The Killer Offer That Gets IT Service Professionals In The Door
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AUTOTASK ACADEMY WEBINAR The Killer Offer for IT Services: A Proven Way to Win New Business PRESENTER: Bob Vogel Executive Director Demand Generation Autotask Corporation PRESENTER: Win Pham VP Software Develop. Performance IT
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What makes an offer so good and compelling that your prospect can’t say no to a meeting? And what kind of offer can you deliver that will have your new prospects and customers chomping at the bit to sign up for new services? During the webinar, Bob Vogel explains how marketing offers work in general, and how to best leverage Network Assessments to get in the door and win new business. He is joined by Win Pham of Performance IT, who will share a new and exciting network assessment tool he developed that is fast and cheap for you, but impressive and super persuasive to your prospects and customers. Key topics include: • Why your marketing offer is so important and how offers work • Whether or not to charge for an assessment • The New Network Assessment Tool – your secret new business weapon • How to turn your network assessment report into a sales presentation • An actual case study in success • Turning your Network Assessment from lead gen tool to profitable service.
Transcript of The Killer Offer That Gets IT Service Professionals In The Door
A U T O T A S K A C A D E M Y W E B I N A R
The Killer Offer for IT ServicesA Proven Way to Win New Business
P R E S E N T E R Bob VogelExecutive DirectorDemand GenerationAutotask Corporation
P R E S E N T E R Win PhamVP Software DevelopPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Agenda
Marketing Offers What makes them workThe Top Direct Marketing Offers of All Time6 Check Points For Your OfferSample IT Offers ndash the Good the bad and the uglyA new twist on a traditional IT service offerHow to turn your offer into a compelling pitchLeveraging your new biz tools for client serviceOur ldquospecial offersrdquo for you
A U T O T A S K A C A D E M Y W E B I N A R
About Your PresentorNearly 25+ years of marketing experience
5+ years building Autotaskrsquos lead generation engine5+ years as VP of tech marketing at global DM agency15+ running own high tech ad agency in upstate NY
Author of hundreds of articles and blog posts on various marketing subjectMember of a small marketing consultancy group that works with IT service companies
A U T O T A S K A C A D E M Y W E B I N A R
A Killer Offer
ldquoIrsquom gonna make him an offer he canrsquot refuserdquo
-- Don Vito CorleoneThe Godfather (1972)
A U T O T A S K A C A D E M Y W E B I N A R
What you propose to giveWhat you ask for in returnldquoWhatrsquos in it for merdquoNot just your priceItrsquos ldquothe dealrdquo
What is an ldquoofferrdquo
A U T O T A S K A C A D E M Y W E B I N A R
Example ads with no offersManaged IT ServicesSecure and Reliable InfrastructureServices for Mid Size CompaniesacxiomcomIT-Services
IT Service ProvidersFull IT Business Support CompanyOur IT Services Deliver Savingswwwitsolutions-inccom
IT Services CompanyComplete Business IT ServicesFast Response Contact Us NowPhiladelphia PA wwwmilestechnologiescom
Managed IT ServicesSpam Filtering amp Disaster RecoveryMS Exchange amp More - Contact Uswwwccexcom
IT Support ServicesPhiladelphia area IT SupportSmall and Mid-sized Businesswwwdatatroopcom
Full Service Computer CoComputer sales service networkdesigninstall amp more (302)428-1300Pennsylvania wwwfuturtechcom
A U T O T A S K A C A D E M Y W E B I N A R
Sample Ads With Offers
Your IT Service SolutionSave 24 to 60 on IT Costs
Get Your Free Consultation TodaywwwmindshiftcomSmall Business IT ServiceUnlimited IT Service - Flat Fee
Full IT Department for 10-150 UserswwweveronitcomIt ServicesIncrease Productivity
Act Now for Free Support OfferPhiladelphia PA
wwwssdelcom
A U T O T A S K A C A D E M Y W E B I N A R
The Top Direct Marketing Offers of All Time
Free TrialFree GiftBundlesDiscountsBuy One Get One
A U T O T A S K A C A D E M Y W E B I N A R
Best Offer Add-ons
Limited-Time DeadlineExclusivityPayment plansMoney-back guarantee
A U T O T A S K A C A D E M Y W E B I N A R
6 Check Points For Your Offer
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
