The Internet in 2009: What every (China) executive should know
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e Internet in 2009. What every (China) executive should know.
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Presentation given at the Israeli Chamber of Commerce in China, July 14, 2009.
Transcript of The Internet in 2009: What every (China) executive should know
!e Internet in 2009.What every (China) executive should know.
Overview.‣ Where is the web going?‣ Why?‣ Is it good or bad?‣ How to make money from it?‣ What’s happening in China . . .
Online Evolution.
Narrowcasting
UGC
Broadcasting
Conversation
Do you know this person?
Who do you trust?
How do they make money from Free?
(1) Sell ads
(2) Gather consumer data
(3) Use consumers to promote ideas to other consumers
(4)They don’t... (give YouTube example. Losses)
Marketing info...
Users as Marketers
Q: Why social networks don’t make money?
A: !ey are too interesting.
What’s Twitter?
Why is social media so popular?
EntertainmentSocial
InteractionInformation Identity
‣ News
‣ Events
‣ Practical Advice
‣ Self-Education
‣ Security through knowledge
‣ Escaping
‣ Relaxing
‣ Filling Time
‣ Emotional Release
‣ Sexual Arousal
‣ Reinforcement of personal values
‣ Models of Behavior
‣ Valued Other(s)
‣ Self Exploration
‣ Learning about others
‣ Sense of belonging
‣ Basis for conversation
‣ Real-life substitute
‣ Connect to family, friends, cultural group
Social Media Convergence...
Entertainment
Social Interaction
Information
Identity
Original Superficial
Diverse Conformist
PopularImportant
Local Global
Free Free?!
So, how can they make money?
Web sites: Out. Platforms: In.
China...‣More than 300 million internet users, mostly on BB‣More than 600 million mobile phone users‣120 mobile internet users‣2-3 billion hours online each week
Do you know this animal?
2008 2009
Local Flavors
3.5-14 million >>> 200 million
!e Important People.
Cultural Issues...
Personal Protest
“Human Flesh Search”
“MM” Controversy
New vs. Old.
囧
“Shanzhai”‣ Fake logo‣ Fake name‣ Fake model‣ Fake company name‣ Fake O/S‣ And not politically
correct...
Social Causes...
Green Dam
Bonus Slide: How to access blocked web sites?
‣ Web-based proxies:๏Netevader.com๏Proxify.com‣ VPNs:๏Witopia.net๏Freedur.com‣ Go back home!
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