The key to creating your own professional website

The secrets of online success

THE KEY TO CREATING YOUR

OWN PROFESSIONAL WEBSITE

Elias Rendón Benger

Head of Product Management

MyWebsite DIY

1&1 Internet AG

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FOLLOW

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FOLLOW

YOUR

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FOLLOW

YOUR

PASSION

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Business success is about passion -

Our Passion is to make your business successful!1/16/20151&1 Internet Ltd. 6

WHAT ARE YOU

LOOKING FOR?What are your core business needs?

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BRING YOUR IDEA OR YOUR

STARTUP TO

SUCCESS!1/16/20151&1 Internet Ltd. 9

WHAT IS

SUCCESS?1/16/20151&1 Internet Ltd. 10

CORE NEEDS OF A WEBSITE OWNER

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IT’S A QUESTION

OF CHOICE

The question ‘should I be online is

redundant’ it’s a question of HOW!

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THE MOST

LIMITED

RESOURCE?

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ACTUALLY THE PAGE YOU ARE

LOOKING FOR DOESN’T EXIST!

When businesses don’t

make time to build a

website we end up with

a situation like this

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END CONSUMER BEHAVIOUR

IS CHANGING

of consumers trust online

reviews as much as personal

recommendation

72%

Social

Be engaged in social media

interact with customers on Facebook, Twitter,

etc

of consumers search for local

businesses online72%

Local

Get found via local search requests

be correctly listed in online directories like

yelp

Mobileof global web traffic are

generated by mobile devices17%

Optimize your website for mobile devices

consumers want to visit websites on their

phone or tablet

* 70% of Small Business are serving only or mainly consumers 1/16/20151&1 Internet Ltd. 18

http://businesshelp.lloydsbankbusiness.com/research/UK-Business-Digital-Index-2014

THE UK IS THE MOST ACTIVE

ECOMMERCE MARKET IN EUROPE

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SMALL BUSINESS’ NEEDS FOR

A WEBSITE SOLUTION

* 70% of Small Business are serving only or mainly consumers

Only 24% of Small Business are doing Online Marketing

46% of Small Business do not have a mobile-optimized website

21% of Small Business are unhappy with their web presence

52% of Small Business still do not have a website or any other

web presence

32% of Small Business without a website say they do not have

the time or skills to build one

62% of Small Business without a website say being online is not

relevant for themSm

all

Bu

sin

ess

5%

11%

32%

52%

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DESIGN IS KEY

Design is the process of figuring out what a thing should be, what it should do, how

it should work, how it should look, and what it should say.

Images & Logo

Structure

Content “what is your business about”

Start slim and optimize

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THE REALITY IS IN THE RESEARCH

a bad website

is worse than

no website

small

business

websites are

“tired” & “un-

impressive”

cancelled

plans to

spend with an

SME due to

poor quality

website

49% 34% 46%

willing to offer

feedback yet

half of small

firms have

never asked

Maintaining

an attractive

website is a

struggle for

66% of firms

30% of firms

‘reluctant’ or

‘embarrassed’

to

recommend

their website

to their

customers

33% 66% 30%

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IT IS ALL ABOUT

YOUR BUSINESS

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HOW DO I ORGANIZE MY

STARTUP?

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FIVE

STEPS

Monitor your

Success

5.

Protect your

Brand

1.

Quick Setup

and launch

2.

Optimize your

content

3.

Search

engine

success

4.

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GET FOUND

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SOME RULES NEED

TO BE FOLLOWED!

MOBILITY

IS A MUST

More than 50% of the UK

population now owns a

smartphone

some sites receive more than

30% of traffic from mobile

devices

HALF OF FIRMS FAIL TO CHECK THEIR OWN

WEBSITE FROM A MOBILE DEVICE

4/5 companies

unaware that a

mobile-friendly

website can boost

sales

41% admit their

website has a

reduced

appearance, and

36% offer reduced

functionality

Only 7%

confident they

have optimised

fully for mobile

usage

Research commissioned by 1&1 - 530 UK small companies 1/16/20151&1 Internet Ltd. 32

HOW TO BE

FOUND ONLINE

GOOGLE RULES

90% of UK-based desktop searches and 92% of

mobile searches

REASERCH ONLINE

94% of consumers research products online

before buying

BUY ONLINE

3 out of 5 people use search engines as

a go-to shopping resource

“A website without

SEO is like a car

with no gas”

Paul Cookson

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LISTING IS IMPORTANT FOR VISIBILITY IN

GOOGLE (LOCAL SEARCH TERM)

Industry directories

Google Places

SEA ads

Google Maps

SEO

Local Listing

Local Listing

Local Listing

GET FOUND

search for „lawyer Heilbronn“

SEA ads

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WHO IS 1&1?

employees, of

which aprox.