A U T O T A S K A C A D E M Y W E B I N A R
Other Key Factors For IT Offers
Targeted at exactly the right audienceCompelling enough to get you in the doorCompatible with your organizationrsquos serviceFlexible for any stage of the sales cycleAvailable to deliver immediate gratification
A U T O T A S K A C A D E M Y W E B I N A R
Our Next Presenter
Win PhamVP Software DevelopPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
About Performance ITFounded in 1997IT Service Provider amp ISVServices include
Comprehensive Suite of Managed ServicesRemote Monitoring and Remediation SoftwareEmail Parsing UtilityDesktop client for Autotask service deskRapidFire Network Assessment
Based in AtlantaOver 1000 client accounts
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Agenda
Marketing Offers What makes them workThe Top Direct Marketing Offers of All Time6 Check Points For Your OfferSample IT Offers ndash the Good the bad and the uglyA new twist on a traditional IT service offerHow to turn your offer into a compelling pitchLeveraging your new biz tools for client serviceOur ldquospecial offersrdquo for you
A U T O T A S K A C A D E M Y W E B I N A R
About Your PresentorNearly 25+ years of marketing experience
5+ years building Autotaskrsquos lead generation engine5+ years as VP of tech marketing at global DM agency15+ running own high tech ad agency in upstate NY
Author of hundreds of articles and blog posts on various marketing subjectMember of a small marketing consultancy group that works with IT service companies
A U T O T A S K A C A D E M Y W E B I N A R
A Killer Offer
ldquoIrsquom gonna make him an offer he canrsquot refuserdquo
-- Don Vito CorleoneThe Godfather (1972)
A U T O T A S K A C A D E M Y W E B I N A R
What you propose to giveWhat you ask for in returnldquoWhatrsquos in it for merdquoNot just your priceItrsquos ldquothe dealrdquo
What is an ldquoofferrdquo
A U T O T A S K A C A D E M Y W E B I N A R
Example ads with no offersManaged IT ServicesSecure and Reliable InfrastructureServices for Mid Size CompaniesacxiomcomIT-Services
IT Service ProvidersFull IT Business Support CompanyOur IT Services Deliver Savingswwwitsolutions-inccom
IT Services CompanyComplete Business IT ServicesFast Response Contact Us NowPhiladelphia PA wwwmilestechnologiescom
Managed IT ServicesSpam Filtering amp Disaster RecoveryMS Exchange amp More - Contact Uswwwccexcom
IT Support ServicesPhiladelphia area IT SupportSmall and Mid-sized Businesswwwdatatroopcom
Full Service Computer CoComputer sales service networkdesigninstall amp more (302)428-1300Pennsylvania wwwfuturtechcom
A U T O T A S K A C A D E M Y W E B I N A R
Sample Ads With Offers
Your IT Service SolutionSave 24 to 60 on IT Costs
Get Your Free Consultation TodaywwwmindshiftcomSmall Business IT ServiceUnlimited IT Service - Flat Fee
Full IT Department for 10-150 UserswwweveronitcomIt ServicesIncrease Productivity
Act Now for Free Support OfferPhiladelphia PA
wwwssdelcom
A U T O T A S K A C A D E M Y W E B I N A R
The Top Direct Marketing Offers of All Time
Free TrialFree GiftBundlesDiscountsBuy One Get One
A U T O T A S K A C A D E M Y W E B I N A R
Best Offer Add-ons
Limited-Time DeadlineExclusivityPayment plansMoney-back guarantee
A U T O T A S K A C A D E M Y W E B I N A R
6 Check Points For Your Offer
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
A U T O T A S K A C A D E M Y W E B I N A R
Other Key Factors For IT Offers
Targeted at exactly the right audienceCompelling enough to get you in the doorCompatible with your organizationrsquos serviceFlexible for any stage of the sales cycleAvailable to deliver immediate gratification
A U T O T A S K A C A D E M Y W E B I N A R
Our Next Presenter
Win PhamVP Software DevelopPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
About Performance ITFounded in 1997IT Service Provider amp ISVServices include
Comprehensive Suite of Managed ServicesRemote Monitoring and Remediation SoftwareEmail Parsing UtilityDesktop client for Autotask service deskRapidFire Network Assessment
Based in AtlantaOver 1000 client accounts
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
About Your PresentorNearly 25+ years of marketing experience
5+ years building Autotaskrsquos lead generation engine5+ years as VP of tech marketing at global DM agency15+ running own high tech ad agency in upstate NY
