Generating leads

USING SOCIAL MEDIA

Social Media lead

conversion rates are

13% higher than the

average lead conversation

rate

46% of online users

rely on social media

when making a purchase

Social media produces almost

double themarketing leads of

trade shows, telemarketin

g, direct mail, or PPC

69% of online

visitors of Pinterest found an item they decided to buy online

93% of network

marketers use social media to

grow their business

74% of marketers

say Facebook is their most

cost efficient method for

lead generation

Know Your Social Media Platform

I’M EATING A #DONUT

I LIKE DONUTS

THIS IS WHERE I EAT DONUTS

HERE’S A VINTAGE PHOTO OF MY DONUT.

HERE I AMEATING A DONUT

MY SKILLSINCLUDEEATINGA DONUT

HERE’S ADONUT RECIPE

NOW LISTENINGTO “DONUTS”

I’M A GOOGLEEMPLOYEE WHO EATS DONUTS

1.15

751 MILLION USERS ACCESS IT USING 7,000 DIFFERENT DEVICES.REPRESENTS 1 OUT OF EVERY 5 PAGE VIEWS ON WEB

23% USERS LOG IN MORETHAN 5 X A DAY

350 MILLION PHOTOS UPLOADED DAILY

75% OF POSSIBLE ENGAGEMENT A POST GETS IS IN ITS FIRST 5 HOURS

Billion+total users

Facebook

JUST REPORTED $1 BILLION DOLLARS IN MOBILE SALES

500

OVER 290 MILLION MONTHLY ACTIVE USERS

28% OF RETWEETS ARE DUE TO INCLUSION OF “PLS RT”

75% OF USERS ACCESS IT FROM MOBILE

AVERAGE OF OVER 400 MILLION TWEETS BEING SENT PER DAY

Million+total users

AVERAGE OF 208 TWEETS PER ACCOUNT

Twitter

LAUNCHING AN IN TWEET PAYMENT METHOD MAKING IT EASY TO BUY PRODUCTS

238

1.5 MILLION LINKEDIN GROUPS

27% USERS ACCESS THRU MOBILE DEVICES

50% OF LINKEDIN USERS HAVE THEIR BACHELOR’S OR GRADUATE DEGREE

81% OF USERS BELONG TO AT LEAST ONE GROUP

OVER 3 MILLION LINKEDIN COMPANY PAGES

Million+total users

OVER 1 BILLION LINKEDIN ENDORSEMENTS

LinkedIn

130

MORE THAN 16 BILLION PHOTOS UPLOADED

AN AVERAGE USER HAS 40 PHOTOS

VICTORIA’S SECRET AND NIKE W/ OVER 2.8 MILLION FOLLOWERS ARE THE MOST FOLLOWED BRANDS

8000 PHOTOS ARE LIKED EVERY SECOND

INSTAGRAM GETS 1000 COMMENTSPER SECOND

Million+total users MORE THAN 5 MILLION

PHOTOSUPLOADED EVERY DAY

Instagram

Drive traffic to other social channels and website

Engage with users to build all online communities hold visually stimulating contests and giveaways

Curate content ranging from loosely branded to product specifics

Enhance overall brand image with product offerings and fulfilling promises made

5REASONS YOUR

BUSINESSSHOULD BE ON

GET FACE-TO-FACEWITH CUSTOMERS GET FOUND

ACROSS GOOGLE

MAKE SOCIAL ACCOUNTABLE

GOOGLE+ COMMUNITIES

GROWING STEADILY

OVER 1 BILLION UNIQUE MONTHLY VISITORS ON YOU TUBE

MORE STATS

4.2 BILLION PEOPLE USE MOBILE DEVICES TO ACCESS SOCIAL MEDIA SITES

AROUND 46% OF WEB USERS TURN TO SOCIALMEDIA FOR MAKING PURCHASE

60% CONSUMER SAYS THE INTEGRATION OF SOCIAL MEDIA MAKES THEM MORE LIKELYTO SHARE PRODUCT AND SERVICES

I’VESEEN YOUR

BRAND

I’VEENGAGED

WITH YOUR

BRAND

I’VEPROVIDE

DMY

CONTACTINFO

I’VEPURCHAS

EDYOUR

PRODUCT

I’M ALOYAL

CUSTOMER

BRAND EXPOSU

RE

BRANDENGAGE-

MENT

PROSPECT

CONVER-

SION

SOFTLEAD

GENERATION

CUSTOMER

RETENTION

BRAND AWARENESSINFLUENCE

ENGAGEMENT

CONVERT

EXPOSURE

LEAD GENERATION

CREATE CAPTURECONVERT

CREATE CAPTURECONVERT

MORE TRAFFIC.LEADS.SALES.

What your profile picture says about you

What do you say about you?

What your profile picture says about you

What do you say about you?

What your profile picture says about you

Define your audience

Who is your audience?What do I like?

What times are they on social media?What do they struggle with?

Can you offer them solutions?

We live in a Scroll World….

PHOTO VIDEO

Almost every post should include a

Perfect Post

Perfect Post

MESSAGE

FORMATUse questions, facts and

figures to engage viewers and drive tweets

MENTIONSUse mentions to

prompt influencers to engage with you and

then respond

PUNCTUATIONDon’t sacrifice

grammar just because you’ve got 140

characters. Avoid abbreviations and all

caps

CALL TO ACTIONGive a clear CTA so your readers know

what you want them to do

LINK

RETWEETRT relevant content for your audience.

