points in the HIV

virus. Previously, animal experimentswere funded by a $1 million Microsoftgrant, said Jain. The human blood ex-periment that Immunity Project hopesto fund would clear the way for clinicaltrials, with the ultimate goal of providingthe vaccine for free.

Immunity Project is charting new terri-tory, said Jain. “A campaign like this isnontraditional and there’s not a lot of his-tory funding biotech or scientific experi-ments (with P2P),” he said. The ImmunityProject team chose Crowdhoster becauseof a prior relationship, and Jain said it’simportant to work with a platform that

believes in your campaign, especiallywhen there’s little precedent for it.

Jain said a big part of the promotionstrategy for Immunity Project is engagingas quickly as possible with interested par-ties on social media. When people starttalking about the project on Reddit, theImmunity Project team answers immedi-ately “so people know we’re real peopleand can respond directly,” said Jain.

“A lot of them had very good ques-tions,” he said. “That’s good for us be-cause it helps us understand what peoplefound unclear about the campaign page.You’ve got to be super engaging and

focus on responding and providing an-swers to questions as fast as you can.Time is of the essence because these pro-grams are time-driven.”

Though Immunity Project “spent a lotof time thinking about” incentives, saidJain, the gifts ultimately did not play alarge role in the campaign. “We believeeveryone who contributes wants theirmoney to go to the actual work, versusexpensive rewards,” he said. A T-shirt isthe $250 reward, where someone donat-ing $25 to another campaign might get aT-shirt. “If you look at the cost to makeand ship a T-shirt, we don’t want that tobe too significant a percentage of the do-nation,” said Jain.

Incentivizing donors also did not fig-ure heavily into San Francisco solar en-ergy nonprofit RE-volv’s strategy for itslatest campaign. Executive Director An-dreas Karelas talked about the “Four P’s”of crowdfunding: passion, pride, perksand participation. He said donors to hiscampaign were in it for the passion andthe pride, not so much the perks.

RE-volv wrapped up a $56,000crowdfunding campaign on the site In-diegogo to install a solar array atop Ke-hilla Community Synagogue inPiedmont, Calif. The solar array willcover 72 percent of the building’s elec-trical bill. The synagogue pays RE-volvfor 20 years, and at the end of the lease,the organization owns the array.

“We started this nonprofit with themission of crowdfunding being a criticalpart,” said Karelas. “We want to em-power communities to invest directly inrenewable energy. This is a way of sayingyou can do something that’s meaningful.You don’t have to break the bank, be-cause if enough people do it we canmake an impact.”

RE-volv’s campaign brought in fundsfrom 300 donors in 20 states and sevencountries. The campaign works on whatKarelas calls a revolving model: Themoney that the synagogue pays RE-volvwill go to fund future projects. Moneypaid back from RE-volv’s first crowd-funded solar project, a $15,000 array ona Berkeley, Calif. dance studio, was usedin the latest campaign.

Like Immunity Project, RE-volv’s cam-paign did not rely heavily on incentivesto draw donors. “I feel like perks are lessimportant in our case. We tried to put to-gether good perks, but people are givingat the $100 level because they care,” saidKarelas.

P2P fundraising works on many of thesame tenets as other forms of fundraising.Incentives work on the principle of reci-procity; namely, donors are more likely togive a gift if they get something in return.Wolfe said the CrowdRise model is attrac-tive in part because of “exclusivity, mak-ing things cool,” the principle of scarcity.And, crowdfunding campaigns can easilygain momentum. When potential donorssee that others have donated and want inon the action, that’s the principle of so-cial proof. NPT

Leadership Governance & Board Policy

Executive Director Training

Accounting Time and Money

Democracy Future Trends of the Nonprofit s

Events - Marketing & Special Events

Revenue - Grantwriting Wars & Evaluation

Sponsorship - Campaigning Fundraising

Human Resources and Volunteers

Information Revolution - Transparency

Planning - Power Vision: Strategic Thinking

Sustainability - Campaigning Big Gifts

March 21-24, 2014Key Largo, Florida

Registration for 44 hours of training is now $1,900Register before February 20 to receive a $200 discount

44 Class Hrs Focused on Capacity Building & Grantwriting

Introducing the Nationally Recognized

SUNSHINE CERTIFICATE IN NONPROFIT MANAGEMENT

Now, more than ever, nonprofits in need of funding seek innovative organizational structure while

powering up their mission, vision and leadership.

Become Inspired, Motivated and Accountable!

BEAT THE SNOW and join us on

Put some sunshine in your certificate… Learn in Florida

Advocating on behalf of Florida Nonprofits since 1990

SINCERE THANKS TO OUR RECENT FANO PARTNERS AND SPONSORS

For inquiries, call FANO at 305.557.1764 Visit our website: www.fano.orgEmail: [email protected] FB: Florida Association of Nonprofits Organization-FANO

44 Class Hrs. Focused on Capacity Building & GrantwritingWrite a Boiler Plate ProposalDevelop Innovative ProgramsFind Funding SourcesBest Practices

Florida Association of Nonprofit Organization’s State Headquarters, Miami LakesMailing to: 757 SE 17th Street Causeway #495, Fort Lauderdale, FL 33316

• CEU credits available from Broward College

305.557.1764Participants are registered on a first-come,

first-served basis. A confirmation letter and map with directions will be sent via email to each participant upon receipt of

intensive class registration.

In cooperation with

CROWDSOURCINGContinued from page 10


TECHNOLOGY GUIDE


• Those who started the organizationand their account might be more of theorganization’s voice than the nonprofit’sspecific account;

• Those who feel obligated to havean account in their name but staff areusing it for further exposure for generalorganization content; and,

• Those who had an account prior toserving in their role or being at that or-ganization and have a following basedon their “personal brand.”

“In all those cases, the same is stilltrue that it is about engagement andcontent and not about pure followerstats,” Ward said. “I always stand by theadvice that it doesn’t matter how manyfollowers you have if you aren’t engagedwith them,” she said.

Farra Trompeter, vice president of BigDuck, a communications consulting firmin Brooklyn, N.Y., uses Twitter’s Listsfunction to keep a tally of nonprofitCEOs on the social network through herlist “social EDs.” Instead of focusing onthe number of followers, she asks thefollowing questions:

• Does the user have a customized pro-file, with a picture, bio and background?

• Is the person interested in conver-sation and not just broadcasting? Isthere close to a 1:1 ratio of followers/fol-lowing? Are there mentions of otherusers in their tweets?

• Does the person do their own tweet-ing and sound authentic or do they talk inthe third person and sound robotic?

• Is the person using Twitter well byemploying shortened URLs and hashtags?

There are Twitter accounts that canbe a bit of a snooze, merely parrotingthe organization’s Twitter feed or shar-ing inspirational quotes as a matter ofroutine. It helps to show some personal-ity on social media. Among the mostcommon themes present in the Twitterstreams of the following 10 nonprofit ex-ecutives is authenticity. As hard as itmight be for some CEOs to believe, peo-ple might follow you on Twitter for thesame reason they follow a celebrity -- apeek into your personal, everyday life.

If it were all about the numbers itwould be difficult to leave Livestrong’sDoug Ulman off any list of nonprofitCEOs who Tweet. And while he is a goodexample of Tweeting from the C-Suite,here are a few others, including somewho might be flying under your radar.

Mark Horvath

Invisible People

@hardlynormal: Just a hardly normalguy trying to navigate through an ab-normal world by helping others. MediaConsultant. Founder @invisiblepeople

Tweets: 102,863Following: 1,212Followers: 20,953If Ulman is the chairman of the board

of nonprofit CEOs on Twitter (approach-ing 1.1 million followers as of early 2014),then Mark Horvath is vice chair. The one-man operation behind Invisible People hassurpassed 100,000 tweets and recentlywas approaching 105,000. No nonprofitCEO will catch up to him for a long time.

Over five years, that is more than20,500 Tweets annually, an average of 56per day or three per waking hour (if yousleep six hours a night).

“Being an ex-drug addict and still ad-dicted to coffee probably helps,”quipped Horvath. “Having that ADD per-sonality seems to be a character trait forsuccessful people on social media.”