Author of hundreds of articles and blog posts on various marketing subjectMember of a small marketing consultancy group that works with IT service companies
A U T O T A S K A C A D E M Y W E B I N A R
A Killer Offer
ldquoIrsquom gonna make him an offer he canrsquot refuserdquo
-- Don Vito CorleoneThe Godfather (1972)
A U T O T A S K A C A D E M Y W E B I N A R
What you propose to giveWhat you ask for in returnldquoWhatrsquos in it for merdquoNot just your priceItrsquos ldquothe dealrdquo
What is an ldquoofferrdquo
A U T O T A S K A C A D E M Y W E B I N A R
Example ads with no offersManaged IT ServicesSecure and Reliable InfrastructureServices for Mid Size CompaniesacxiomcomIT-Services
IT Service ProvidersFull IT Business Support CompanyOur IT Services Deliver Savingswwwitsolutions-inccom
IT Services CompanyComplete Business IT ServicesFast Response Contact Us NowPhiladelphia PA wwwmilestechnologiescom
Managed IT ServicesSpam Filtering amp Disaster RecoveryMS Exchange amp More - Contact Uswwwccexcom
IT Support ServicesPhiladelphia area IT SupportSmall and Mid-sized Businesswwwdatatroopcom
Full Service Computer CoComputer sales service networkdesigninstall amp more (302)428-1300Pennsylvania wwwfuturtechcom
A U T O T A S K A C A D E M Y W E B I N A R
Sample Ads With Offers
Your IT Service SolutionSave 24 to 60 on IT Costs
Get Your Free Consultation TodaywwwmindshiftcomSmall Business IT ServiceUnlimited IT Service - Flat Fee
Full IT Department for 10-150 UserswwweveronitcomIt ServicesIncrease Productivity
Act Now for Free Support OfferPhiladelphia PA
wwwssdelcom
A U T O T A S K A C A D E M Y W E B I N A R
The Top Direct Marketing Offers of All Time
Free TrialFree GiftBundlesDiscountsBuy One Get One
A U T O T A S K A C A D E M Y W E B I N A R
Best Offer Add-ons
Limited-Time DeadlineExclusivityPayment plansMoney-back guarantee
A U T O T A S K A C A D E M Y W E B I N A R
6 Check Points For Your Offer
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
A U T O T A S K A C A D E M Y W E B I N A R
Other Key Factors For IT Offers
Targeted at exactly the right audienceCompelling enough to get you in the doorCompatible with your organizationrsquos serviceFlexible for any stage of the sales cycleAvailable to deliver immediate gratification
A U T O T A S K A C A D E M Y W E B I N A R
Our Next Presenter
Win PhamVP Software DevelopPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
About Performance ITFounded in 1997IT Service Provider amp ISVServices include
Comprehensive Suite of Managed ServicesRemote Monitoring and Remediation SoftwareEmail Parsing UtilityDesktop client for Autotask service deskRapidFire Network Assessment
Based in AtlantaOver 1000 client accounts
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
A Killer Offer
ldquoIrsquom gonna make him an offer he canrsquot refuserdquo
-- Don Vito CorleoneThe Godfather (1972)
A U T O T A S K A C A D E M Y W E B I N A R
What you propose to giveWhat you ask for in returnldquoWhatrsquos in it for merdquoNot just your priceItrsquos ldquothe dealrdquo
What is an ldquoofferrdquo
A U T O T A S K A C A D E M Y W E B I N A R
Example ads with no offersManaged IT ServicesSecure and Reliable InfrastructureServices for Mid Size CompaniesacxiomcomIT-Services
IT Service ProvidersFull IT Business Support CompanyOur IT Services Deliver Savingswwwitsolutions-inccom
IT Services CompanyComplete Business IT ServicesFast Response Contact Us NowPhiladelphia PA wwwmilestechnologiescom
Managed IT ServicesSpam Filtering amp Disaster RecoveryMS Exchange amp More - Contact Uswwwccexcom
IT Support ServicesPhiladelphia area IT SupportSmall and Mid-sized Businesswwwdatatroopcom
Full Service Computer CoComputer sales service networkdesigninstall amp more (302)428-1300Pennsylvania wwwfuturtechcom
A U T O T A S K A C A D E M Y W E B I N A R
Sample Ads With Offers
Your IT Service SolutionSave 24 to 60 on IT Costs
Get Your Free Consultation TodaywwwmindshiftcomSmall Business IT ServiceUnlimited IT Service - Flat Fee
Full IT Department for 10-150 UserswwweveronitcomIt ServicesIncrease Productivity
Act Now for Free Support OfferPhiladelphia PA
wwwssdelcom
A U T O T A S K A C A D E M Y W E B I N A R
The Top Direct Marketing Offers of All Time
Free TrialFree GiftBundlesDiscountsBuy One Get One
