The Korean Wave
description
Transcript of The Korean Wave
The Korean Wave
Sheri Matsuzaki
My To
pic • The Korean Wave, also
known as the Hallyu Wave• K-pop is increasing in
popularity
Research
Question and Thesis
• With its overall incline in
popularity, Korean pop
music will not be
sustainable in other
countries.
Will Korean pop music be
sustainable in other countries?
Meth
ods • News articles about k-
pop in other countries• Billboard, MTV, CNN,
Wallstreet Journal, Korea Times• K-pop in Japan• Previous attempts of Korean
artists debuting in the United
States
Japan and the
Hallyu Wave
• BoA and TVXQ
• Learned culture and
language
• Respected in industry
• Topped Oricon charts,
performed on Kouhaku Uta
Gassen
• TVXQ – 1st Korean group to
perform at Tokyo Dome
Japa
n an
d th
e Ha
llyu
Wav
e • Girls’ Generation – topped the Hot 100 chart• 100,000 in singles/download sales
• Internet survey – KARA was ahead of popular Japanese celebrities
Robe
rt M
icha
el P
oole
CEO
of S
omet
hing
Dra
stic
Inte
rnat
iona
l Mus
ic Pr
omot
ion
and
Toky
o Ed
itor o
f CNN
Go • General sound of J-pop
“has been all about cuteness, presenting boys with the ideal submissive girl…”• J-pop stuck in the late
‘90’s, reusing the same sound
Media overexaggerated
K-pop’s popularity• Oricon charts carry the most
prestige
• Billboard article highlighted
accomplishments on Hot 100,
not Oricon
• Girls’ Generation couldn’t beat
Japanese group KAT-TUN
• Media outlets fail to mention the
amount of units sold
• Hallyu concert with KARA was
postponed – poor ticket sales,
despite their popularity
AKB48• Japan isn’t tired of the cute
concept
• Google and Shiseido signed
to be associated with them
• Asahi’s line of canned
coffee – sales were boosted
nearly 7%
• Sold a million copies of 3
consecutive singles on the
first day of its release
Decli
ne o
f K-p
op
in Ja
pan
• Newer Korean groups believe they can easily enter the market without learning culture and language
• Re-use hits songs and sing, rely on success of Hallyu and previous groups• Quantity over quality
PSY and
Gangnam Style
Music video – over 886 million
views on YouTube
Guiness World Records – most
liked video
Consistently been #2 on Billboard,
#1 on charts in many countries
#39 of askmen.com’s Most
Influential Men of 2012
Appeared on many shows: CNN,
Today Show, Ellen, SNL, X-Factor,
etc.
MTV EMA’s – Best Video
Prev
ious
Atte
mpt
s of
Am
erica
n De
but
• 2008 - With intense popularity in Korea & Japan, BoA attempted to debut in America• Rain – acted in movies,
but not known for his music• 2009 – Wonder Girls only
charted at #76• 2012 – Girls’ Generation debuted with “The Boys”
K-pop in America
• No K-pop group has ever made it
big in the US
• Promotional methods are
ineffective
• “Boybands” were a fad in the
90’s and have long since died
out
• New generation of K-pop are
very common, repetitive
• Gangnam Style is popular, but
PSY’s success is solely because
of Gangnam Style
Wor
ks C
ited
"2012 MTV EMA Highlights - PSY Debuts "Gangnam Style" and
Wins Best Video." MTV News 12 Nov 2012, n. pag. Web. 13 Nov.
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Benjamin, Jeff. "Girls' Generation Push Japanese Domination
With 'Paparazzi,' 1 Million Albums Sold." Billboard.com. 12 July
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Benjamin, Jeff. " Psy Signs to Scooter Braun's Label, Will Appear
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Wor
ks C
ited
Joyce, Andrew, and Kenneth Maxwell. "Japan Goes Gaga Over a 92-
Member Girl Group .” Wallstreet Journal 28 Dec 2011, n. pag. Web.
13 Nov. 2012. <http://online.wsj.com/article/SB10001424052970203733304577101
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Popularity Poll." Soompi 9 May 2012, n. pag. Web. 13 Nov. 2012.
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cover-1007992382.story#/features/psy-s-gangnam-style-the-
billboard-cover-1007992382.story?page=2>
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pop/>.Oh, Esther. "K-Pop Taking OVer the World? Don't Make Me Laugh."
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world-dont-make-me-laugh--476482>.
"Oricon Reveals Weekly Charts for the Week of July 9th." Tokyohive 4
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for-the-week-of-july-9th/>.
Wor
ks C
ited
Park, Madison. “Gangnam Style Dominates Uk Chart.”
CNN.com. 2 Oct. 2012. Web. 23 Oct. 2012.
<http://www.cnn.com/2012/10/01/world/asia/psy-
gangnam-style-charts/index.html>.
PSY. “PSY - Gangnam Style (강남스타일) M/V.” YouTube.
N.p. 15 July 2012. Web. 13 Nov. 2012. <
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