For Horvath, Twitter is just like talkingto his friends throughout the day, some-times a stream of consciousness take onwhat’s happening and to where he’s off.

The charity last year reported about$50,000 in total revenue but InvisiblePeople is all about awareness, not directservice. It’s a storytelling organizationthat aims to inspire people to take actionagainst homelessness. “Really, what I’mdoing is creating content to get peopleto start talking,” said Horvath, whofounded the organization in 2008.

“Not everyone is going to go to SkidRow but they can live vicariously throughme,” he said, in real-time on Twitter andlater on other social networks, whetherits a video posted to YouTube or photosto Tumblr, Instagram or Facebook. “Con-

tent marketing – which really is the onlything that works anymore, that actuallycreates authenticity – has replaced pro-duction value,” said Horvath.

Invisible People’s Twitter feed is 100percent about homelessness and not asfrequent as Horvath’s personal feed, witha few blasts daily.

To Horvath, 52, there’s no separationbetween online and offline. “That’s howyoung people do it, too,” he said. His Twit-ter handle is an old stage name from whenhe made his living playing drums and theaccompanying avatar is his second-favoritedrummer: Animal from The Muppets.

The Binghamton, N.Y., native is basedmore or less out of Los Angeles, Calif.,but travels regularly for speaking en-gagements or social media consulting.The one-time homeless, ex-drug addicthas done a youth road trip from L.A. toWashington, D.C., thanks to Virgin Mo-bile and was asked by the Canadian gov-ernment to do a 24-city tour.

Horvath works with brands likeHanes, to give away socks to the home-less, and Ford Motor Co., which aggre-gated his content for two years on itswebsite.

“I said I’d never Tweet. I thought itwas stupid,” Horvath said. “Then I wasthe first cause to ever speak at Twitter.Never say never.”

That’s what Horvath stresses to non-profits: be real and be honest. Share thegood, bad and ugly and you’ll develop areal following of supporters. “I don’tthink everyone should tweet but ifyou’re a CEO, it can augment and am-plify the voice of your mission,” he said.

Paul Rieckhoff

IAVA

@PaulRieckhoff: “Social Entrepreneur,Veterans Advocate, Music Lover, Writer,Football Evangelist, Observer of Things.@IAVA Founder & CEO. Fighting tomake a difference daily.”

Tweets: 30,786Followers: 19, 739Following: 7,710If you never met Paul Rieckhoff, you

could still know a bit about him just

scrolling through his Twitter feed. Or hisInstagram account. Or his FourSquareaccount. He’s a big football fan, particu-larly the Giants, lives in the East Villageof New York City, spent New Year’s Evein New Mexico and knows his wayaround hashtags (#CeilingsOfSantaFe).

But you’ll also see plenty of Tweetsfrom the CEO of Iraq and AfghanistanVeterans of America (IAVA) interactingwith veterans, providing updates onmeetings with Veterans Administrationofficials, or advocating a petition or spe-cific legislation that relates to vets.

“As CEO, what it can really do is stayconnected to your members or your cus-tomers. I know, in real time, what IAVAmembers know is an issue. That ishuge,” Rieckhoff said. “It helps me makebetter strategic decisions,” he said.

“Sometimes a powerful, a ridiculousconversation is happening without you,”he added.

“Especially for our mission, socialmedia is not an add-on, it’s the lifebloodto our community. Our average memberis 27 years old. They don’t get mail at thepost office,” he said, but Facebook andInstagram are part of their daily behavior.

“For me, social media is as essentialto my generation as the mail or thephone was to previous generations,”Rieckhoff said. “Around here (IAVA), I’mold,” the 39-year-old said. “My age groupis in a real unique position. We’re atranslation generation,” he said. It is re-sponsible for communicating with a gen-eration that has grown up with theInternet and social media but also an-other that might still be learning it.

Rieckhoff ’s advice to fellow CEOswho have yet to take the plunge on Twit-ter is simple: “Get on it. It sounds basicbut it’s like saying how should you ride abike? Get on it and use it. Understand ityourself as a user, and do not farm out toan intern or PR person.”

And for any consumer of news, Twitteris a great news feed and a place to shareexperiences – like elections, sports, disas-ters – which is becoming rarer. “Everythingelse, people are watching taped,” he said.

TWITTER

Continued from page 1

Twitter, page 16

‘‘Get on it. It sounds basic but it’s like saying how should you ridea bike? Get on it and use it. Understand it yourself as a user, anddo not farm out to an intern or PR person. --Paul Rieckhoff


TECHNOLOGY GUIDE

Imagine what’s possible with a mobilized volunteer force.

VolunteerSchedulerPro.com


Jarrett Barrios

American Red Cross of Massachusetts

@JarrettBarrios: CEO at @redcrossMA.Words & language, foods & appetites,democracy & rights: the passions. Tuiterode WEPA y gozar. RTs not endorsements.

Tweets: 3,500Followers: 4,430Following: 3,438There’s no shortage of innocuous

and/or nonsensical content on Twitterbut during a breaking news event, it hasthe potential to be a lifeline of informa-tion. Barrios was less than a mile fromcompleting the Boston Marathon lastyear when two bombs went off near thefinish line. At one point he was able toTweet: “Well, I finished 25.8 miles of#BostonMarathon2013 but am safe andwell. If you were there pls tell othersyou are safe too!” In the weeks that fol-lowed he shared photos and Tweetsabout Red Cross efforts and communitygatherings and services regarding thebombings.

A former state legislator, Barriosshares plenty of Red Cross-related linksand photos, highlighting and thankingvolunteers. And it wouldn’t be socialmedia without being social. Last fall, heengaged in some good-natured trashtalk with colleagues at the St. Louis RedCross when the Cardinals and Red Soxfaced off in the World Series.

And if you’re not connected with Bar-rios on LinkedIn, the professional socialnetwork, you can keep an eye on his re-cent move: this month he takes over asCEO of the American Red Cross Los An-geles Region.

Robert Egger

The L.A. Kitchen

@RobertEgger: Founder of @DCCK.President of @CForwardUS. Now open-ing @TheLAKitchen to further reveal thepower of food, community and non-profits. No Waste!! Opinions are mine”

Tweets: 9,395Followers: 1,105Following: 6,580If you’ve ever spoken with Robert

Egger you know it can be hard to keepup. The same can be said for his sched-ule. You can find him Tweeting from hisspeaking engagements all over the na-tion, pressing nonprofits to educatethose running for public office about theeconomic impact of the sector or re-minding charities about the voice theyhave in the process. He moved to theWest Coast last year to bring the conceptof the DC Central Kitchen, which hefounded 25 years ago, west to start TheLA Kitchen, which opens this year.

Paul Schmitz

Public Allies

@PaulSchmitz1: CEO of Public Allies,and author of Everyone Leads: BuildingLeadership from the Community Up

Tweets: 4,213Followers: 1,069Following: 1,949Those in the Milwaukee area will find

some relevance on Schmitz’s feed,whether sharing information about in-clement weather closings or a localsinger-songwriter. For policy wonks inany region of the U.S., Schmitz offers in-formation and analysis on most anythingrelated to national and community serv-ice, as well as issues related to youngnonprofit leaders. Then there’s the occa-sional share of a Jimmy Fallon orStephen Colbert video to lighten thingsup, or a Tweet about what he’s readinglately that’s not work related (such as a1994 biography of Lou Reed).

Jacqueline Novogratz

Acumen

@jnovogratz: Founder/CEO of Acumen(@acumen), dedicated to changing theway the world tackles poverty/author ofThe Blue Sweater (thebluesweater.com)

Tweets 3,386Followers 464,540Following 421It’s not always about the number of

followers but it sure can’t hurt if you havea half-million of them. The queen of so-cial entrepreneurship shares some Acu-men-related Tweets with a fair number ofstories on business, current events, the

occasional inspirational quote and herglobe trotting, including a recent trip tothe Mumbai half-marathon.

Winnie Byanyima

Oxfam International

@Winnie_Byanyima: Executive Direc-tor of Oxfam International. Passionateabout justice & human dignity. Opin-ions are my own.