A U T O T A S K A C A D E M Y W E B I N A R
Best Offer Add-ons
Limited-Time DeadlineExclusivityPayment plansMoney-back guarantee
A U T O T A S K A C A D E M Y W E B I N A R
6 Check Points For Your Offer
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
A U T O T A S K A C A D E M Y W E B I N A R
Other Key Factors For IT Offers
Targeted at exactly the right audienceCompelling enough to get you in the doorCompatible with your organizationrsquos serviceFlexible for any stage of the sales cycleAvailable to deliver immediate gratification
A U T O T A S K A C A D E M Y W E B I N A R
Our Next Presenter
Win PhamVP Software DevelopPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
About Performance ITFounded in 1997IT Service Provider amp ISVServices include
Comprehensive Suite of Managed ServicesRemote Monitoring and Remediation SoftwareEmail Parsing UtilityDesktop client for Autotask service deskRapidFire Network Assessment
Based in AtlantaOver 1000 client accounts
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
What you propose to giveWhat you ask for in returnldquoWhatrsquos in it for merdquoNot just your priceItrsquos ldquothe dealrdquo
What is an ldquoofferrdquo
A U T O T A S K A C A D E M Y W E B I N A R
Example ads with no offersManaged IT ServicesSecure and Reliable InfrastructureServices for Mid Size CompaniesacxiomcomIT-Services
IT Service ProvidersFull IT Business Support CompanyOur IT Services Deliver Savingswwwitsolutions-inccom
IT Services CompanyComplete Business IT ServicesFast Response Contact Us NowPhiladelphia PA wwwmilestechnologiescom
Managed IT ServicesSpam Filtering amp Disaster RecoveryMS Exchange amp More - Contact Uswwwccexcom
IT Support ServicesPhiladelphia area IT SupportSmall and Mid-sized Businesswwwdatatroopcom
Full Service Computer CoComputer sales service networkdesigninstall amp more (302)428-1300Pennsylvania wwwfuturtechcom
A U T O T A S K A C A D E M Y W E B I N A R
Sample Ads With Offers
Your IT Service SolutionSave 24 to 60 on IT Costs
Get Your Free Consultation TodaywwwmindshiftcomSmall Business IT ServiceUnlimited IT Service - Flat Fee
Full IT Department for 10-150 UserswwweveronitcomIt ServicesIncrease Productivity
Act Now for Free Support OfferPhiladelphia PA
wwwssdelcom
A U T O T A S K A C A D E M Y W E B I N A R
The Top Direct Marketing Offers of All Time
Free TrialFree GiftBundlesDiscountsBuy One Get One
A U T O T A S K A C A D E M Y W E B I N A R
Best Offer Add-ons
Limited-Time DeadlineExclusivityPayment plansMoney-back guarantee
A U T O T A S K A C A D E M Y W E B I N A R
6 Check Points For Your Offer
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
A U T O T A S K A C A D E M Y W E B I N A R
Other Key Factors For IT Offers
Targeted at exactly the right audienceCompelling enough to get you in the doorCompatible with your organizationrsquos serviceFlexible for any stage of the sales cycleAvailable to deliver immediate gratification
A U T O T A S K A C A D E M Y W E B I N A R
Our Next Presenter
Win PhamVP Software DevelopPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
About Performance ITFounded in 1997IT Service Provider amp ISVServices include
Comprehensive Suite of Managed ServicesRemote Monitoring and Remediation SoftwareEmail Parsing UtilityDesktop client for Autotask service deskRapidFire Network Assessment
Based in AtlantaOver 1000 client accounts
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Example ads with no offersManaged IT ServicesSecure and Reliable InfrastructureServices for Mid Size CompaniesacxiomcomIT-Services
IT Service ProvidersFull IT Business Support CompanyOur IT Services Deliver Savingswwwitsolutions-inccom
IT Services CompanyComplete Business IT ServicesFast Response Contact Us NowPhiladelphia PA wwwmilestechnologiescom
Managed IT ServicesSpam Filtering amp Disaster RecoveryMS Exchange amp More - Contact Uswwwccexcom
IT Support ServicesPhiladelphia area IT SupportSmall and Mid-sized Businesswwwdatatroopcom
Full Service Computer CoComputer sales service networkdesigninstall amp more (302)428-1300Pennsylvania wwwfuturtechcom
A U T O T A S K A C A D E M Y W E B I N A R
Sample Ads With Offers
Your IT Service SolutionSave 24 to 60 on IT Costs
Get Your Free Consultation TodaywwwmindshiftcomSmall Business IT ServiceUnlimited IT Service - Flat Fee
