The Introductory Guide to Social Login
87
Guide Learn all about social login features, benefits, use-cases, implementation steps, optimization how-to's and more! Social Login INTRODUCTORY to the
-
Upload
loginradius -
Category
Marketing
-
view
1.275 -
download
0
description
Do you want to learn more about social login? Maybe you've never heard of it before but want to understand what it actually does? If so, this slide-guide is for you. This guide is designed to help everyone from website owners to marketers to project managers understand what social login is, how it can benefit your company and how it actually works.
Transcript of The Introductory Guide to Social Login
Guide Learn all about social login features,benefits, use-cases, implementation steps,optimization how-to's and more!
Social Login
INTRODUCTORY
to
the
Social login is the ability to login to a websitewith one of your already existingsocial accounts
in a basic sense
WE WILL GO MORE IN DEPTH ON THAT SHORTLY,BUT FIRST...
Who can benefit from thispresentation?
Who can benefit from thispresentation?
Website Owners
Who can benefit from thispresentation?
Website Owners
Marketers
Who can benefit from thispresentation?
Website Owners
Marketers
Social Media Enthusiasts
Who can benefit from thispresentation?
Website Owners
Marketers
Social Media Enthusiasts
Project Managers
Who can benefit from thispresentation?
Website Owners
Marketers
Social Media Enthusiasts
Project Managers
And many others!
And lucky for you, we will tell you all about
along with the features, benefits, use cases,and basically everything you need to know!
Social Login
What is Social Login?
SOCIAL LOGIN
Social Login?What is
SOCIAL LOGIN
People connecting andcommunicating over
the Internet
People validating theironline identity to gain
access online
Social Login?What is
is a pretty common conceptseen by internet users
Login
Remember me log in
Password
Username
Forgot my password
How many usernames andpasswords do you have?
How many usernames andpasswords do you have?
5?
How many usernames andpasswords do you have?
5?
15?10?
How many usernames andpasswords do you have?
5?
15?
40?
10?
How many usernames andpasswords do you have?
5?
15?
40?
34,967?10?
35,987?
How many usernames andpasswords do you have?
5?
15?
40?
34,967?
Okay, maybe not that many...10?
35,987?
Okay, maybe not that many...
...But I bet the answer is a lot!
...But I bet the answer is a lot!
Too many if you ask me!
Today's internet users suffer from a term called
password fatigue
So when you go to a new websiteand they ask you to create anotherusername and password, do you?
75% of people don't and leave the website
So when you go to a new websiteand they ask you to create anotherusername and password, do you?
BIG Problem!THAT'S A
Do you always fill out registration formswith correct information?
I always use fake emails like: [email protected]
Do you always fill out registration formswith correct information?
HUGE Problem!ANOTHER
Solve This?HOW DO WE
+ LOGINSOCIAL
Social!WE ADD
"Social media is like a snowball rolling down the hill. It's picking up speed. Five years from now, it's going to be the standard"
- Jeff AntayaCMO of Plante & Moran
Right!HE SURE WAS
1.2 Billion UsersFACEBOOK ALONE HAS
Source
1.3 billion peoplelive in China
1.2 billion peoplelive in India
320 million peoplelive in the US
Source
Largest
2nd Largest
4th Largest
Source
Meaning: IF FACEBOOK WERE A COUNTRY ITWOULD BE THE 3rd largest!
3rd Largest
SO HOW DO THE MASSIVE AMOUNT OF PEOPLE ONSOCIAL MEDIA solve password fatigue?
SocialLogin!
SO HOW DO THE MASSIVE AMOUNT OF PEOPLE ONSOCIAL MEDIA solve password fatigue?
Social login allows users to log in with their
like Facebook, Twitter, or Google.
already existing accounts,
Social login allows users to log in with their
like Facebook, Twitter, or Google.
already existing accounts,
Brilliant, right?
With 2.5 billion users on the internet, there are atonne of existing usernames and passwords.
CREATE MORE AND MORE ACCOUNTS?ARE WE MAKING PEOPLEWhy
LET THEM LOG IN WITHONE THEY ALREADY HAVE!
IF WE LET USERS SIGN IN WITHTHEIR ALREADY EXISTING ACCOUNTS WE
THE HASSLE OF THIS:
Eliminate
AND INTRODUCE
This!
andSimple QuickIf you make logging in
more people are going to do so!
You will start GAINING theof users you were potentially losing!
75%
Now how does it work?
