The Landing Page Golden Rule
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17-Oct-2014 -
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Transcript of The Landing Page Golden Rule
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Landing Page Golden Rule: More is Always Better
by Tyson Quick | InstaPage CEO
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Relevancy is the key to success
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The number of landing pages you have is directly proportional to the number of online
conversions that you generate.
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But are you creating enough of them to really scale your conversion efforts?
For most of you, probably not.
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Source: HubSpot Marketing Benchmarks from 7,000 Businesses
Oct. 2012
While most see a small boost in conversions when increasing their total number of landing pages from 1-10, businesses see a 55% increase
when growing their number of landing pages from 10 to 15.
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Hard to DenyThere's a strong correlation between the number of landing pages you have & the amount of conversions you get. But Why?
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Hard to DenyThere's a strong correlation between the number of landing pages you have & the amount of conversions you get. But Why?
Here are 3 good explanations why the more landing pages the better.
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More Targeting OpportunitiesIdentify your various different products, services, or buyer personas. You have the opportunity to better appeal to those unique audiences' with more targeted & relevant offers.
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ExampleEmily the Artist
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ExampleEmily the Artist
She offers a few different services.
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ExampleEmily the Artist
She offers a few different services.
sketches
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ExampleEmily the Artist
She offers a few different services.
sketches paintings
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ExampleEmily the Artist
She offers a few different services.
sketches paintings graphic art
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Emily Builds 3 Landing Pages
sketches paintings graphic art
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Far Better SEO
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The more landing pages you have, the more pages that will be indexed in search. If a searcher finds a search result that directs them straight to one of your landing pages, you'll have cut out an extra step.
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Decreases Bounce Rate
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Highly targeted landing pages lower your bounce rate & therefore increase visitor engagement. Only engaged visitors generate conversions.
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Very Nice! You get the idea.
More landing pages are better. But how can you go about cranking out more of these bad boys?
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We’ve Got Your Back
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Build and Optimize Landing Pages Free
http://InstaPage.com