Full IT Department for 10-150 UserswwweveronitcomIt ServicesIncrease Productivity
Act Now for Free Support OfferPhiladelphia PA
wwwssdelcom
A U T O T A S K A C A D E M Y W E B I N A R
The Top Direct Marketing Offers of All Time
Free TrialFree GiftBundlesDiscountsBuy One Get One
A U T O T A S K A C A D E M Y W E B I N A R
Best Offer Add-ons
Limited-Time DeadlineExclusivityPayment plansMoney-back guarantee
A U T O T A S K A C A D E M Y W E B I N A R
6 Check Points For Your Offer
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
A U T O T A S K A C A D E M Y W E B I N A R
Other Key Factors For IT Offers
Targeted at exactly the right audienceCompelling enough to get you in the doorCompatible with your organizationrsquos serviceFlexible for any stage of the sales cycleAvailable to deliver immediate gratification
A U T O T A S K A C A D E M Y W E B I N A R
Our Next Presenter
Win PhamVP Software DevelopPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
About Performance ITFounded in 1997IT Service Provider amp ISVServices include
Comprehensive Suite of Managed ServicesRemote Monitoring and Remediation SoftwareEmail Parsing UtilityDesktop client for Autotask service deskRapidFire Network Assessment
Based in AtlantaOver 1000 client accounts
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Sample Ads With Offers
Your IT Service SolutionSave 24 to 60 on IT Costs
Get Your Free Consultation TodaywwwmindshiftcomSmall Business IT ServiceUnlimited IT Service - Flat Fee
Full IT Department for 10-150 UserswwweveronitcomIt ServicesIncrease Productivity
Act Now for Free Support OfferPhiladelphia PA
wwwssdelcom
A U T O T A S K A C A D E M Y W E B I N A R
The Top Direct Marketing Offers of All Time
Free TrialFree GiftBundlesDiscountsBuy One Get One
A U T O T A S K A C A D E M Y W E B I N A R
Best Offer Add-ons
Limited-Time DeadlineExclusivityPayment plansMoney-back guarantee
A U T O T A S K A C A D E M Y W E B I N A R
6 Check Points For Your Offer
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
A U T O T A S K A C A D E M Y W E B I N A R
Other Key Factors For IT Offers
Targeted at exactly the right audienceCompelling enough to get you in the doorCompatible with your organizationrsquos serviceFlexible for any stage of the sales cycleAvailable to deliver immediate gratification
A U T O T A S K A C A D E M Y W E B I N A R
Our Next Presenter
Win PhamVP Software DevelopPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
About Performance ITFounded in 1997IT Service Provider amp ISVServices include
Comprehensive Suite of Managed ServicesRemote Monitoring and Remediation SoftwareEmail Parsing UtilityDesktop client for Autotask service deskRapidFire Network Assessment
Based in AtlantaOver 1000 client accounts
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
The Top Direct Marketing Offers of All Time
Free TrialFree GiftBundlesDiscountsBuy One Get One
A U T O T A S K A C A D E M Y W E B I N A R
Best Offer Add-ons
Limited-Time DeadlineExclusivityPayment plansMoney-back guarantee
A U T O T A S K A C A D E M Y W E B I N A R
6 Check Points For Your Offer
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
A U T O T A S K A C A D E M Y W E B I N A R
Other Key Factors For IT Offers
Targeted at exactly the right audienceCompelling enough to get you in the doorCompatible with your organizationrsquos serviceFlexible for any stage of the sales cycleAvailable to deliver immediate gratification
A U T O T A S K A C A D E M Y W E B I N A R
Our Next Presenter
Win PhamVP Software DevelopPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
About Performance ITFounded in 1997IT Service Provider amp ISVServices include
Comprehensive Suite of Managed ServicesRemote Monitoring and Remediation SoftwareEmail Parsing UtilityDesktop client for Autotask service deskRapidFire Network Assessment
Based in AtlantaOver 1000 client accounts
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Best Offer Add-ons
Limited-Time DeadlineExclusivityPayment plansMoney-back guarantee
A U T O T A S K A C A D E M Y W E B I N A R
6 Check Points For Your Offer
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
A U T O T A S K A C A D E M Y W E B I N A R
Other Key Factors For IT Offers