Don’t forget to leave 20

characters, so people can add

comment

SHORTEN URLsBitly links

generate the most RT’s, so shorten all

of your URLs

Perfect Post

STATUS UPDATEhttp://link.com

PROVIDE INFORMATION

The most appealing updates are the ones that offer something

but don’t make disclose everything, make fans want to

click…

LIKE- COMMENT- SHARE

COMMENTS

INCLUDE IMAGESPosts with images get the highest amount of

engagement on Facebook- so include when you can perfect

size 800 x 600

ENGAGE WITH USERSPosts just don’t grab

attention- comments and responses do. Engage with people and build

relationships thru conversational dialogue

MOBILE FRIENDLYUse simple imagery that

will be easily seen on mobile devices as 70% of your fans will see the

posts on their phone

BE AVAILABLEPost when the

audience is listening not just when your business is open. This will ensure

more engagement from users

PROVIDE A LINKIf you are going to provide a link, you

can use Bit.ly so you can track how many people are clicking

through from Facebook

KEEP THINGS POSITIVEPositivity breeds engagement

and sharing. Inspires and excites users

Perfect Post

STATUS UPDATE#HASHTAG

#UTILIZE HASHTAGSIncrease your page’s

reach by adding relevant hashtags to

your posts i.e. #infographic.

RememberG+ will

automatically add a hashtag for

key/trending topics

+1 SHARE

COMMENTS

USE IMAGESUsing full sized images

800 x 600 will make your posts stand out on the page compared to tiny images and link

thumbnails

INTERACT WITH AUDIENCE

When you get comments on

Google+, you are able to extend

those conversations

FIND COMMUNITIESFind relevant

communities, engage and contribute in

them, you’ll see an increase in

engagement as you all have one thing in

common…that community topic

TRENDING TOPICSGet involved with

“Hot” topics to show your brand is keeping

up with real time events. This will also increase your brand’s

visibility

TAG BRANDS& PEOPLE

Tag brands and people when applicable, they’ll get

a notification and potentially engage with

that post

HOT

Communities

Give Give Take

Will you let shoppers know that they can buy the collection thru you and get cashback? Post it and share info and link

Don’t be Spammy!

“Most people will try to use sites like Facebook, Twitter or LinkedIn to look for prospects and eventually spam them rather using these tools for connecting and developing relationships first through giving a real value.”

IF YOU CANNOTBE POSITIVE

THEN AT LEAST BE QUIET

Comments/posts should be positive

Writers Block?

Only 5-10% of Your Fans see your posts

In order to reach as many people as possible, you need to post 3-5 times a day

Pictures and video posts increase your EdgeRank

Repeat top posts (Think CNN or ESPN)

Promote your content to gain more followers

Before you hit send..Did you proofread your content for grammar and spelling?What is the intent of this message? Is it interesting?Should you add a photo or video? Is it high quality?Is this the appropriate time to send this message?Is my message positive and offer value?Is the text too long?Is the call to action on the post? “LIKE” ask for it!

Perfect content, wrong timing

Share. Share photos and behind the scenes info about your business.

Listen. Regularly monitor the comments about your business, products and competition.

Ask. Ask questions of your followers to gain valuable insights and show you are listening.

Respond. Respond to compliments and feed back in real timeIs your #hashtag unique and memorable?

Reward. Tweet/post updates about special offers, discounts, and time-sensitive offers.

Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business and niche.

Retweet and repost. Retweet and reply publicly to great posts and tweets posted by your followers or fans. They will love and respect you more for it.

Establish the right voice. Think about your voice and how it comes across on social media. Is that how you want your business to appear to the community?

Major Business Benefits Finding & creating new

business leads by gathering information, finding details, learning about, in regards to….

Potential clientsCompetitors Industry contactsFind out “Who knows who?”Business relationshipsBecoming a recognized expert in your field

Finding the Right Prospect Look in groups or fans pages

Look at status updatesSearch keywordsPick people making intelligent comments

Positive Smart Non-argumentativeActiveSend them a Personal message and friend request

Finding the Right Prospects

Search for groups that match what you offer

•Robert Kiyosaki, Grant Cardone, and other authors•Health and Beauty Pages•Personal Trainers •Economists •Networking Marketing General Groups such as Network Marketing Pro (prepare to be pitched)•Think of who you read, people in your industries, anything that relates to your niche

Search for new

customers

on

THIS IS HOW

When I search for “need new eyeshadow”…

They are asking for suggestions

Building Rapport

Where most people struggle

No sending links until asked or given the OK

Your conversations should be approached as if offline.

Building Rapport

Don’t pitch your business before the opportunity presents itself

Never get defensive

90% of time, the way a person asks on social media is the way they act in real life so avoid negative people!

Building Rapport

Do make yourself out to be an expert

Do ask a lot of questions to get the conversation going

Do bring up business casually in conversation

Do have content created to make yourself look credible i.e. Videos, Blogs, Articles

Initial MessageSend a personal message

Look at their profile or other social pages/blogs and find common ground

Tell them why you messaging

Do not send any links

Compliment them

Comment and tweet on their posts regularly

Show them you care

Cheyn’s FB Recruiting Statistics• Since July 2012 I’ve added 2,400 Followers to my page.

• In 3 ½ years I’ve Personally Sponsored 59 business owners with 39 coming from FB messages OR 66%

• Six of the 59 Personally Sponsored came from LinkedIn.com

• 76% of my sponsorships came from Social Media, every ¾ people.

• Over the last 6 months my average post generates 155 likes. In July 2012 I was averaging 7 likes per post.

• Building your brand on Social Media is not something that happens over night. Be consistent with it, be proud of your company and never be rude. People will follow and eventually ask the Golden Question, “What is Shop.com? What do you do?”

Examples of people who started as messages and became

UnFranchise Owners

BLOG / WEBSITE

LEADS

SALES

POPULATING THE TOP OF THE SALES FUNNEL THRU SOCIAL MEDIA