Tweets 8,058Followers 337Following 19,182Some CEOs hand off their Twitter activ-

ity to a press office or outsource it some-where -- and sometimes that can beob vious. As the organization’s head ofmedia put it, Byanyima is master of herown Tweets. “She’s able to put her ownviews and emphasis on Oxfam’s work, in amix with her own personal life. It’s a realstrength to have such an engaged bossrunning her own social media show.”

Diana Sieger

Grand Rapids Community Foundation

@drsieg: Foundation President, entirecareer in nonprofit mgt and philan-thropy

Tweets: 5,162Followers: 1,355Following: 779Some recent Tweets included a link

to a first-person guest column in a localbusiness journal and sharing a col-league’s blog post about choosing afundraising campaign chairman. Thenthere’s some not-so-serious stuff about“making the best Bolognese on thisplanet” with a shout-out to celebrity chefGeoffrey Zakarian and weighing in on aquestion to the audience from the “SuzeOrman Show.” There’s also plenty ofthanks and praise to other Twitter usersthat differentiates the individual accountfrom that of her organization (@GR-CommFund).

Alisa Harris Kesten

The Volunteer Center

@AlisaKesten: ED of The Volunteer Cen-ter. Living Volunteerism 20/7 (gottazzzz). Westchester & Mid Hudson Valley.

Proud resident of New Rochelle. NotRussian rock band.

Tweets 5,603Following 1,859Followers 1,303While some nonprofit CEOs have

dormant accounts, or worse, merely re-gurgitate their organization’s stream, aquick look at her feed will reveal thatKersten is pretty familiar with Twitter,employing hashtags frequently and notbeing shy about incorporating user-names.

It must be working since Kesten hasmore followers (1,305) than her organi-zation (738). But, who’s counting?

On Martin Luther King, Jr. Day, Kestengave a heads-up that she’d be visiting asmany Volunteer Center MLK Day projectsas possible, with reports and photos, anddidn’t disappoint, with almost a dozenphotos and Tweets.

Jay Ruderman

Ruderman Family Foundation

@JayRuderman: President of @Ruder-manFdn-We believe that inclusion & un-derstanding of people with disabilitiesis essential to a fair & flourishing Jew-ish community.

If you’re looking for someone to fol-low who’s new to Twitter, Ruderman isyour man. He only started Tweeting lastyear and in a recent blog post for GrantCraft shared his thoughts on the experi-ment and where it’s heading.

“There has been a definite increase inthe number of conversations, retweetsand mentions,” he wrote, noting that thenumber of followers is not a measurehe’s using for success either.

“People ask me why I tweet -- espe-cially those who think Twitter is wherepeople post about their morning coffee!I see Twitter as an integral tool to fur-thering our mission,” he wrote. Amongthe positives are being able to showcasework done by partners and grantees,connecting with players and influencesin the field and having “a finger on thepulse” of the latest news and trends,which can help in becoming a smarterfunder. NPT

TWITTER

Continued from page 14‘‘People ask me why I tweet -- especially those who think Twitteris where people post about their morning coffee! I see Twitteras an integral tool to furthering our mission. --Jay Ruderman


TECHNOLOGY GUIDE

Real Life, Real-time Financial & Donor Management

For Nonprofits

Where Mission Critical Meets Right-Fit! Serenic Navigator Express, Essentials, and Enterprise: Our trusted, award-winning fund accounting software features a full

and straightforward needs to enterprise-level requirements, Serenic Navigator

Navigator Essentials and Enterprise, as well as other Microsoft

companies all over the world to nurture customer satisfaction

Serenic Navigator Express

Serenic Navigator Essentials

Serenic Navigator Enterprise

www.serenic.com | 877-737-3642

Simple, Quick, and Cloud-Based

organizations

organizations

requirements

a database solution that meets their individual needs

Call Mark Connors at 800.370.7500 x1920www.amergent.com/portfolio

Now they can work withsolution that meets their individual needs

Now they can work with a database solution that meets their individual needs

a database solution that meets their individual needs.

MajorMajMajajojoror

tDigitaDiDigigigititata

or giftsoror g giffftstss

EE

alalal

tstss

Call Mark Connors at 800.370.7500 x1920.amergent.com/www

Direct ResponseDiDirirerececct RResespsppoonnssee

Call Mark Connors at 800.370.7500 x1920.amergent.com/portfolio

THE PERFECT CRM SOLUTION FUNDRAISING TEAMOUR FOR YYO

EveEvEveve

Call Mark Connors at 800.370.7500 x1920portfolio

THE PERFECT CRM SOLUTION FUNDRAISING TEAM

entsentntss

‘‘Storify was a greatway to aggregate theresponses so I’m notsending some giantWord document oftweets, and to showwhat other peopleare saying. --Kiera Stein


Organizers of the Atlanta Sum-mit on Global Health thispast May were looking for away to aggregate ideas for

solutions to global hunger. It had to beeasy to use and, more important, neat,because the responses were bound forthe White House. When summit organiz-ers asked Kiera Stein, web content man-ager for Atlanta-based nonprofit CARE,she immediately thought of Storify.

“Storify was a great way to aggregatethe responses so I’m not sending somegiant Word document of tweets, and toshow what other people are saying,”said Stein. “It’s an easy way to aggregatecontent from different channels. It’s dy-namic; you can update it, share it,embed it.”

The words “digital storytelling” meandifferent things to different people. Tosome, it’s video. To others, it’s photocollages. It can be a digital record of re-sponses or aggregations of hashtags, asit was at the Summit on Global Health(#solutions2hunger). Nonprofits can,

should and do embrace all types of digi-tal storytelling, and often the barrier toentry is nothing more than the cost of asmartphone.

Storify is one such digital storytellingtool. Available on desktops and as an iOS

and Android app, Storify lets users cu-rate material from the social web into apostable and shareable format. “The waynonprofits and cause-oriented organiza-tions use (Storify) are around their owncampaigns,” said Burt Herman, co-founder of Storify. “They might be put-

ting something out there with a hashtag,asking their community, what do youthink, what’s happening where you are?”

Herman said nonprofits use Storify toengage constituents directly, like otherforms of social media. “But you can use

Storify for something more lasting,” hesaid. “You can post it on your own site forpeople who are maybe not watching socialmedia, show how people are reacting.”

One of Storify’s strengths, said Her-man, is that you can use text. “Why areyou using it? To tell a story. That often

gets lost in the social web. Storify allowsyou to pull out the most important bitsof information and give it some con-text,” he said.

Stein said CARE’s social media audi-ences want different content than emailor direct mail audiences, and they wantto consume it in a different way. “Theylike to consume content with a lot of im-ages, rich information in a quick format,often in a list platform, and things thatare easy to navigate and come back to,”said Stein.

“We’ll usually run a campaign for acouple of days, tweet a question like ‘Aneducated girl will…,’” Stein continued.“We’ll ask people to tell us theirthoughts and infuse our own stories andcomments. We’ll aggregate that andtweet it back out. Those usually pick uppretty well.”

Sometimes, digital storytelling meansvideo. “Most people are walking aroundwith high quality video cameras in theirpockets,” said Michael Hoffman, CEO of

The ‘Flickr’ Of An IdeaApps don’t necessarily tell the whole digital story

PATRICK SULLIVANADVOCACY

Advocacy, page 20

To access this archived event visit:http://thenonprofittimes.com/library

Taylor MacdonaldVice PresidentIntacct Corporation

Abraham (Abe) MathewManager CliftonLarsonAllen LLP

SPEAKERS

Experts Share 5 BestPractices for SelectingAccounting SoftwareHow to simplify the selectionprocess for your nonprofit

Learn how to:· Determine what you need from a new accounting system.· Make sure the system you select maximizes financialtransparency and accountability to the board.

· Find the right vendor by following these 5 best practices.· Take advantage of new options made possible by cloudcomputing.

· Calculate the ROI you can expect from a new cloudfinancial management and accounting system.

FREE WEBINAR SERIES


TECHNOLOGY GUIDE

How are Your Solicitors Doing?

ResultsPlus is a trademark of Metafile Information Systems, Inc. All rights reserved. ©2014 Metafile Information Systems, Inc.

Know Immediately with ResultsPlus.ResultsPlus online or installed nonprofit CRM (Constituent Relationship Management) software empowers you to foster loyalty, manage relationships, and gain insight in ways you simply can’t do on your own.

