The Latino Vote In 2016
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Transcript of The Latino Vote In 2016
Surprising Sentiments on Issues and CandidatesA survey of 1,300 Latino registered voters nationwide, conducted in collaboration with
with Burson Latino, the U.S. Hispanic practice of Burson-Marsteller,Research Now, New American Dimensions and the Center for Multicultural Science.
REPUBLICAN CANDIDATES LATINO REGISTERED VOTERS INTEND TO SUPPORT
MARCO
TED DONALD
DEMOCRATIC CANDIDATES LATINO REGISTERED VOTERS INTEND TO SUPPORT
HILLARY
61%
BUT, LET’S NOT FORGET INDEPENDENT VOTERS.Registered Latino independent voters lean heavily toward Democratic candidates ,
while 21 percent of this segment is stil l undecided.
The top issues among latino voters?
And what’s at the bottom?
EDUCATION
ABORTION
GAY MARRIAGE
LEGALIZATION OFMARIJUANA
Latinos consistently rank economic issues as HIGHER in importance than immigration issues.
About Burson-Marsteller Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic
thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services.
For more information, please visit www.burson-marsteller.com.
21%
ECONOMY
30%
undecided
the latino vote in 2016:
19% 19%
TRUMP
RUBIO
CRUZ CLINTONBERNIE
SANDERS
26%
HILLARY CLINTON 23%
UNDECIDED 21%
MARCO RUBIO 8%
BERNIE SANDERS 25%
TED CRUZ 5%
DONALD TRUMP 7%
AND WHAT DO LATINOS THINK ABOUT BORDER CONTROL AND IMMIGRATION?
IMMIGRATION POLICY U.S.-MEXICO BORDER WALL CONSTRUCTION
JOB CREATION
JOB SECURITY
THE ABILITY TO RECEIVE A RAISE
Democrats Independents Republicans
Democrats
Democrats Republicans Independents
Republicans Independents
86% 73% 52%
Democrats
Independents
83%
68%
Republicans
54%
terrorism
81% 91% 77%
Climate change / global warming
87% 85% 78%79%
41%62%Democrats
RepublicansIndependents
to Hispanic votersimportanceOther issues of
50%
28%
23%
50%
42%
33%
SOCIAL ISSUES, SUCH AS
DEMOCRAT REPUBLICAN
86%89%
Health Insurance Coverage for All
The Environment
social security system