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Six Things is the name o the successulart exhibition at the Jewish Museumin New York City, based on an ongoing

project called Things I Have Learnedin My Lie So Far.

The exhibition, created by design frm

Sagmeister & Walsh, includes dynamic

videos with striking images projected on

fve walls. This exhibition is really exciting,

said Rebecca Shaykin, Leon Levy Assistant

Curator at the museum. It eatures six

maxims that have led to greater happinessor Stean Sagmeister, such as I I Dont

Ask I Wont Get, Be More Flexible, and Now

is Better.

The Exhibition

The videos eature phrases made romunexpected everyday objects, suchas jumping jello or plants in a sh tank.

Now is Better sounds like sel help,but the way he animates and brings itto lie is wonderully creative and very

surprising, and the way he chooses toillustrate these ideas brings out nuanceso the phrases that you might not get romjust reading them in type, said Shaykin.

The designer and his studio are known otheir use o unusual materials creatingwords out o bamboo or sugar cubes orwater balloons and the various objects

eatured in the show are actual objectsbeing videotaped. He likes to play arounwith peoples expectations with his choico material and video technique, she

added.

It was important to Stean or the videosto be as big as possible to create animmersive environment and to be ableto walk in between the walls and watch

Customer:

The Jewish Museum

Industry:

Museums

Challenges:

Produce a multi-media art

exhibition requiring large-scalevideo projection in a small space

Design and build the exhibitso that the technology would

enhance the artwork whilenot being intrusive

Achieve quality o images withlittle maintenance

Solution:

Strategically suspend

VPL-FH36 (5200 lm/WUXGA)Sony projectors above thesight lines to project on ve

parallel walls

Benefts:

Maintained accuracy o color

and integrity o image whilevirtually keeping the technology

out o sight

Achieved all the artistic objectives

o the creators and the curator

Delivered best-in-classtechnology with ideal low totalcost o ownership

Made a cost-eective investmentthat can be used in uture exhibits

case studyThe Jewish Museum Makes a Big Impression witha Multi-media Art Exhibition and Sony Projectors

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Installation view o the exhibition Six Things: Sagmeister & Walsh, March 15-August 4, 2013.The Jewish Museum, NY. Photo by: David Heald.

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case study

The color accuracy

was dead on, and

there were no

visibly detectablegrid or dot patterns

associated with

images produced by

other LCD panels or

DLP technology.

Glenn Polly

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both videos without having heads orbodies cast a shadow on the images todisrupt the viewing, explained Shaykin.

While the art was the brainchild o

Sagmeister & Walsh, the brains behindits successul execution was GlennPolly, President o Videosonic Systems,a systems integrator specializing inadvanced AV integration.

The Installation

The 2nd foor gallery housing the exhibitionis a relatively small and intimate space.Videos are projected onto ree-standing,monolithic walls that are 11 wide, 12 highand 16 deep. Two constructed walls are10 apart and have images projected

on both sides. The th video is projectedequally large on the back wall o thegallery, parallel to the ree-standing walls.The VPL-FH36 projectors installationsupport eatures, including 1.6x zoomlens, wide-range lens shit (V:+60%,H:+/-32%) and geometric correctioneatures, were ully utilized to achievethe precise projection, despite thelimited installation conditions.

When you enter the gallery, it was theartists intent to overwhelm you withthe scale o the video. The screens are

in your ace, said Polly. The projectedimages are bold and dynamic, using abroad range o colors and grey scaleeects. And the edges o the image alignprecisely with the edges o the wall there is absolutely zero over- or under-spill,Polly added.

Because the technology is hidden,the rst impression is that the images arecoming rom something other than

video projection. To achieve this eect,ve Sony VPL-FH36 black projectorswere installed high above the sight lines,

where they were blocked by the heighto the walls. In addition, the close proximi

o the images did not compromise theimage quality, because the projectorsincorporate the most current generationSony LCD panels. The color accuracywas dead on, said Polly. And there wereno visibly detectable grid or dot patternsassociated with images produced byother LCD panels or DLP technology.

Videosonic Systems system designstypically take the most minimalist

approach to achieve the goals or thenal integrated solution. Understandingthe diculty and challenges associated

People spend a lot

o time in that gallery;

weve gotten very

positive response to it.

