The Internet Writer’s Handbook 2/e Cross References Writing for the Web.
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The Internet Writer’s Handbook 2/e Cross References Cross References Writing for the Web
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Transcript of The Internet Writer’s Handbook 2/e Cross References Writing for the Web.
The Internet Writer’s Handbook 2/e
Cross ReferencesCross References
Writing for the Web
The Internet Writer’s Handbook 2/e
Contents
Types of resources to cross reference Methods of cross referencing Tips for writing cross references
The Internet Writer’s Handbook 2/e
Types of Resources to Cross Reference
Definitions Your other pages Samples Web sites
The Internet Writer’s Handbook 2/e
Sample: Glossary, Sample, Other Site
The Internet Writer’s Handbook 2/e
Methods of Cross Referencing
In the introduction Within the paragraph Below the paragraph Within a list In a sidebar
The Internet Writer’s Handbook 2/e
Sample: In paragraph, Below Paragraph
The Internet Writer’s Handbook 2/e
Writing Cross References Within Paragraphs Use the links as a natural part of the
paragraph. Use surrounding text/context to clarify the link
text. Choose meaningful, informative words or
phrases for links. Use active verbs when possible. Make it clear where the link will lead. Realize that readers will be encouraged to not
return.
The Internet Writer’s Handbook 2/e
Writing Separated Cross References
Make clear where links lead. Clarify whether they are on-site or off-
site.
The Internet Writer’s Handbook 2/e
Sample
The Internet Writer’s Handbook 2/e
Sample
The Internet Writer’s Handbook 2/e
Tips
Don’t make links too long or too short. Avoid too many links. Don’t repeat the link on the same page. Avoid CLICK HERE, GO TO. Distinguish between internal and
external links.
The Internet Writer’s Handbook 2/e
Sample
Not clear if link is to an intra-site page or external site.
The Internet Writer’s Handbook 2/e