Targeted at exactly the right audienceCompelling enough to get you in the doorCompatible with your organizationrsquos serviceFlexible for any stage of the sales cycleAvailable to deliver immediate gratification
A U T O T A S K A C A D E M Y W E B I N A R
Our Next Presenter
Win PhamVP Software DevelopPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
About Performance ITFounded in 1997IT Service Provider amp ISVServices include
Comprehensive Suite of Managed ServicesRemote Monitoring and Remediation SoftwareEmail Parsing UtilityDesktop client for Autotask service deskRapidFire Network Assessment
Based in AtlantaOver 1000 client accounts
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
6 Check Points For Your Offer
1 Is your offer relevant2 Is your offer specific3 Is your offer valuable4 Is your offer useful5 Is your offer unique6 Is your offer exclusive
A U T O T A S K A C A D E M Y W E B I N A R
Other Key Factors For IT Offers
Targeted at exactly the right audienceCompelling enough to get you in the doorCompatible with your organizationrsquos serviceFlexible for any stage of the sales cycleAvailable to deliver immediate gratification
A U T O T A S K A C A D E M Y W E B I N A R
Our Next Presenter
Win PhamVP Software DevelopPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
About Performance ITFounded in 1997IT Service Provider amp ISVServices include
Comprehensive Suite of Managed ServicesRemote Monitoring and Remediation SoftwareEmail Parsing UtilityDesktop client for Autotask service deskRapidFire Network Assessment
Based in AtlantaOver 1000 client accounts
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Other Key Factors For IT Offers
Targeted at exactly the right audienceCompelling enough to get you in the doorCompatible with your organizationrsquos serviceFlexible for any stage of the sales cycleAvailable to deliver immediate gratification
A U T O T A S K A C A D E M Y W E B I N A R
Our Next Presenter
Win PhamVP Software DevelopPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
About Performance ITFounded in 1997IT Service Provider amp ISVServices include
Comprehensive Suite of Managed ServicesRemote Monitoring and Remediation SoftwareEmail Parsing UtilityDesktop client for Autotask service deskRapidFire Network Assessment
Based in AtlantaOver 1000 client accounts
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Our Next Presenter
Win PhamVP Software DevelopPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
About Performance ITFounded in 1997IT Service Provider amp ISVServices include
Comprehensive Suite of Managed ServicesRemote Monitoring and Remediation SoftwareEmail Parsing UtilityDesktop client for Autotask service deskRapidFire Network Assessment
Based in AtlantaOver 1000 client accounts
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
About Performance ITFounded in 1997IT Service Provider amp ISVServices include
Comprehensive Suite of Managed ServicesRemote Monitoring and Remediation SoftwareEmail Parsing UtilityDesktop client for Autotask service deskRapidFire Network Assessment
Based in AtlantaOver 1000 client accounts
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Assessment
A new approach to a standard offerReal fast ndash Discovery to report in lt30 minMinimally invasive ndash No agents to installFlexible Use at any point in sales processCompelling Finds things other tools missUnique Customize and brand as your ownScalable Very inexpensive and easy
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Introducing RapidFire Network Detective
Revolutionary tool uncovers potential network issues including
security holesunauthorized users unknown devices softwarehellip
No AgentsEntire scan and data discovery in 10 minIncludes in-depth customized personalized reports
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
A RapidFire Assessment in lt30 min
Network Assessment
Download Data Collector
Extract and Launch App
Verify settings
Automated Data Collection
Upload Data Generate Report
lt3 Min
lt2 Min
lt2 Min
5-20 Min
lt5 Min
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
What The Assessment Can Find1 Assessment Summary2 Per Domain Assessment
21 Domain Controllers22 FSMO Roles23 Organizational Units24 Group Policy Objects25 Users26 Security Groups27 Computers in Domain28 Domain Service DHCP29 MS SQL Servers210 Web Servers211 Time Servers212 Printers213 Exchange Servers214 Network Shares215 Major Applications216 Domain DNS