Executive Summary provides at-a-glance information Capture every detail about your cultivation efforts Solicitor metrics are at your fingertips

Microsoft Dynamics GP and QuickBooks accounting software integration Simplified online giving, credit card and ACH donation processing with integrated

Moneris, payment processing

More than 25 years’ experience helping organizations just like yours.

Visit www.resultsplussoftware.com to learn more.


See3 Communications in Chicago, Ill.“The native apps within smartphones forphotography and video are incredible.There are terrific add-ons to make themeven more beneficial.”

The Center for Digital Storytelling(CDS), based in Berkeley, Calif., is a non-profit that helps people tell their ownstories. “We ask people to tell a storyfrom their life,” said Daniel Wein-shenker, director of CDS’s Denver office.“We help them find those stories andteach them the technology tools to turnthat story into a digitial story, a little bitlike a movie and a little like a slideshow.A big part of it is giving them media liter-acy and also reflective literacy to find thestories in their own life and tell them inengaging ways.”

Weinshenker said accessibility is keywhen teaching the communities CDSserves. “Sometimes we teach high-levelstuff, but most of the time we try to teachour communities tools with the least bar-riers to entry,” he said. Some apps thatCDS uses frequently include iMovie andiPhoto for Apple products (both comput-ers and tablets). Weinshenker said helooks for cross-platform tools because,“We know whether someone comes inwith an iOS tablet, an Android phone, aPC, a Mac, we can teach them somethingin video production and everyone will beusing the same tools.”

One of CDS’s go-to tools is WeVideo.“It’s a video editing tool that allows you toupload a video by phone and do simpleedits, but because it’s cloud-based you cango into your computer,” said Weinshenker.“It’s a good way to capture stuff and get itinto a cloud-based environment.”

Bjorn Rustbergaard, co-founder andCOO of the Mountain View, Calif.-basedWeVideo, said the platform isn’t for non-profits, specifically. “This is about story-telling, about democratizing. Everyonewith a story has the opportunity to tellit,” he said.

Rustbergaard said nonprofits canapply for an educational license ($250per year), which allows collaborationamong up to 50 users. “If I’m making astory about civil rights, and I want to en-gage people all over the U.S., I can givethem access to that account and I will getaccess to all the clips they’re making,” hesaid. “If I’m the editor, I can make compi-lations based on their stories.”

The fourth TechSoup Digital Story-telling Challenge (#TSDigs) will kick offthis September. Applicants will submitphotos or videos and have the chance towin prizes such as a computer, a videocamera and software packages. “We nowlive in a very instant world, and the abilityto choose what works for you and tell thestories are really powerful,” said Alexan-dra Bezdikian, interactive events andvideo producer for TechSoup Global,headquartered in San Francisco, Calif.

Contestants submit either videos orphotos that tell stories of their organiza-

tion. Photo entries are submittedthrough the photo sharing service Flickr.“We had an organizational connectionwith Flickr, so it made sense to alignwith them,” said Bezdikian, adding thatTechSoup is also looking at other photo-sharing platforms.

Bezdikian is a big fan of Instagram.“There’s something extremely powerfulfor the consumer and fan to get a back-seat view of, say, Rhianna’s personal lifeon Instagram,” she said. “Instagram is anapp that has changed the way I see theworld in many ways. It’s made thingshugely personal, and that makes ithugely powerful.”

When it comes to video, short is hardto beat, said Bezdikian. Instagram, withits 15-second limit, is a strong video app,as is Vine, for which the limit is six sec-onds. “There’s something fresh aboutkeeping it so short,” said Bezdikian. Butboth platforms allow for content that’s“long enough to see some really creativeand inspirational content,” she added.

“When Vine came out, peoplethought, what can you do with six sec-onds?,” said Hoffman. “We’ve been see-

ing amazing things.” The trouble withVine and Instagram, said Hoffman, is ex-clusivity. The videos you create on Vineand Instagram are stuck on those twoplatforms. “It’s hard to accrue benefitswhen your stuff is stuck,” he said.

Bezdikian also recommended any-thing that makes uploading videos eas-ier, specifically mentioning YouTubeCapture, an app for iOS and Androidsmartphones and tablets. “It makessense: I capture a video and I can thenpress a button and publish it” directly toYouTube, she said, “versus taking avideo with a smartphone, which is thenstored in the library, which you have toopen up and load onto the platform ofyour choice. It’s just more seamless.”

With all the choices for storytellingapps, it’s easy to get overwhelmed andto chase the newest, shiniest tool outthere. That’s a mistake, said storytellingexperts. “I think that mobile’s hot now.Everyone wants a piece,” said Bezdikian.“But, there are a lot of apps being cre-

ated. There’s oversaturation.”Weinshenker thinks that, despite the

availability and accessibility of digital sto-rytelling apps, storytelling might beharder now than it was in the pre-Inter-net world. It’s tougher for people toslow down and think about what makesa good story and what story they want totell. “In less than 30 seconds, you can se-lect a few dozen pictures in iPhoto, up-load a song and press publish, but it’sharder to get people to reflect,” he said.“The more tools that are out there toconnect with others, the less peopleconnect with themselves.”

Digital storytelling is, first and fore-most, storytelling. Weinshenker said youcan’t lose sight of that when you’re tellingyour organization’s story. Find the narra-tive you have to tell, and only then decideon your tools. “Technology only comesafter you’ve decided what you want to dowith them,” he said. For nonprofits, Wein-shenker said, storytelling is “about train-ing them to listen to their constituents,the people they serve, how the nonprofitis making a difference in their lives,what’s the impact of their work.”

Hoffman of See3 wants nonprofittechies to ask one question before tryingout the latest and greatest storytellingtool: Have you done this with the mostbasic tool? “If you’ve done that first, thenyou can figure out what you reallyneed,” he said. “You can say, ‘This does-

ADVOCACYContinued from page 18

n’t work, what can we use?’”Storytelling has to start with defining

goals and success measurements, saidHoffman. “One way to ask that questionis, if this effort is wildly successful, whathappens?” Ask that question first to visual-ize what success looks like, and then youcan determine the best path to success.

The second question should be, whois the audience? “Often the newest,coolest app is reaching an audience that’snot the target audience,” Hoffman said. Ifyour donor file is full of donors whose av-erage age is 50, you probably don’t wantto be using apps or platforms where theaverage user is 22. “That’s not to say therearen’t other reasons to do that, but Ithink most organizations aren’t askingthat basic question,” said Hoffman.

The third question is, what do youwant to say, and what stories can say that?“Then your questions go into more detail,like what do you have access to and whichof the stories you can tell will help youreach your goals,” said Hoffman. “Maybeall you have is the native smartphone pho-tography app, so you don’t want tochoose a video thing when you don’t havethat asset. The last thing becomes choos-ing the right tool, but you get there bymaking business decisions first.”

Hoffman said nonprofit storytellingtips remain the same, whether yourtools are online or off, on a PC, Mac,smartphone or tablet. “The organizationis the moon,” he said. “The moon does-n’t shine its own light. It gets reflectedlight from the sun. The sun is the donor,the constituent, the people in the field.Don’t say, look at us, we did this. It’sturning it outward, you the donor didthis, look at what these folks did andwe’re just the vehicle for that to happen.That’s empowering.” NPT

‘‘Storify allows youto pull out the mostimportant bits ofinformation andgive it some context.

--Burt Herman


TECHNOLOGY GUIDE

The Future is Bright

Did you know that last year more than 15% of visitors accessed planned giving websites using mobile devices? This is an increase of 72% compared to 2012!

Donors are increasingly using mobile devices to access information about planned gifts. Crescendo provides nonprofits both a planned giving website and a mobile-compatible website. Your donors will be able to access your website whenever, wherever and with whatever device they choose.

Contact one of our Integrated Marketing Specialists to learn how you can increase your online presence and keep your future bright.

800.858.9154CrescendoInteractive.com

For Planned Giving on Mobile Devices.


