The Kids’ Table Because It Matters What They Eat Vince Bruni-Bossio Colin Coros Rachel Heidecker...
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The Kids’ Table Because It Matters What They Eat Vince Bruni-Bossio Colin Coros Rachel Heidecker Bryan Jorgensen
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Transcript of The Kids’ Table Because It Matters What They Eat Vince Bruni-Bossio Colin Coros Rachel Heidecker...
The Kids’ Table
Because It Matters What They Eat
Vince Bruni-BossioColin CorosRachel HeideckerBryan Jorgensen
Adolescents make
78% of vending machine purchases
at school.Source: Health Canada, 2010
Healthy eating is fundamental to good health.Source: Best Health Magazine, 2009
Students eat about
1/3 of their daily food at school.
Source: Health Canada, 2010
Children learn about the 4 food groups one morning ...
and then at lunch, It’s Hot Dog Day!
Source: Sielen Raoufi, Nutritionist,Toronto Public Health, 2010
Fewer families have a parent at home.Source: Katherin Marshal, The Family Work Week, Statistics Canada, 2009
Household work hours:
58/wk – 1976
2008 – 65/wkSource: Katherin Marshal, The Family Work Week, Statistics Canada, 2009
The Kids’ Table
Providing good
quality food to children because
it matters what they eat.
Target Market
Unit Sales Per Day
152
310
530
630680
North Calgary ~ 40,000 Students / 140 Schools
Competitors
• Market Price• South Calgary
• Healthy Kids. Healthy Minds.• Not-for-Profit
Kylie Magee B.Comm., M.B.A.
• Experience• Network• Skill
Risk
• Sales Volume• Cost of Sales
• Wages• COGS
Reward
IRR = 44%
Y1 Y2 Y3 Y4 Y5
Revenue 180,600 374,761 630,964 761,510 830,442
COS 189,431 265,628 440,859 494,488 524,785
Expenses 121,963 125,317 133,944 128,616 129,913
Net Income
(130,793) (16,184) 56,161 131,029 148,504
Questions?
Thank you.
