The Internet, social media and investment banking
Transcript of The Internet, social media and investment banking
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The Internet, social media
and investment banking
By Arthur Goldstuck, World Wide Worx (Twitter: @art2gee)
BANKSETA, 2 November 2012
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The first global inter-network
1848: Shipping routes of the world. Oxford history of the British Empire
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The first instant inter-network
1898: Telegraph cable map of the world
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The human inter-network
2008: World map of Facebook connections
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Since then, each
year characterised
by a theme
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2009:
Earthquake
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2010:
Tsunami
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The tidal wave of:
Leadership change.
Uncapped broadband: April 2010
Tablet emergence: April 2010
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2011:
Revolution
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The Revolution in:
Oppressive regimes.
Social media.
Smartphones.
Video consumption.
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2012:
Re-invention
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2013:
Tornado
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Africa - Economy
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Africa - Economy
Internet Access in SA 2012, World Wide Worx
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Internet Access in SA 2012, World Wide Worx
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Internet Access in SA 2012, World Wide Worx
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Internet Access in SA 2012, World Wide Worx
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Internet Access in SA 2012, World Wide Worx
A conservative forecast
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The Digital Participation Curve
The Digital Participation Curve reveals
that the average Internet user needs to be
online for 5 years or more before engaging
actively with high-level applications like
online retail and interactive applications
It emerges as a combination of
experience, comfort with using the
medium, confidence in the reliability of the
medium, and trust in the medium
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Internet Access in SA 2012, World Wide Worx
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2013: It begins
Internet Access in SA 2012, World Wide Worx
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The new device arena
8.5-million smartphones end 2011
Passing 10-million now.
In 2013, more smartphones will be
sold in SA than feature phones
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“Why has the
rest of the world
moved away from
BlackBerry?”
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USA is not spelled R.O.W.
BlackBerry is the Number 1
smartphone in these small countries:
Indonesia
Nigeria
Mexico
Spain
United Kingdom
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And in South Africa
Of 10m smartphones right now:
4.8m BlackBerry devices
4m Nokia smartphones
800 000 Android phones
400 000 iPhones
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The New New
Nokia Win8: September 5
iPhone 5: Sept 21
iPad 4: October 23
Windows 8: October 26
BlackBerry10: Q1 2013
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Social
networking:
The new
challenge
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Facebook on the Web*
*July 2012
Total, 3 September 2012: 5,352,900
SA Social Media Landscape 2012, World Wide Worx and Fuseware
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SA Social Media Landscape 2012, World Wide Worx and Fuseware
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SA Social Media Landscape 2012, World Wide Worx and Fuseware
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Mobile Internet in SA 2012, World Wide Worx
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Is it appropriate
for investment
banking?
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Deutsche Bank thinks so
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Goldman Sachs thinks so
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But it was crisis management
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There are safer environments
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It’s about the real world too
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In Africa, mobile will be key
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But there are
unwritten rules
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1. Know what you know
2. Share what you know
3. Engage around what
you know
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And written rules
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econsultancy advises:
1. Define social media strategy
2. Clear escalation process
3. Customer issues not always
appropriate for financial brands
4. Apply rules consistently
5. Talk WITH, not TO people
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The golden key:
TRUST