Charles Feeney is an 82-year-old billionaire whohas donated $6.3 billion and plans to giveaway his remaining billion dollars by 2016. “Iwant the last check I write to bounce,” he said

in an interview with The New York Times.Forbes magazine listed Feeney at number 9 in the Top

50 Donors of 2012, yet he typically gives away more bypercentage (15.56 percent in 2012) than anyone else.

Why mention Feeney when discussing onlinefundraising, which sees gifts averaging $172 apiece andseems more resonant with Millennials than with the“Greatest Generation”? It’s important to talk about phi-lanthropists such as Feeney, because just as he and oth-ers like him were found in the ancient “Rolodex” andthen helped launch and sustain major programs andnonprofits, the major donors of today and tomorroware increasingly found first online.

To find and develop relationships with majordonors, nonprofit managers need to know:

• Why major donors are online and what their expe-riences are while there;

• What are the obstacles to giving online; and,• How to optimize one’s organizational presence to

prompt and maximize online gifts.The caveat here is that nothing takes the place of

face-to-face visits with major donors. But, more up-front and back-end work is done by donors online.

WHY THEY’RE ONLINEAccording to a Pew Research Center study, just as

many people online (71 percent) make a purchase aswatch a video on YouTube. One in four adults onlinemake a charitable donation via the Internet. The web ismore and more “the” place of commerce and philan-thropic activity is increasingly following suit. Addition-ally, 90 percent of online donors shop online, and 78percent do their banking and bill paying online. Onlinedonors, in other words, are “hyper-online.”

Online donors include even major donors who giveat the $1,000+ level. They will compare any online giv-ing opportunity they’re presented with to their onlinepurchasing experiences. They’re contrasting the experi-ence on your “dot org” against the ease with which theymake purchases on Amazon, iTunes, Etsy, and other re-tailers or portals which have made buying easy andeven fun.

THE OBSTACLES What have successful retailers done to drive pur-

chases? They’ve eliminated what is called “excessive dis-ruption” -- the visual or other barriers that block thedecision-making process.

Consider a typical bricks and mortar retail experi-ence that is unpleasant: long lines at cash registers;poor lighting in the dressing rooms; messy displays.Now, think of the opposite. Many people think ofApple, Anthropologie, Barnes & Noble. The latter,while in financial straits, at least has successfully donewhat retailers should do -- put lower-priced items (mag-azines, CDs, Moleskine notebooks) near the front doorto draw customers deeper into the store.

Many organizations offer free content online (whitepapers or videos) that is either immediately download-able or “costs” only one’s email address. Suppose youdownload a white paper from a company’s home page(its “front of store”) and find real value in it. You’re nowmore open to participating in a webinar demonstrating

their newest product. You’re “deeper into the store.” The Child Mind Institute in New York has done an

excellent job of offering free resources to parents anddrawing in donors to the core mission. They give beforeasking to get.

In sum, does your organization’s website make giv-ing as easy as an Apple employee walking over to youwith a credit card reader attached to an iPhone? If not,consider how to streamline it. You are competingagainst private sector retailers rather than other non-profits for a donor’s attention span and patience.

HIDDEN OBSTACLESYou can do all the rights things from a technical web

standpoint, but some barriers are the same whether weare online or off:

1. Fear of exploitation: Many wealthy donors areafraid that people are after their money. Last names likePonzi and Madoff often place fundraising in the cate-gory of suspicious professionals, and too manyfundraisers seem to be interested in only one thing.

2. Fear of financial loss: Wealthy donors are also vul-nerable to financial losses. When faced with a shortfall,it’s difficult for them to honor large pledges they’vemade, so they might shy away altogether.

3. Fear of generational loss of values: Certain foun-dations, schools, and institutions were founded bydonors who held specific values. When these foundingdonors died, their institutions, in the hands of trusteesand over time, evolved into something different thanintended.

OPTIMIZING YOUR ONLINE PRESENCE You still might be skeptical about whether major

donors are really finding you through your website. Yet85 percent of potential major donors, whether theygive online or offline, check your website before giving.How you present your organization to them online willeither leverage or squander this opportunity. Here are afew ideas:

1. Craft an “About Us” page

Donors aren’t just contributing to a cause. Donors

are people giving to people. They want to know aboutthe people who will steward their financial gifts.

Include a two- or three-sentence biography -- pho-tos, if possible -- for each key staff person, board mem-ber and volunteer leader.

2. Display your vision, mission, and values

As clearly and concisely as possible, explain who youare, what you care about, and your approach to solvinga particular social problem.

3. Tell stories

People resonate with stories, so feature stories thatexemplify your organization’s impact throughout yourwebsite, especially the donation page. Ideally, youwould highlight a video on the homepage above thefold.

4. Link Form 990s from the past three years

Major donors go to charity watchdog sites, but anonprofit that offers these tax reports, even their mostrecent audit, on their own site demonstrates trans-parency, which then builds trust.

5. Provide multiple ways to engage

It’s true that among donors born before 1945 (Ma-tures), 77 percent prefer to mail you a check. It’s alsotrue that the same percentage of donors born between1981 and 1991 (Gen Y) agree that it’s acceptable to re-ceive mail from a nonprofit they know. That is to say,while direct mail is not the recommended way to ac-quire younger donors, it can be an excellent steward-ship tool.

Even now, there are potential Charles Feeneys mak-ing large online gifts. Jennifer and Chris Brown ofHouston were profiled in a publication for donating 10percent of their income online -- most in $100,000 gifts-- to charities they’ve researched online.

There are a few takeaways from the Browns’ experi-ence:

• They reportedly were “embarrassed” when theyhad to break up their gifts as $90,000 and $10,000 forthe online system to accept them.

• Only about half of the organizations they tried giv-ing to could accept their online gifts.

• They use the same card for all online gifts and payoff the balance the next month, thereby accruing airlinemiles in their case.

• Jennifer carefully peruses a charity’s website to un-derstand its culture. If the website or contact informa-tion isn’t current, she questions what other aspects ofthe organization are being neglected?

If you want your organization to attract more andlarger online gifts from major donors: Realize thatmajor donors are increasingly online and learningabout you before you learn about them; Know that theycompare the ease of making a gift with making an on-line purchase; and, remove or minimize the obstaclesto their making large gifts, such as specifically listinglarge gift amounts and accepting larger credit card gifts(even if you also ask them to please consider adding 4percent, to cover the credit card fee). NPT

Howard Freeman is senior campaign director at YoungLife’s Greater New York division. He is the author of “Mak-ing a Difference 2.0: The Ultimate Guide to Online Chari-table Giving.” His email is [email protected] also is involved with CauseVox, a peer-to-peerfundraising platform. The full version of this article canbe found at www.causevox.com/online-fundraising-major-donors/

Going OnlineYou can reach out and find big donors in cyberspace

HOWARD FREEMANMAJOR GIFTS

‘‘I want the last checkI write to bounce.

--Charles Feeney


TECHNOLOGY GUIDE

757.273.8219 | [email protected]




When Arkansas Children’sHospital launched its an-nual Valentine’s Day cam-paign to cheer up its

young patients with electronic greetings,the Little Rock institution looked to anintegrated social media campaign toconnect the youngsters with well-wish-ers across the globe.

The effort, which mates traditionalemail with advanced smartphone, Face-book and other tools, illustrates the waynonprofits are increasingly using advancedtechnology to deliver messages, generateissue awareness and to raise funds.

Email isn’t simple anymore.“Valentine’s Day is an important holi-

day for children,” said Elizabeth Henry,the hospital’s community developmentcoordinator. “But when you’re in a hos-pital, it can be difficult to connect withfriends and loved ones. Last year wethought it would be nice if we could en-able well-wishers to easily send e-greet-ings to the children by clicking on a link.”

The hospital started by sending no-tices of the campaign to people alreadyon its email list and enhanced the effortby sending a follow-up email message toparticipants.

“As soon as someone clicked on an e-Valentine, we sent an email to them witha link that they could share with theirfriends,” said Henry. “We also sent themlinks to our Facebook page, optimizedour website for smartphone displays,and gave them information about thehospital and its mission. Although we al-ready had a base of Facebook followers(122,267 of them), this campaign ex-panded the number of people who con-nected with patients while deepening

president of online fundraising at Amer-gent, a fundraising consultancy inPeabody, Mass.

