THE JUICE, THE HIGHS, THE WAAAHHH, and...(to make it easier on you lot). – it’s because… we...

this book contains:

TRUTH + BEAUTY + JUSTICE

THE JUICE, THE HIGHS, THE WAAAHHH,

and

the MIRACLE PRODUCTS.

S A V I N G ORDINARY H U M A N S FROM THEMSELVES™

SAVE US

evo® is an innovative, professional hair and beauty product manufacturer with

individuality and integrity; a manufacturer that speaks the truth.

inside bottles of evo® that are bursting with personality, you’ll find luxurious products that are sulphate, paraben, dea, tea and propylene

glycol free; products that give professional results while respecting the environment.

you won’t find unnecessary, over-marketed ingredients; no imaginary technology, no myths, no gimmicks. all ingredients

in evo® formulations are active; nothing is added only to make claims on the label.

the evo® range is distributed exclusively through the very best salons and is found wherever good hairdressers are stocked.

ABOUTEVO®

EVO®MISSION

THE EVO® MISSIONIS TO CREATE INNOVATIVE, SALON-ONLY PRODUCTS

THAT ARE SIMPLE, LUXURIOUS AND EFFECTIVE TO USE; TO

TELL THE TRUTH; EXPOSE THE FRAUDS; KEEP THE HAIR AND BEAUTY INDUSTRY

HONEST.director of science at evo® research laboratories,

company statesman and fearless leader

gavin von gavin

SOCIALRESPONSIBILITY

all damaged evo® stock is given tohomeless shelters. it’s a simple idea

and a practical thing to do.

all evo® packaging is 100% recyclable. it’s asimple choice. wherever possible evo® uses

recycled materials for printed promotional items.the recycled paper may not be quite as cheapor look quite as good but choosing recycled

paper is an easy contribution to make toreducing environmental impact.

evo® offsets its carbon footprint by purchasinggovernment accredited carbon offset credits.

it’s the least a company can do.

all evo® formulations are sulphate, paraben,dea, tea and propylene glycol free (to make yourday that little bit safer). we don’t demonise theseingredients to differentiate; we choose not to use

them to be more environmentally responsible.

where possible, evo® uses natural ingredientsand will continue to reformulate and

substitute synthetics with naturals whenan equivalent is available.

evo® is not tested on animals.

evo® hair products are luxurious formulations made from the finest

globally-sourced ingredients.

they are divided into 6 product families, catering for different hair needs and

distinguished by colour-coded packaging (to make it easier on you lot).

– it’s because… we care for your hair*:

1 calm dry follicles unite™ ≈ moisturise dry, frizzy, colour-treated hair

2 care love is in the hair™ ≈ repair weak, brittle, colour-treated hair

3 volume fat & happy™ ≈volumise fine, limp, colour-treated hair

4 curl twisted for life™ ≈ support curly hair and enhance natural wave

5 straight tame the strays™ ≈ smooth coarse hair and control the frizz

6 style great sculptors don’t use tofu™ ≈ styling and finishing options for all hair types

EVO® PRODUCTS

evo® body care products were created in line with evo®’s misson to make innovative,

gimmick-free products that are honest and give great results. they are easy-to-use,

bollox-free, effective skin care systems.

evo® face care provides gimmick-free formulas without harsh surfactants,

preservatives and fillers, and no unnecessary, over-marketed ingredients put there

only to make claims on labels.

evo® creates innovative, professional tools designed to complement evo® products and

make your life that little bit easier.

calm dry follicles unite™

the therapistcalming shampoo concept.a moisturising shampoo to cleanse, repair and hydrate hair; greatlyimproving manageability

results.hair is gently cleansed; strength, moisture and manageability are restored

recommended for.dry, frizzy, colour-treated hair

the therapistcalming conditioner

concept.a moisturising conditioner to repair, hydrate andsmooth hair; greatly improving manageability

results.strong, moisturised, smooth hair


the great hydratormoisture mask

concept.a hydrating treatmentto moisturise and smoothhair; greatly improving manageability

results.moisturised, smooth, frizz free hair with greatly improved manageability


moisturise dry, frizzy, colour-treated hair care love is in the hair™

ritual salvationcare shampoo concept.a treatment shampoo to cleanse and repair hair;helping to protect hair colour

results.hair is gently cleansed; texture is replaced. strength, moisture and shine are restored

recommended for.weak, brittle,colour-treated hair

ritual salvationcare conditioner

concept.a rich conditioner to repair and smooth hair; helping to protect hair colour

results.strengthened, detangled, colour-protected hair


mane prescriptionprotein treatment

concept.a protein reconstructorto repair and strengthen; encouraging healthy, shiny hair

results.strengthened, healthy hair


happy campershard-working moisturiser

concept.a leave-in treatment to restore moisture balanceand provide sun protection