3 Internet Access4 Non AD Devices5 Internet Domain6 System Password Strength Assessment7 Listening PortsAppendix I Detailed Computer Analysis
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Turning Findings Into Door-openers For New Business
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 1Issue Discovered bull Inactive usersClient Risk bull Security Unauthorized AccessWhat To Sell bull User audit AD clean-up
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 2
Issue Discovered bull Some computers not logged-inClient Risk bull Poor maintenance Lack processWhat To Sell bull Routine maintenance plan MSP
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 3Issue Discovered bull Misalignment of IT asset organizationClient Risk bull Potential for unauthorized accessWhat To Sell bull Consulting project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 4Issue Discovered bull Second domain controller issueClient Risk bull Single Point of failureWhat To Sell bull Consulting project DR Plan
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 5Issue Discovered bull Inappropriate user accessClient Risk bull SecurityWhat To Sell bull Network lock down project
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 6Issue Discovered bull Weak Insecure passwordsClient Risk bull SecurityWhat To Sell bull Project to set up security policies
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Sample Door Opener 7
Issue Discovered bull Insecure Protocols In UseClient Risk bull SecurityWhat To Sell bull Full security audit
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Customize IT
Fully white-labeledCustomize
ImagePhotoLogoCompany Name
DocX file can be edited
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Win
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
How to use this offer in prospecting
Include the offer in your electronic advertisingPut the offer on your web page with formSend the offer out in email and snail mailAdd the offer to your email signature
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Make It Your Own amp Market It
The Acme IT 36-Point Network Check-UpThe Pro IT 27-Point Network Health CheckThe ITGuyz 52-Point Network DiagnosisThe TechX 40-Point Network Analysis Check
Insert Imagephoto of sample report
FREE 36-Point Network Check-UpDiscover security holes unauthorized users software compliance and morewwwAcmeITcom
27-Point Network Health CheckFind out what you donrsquot know about your network Free and without obligationwwwITGuyzcom
Whatrsquos Wrong With Your NetworkTry our free 52-point network diagnosisFind security holes compliance and morewwwTechXcom
What you donrsquot know can break youOur free 40-point network analysis tool uncovers network issues fast and FREEwwwProITcom
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
What If They Say ldquoYesrdquo
Data locked in a SiloActivity is separate from day-to-day businessInquiries come in and fall through the cracksLonger-term opportunities get forgotten
New Leads Marketing Database
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Manage Marketing While You Manage The Business
To dorsquos
Notes Sales Opps
Quotes
ReportsTime amp Expense
Projects
Service Desk
Leadsamp
Customers
Invoices
New Leads
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Use Company Data To Drive amp Manage Additional New Business
Reminders For Regular Reassess Manage
Assessments as Projects
Manage Spin off Service Tickets
Leadsamp
Customers
BillApply Time Assessment‐As‐
A‐Service
New Leads
Track Time To Perform The Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Guest Presenter
Kayza KleinmanDirector of OperationsHOCS Inc
Assessments Deeper In the Sales Cycle
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
About HOCS
Based in Brooklyn NY -- Founded in 1991Serving the NY NJ CT tri-state regionServices include
Managed ServicesRemote Backup ServicesDisaster RecoveryOn Site Maintenance and ServiceIT Project Planning and Implementation
15 Techs on staff75 clients under managed services
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
How we currently get new clients
Established business in very big marketVery little formal marketing or cold callingNew business mostly thru word-of-mouthInitial engagements typically incident-basedWe use the report AFTER wersquore in the door