“The two biggest issues involve build-ing a database of contacts, and findingan effective way to solicit donationsfrom them,” Christ said. “The effort in-

EMAIL ANDSOCIAL MEDIAIntegrated campaignscan start almost anywhere

MARTIN DAKSONLINE

The ABCs Of MountingIntegrated Outreach

Prepare, plan, and execute is Job 1for online marketing, according toBridget L. Brandt, president of the

Greater Leander Chamber of Commercein Leander, Texas.

“In my experience, the best cam-paigns are those that were planned welland executed well,” she said.

“It seems like a no-brainer, but youwould be surprised at how rarely that actu-ally happens. The best campaigns are thosethat utilize multiple channels,” said Brandt.“Those that make history are coordinatedwith email, texts, direct mail that lead to aspecific campaign page that was well de-signed. They might include an event andthey always have a specific call to action.”

The media used should fit the need,she added.

“For example, in emergency situa-tions text campaigns are amazing,”Brandt said. “They are fast, easy and al -low people to send small contributionsvery easily. For year-end giving, I preferemail because you have more space andcan tell a story. In some cases, both areappropriate; this is why planning is soimportant. Most nonprofits are not in asituation where they can afford to doeverything, so if they take the time tomake a plan, they can evaluate and testwhich mediums are the best for the spe-cific campaign.”

Driving traffic to your website is just asimportant. “Make it easy to find your web-site, perhaps by partnering with similarorganizations,” said Nick Allen, a partnerat See3, a Chicago-based com municationsfirm that works with nonprofits and social

causes. “Once some one’s navigated toyour website, engage them and make iteasy for them to donate or to find out howthey engage in a conversation or can takeaction on issues. Also, think about yourdonor base. Is it easier for you to recruitone donor who can contribute, say$20,000; or one thousand smaller donorswho will contribute $20 apiece?”

How often to email contacts is a bigquestion. “Some years back we did a testwith a large national nonprofit,” Allensaid. “One group of subscribers wasemailed twice a week. One group wascontacted once a week and one groupwas emailed only once a month. Interest-ingly, the group that was emailed themost donated the most. But, that mightnot work for all organizations.”

Some nonprofits use a tiered approach.“Email is our number one outreach

and generates up to 80 percent of our ac-tion,” said Garth Moore, the U.S. digitaldirector of ONE, a campaigning and ad-vocacy organization based in Washing-ton, D.C.

“Beyond that, Facebook drives a lot oftraffic, followed by Twitter, Google+,and then YouTube. Our Tier 3 is made upof Instagram, Pinterest, and LinkedIn.We’ll often move material between tiers,perhaps posting on Pinterest and Insta-gram, measuring the response, thenmoving the material to Facebook andTwitter. The idea is to keep people en-gaged. So when we contact our 750,000Facebook followers or 740,000 Twittercontacts, they’re ready and able to signpetitions, call their elected representa-tives or take other action as needed,” hesaid. – Martin Daks

‘‘Email is our numberone outreach andgenerates up to 80percent of our action.

--Garth Moore

‘‘In my experience, the best campaignsare those that wereplanned well andexecuted well.

--Bridget L. Brandt

‘‘Many e-Valentinesenders went on tomake a donation tothe hospital. --Elizabeth Henry

the relationship from just a ‘like’ tomore active involvement. For example,of the approximately 30,000 Valentinewishes, many e-Valentine senders wenton to make a donation to the hospital.”

Nonprofits are getting savvier when itcomes to using technology for fundrais-ing and issue awareness, but they stillface challenges, said Rick Christ, vice

Online, page 26


TECHNOLOGY GUIDE

THE WORLD’S LARGESTSOURCE FOR TECHNOLOGYDONATIONS AND RESOURCESFOR NONPROFITS

Join the 300,000+ nonprofits and foundations who’ve already received donations of the latest software and hardware from Microsoft, Adobe, Cisco, Symantec, Intuit and 40 other companies through TechSoup.

Learn more at techsoup.org

TIDONAATCE SOUR

THE WORLD

TIONS AND RESOURFOR TECHNOLCE

GESTLARS ’THE WORLD

CESTIONS AND RESOUROGYFOR TECHNOL

GEST

NONPRFOR TIDONAAT

SOFITNONPRTIONS AND RESOURCESTIONS AND RESOUR

e and hararwtsofeady re alrv’who

Join the 300,000+ nonpr

osoficrom Me frardwe and hartions of the laed donaeiveceady r

ofits and fJoin the 300,000+ nonpr

, dobe, Atosofftest ttions of the la

tions oundaofits and f

n morearL

echough TTethryman, SoiscC

echsouptt e an mor

.oupechStuit and 40 other cn, Iectyman

g.orechsoup

ompanies tuit and 40 other c, , A


volves a lot more than just direct mailfollowed by online outreach. You needto integrate the campaign.”

Start by asking donors for their emailinformation. “The best way is to askwhen they make a contribution. It’s alsookay to reach out to past donors, or topeople who respond to offline surveysor other outreaches,” Christ explained.“Keep in touch with them, but don’t justask for money. Let them know aboutyour organization’s programs, so donorscan see what’s being done with theircontributions.”

Christ’s firm does a lot of work withfood banks in Houston, Texas, Knoxville,Tenn., and in other cities, and he saidthe institutions are doing well with thesecampaigns.

“Food banks offer a tangible benefitand they’re local so people respond,” hesaid. “We worked with Second Harvestin Knoxville where an outside sponsoroffered to match online contributions,and we brought in more than $100,000online alone.”

Don’t bombard people with emailmessages. “If you keep sending emails,people might get tired of the requests,”he added. “A better way is to send a mes-sage, telling donors how their money

was used, and then follow it with a ‘softask.’ If people care, they’ll be glad tohear what you’re doing.”

The formats should change from be-tween messages, he said. “Mix up yourmessages a bit, with interviews, videosand other forms of communication froma variety of perspectives and then meas-ure the responses. See who opens youremails, who clicks on your links, andwho donates,” said Christ.

Data mining and customer relation-ship management (CRM) software canhelp craft effective fundraising, issueawareness and other campaigns, saidCheryl Contee, CEO of Fission Strategy,a Washington, D.C.-based firm that cre-ates digital campaigns and developstools to mobilize large-scale social actionmovement.

“Getting noticed is a big challenge,”Contee said. “One approach is to part-ner with organizations that can sendmessages on your behalf and encouragepeople to sign up, sharing the nameswith both orgs. Another is to use Face-book as a referrer to drive people toyour website. As part of the outreach,you might want to use data mining andother software that can identify peoplewho are likely to mesh with your mes-sage, so you’re not just conducting a

spam campaign.”Contee is also the co-founder of At-

tentive.ly, an Atlanta, Ga., CRM firm thatoffers software that can match socialmedia profiles to email lists and thensearch Tweets and Facebook posts tofind out who is already talking aboutspecific keywords, topics, brands andother identifiers.

“We worked with one nonprofit,MomsRising, on a project that involveddata mining their mailing list -- whichhad more than one million contacts -- to

create a targeted campaign on environ-mental toxins,” she said. “We segmentedthe contacts by region, identified theones who had discussed environmentaltoxins on social sites, then we identifiedthose with the highest (tracking service)‘Klout,’ like a large Facebook or Twitterfollowing.”

The high “Klout” posters were thencontacted via email and asked to join inthe nonprofit’s environmental campaign.

“We got 100 percent buy-in,” saidContee. “This enabled the client to lever-age its own efforts with the thousands offollowers of these ‘influencers,’ greatlyexpanding the nonprofit’s reach.”

Nonprofits have to think beyond tra-ditional email, Facebook or smartphonecampaigns, she added.

“It’s critical to identify the way peo-ple are communicating and to keep upwith the shifts, which are being drivenby the rapid cycle of technology,” shewarned. “Today, platforms like Insta-gram and Pinterest are growing fast, butperhaps the next game-changer will bewearable computers. You have to keepimprovising.” NPT

Martin Daks is a freelance businesswriter in Bethlehem Twp., Pa., and a reg-ular contributor to The NonProfit Times.