Rebecca Shaykin

Installation view o the exhibition Six Things:Sagmeister & Walsh, March 15-August 4, 2013.The Jewish Museum, NY. Photo by: David Heald.

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case study

We had great success

with Sony projectors;

they oer robust reliability

high quality images, and

very low maintenance;

we certainly will look to

Sony in the uture or anyo our projection needs.

Niger Miles

Ive had a lot

o people come to

the gallery and

speak specifcally

about how impressedthey are with

image quality, with

projections being

so crisp and clear

at so large a size.

Rebecca Shaykin

with this installation, they needed to havethe fexibility to easily move the projectorsnearer or urther rom the screen surace.

We were looking or something that wouldallow us to get a certain size image in anite amount o space, said Niger Miles,Audio-Visual Coordinator at the museum.

It was dicult to sneak the imagesbetween the next closest screen wallwithout getting in the way o anotherprojector, so it was one o the more dicultinstallations I have ever done, said Polly.I dont think we would have been able todo this with any other projector, he added.

Why Sony Projectors Were

the Illuminating Choice

Polly believes the VPL-FH36 can supportalmost any application thrown at it in

museum exhibition conditions. It deliversvibrant pictures rom the BrightEraTM3LCD optical system, supports integrationwork with fexible lens shit and AdvancedGeometric Correction eature, and theclean-looking design easily blends intothe environment. It can support a varietyo inputs and has eatures such as aremote scheduler to power on and odaily, plus the ability to set an individual

IR Control address or each projector,which was very useul or the JewishMuseums installation, where multipleprojectors reside in the same space.

I chose the FH36 as it is ideal or aninstitution that supports temporary exhibitssaid Polly. There is a choice o our lenses,and the black housing disappears romsight in an install. The 5200 lumens isaccomplished with a single lamp, whichis also rated to have one o the longest

lamp lives in the industry. The projectorseems a bit brighter, has excellent colorreproduction and the black levels providehigh contrast images, said Polly. In theevent that an exhibit requires exactcolor matching, using a colorimeter, theFH36 can be re-calibrated to an exact

color scale under the conditions o theinstallation, a capability that very ewprojectors in this price range have.

I have been a longtime supporter oSony projection products, said Polly.They have been on the oreront o thistechnology or over 30 years. It was aneasy choice to recommend the FH36 tomy clients;the projector is economicallypriced, yet there is no compromisewith quality.

Sony provides a 3-year warranty. Duringthe rst year, Sony will replace a aultyprojector with an advanced loaner unit,while the unit is returned to be evaluated,he explained.

Miles agreed that the FH36 was the idealchoice. Im happy to work with theseparticular models, because specically

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case study

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I like to nd a model o projector romwhatever manuacturer thats fexible

enough to use moving orward, saidMiles. We had great success with Sonyprojectors; they oer robust reliability, high-quality images, and very low maintenance.We certainly will look to Sony in the utureor any o our projection needs, he added.

From the artistic aspect, Shaykin is thrilledwith the audience reaction. Ive had a lot

o people come to the gallery and speakspecically about how impressed they ar

with image quality, with projections beingso crisp and clear at so large a size, shesaid. Stean himsel, when the show wasrst installed, said he was very, very happyand that his videos had never lookedbetter. We were thrilled to hear that wehad done our job right!

Installation view o the exhibition Six Things: Sagmeister & Walsh, March 15-August 4, 2013.The Jewish Museum, NY. Photo by: David Heald.

These videos are so

big and mesmerizing

that people seem to

be captivated by that

and they really love

them.

Rebecca Shaykin

Installation view o the exhibition Six Things:Sagmeister & Walsh, March 15-August 4, 2013.The Jewish Museum, NY. Photo by: David Heald.

VPL-FH36 B/W

Brightness: 5,200 lumens ColorLight Output

Resolution: WUXGA (1,920 x1,200)

Contrast: 2,000:1 (ull white/black)

Flexible 1.6x manual zoomstandard lens

Vertical +60%, Horizontal +/-32%

lens shit

18 lb. 5 oz. compact ormat

Advanced geometric correction

Edge blending

Picture by picture unction

Network control and monitoring

All photos are actual images.