2,000 are

engaged in

product

management

and

development

6,900

1&1 is a

leading global

web host

1988

Established in

customer

contracts

worldwide

13 million

Over

domain names

managed

19 million

Over

web host with

over 1 million

customer

contracts

No. 1

Together with

Fasthosts, UK’s

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CONNECT WITH 1&1

@1and1_UK 1and1UK

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1&1 IS PROUD TO SUPPORT SMALL

BUSINESS OWNERS TO CREATE AND GROW

THEIR SUCCESS IN THE WEB

Domain & Email

Easy Website builder

Mobile Website optimization

$ SEO

Social Media

Center

500 Web Apps

eShop

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NEW „RESPONSIVE“ ENSURES WEBSITE IS

ACCESSIBLE ON DIFFERENT DEVICES

BE PRESENT

PERFECT PRESENTATION

Optimized layout and

navigation representation

Automatic synchronization

of updates and edits

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ALL STARTS WITH A

USER CASE

BE PRESENT

BULIDING THE STRUCTURE –

EASY

No need to start with a blank

page but with a professional

blueprint for a successful

webpage – individualize it with

your content – ready – publish.

The additional topics will be

integrated smoothly into your

design.

You can add a set of pages for

a team, your services, and a

guestbook within seconds

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1&1 CORE FEATURES TO ENGAGE

PROSPECTS – E.G. BLOG TOOL

BE PRESENT

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EASY IN-PRODUCT

SEO OPTIMIZATION

GET FOUND

Get top positioning on search engines!

Central starting point in the editor

Notifications about search engine ranking

Easy to use - perfect for beginners

The tool analyses your individual website and

helps you to be found

Choosing the right keywords

Optimisation of your website

Monitoring success

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1&1 LIST LOCAL: ADDRESSES CHANGING

CONSUMER BEHAVIOUR

GET FOUND

85% of consumers search online for local

products and services (Searchengineland)

54% of consumers have substituted the Internet

and local search for phone books (comScore)

88% of consumers who search for a type of local

business on a mobile device call or go to that

business within 24 hours. (Google Mobile

Movement Study, 2011)

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1&1 SOCIAL MEDIA HUB: CREATE A

FACEBOOK BUSINESS PAGE

INTERACT

“One-click” transform your website into a

business facebook page

Always up to date

One look and feel for consistent appearance

Automatic pre-filled with website content

COVER PHOTO

COMPANY LOGO

COMPANY NAME

ADRESS

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MANAGE FACEBOOK CONTENT

UP-TO-DATE WITH 1 CLICK

INTERACT

Just one central point for online-apperance

management

Add optimized Facebook Tabs synchronized

with your MyWebsite with a click

Update content on your MyWebsite à Instantly

up-to-date on Facebook

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300+ 3RD PARTY WEB APPS OFFERING

DIVERSE FUNCTIONALITIES

INTERACT

More than 300 Web Apps provide a variety of features, such as:

E-Commerce

Social Media

Marketing & Advertising

Multimedia

Analytics & Tracking

CRM

News & Content

Comments & Reviews

Chat

Forums

Contact & Feedback

…

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1&1 MYSHOP: THE IDEAL E-COMMERCE

SOLUTION FOR SMBS

TRANSACT

Using of pre-defined

layouts and designs

Easy but powerful drag &

drop editor

Mobile optimized sites

Shop setup in a few steps

Product, order and

customer management in a

powerful backand

Interfaces for import and

export

Up to 1,000 products

All payment and shipping

options

Interface to eBay and

Amazon

Guaranteed availability

(99,9%) via geo-

redundancy

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www.irokohome.com

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www.moblclub.com

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www.publichousebrewery.com

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OUR PASSION IS

YOUR SUCCESS

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THE OFFER

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THE OFFER

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THE SECRETS OF ONLINE SUCCESS

DAY 1: THURSDAY 27TH

Time Speaker Position Workshop titles

11:00 Philippe Burki Verisign

12:00 Katrina Douglas Head of Marketing UK, 1&1 The building blocks of your online brand

13:00 Elias Rendón Benger Head of Product Management - MyWebsite DIY The key to creating your own professional website

14:00 Roundtable - The Ingredients of Online Success

15:00 Andreas Klenk Expert Product Management - eBusiness Unlock online sales with your own eShop

16:00 Marko Heijnen WordPress Specialists Discover the World of WordPress

17:00 Katrina Douglas Head of Marketing UK, 1&1 Reveal and understand your web audience

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THE SECRETS OF ONLINE SUCCESS

DAY 1: THURSDAY 27TH

Time Speaker Position Workshop titles

11:00 Philippe Burki Verisign

12:00 Katrina Douglas Head of Marketing UK, 1&1 The building blocks of your online brand

13:00 Andreas Klenk Expert Product Management -eBusiness Unlock online sales with your own eShop

14:00 Elias Rendón Benger Head of Product Management - MyWebsite DIY The key to creating your own professional website

17:00 Katrina Douglas Head of Marketing UK, 1&1 Reveal and understand your web audience

16:00 Marko Heijnen WordPress Specialists Discover the World of WordPress

1/16/20151&1 Internet Ltd. 56

The key to creating your own professional website

Business

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