results.soft, smooth hair that is protected from solar damage


repair weak, brittle, colour-treated hair

uva/uvb protectionuva/uvb protection

uva/uvb protection

uva/uvb protection

uva/uvb protection

300ml10.1fl.oz

300ml10.1fl.oz

150ml5.1fl.oz

300ml10.1fl.oz

150ml5.1fl.oz

300ml10.1fl.oz

150ml5.1fl.oz

volume fat & happy™

gluttonyvolume shampoo concept.a volumising shampoo gorged with protein and film formers to build body and texture

results.hair is gently cleansed. a mass of volume is imparted recommended for.all hair types, especially fine hair

bride of gluttonyvolume conditioner

concept.a weight-free, volumising conditioner to physically fatten the hair

results.fat & happy hair with loads of volume and shine

recommended for.all hair types, especially fine hair

root canalbase support spray

concept.a volumising root lift spray that builds body and texture

results.controlled lift and overall volume


hold factor

volume factor

shine factor

day of graceleave-in conditioner

concept.a lightweight leave-in conditioner to prepare hair before styling

results.natural feeling, bouncy hair


volumise fine, limp, colour-treated hair

shape vixenbody giving juice

concept.a volumising lotion that adds body and lasting style support

results.massive volume and style support


hold factor

volume factor

shine factor

curl twisted for life™

end doctorsplit end sealant

concept.a strand-strengthening crème to seal the cuticles and bind split ends

results.smooth, soft, healthy hair recommended for.all hair types, especially curly, wavy hair

liquid rollerscurl balm

concept.a moisturising styling balm that holds curls together and protects against frizz results.controlled, humidity-proofed curls recommended for.curly, wavy hair

hold factor

shine factor

support curly hair and enhance natural wave

uva/uvb protection

uva/uvb protection

300ml10.1fl.oz

200ml6.8fl.oz

200ml6.8fl.oz

300ml10.1fl.oz

200ml6.8fl.oz

150ml5.1fl.oz

200ml6.8fl.oz

uva/uvb protection

straight tame the strays™

easy tigerstraightening balm

concept.a styling balm that tames curls and flyaways with weighted conditioning

results.smooth, straight hair

recommended for.all hair types, especially thick, coarse hair

icon welderhot tool shaper

concept.a thermal spray to protect hair from hot tools and humidity

results.smooth, straight hair that holds its shape

recommended for.all hair types, especially thickcoarse hair

love perpetuashine drops

concept.a glossing liquid that seals the cuticles, polishing hair smooth

results.frizz-free, smooth, polished hair that shines

recommended for.thick, coarse hair

hold factor

shine factor

hold factor

shine factor

hold factor

shine factor

smooth coarse hair and control the frizz

love touchshine spray

concept.a weightless spray that addsincredible shine and protectsfrom humidity


hold factor

shine factor

200ml6.8fl.oz

100ml3.4fl.oz

200ml6.8fl.oz

50ml1.7fl.oz

uva/uvb protection

style great sculptors don’t use tofu™

salty dog cocktail beach spray

concept.a sea-esque mist designed to give your hair salty, beach-based texture and a matt finish

results.fresh from the beach malleability, salty texture and fullness with a soft matt finish

recommended for.all hair types

hold factor

shine factor

normal personsdaily shampoo

concept.a deep cleansing shampoo to remove product build-up and balance the scalp

results.thoroughly-cleansed hair and scalp

recommended for.all hair types, especiallynormal to oily hair

normal personsdaily conditioner

concept.a light conditioner with an anti-oiling agent and scalp stimulating ingredients

results.a healthy, oil-free coat and scalp

recommended for.all hair types, especially normal to oily hair

styling and finishing options for all hair types

hazestyling powder

concept.a styling powder to add volume and texture when hair is suffering from the flop

results. body and texture with a matt finish

recommended for.all hair types, especially fine, limp hair

shine factor

hold factor

water killerdry shampoo

concept.a two-in-one dry shampoo and styling spray that makes hair feel and smell fresh again

results.clean, bouncy hair that feels and smells fresh again recommended for.all hair types

mister fantasticblowout spray

concept.a blow-dry spray to addfullness and texture giving the perfect blow-dry.

results. texture and fullness isadded to the hair while being protected from heat damage

recommended for.all hair types, especially long, layered hair

shine factor

hold factor

hold factor

shine factor

casual actmoulding paste

concept.a paste for adding light hold and texture with a soft, matt finish

results.lightly textured hair with a matt finish


shine factor

hold factor

crop struttersconstruction cream

concept.a shaping cream for medium hold, support and separation

results.separation with low shine and medium, malleable hold


shine factor

hold factor

cassiuscushy clay

concept.a strong-holding clay that provides raw texture, malleable hold and a natural finish

results.added volume and a raw, thicker texture with a matt finish


shine factor

hold factor

box o’ bolloxtexture paste

concept.a texture paste that provides strong hold and an extremely matt finish.