Save 25%Register at bridgeconf.orgby 3/30/14

July 9–11, 2014Gaylord National Hotel and Conference Center National Harbor, MD (Adjacent to Washington, DC)

The 9th Annual Bridge to Integrated Marketing & Fundraising Conference

2014 Bridge

PRODUCED BY

The Power to Succeed

Premier Sponsors:

Win a FREE Registration!Register for the best value rate and you will automatically be entered in the drawing* or sign up at bridgeconf.org/win. Drawing will be held on March 21, 2014. *If the winner has already registered, their registration fee will not be charged.

ONLINE

‘‘Getting noticed is abig challenge.

--Cheryl Contee

Continued from page 24


TECHNOLOGY GUIDE

Save time, raise more, and look professional with Greater Giving solutions

Visit or call 800-276-5992 to fi nd out more!

RESOURCE MARKETPLACETHENONPROFITTIMES

TM

COMPUTERIZED FUND ACCOUNTING

AUCTION SERVICES

BACKGROUND SCREENERS

COMPUTER SOFTWARE

CRESCENDO INTERACTIVE, INC......................................800-858-9154110 Camino Ruiz, Camarillo, CA 93012

CHARITABLE STATE REGISTRATION

COPILEVITZ & CANTER........................................................816-472-9000310 W. 20th St., Ste. 300, Kansas City, MO. [email protected]

Online Accounting Solutions for your Nonprofit Business.Advanced Financial Solutions. Email [email protected] or 615-400-3361

Mitch-Stuart, Inc., leading provider of no-risk auction travel pkgs.www.mitchstuart.com 800-574-9991 over $1billion raised for charities.

COMPUTERIZED FUND ACCOUNTING

Nonprofit Accounting SolutionsAvailable on-premise or cloud877-872-2228 [email protected] www.accufund.com/npt13

COMPUTER SOFTWARE / PLANNED GIVING


ACCOUNTING SERVICES — COMPUTERIZED FUND ACCOUNTING

ACCOUNTING SERVICES

The Future is Bright

Contact one of our Integrated Marketing Specialists to learn how you can increase your online presence and keep your future bright.

800.858.9154CrescendoInteractive.com

For Planned Giving.

NPT ADVERTISER INDEX______________________________________________________________1 Abila abila.com/MIP32 Blackbaud blackbaud.com/NPT26 Bridge Conference bridgeconf.org10 Cause Marketing Forum causemarketingforum.com13 DonorDrive 866-244-0450 DonorDrive.com7 DonorPerfect 800-220-8111 donorperfect.com/simple11 DonorPro 866-935-8281 donorpro.com12 FANO 305-557-1764 fano.org7 FRDNY frdny.org9 Grantsmanship Center 800-421-9512 tgci.com19 ResultsPlus / Metafile resultsplussoftware.com8 Run Walk Ride Conference runwalkride.com21 Salsa salsalabs.com17 Serenic Software serenic.com9 SofTrek 855-378-2960 Softrek.com/devotion23 StratusLiVE 757-273-8219 stratuslive.com25 techsoup techsoup.org11 Telosa Software 800-676-5831 telosa.com27 Text2Bid maestrosoft.com/text15 Volunteer Scheduler VolunteerSchedulerPro.com

YourAd

HereContact Mary Ford at973-401-0202 x206

[email protected]



TM

COMPUTERIZED FUNDRAISING SYSTEMS — FUNDRAISING / FULL SERVICE CONSULTING

DIRECT MAIL CONSULTING

· strategic direct marketing· flexible database solution· multi-year, cutting-edge analytics· multi-channel campaigns· award-winning creative· integrated, predictive models

call Jack Doyle @ 800.370.7500

ea

ed

,@J

e· s raategic di eerrriiddcciiggeettaarrrrtttss·a· flexible da aattttaaddeellbbiixxeellff··c· mu tti-yea ,, c,rraey-itlllum·e· mu tti-channennnnaahhcciittlllluumm·n· awa dd-winnininniw-darraawa·p· i tteg aated, p,detarrrgetnni·

Doylecall Jack DoyleJack @call @@

gn

se

@@

gect ma kketingnniitteekkrrraammttcceenabase solutionooiittuulloosseessaabbaa

scu tting-edge analyticscitylanaegde-gnittttttttucsel campaignsnnggiiaappmmaaccllee

eng creativea vitaeercgnsp eedictive modelsledomevitciderrp

@@ 8 37 75800800..370.7500370.7500

A Perfect Fit

Picture Perfect

Priced to fit any size budget

All Your Constituent Information Perfectly Organized

Visit www.donorperfect.com/NPTor call 800-848-3279

Picture PerfectPulls together all your

constituent data into one place.

e budgety sizo fit aned ticrP

COMPUTERIZED FUNDRAISING SYSTEMS

FINANCIAL HELP LINES FOR FAMILIESFree Bankruptcy Advice: 877-933-1139; Mortgage Relief Help: 888-216-4173;Student Loan Relief: 888-694-8235; Tax Relief/IRS Help: 877-633-4457;Debt Relief: 888-779-4272; Collection Agency Complaints: 800-896-7860.Numbers provided by www.careconnectusa.org -- A Public Benefit Organization.

FINANCIAL HELP LINES

NONPROFITJOBSEEKER.COM

iMIS...........................www.imis.com/times...........................1-800-727-8682iMIS 20 Engagement Management System - www.imis.com/timesEngage donors anytime, anywhere, from any device.

PORTFOLIOTM BY AMERGENT....www.amergent.com.....800-370-7500Providing Powerful CRM Fundraising Software to Leading Nonprofits for 30 Years!

To place an ad in this section,

contact Mary Ford at

973-401-0202 x206 or [email protected]

ALLEGIANCE SOFTWARE....................................................800-858-7654www.allegiancesoftware.com

THENONPROFITTIMESSUBSCRIPTION SERVICES

Call 800-535-8207Email: [email protected]

Additional information can be found 24/7 at Subscription Services Online: www.nptimes.com

• Have You Moved? • Changed Positions?• Got A Question? • Need Help?

FUNDRAISING SCHULTZ & WILLIAMS........www.schultzwilliams.com.......215-625-9955Development, Direct, Staff Solutions, Planning, Marketing.

FUNDRAISING / FULL SERVICE CONSULTING

DOCUMENT/CONTENT MANAGEMENT WITH WORKFLOW

ENTERPRISE DOCUMENT/CONTENT MANAGEMENT WITHWORKFLOW & COMPLIANCE 866-367-3467

MARCH 1, 2014 THE NONPROFIT TIMES www.thenonprofittimes.com30


TM

FUNDRAISING LISTS — VOLUNTEER MANAGEMENT

GRANT WRITING

FUNDRAISING LISTS

HISPANIC MARKETING

INSURANCE

INTERNET PRODUCTS/SERVICES

CRESCENDO INTERACTIVE, INC......................................800-858-9154110 Camino Ruiz, Camarillo, CA 93012

PG CALC ....................................................................................888-497-4970129 Mount Auburn St, Cambridge, MA 02138

FUNDRAISING / MAJOR GIFTS

MAJORDONORS.COM...........................................................888-820-0620Everything you need to build a strong major gift revenue stream.

FUNDRAISING SOFTWARE

DoJiggy™ provides nonprofits with affordable, easy-to-use onlinefundraising software & management solutions for fundraising eventsand donation management. www.dojiggy.com. 888-436-1999.

LEGAL SERVICES

HandsOn Connect is a best in class volunteer management solutionfrom the experts at Points of Light and HandsOn Network. It’s built onSalesforce.com and manages, tracks, and reports on people, programs,and projects in real time. Find out more and get a free report on bestpractices at www.HandsOnConnect.org/nptrda

VOLUNTEER MANAGEMENT

MARKETING/COMMUNICATIONS SERVICES

LIST OWNERS, MANAGERS, BROKERS

UNEMPLOYMENT

MAIL MONITORING

Safe and Secure

Philadelphia Insurance Companies (PHLY) is among the top insurers of Non-Profits in America today, with over 20 years of experience in this class. Give PHLY an opportunity to prove our excellence.

800.873.4552 | PHLY.com

MANAGEMENT CONSULTING

Get Actual In-Home Delivery Data!