WHEN A USER GOES TO YOUR WEBSITE AND SEES THESOCIAL LOGIN OPTION THEY'LL THINK:
Now how does it work?
WOW!That's so cool! This websiteclearly is fantastic...I'm goingto log in with Facebook!
They click:1
THIS SENDS A MESSAGETO FACEBOOK SAYINGTHE USER WANTS TO Log In2
THIS SENDS A MESSAGETO FACEBOOK SAYINGTHE USER WANTS TO
And Facebooksends themthis screen tolog in with
Log In2
3
Notice this is done on Facebook.com,not your website.
This means your website isn't getting auser's username and password, theinformation is just used to give access toyour website!
checks if the username andpassword are correct.
Facebook4
sends this window so youcan gather data with fullpermission from your users.
Facebook5
These will becustomized toyour brand
5
Okay6
USER CLICKS
IS SENT TO FACEBOOKNotice
Approves7
USER IS GRANTED ACCESSTO YOUR WEBSITE.&
Complicated?SEEM A LITTLE
Complicated?SEEM A LITTLE
It's actually not!This happens in a fraction of a second with messages travelling quickly through pre-developed API's.
5 secondsTO LOG IN WITH FACEBOOK
10 minutesTO CREATE A NEW ACCOUNT
or
Which would you prefer?
NOT ONLY IS IT WAY
TO LOG IN, BUT AS A WEBSITE OWNER YOU
GET ACCESS TO USERS'
easier
EVERYBODY WINS!
profile data.
FOR USERS
DID YOU SAY USERPROFILE DATA?
Wait,
DID YOU SAY USERPROFILE DATA?
Wait,
YES, yes I did!
"Think about what people are doing on Facebooktoday. They're keeping up with their friends andfamily, but they're also building an image andidentity for themselves, which in a sense is theirbrand. They're connecting with the audience that
they want to connect to. It's almost adisadvantage if you're not on it now."
- Mark ZuckerbergFounder of Facebook
WHEN YOU OBTAIN PROFILE DATA YOU SEE THE
online brandTHAT PEOPLE ARE CREATING FOR THEMSELVES!
YOU GETDIFFERENTdata points
SEE MORE DATA POINTS HERE
FROM A USERS' PROFILE, LIKE NAME, CITY & EMAIL.
With this wealth of consumer
data you can really understand
who your customers are; know
their interests, hobbies, etc.; and
learn their online intentions.
This is HUGE!
Data?WHAT ARE YOU GOINGTO DO WITH THAT
Build a
targetedmarketing
strategy based aroundyour true users!
1.
Personalize!With a better understandingof who your users are you
can personalize theironline experience!
2.Data?WHAT ARE YOU GOINGTO DO WITH THAT
NOW, TO SUM EVERYTHING UP:
social loginto your website today
key6 Reasons to add
Customers are more likely to register and share content1
Customers are more likely to register and share content1
Customers are more likely to return to your website2
Customers are more likely to register and share content1
Customers are more likely to return to your website
You get a pre-validated email address
2
3
Customers are more likely to register and share content1
Customers are more likely to return to your website
You get a pre-validated email address
It’s easy to integrate with your traditional login system
2
3
4
Customers are more likely to register and share content1
Customers are more likely to return to your website
You get a pre-validated email address
It’s easy to integrate with your traditional login system
You obtain accurate profile data
2
3
4
5
Customers are more likely to register and share content1
Customers are more likely to return to your website
You get a pre-validated email address
It’s easy to integrate with your traditional login system
You obtain accurate profile data
You have the ability to target content and give usersa personalized experience
2
3
4
5
6
6 reasonsTHOSE
SOUND PRETTY CONVINCING TO ME...
LoveNOW THAT YOU
THE IDEA OF SOCIAL LOGIN,
ARE YOU GOING TO USE IT?Where
1 For users to register and log in on your website.
2 To fill out contact forms or landing page forms!
Really anywhere that would make a user's life easieror where you would like to obtain data about them!
You can also
and social ID providers for your website.
customize the design
CogostarSome of our favorite implementations are:
&Aruba!
Social Login!Now, I hope you have learned everything you need to know about
But if you need a bit more information pleasecontact us at [email protected]
![[Vendor Social Login Addon] - cedcommerce.com...It provides you one click login features to the store. Currently it provides four types of social networking sites login features: Facebook,](https://static.fdocuments.in/doc/165x107/5f2dc168025cc676ae2f922e/vendor-social-login-addon-it-provides-you-one-click-login-features-to-the.jpg)