results. dry texture, bulk with ultra- strong hold and a matt finish

recommended for.all hair types, especially short, textured haircuts

shine factor

hold factor

mister fantastickit for creation

concept.a long hair styling kit to create styles you haven’t even dreamed of.

results. an endless array of hairstyles

recommended for.dressing and holding longthick hair available for.black, brown and blonde hair contains.1 x mister fantastic texture spray 200ml/e6.8fl.oz1 x mister fantastic hair bungee 6 pieces

gangsta gripbonding resin

concept.a resin that generates strong control and hold, and can be reactivated with water

results.a reinforced shape with extremely strong holding power and can be reactivated with water. recommended for.all hair types

shine factor

hold factor

300ml10.1fl.oz

200ml6.8fl.oz

50ml10gm

200ml6.8fl.oz

90gm3fl.oz

90gm3 fl.oz

200ml6.8fl.oz

300ml10.1fl.oz

300ml7.6oz

90gm3fl.oz

90gm3fl.oz

helmutfinishing spray

concept.a holding hairspray with the strength to provide maximum control to finished styles

results.a very strong finish with medium shine


hold factor

shine factor

builder’s paradiseworking spray

concept.a workable, fast drying, strong-holding hairspray that rinses out with water

results.adds flexible control, shine and strong hold even in humid conditions recommended for.all hair types

shine factor

hold factor

uva/uvb protectionuva/uvb protection

style great sculptors don’t use tofu™ styling and finishing options for all hair types

400ml12.1oz

300ml200gm

step 1. cleanshampooing, even more than getting up, is the essential start to daily hair maintenance (evo® shampoos have a low foaming action and are gentle on hair and scalp).

step 2. condition

without conditioner, your hair is but a dandelion in the wind (evo® conditioners seal the cuticle,

moisturise and strengthen hair).

step 3. treatthis is first aid for your hair; without this step no

realistic future can be achieved.

step 4. stylethe all-important meat in the sandwich; everything

leads up to this moment (intermix the products to give endless styling possibilities).

step 5. finish

it’s the garnish; the hold and shine required to leave the house (enhance the hold and shine of the style

you’ve created).

the ‘5 steps’ is a basic hairstyle maintenance program from the evo® labs of truth. we’ve made

it so simple, it makes cheese look complex.

THE ‘5 STEPS’

“WE'VE MADE IT SO SIMPLE, IT

MAKES CHEESE LOOK COMPLEX.”

cakebody and face bar

concept.a ph neutral, triple-milled soap that gently cleanses the bodyand face

results.clean, moisturised skin with an odour so delightful you'll want to stay at home with yourself

recommended for.all skin types

soap dodgerbody wash

concept.a non-drying shower gel that gently cleans with sulphate-free cleansers

results.natural, clean skin


self indulgencebody crème

concept.a lightly-scented body crème enriched with plant oils to soothe and soften skin

results.healthy glow. silky smooth and moisturised skin


bollox-free, effective body care

mister fantastichair bungee

concept.a hair tie that is ideal for dressing and holding long, thick hair and can be removed without ripping or pulling the hair

results.hair is quickly held in position at preferred tightness recommended for.dressing and holding long, thick hair. use for ponytails, half-knots and braids available for.black, brown and blonde hair

6 pcs

winnersface balm

concept.a lightweight, oil-free face moisturiser designed for frequent use

results.silky smooth and moisturised skin


überwurstshaving crème

concept.a rich shaving crème that transforms into a cushioning mousse on the skin

results.clean cut. as smooth as a baby sausage


gimmick-free, gentle face care

innovative, professional tools

150ml5.1fl.oz

150ml5.1fl.oz

310gm 10.93oz

6pcs

300ml10.1fl.oz

200ml6.8fl.oz

MY EVO® PRESCRIPTION

stylist next appointment

step 1. clean❏ the therapist ❏ ritual salvation ❏ gluttony

❏ normal persons ❏ water killer

step 2. condition❏ the therapist ❏ ritual salvation ❏ bride of gluttony

❏ normal persons

step 3. treat❏ the great hydrator ❏ mane prescription ❏ happy

campers ❏ day of grace ❏ end doctor

step 4. style❏ root canal ❏ shape vixen ❏ liquid rollers

❏ easy tiger ❏ icon welder ❏ love perpetua ❏ salty dog ❏ haze ❏ mister fantastic spray

❏ mister fantastic kit ❏ casual act ❏ crop strutters ❏ cassius ❏ box o’ bollox

❏ gangsta grip ❏ builders paradise

step 5. finish❏ helmut ❏ love touch

MY EVO® PRESCRIPTION

❏ cake ❏ soap dodger ❏ self indulgence

❏ mister fantastic bungee

❏ überwurst ❏ winners

evohair.com

THE JUICE, THE HIGHS, THE WAAAHHH, and...(to make it easier on you lot). – it’s because… we...

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