TheThe

Jo FJo Ferraro Team’serraro Team’sHome Selling SystemHome Selling System

The Jo Ferraro Team

Jo Ferraro Dana Stein Matt RoelliLisa Murray Larisa KingstonJo Ferraro

Team LeaderDana Stein

Buyer/ Seller

Specialist

Matt Roelli

Exclusive

Buyer’s Agent

Lisa Murray

Buyer/Seller

Specialist

Jessika Offerdahl – Listing

Manager/Client Care Specialist

Larisa Kingston

Exclusive

Buyer’s Agent

Why Century 21 Affiliated?

$8,000,000

$10,000,000

$12,000,000

$14,000,000

$16,000,000

The Jo Ferraro Team’s Sales Volume History 2009

As Reported by the South Central Wisconsin MLS Properties Units Sold(reported 2001 through 2008 data)

… 2001 2002 2003 2004 2005 2006 2007 2008

Gaining Momentum even in a

tough Real Estate Market…

2001 2002 2003 2004 2005 2006 2007 2008

• While many Real Estate Companies are closing their doors, we are Growing and Expanding!

• We’ve opened 4 new offices in 2007 and 3 new offices in 2008!

• Our Company is # 7 in the World out of all Century 21 Offices!

• We utilize the latest technology to give our clients a competitive edge to reach more buyers!

• Our relocation department is among the top in the country for inbound & outbound referrals.

• We are dedicated to honesty, professional service and results for our clients!.

• While many Real Estate Companies are closing their doors, we are Growing and Expanding!

• Gaining Momentum even in a tough Real Estate Market!We’ve opened and/or merged with 9 offices from 2007 through 2009!

• Our Company is # 7 in the World out of all Century 21 Offices!Our TEAM is #1 in Sales Volume for the entire Century 21 Great north Region of the US!

• We utilize the latest technology to give our clients a competitive edge to reach more buyers!

• Our relocation department is among the top in the country for inbound & outbound referrals.

$0

$2,000,000

$4,000,000

$6,000,000

•We are among the top Realtors in the nation providing you leverage•Our experience, professionalism and expansive network and databases give you an advantage in today’s market

•Added services including professional photographers, designer, and stager (see our full customized marketing systems during your appointment)

•Advanced Internet Lead Technology with highest response rate in the industry!

What Sets The Ferraro Team Apart?

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industry!•We are members of the #1 Real Estate Brand in the country.•Members of the #1 Real Estate Company in Wisconsin•Our Team sells 20 times more homes than the average agent in our area.

•Enhanced “Showcase Listings: status on the #1 Nationally searched real estate Website: Realtor.com

•We utilize the latest technology and tools to provide added leverage and effective marketing visibility in today’s market.

•Our guaranteed sale program provides security and attracts more buyers!

How Our TEAM Helps you Achieve your Goals

Local

#1Most Searched

Real Estate

State ofthe Art

Technology

The The

ProvenResults

5

LocalMarket

Knowledge

Award Winning Service

Instant Internet LeadTechnology

Real EstateWebsite

GlobalRelocationNetwork

The Ferraro Team’sHome Selling

System!

The Ferraro Team’sHome Selling

System!

Marketing

Our Brand & Network is Global

Canada358

USA

United Kingdom21

France771

Portugal15

Spain23

Korea52

China506506506506

Turkey Japan

The True International Brand

7

USA4,346

Mexico119

Caribbean12

Central America36

South America53

Turkey64

Japan591

Israel12

Benelux92

Philippines5

Mid East6 Asia Pacific

317

Australia254

New Zealand60

COMPLETE Marketing Systems

The Benefits of The Ferraro Team’s

Home Selling Systems & Team Work!

• Four+ levels of value-added service

• The peace of mind you deserve

• Additional benefits including discounts on

A Comprehensive Approachfor Selling Your Home

Personalized & Professional Marketing Services Including Virtual Tours, E-

Marketing, MLS Advanced Marketing & Additional Web Exposure etc.

The Power of the CENTURY 21® Brand

Standard Marketing Services

including discounts on a wide variety of products and services

• Guaranteed Sales Assistance Program

• Advanced Lead Generation Systems

• Comprehensive &Customizable TeamMarketing Programs!

Intelligent Pricing & Proven Results

20

40

60

80

100

120

140

Average Days on the Market

0

20

The Jo

Ferraro TeamMLS

10

www.SoldinMadison.com

11

12

13

Unlocking the Power of Technology

The Ferraro Team’s LeadRouter!

1. Consumer

Winning Technology brings more leads to our

2. LeadRouter Finds Agentby Cell Phone

3. AgentContactsLead fromAnywhere

14

1. ConsumerInquiresOnline

14

1. ConsumerInquiresOnline

more leads to our agents through our

Lead Router Process 4. Software

RequiresAgent

Accountability5. Managersand BrokerageMonitor AllLeads

You Get Your Listing Leads ASAP and NO REFERRAL FEES!

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Sellers & Buyers Service Pledges

21 points of differentiation

– Commitment to service

– The Century 21 training

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– The Century 21 training team provides industry leading training for all levels of sales associates. We have been the winner of the TRAINING TOP 100 Award for 8 consecutive years (2002 - 2009).

A History of Proven Results

“While others are

sitting back with recent

market changes,

Jo and her Team have out

performed, increased sales &

market share and given their

clients more value & leveraged

• Our team sells an average of 1 home every 3.2 days!

• Our team’s agents sell more homes per individual agent in our entire area, which means

are active knowledgeable professionals with area wide

17

results than ever before!”

Congratulations on being the

Trend Setters

in today’s market!

~William KesslerCEO Century 21 Affiliated

professionals with area wide resources, databases and

contacts• Our average days on the market is less than 2 1/2

months than the avg. agent.• Our clients receive on

average over 3% MORE of their asking price than other

agents in our market!The Strength & Value of our

Team are based on our results for you!

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Giving Back To The Community

To Date CENTURY 21 Has Raised Over $100,000,000

For Easter Seals

To Date CENTURY 21 Has Raised Over $100,000,000

For Easter Seals

2009

2004$76,000,000 Raised In

The First 25 Years$76,000,000 Raised In

The First 25 Years

191979

1984

1989

1994

1999

Easter Seals SelectedAs Primary Charity

Easter Seals SelectedAs Primary Charity

$6,000,000 Raised In TheFirst 5 Years

$6,000,000 Raised In TheFirst 5 Years

$20,000,000 Raised In TheFirst 10 Years

$20,000,000 Raised In TheFirst 10 Years

$47,000,000 Raised In TheFirst 15 Years

$47,000,000 Raised In TheFirst 15 Years

$62,000,000 Raised In TheFirst 20 Years

$62,000,000 Raised In TheFirst 20 Years

YES!We’re Excited And It Shows!

Our Home Selling Systems and Advanced Marketing Programs & Exposure Works!

We are active, knowledgeable professionals with

20

We are active, knowledgeable professionals with expansive resources, databases & contacts that we put

to work for YOU to help you be successful!

Attitudes Truly Are Contagious! We Believe Ours is Worth Catching…

www.SoldinMadison.com

Thank you! We sincerely appreciate the opportunity to work with you and would appreciate

your business. We will always work with

integrity, honesty and result driven attitudes to help you accomplish your goals!

Sincerely,

The Jo Ferraro Team

Jo Ferraro, Dana Stein, Lisa Murray,

Our Team & Systems can be the KEY to your SUCCESS!

Jo Ferraro, Dana Stein, Lisa Murray,

Matt Roelli, Larisa Kingston & Jessika Offerdahl