Mailstream Intelligence Benefits: Pinpoints Mail Delivery Inconsistencies Provides Real-Time Trend Analysis Delivers Actionable Data to Investigate USPS Issues

Track your mailing with the Intelligent Mail Barcode and Strategic Decoys to confirm Actual In-Home deliveryGo to www.usmonitor.com/npt or call 845-875-6305

YourAd Here:973-401-0202 x219

LISTEN UP ESPAÑOL ...........................................................207-774-1425A call center and online marketer specializing solely in the U.S. Hispanic mar-ket and helping major, global nonprofits. Please contact Randall Anderson.www.listenupespanol.com....................Email: [email protected]

PERLMAN & PERLMAN, LLP.............................................212-889-057541 Madison Avenue, Suite 4000, New York, NY 10010Fax: 212-743-8120..........................................www.perlmanandperlman.com

Mary Dickey has retired from her position as VP for Communi-cation at Odyssey Networks, the non-profit multi-faith mediaorganization, to focus on her work with various NJ non-prof-its, including Bridges and Family Promise. Dickey became aconsultant to Odyssey in 2001 and joined the staff in 2006.

New Role for Odyssey VP

FUNDRAISING PRODUCTS

To place an ad in this section,contact Mary Ford

at 973-401-0202 x206or [email protected]


To place an ad

in this section,

call 973-401-0202 x206

or [email protected]

CALENDARMARCH

7-16 SXSW, the annual technology, music and moviespecial event, will be held in Austin, Texas. Info: http://sxsw.com

10-12 Grantmakers for Effective Organizations willhold its national conference at the Loews HollywoodHotel in Los Angeles, Calif.Info: www.geofunders.org

13-15 The Nonprofit Technology Network (NTEN) willhold the annual Nonprofit Technology Conference atthe Marriott Wardman Park, Washington, D.C.Info: www.nten.org

16-19 The National Postal Forum will hold its annualconference at The Gaylord National Resort andConvention Center, Oxon Hill, Md.Info: http://npf.org

18-19 The Essential Grant Skills course will be heldat the Southern Tier West Regional Planning andDevelopment Board, Salamanca, N.Y. Info: www.tgci.com

23-25 The Association of Fundraising Professionals willhold the 51st International Conference on Fundraisingat the Henry B. Gonzalez Convention Center in SanAntonio, Texas.Info: http://conference.afpnet.org

31-APRIL 4 The Grantsmanship Training Program of TheGrantsmanship Center will be held at the Office forPeace and Justice-Archdiocese of Chicago, Chicago, Ill. Info: www.tgci.com

APRIL2-3 The Indiana University Lilly Family School ofPhilanthropy’s Women’s Philanthropy Institute willhost a national symposium at the Sheraton ChicagoHotel and Towers, Chicago, Ill.Info: www.philanthropy.iupui.edu/symposium2014

8-11 The Skoll Foundation and the Skoll Centre forSocial Entrepreneurship will hold the Skoll WorldForum on Social Entrepreneurship in Oxford, England.Info: http://skollworldforum.org

15 The Heyman Center for Philanthropy andFundraising at New York University will hold itsWomen’s Philanthropy Summit in New York City.Info: http://heymancenternyu.org

24-26 The National Catholic Development Conference(NCDC) will hold its Leadership Summit at the MarriottDallas/Plano at Legacy Town Center, Plano, Texas.Info: www.ncdc.org

24-27 The Social Venture Network will hold is annualspring conference at Paradise Point in San Diego, Calif.Info: http://svn.org

28-MAY 1 Lutheran Services in America will hold itsannual conference and convergence at the HiltonOmaha in Omaha, Neb.Info: www.lutheranservices.org

MAY5-9 The Grantsmanship Training Program of TheGrants manship Center will be held at the AtlantaTechnical College, Atlanta, Ga.Info: www.tgci.com

To get your event added to the calendar, email it at leasteight weeks before the event to: [email protected]

12-16 The Grantsmanship Training Program of theGrantsmanship Center will be held at Santa FeCommunity College, Santa Fe, N.M. Info: www.tgci.com

15 The Bridge to Excellence conference, the annualevent of the Center for Nonprofit Management inNashville, Tenn., will be held at Belmont University.Info: www.cnm.org

28-29 The Cause Marketing Forum will hold its annualconference at the JW Marriott Chicago in Chicago, Ill.Info: www.causemarketingforum.com

JUNE 8-10 The Council on Foundations will hold itsannual conference at the Washington Hilton Hotel inWashington, D.C.Info: www.cof.org

9-13 The Competing for Federal Grants course of TheGrantsmanship Center will be held at the Pikes PeakWorkforce Center, Colorado Springs, Colo.Info: www.tgci.com

12-13 The American Institute of Certified PublicAccountants (AICPA) will hold its annual Not-for-ProfitIndustry Conference at the Marriott Wardman Park inWashington, D.C.Info: www.cpa2biz.com

13-15 Americans for the Arts will hold its annualconference in Nashville, Tenn.Info: http://convention.artsusa.org

NPTJOBSCAREER CENTER thenonprofittimes.com/jobs

President & CEOMontana State University Alumni Foundation

The President and Chief Executive Officer (CEO) of the MontanaState University Alumni Foundation (MSUAF) is re sponsible forproviding visionary leadership and strategic direction for theorganization. This individual leads a dynamic team of 5 seniorprofessionals and oversees all facets of MSUAF, including itsassets, budgets, and relationships; and a staff of 80 profes-sionals responsible for securing gifts, growing the Alumni As-sociation member base, managing financial and constituentinformation, and maintaining effective working relationshipswith the University, Alumni Association, and other non-profitentities affiliated with MSU. The President/CEO works in closecollaboration with the MSU President and senior managementof the University to provide strategic leadership for fundraisingand building affinity with alumni and friends of MSU, in align-ment with the priorities established by the University. The Pres-ident/CEO reports directly to the MSUAF Board of Governors.

MSUAF manages $150 million in assets for the benefit of theUniversity. MSU is a top tier research university, one of 108 uni-versities nationwide earning a Carnegie classification of “veryhigh research activity.” It was founded in 1893 as a Land GrantUniversity and hosts an enrollment of over 15,000 students.MSU is located in Bozeman, MT, a diverse business communitywith high quality medical facilities, a very low crime rate, anexcellent school system, and year-round recreational and cul-tural opportunities. The community is nestled in the RockyMountains of Southwest Montana in Gallatin County, population70,000 people.

Candidates should have five or more years of progressive suc-cess in a senior management role, preferably in a public univer-sity affiliated foundation and alumni association setting. Abachelor’s degree is required with an advanced degree preferred.

For a complete description, please seewww.msuaf.org/careers.

Qualified candidates should submit a letter of interest, a re-sume and a list of five references online at

www.msuaf.org/careersor to

MSU Alumni Foundation, HR Department,P.O. Box 172750, Bozeman, MT 59717-2750.

Recruitment will begin immediately and will continue until theposition is filled. Compensation will be commensurate with

qualifications and experience.

MSUAF is an Equal Employment Opportunity Employer.

Chief Executive OfficerTesh, Inc., Coeur d’Alene, Idaho

www.teshinc.comSeeking experienced not-for-profit professional withtrack record of successfully build ing strong resourcedevelopment program and relationships to fundmission. Must be able to build and maintain strongrelationships with Board Members, Com munity, andFunding Agencies. Min i mum of Bachelor’s degree;advanced de gree preferred. Minimum of 7 to 10years ex ecutive leadership of not-for-profit required;experience working with individuals with disabilitiesappreciated. Famil iarity and comfort with state andfederal legislative pro cess also appreciated. Excel -lent communication skills and passion for communi-cation the organization’s message needed. Tesh Inc.has $2.5 million projected revenues; 60 staff; 75workers supporting the effort to offer choices andopportunities of all ages seeking greater independ-ence, self-sufficiency, and participation in their com-munity through life and work skills for individualswith developmental, mental, or other disabilities.

Send resume and cover letter to

[email protected]

Visit www.blackbaud.com/NPT or scan this code to download the report.

The Leading Business Publication For Nonprofit Management • … · 2014. 2. 3. · sampling of...

Documents

Transcript of The Leading Business Publication For Nonprofit Management • … · 2014. 2. 3. · sampling of...