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The is your dashboard for navigating LinkedIn.

Your is your personal ad (similar to your resume) and a collection of keywords that allows you to be more easily found by recruiters. It is essential to update it regularly.

ALEXANDER CLARK

MAREN PETERSON

SEAN SMALLJOANNA GHAZALI

► SKILLS

► INTERESTS

► HONORS & AWARDS

► ORGANIZATIONS

► VOLUNTEER WORK

► GROUPS

► FOLLOWING…

• Influencers

• News

• Companies

► Your should be aligned with the personal branding of your resume.

► Your should define you perfectly, e.g. “Boston University MBA 2019 | NASD Series 7 and

65 | Hedge Funds | Wealth Management”; customize your LinkedIn URL,

www.LinkedIn.com/in/YourName

► Use (uppercase backslash, under the backspace key) to increase SEO.

► Add a ; profiles with pictures are clicked on 10x more!

► Your is a powerful presentation of “now and future” written in 1st person; who you are and

the skills you deliver to your current and future employers.

► Your describes your roles and the value you contribute to your employers; include one

or two of your proudest accomplishments over the past 15 years.

► Get at least from previous employers, co-workers and possibly professors

who know you well. Serious recruiters will contact your recommenders.

► LinkedIn is . Make sure your most important keywords are repeated in your

profile (discretely spread out).