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Fix the incident call or initial problemTalk about general needsSuggest the assessment at no costUse report as foundation for proposalConvert 1-X projects into recurring biz
How we use the RapidFire Assessment
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Better than other assessment tools
Much quicker to collect the informationClient is more comfortable with no agentsGives us data not available with other toolsPulls everything into a single outputReport is automatically producedContent is easily edited customized
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
The Value Of The Report
Our ldquoinsurance policyrdquo before committingHelps us know if our contracts are realisticShows our customers what we can doEnhances value of our expertiseProvides opportunities to ID new projectsWersquoll now explore using it for marketing too
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Thank you Kayza
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Lead Generation StageLead Qualification StagePre-Engagement CheckAssessment-As-A-Service
Bobrsquos Health check Point EWhen To Offer The Assessment
Create Proposal
Create Contract
Create Invoice
Convert To Opportunity
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Assessment-As-A-Service
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Special Guest With A Special Offer
RapidFire AssessmentNetwork discovery softwareHosted report processingFull reportDownload editable Word DocCustomizable with your brand
Regular price $4995reportWeb Special $3995
Mark WinterVP SalesPerformance IT
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Limited-Time Exclusive Offers
Offer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695
Offer expires on April 30 2011 Only valid for attendees of this webinar 100 money-back satisfaction guarantee
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
New Autotask Customers
Autotask Go Starting at just $29moFull Contact ManagementFull Service DeskIntegrated Billingwwwautotaskcomgo
Autotask Pro =Go + hellip Project ManagementSale Force AutomationBuilt-in QuotingTimesheet amp Expense MgtEmail salesautotaskcom
Value Added ExtrasBuilt-in Online CommunityFree RMM IntegrationLive Customer SupportIntegration With RapidFire Tools
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
A U T O T A S K A C A D E M Y W E B I N A R
Thanks QuestionsOffer 1 10-Pack of reports $2999 each ($299 for 10)
Offer 2 Buy 12 Get 13 FREE $1999 each ($499 for 25)
Offer 3 Unlimited use for 1 year -- $695Visit wwwRapidFireToolscomWebSpecial CODE BundleMe3
Autotask Go Starting at $29mouser + 10 FREE ReportsVisit wwwAutotaskcomgo CODE RapidFireWeb03
Autotask Pro + 25 FREE ReportsE-mail infoautotaskcom CODE RapidFireWeb03
More Information About RapidFireName Mark WinterVP SalePerformance ITPhone 678-323-1306mwinterperformanceITcom
Marketing Questions Or AssistanceBob VogelExec Dir Demand GenAutotask518-720-3500 ext 2201bvogelautotaskcom
--OFFERS VALID ONLY UNIL 4-30-11
- The Killer Offer for IT ServicesA Proven Way to Win New Business
- Agenda
- About Your Presentor
- A Killer Offer
- Slide Number 5
- Example ads with no offers
- Sample Ads With Offers
- The Top Direct Marketing Offers of All Time
- Best Offer Add-ons
- 6 Check Points For Your Offer
- Other Key Factors For IT Offers
- Our Next Presenter
- About Performance IT
- Introducing RapidFire Assessment
- Introducing RapidFire Network Detective
- A RapidFire Assessment in lt30 min
- What The Assessment Can Find
- Turning Findings Into Door-openers For New Business
- Sample Door Opener 1
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Customize IT
- Thank you Win
- How to use this offer in prospecting
- Make It Your Own amp Market It
- What If They Say ldquoYesrdquo
- Manage Marketing While You Manage The Business
- Use Company Data To Drive amp Manage Additional New Business
- Guest Presenter
- About HOCS
- How we currently get new clients
- How we use the RapidFire Assessment
- Better than other assessment tools
- The Value Of The Report
- Thank you Kayza
- When To Offer The Assessment
- Assessment-As-A-Service
- Slide Number 42
- Slide Number 43
- New Autotask Customers
- Thanks Questions
-
