The Internet runs on technology, but the story of the Internet is a story about people.
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The Internet runs on technology, but the story of the Internet is a story about people.
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The Internet runs on technology, but the story of the Internet is a story about people. . Who?. Daily Dot |ˈ dālē dät | Publication most comprehensive source for original Internet-community news and comment. - PowerPoint PPT Presentation
Transcript of The Internet runs on technology, but the story of the Internet is a story about people.
The Internet runs on technology, but the story of the Internet is a story about people.
Daily Dot |ˈdālē dät|
Publication1. most comprehensive source for original Internet-community news and
comment.2. media brand that tells the story of the Internet’s communities by
profiling the people, apps, memes, and trends that shape our shared online experience.
3. classic journalism for the Internet age.
WHO?
DAILY DOT MEDIAoLaunched in August,
2011oOffices in Austin,
New York, and (soon) Londono50 employees
ABOUT THE COMPANY
Among the fastest growing digital journalism start ups ever.
ABOUT ME
o6th generation journalistoFounded first
company at 20oStarted in news as a
reporteroCoined word
“karaover”
+5000%After 2.5 years
6M to 7M unique visitors per month
AUDIENCE
GREAT CONTENT IS NOT ENOUGH
Content is king, but distribution is queen and she wears the pants.
— JONATHAN PERELMAN, BUZZFEED
TO PANDER… ?
A (seemingly) simple question of strategy
… NOT TO PANDER!
OK, maybe a little…
There is an audience for every piece of content, it’s just a question of finding it.
— SOMEONE AT THE DAILY DOT. (PROBABLY ME.)
(IT SOUNDS LIKE ME.)(IT REALLY SHOULD BE A BETTER QUOTE,
IF WE’RE GOING TO GO AROUND PUTTING IT ON SLIDES, BUT YOU GET THE
POINT.)
THEY HAVE THEIR OWN NEWSPAPER
BUT WILL IT SCALE?!? Hint: yes.
