The Intersection of Business, Disabilities & Communication
13
The Intersection of Business, Disability & Communication Leadership | Strategy |Execution
-
Upload
obriencommunications -
Category
Leadership & Management
-
view
129 -
download
2
Transcript of The Intersection of Business, Disabilities & Communication
The Intersection of Business, Disability & Communication
Leadership | Strategy |Execution
Where We Are
• 57 million people in the U.S. have a disability* • 17.5% of people with a disability are
working/employed** • 15% of those who are working are self-
employed* • Workers with a disability are more likely to be
self-employed than those with no disability.**
*U.S. Census **U.S. Bureau of Labor Statistics
Where We Are
• Workforce Communication – Improve communication to
employees with disabilities
– Educate managers & employees without disabilities
– Reduce exposure to litigation & claims
Where We Are
• Crisis & Issues Management – Identify issues & vulnerabilities in
advance
– Prepare and respond with credibility
– Prevent & minimized reputational damage
Where We Are
• Marketing Communications
– Market to people with disabilities
– Partner and align with causes serving people with disabilities
– Create Halo effect
Where We Are
• Public & Media Relations
– Showcase good citizenship
– Incorporate disability stories into your narrative
– Enhance reputation on disability & inclusiveness
Where We Are
• Writing & Content Development
– Understand “People-first Language”
– Avoid common pitfalls
– Integrate thinking into culture
Where We’re Headed
Where We’re Headed
The Intersection
Business
Communication
Disability
Solutions
Solutions Model
• Start with “People-first” language in all content, conduct audits, style guides
• Inclusive presence visually
• Internal awareness
• Marketing & social media function awareness
• Outreach & partnerships
• Issues & crisis planning
About O’Brien Communications
• Founded by Tim O’Brien, APR in 2001
• 30-year communications & IR veteran
• Corporate Communications focus Clients range from start-ups & nonprofits to Fortune 100
• Certified Disability-owned Business*
• Certified Small Diverse Business Enterprise**
*USBLN
**Pennsylvania Department of General Services
