THE INTERNATIONAL YACHTING MEDIA · 2020. 12. 21. · Yachting Media Digest and watch our videos...
Transcript of THE INTERNATIONAL YACHTING MEDIA · 2020. 12. 21. · Yachting Media Digest and watch our videos...
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“ To broadcast the yachting industry voice all around the world ”
T H E I N T E R N A T I O N A L YACHTING MEDIAYACHTINGMEDIA.COM | TUTTOBARCHE.IT | TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FRTHEINTERNATIONALYACHTINGMEDIA.COM | VIRTUALBOATSHOW.YACHTINGMEDIA.COM | SUPERYACHTS.NEWS
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The only broadcasting system that covers every channel.
Every customer news is broadcasted throughout every channel, all around the world.
GEOGRAPHICAL COVERAGE
MORE THAN 200 COUNTRIES REACHED
SUPERYACHTS.NEWS
THEINTERNATIONALYACHTINGMEDIA.COM
VIRTUAL BOAT SHOW
PILOT BOOK
SOCIAL
CHANNEL LANGUAGES
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MULTILINGUAL APP
910.000 views for week
A TRULY INTERNATIONAL BROADCASTING MEDIA SYSTEM
TUTTOBARCHE.IT
YACHTINGMEDIA.COM
TOUSLESBATEAUX.FR
TODOSLOSBARCOS.ES ••
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FOR THE FIRST TIME, A CROSS-THEMATIC PORTAL ABOUT BOATING
T H E I N T E R N A T I O N A L YACHTING MEDIAYACHTINGMEDIA.COM | TUTTOBARCHE.IT | TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FRTHEINTERNATIONALYACHTINGMEDIA.COM | VIRTUALBOATSHOW.YACHTINGMEDIA.COM | SUPERYACHTS.NEWS
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AUDIENCE SEGMENTATION
Boat Owners
Boating Passionate
Business Operator
Captain & Crews
Male
Female
over 55
35-44
25-34
18-24
4%6%
11%
79%17.5%
82.5%
45-54
2.5%9.8%
18.3%
28.79%
40.61%
Europe
Americas
Asia
Oceania - Africa
1.1%5.2%
40.3%
53.4%
Organic Search
Social
Direct
12.9%
32.3%
54.8%
Returning Visitor
New Visitor
32.7%
67.3%
T H E I N T E R N A T I O N A L YACHTING MEDIAYACHTINGMEDIA.COM | TUTTOBARCHE.IT | TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FRTHEINTERNATIONALYACHTINGMEDIA.COM | VIRTUALBOATSHOW.YACHTINGMEDIA.COM | SUPERYACHTS.NEWS
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THE PORTAL IS A REFERENCE POINT FOR ALL BOATOWNERS
Contacts multiply and daily time on site gets longer 910.000 views for week
168 SOCIALPOST AT WEEK
214.000 FACEBOOK LIKES
34% BOUNCE RATE
10 MIN DAILY TIME ON SITE
35 NEW ARTICLES FOR WEEK
204 COUNTRIES REACHED
68,479 GLOBAL RANK
2,867 RANK IN ITALY
T H E I N T E R N A T I O N A L YACHTING MEDIAYACHTINGMEDIA.COM | TUTTOBARCHE.IT | TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FRTHEINTERNATIONALYACHTINGMEDIA.COM | VIRTUALBOATSHOW.YACHTINGMEDIA.COM | SUPERYACHTS.NEWS
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A SUCCESS CASE HISTORYThe International Yachting Media is a multimedia publishing product born in 2014 from the entrepreneurial creativity of Luca D’Ambrosio, awarded for digital innovation in 2011 by the then President of the Italian Republic Giorgio Napolitano.
Launch ofBOATS
ON SALESECTION
NOVEMBER 2014
15,000 facebook likes
JANUARY 2015
60,000 facebook likes
APRIL 2016
45,000 facebook likes
DECEMBER 2015
100,000 facebook likes
JUNE 2017
300,000views a week
MORE THAN
200 countries reached
MAY 8 2014
ON LINE
Over
100,000 views a week
OCTOBER 2014Launch ofON-LINE
PILOT BOOK
DECEMBER 2014
LAUNCHOF ENGLISH
EDITION
JUNE 2015
500,000views a weekOCTOBER 2015
680,000views a weekDECEMBER 2016
LAUNCHOF SPANISH
EDITION
SEPTEMBER 2015
DIGITAL MAGAZINEDECEMBER 2018
LAUNCHOF FRENCH
EDITION
LAUNCHOF MOBILE
APPDECEMBER 2017
JULY 2019
SUPERYACHTS.NEWS
DECEMBER 2020
VIRTUAL BOAT SHOWMAY 2020
T H E I N T E R N A T I O N A L YACHTING MEDIAYACHTINGMEDIA.COM | TUTTOBARCHE.IT | TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FRTHEINTERNATIONALYACHTINGMEDIA.COM | VIRTUALBOATSHOW.YACHTINGMEDIA.COM | SUPERYACHTS.NEWS
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SUPERYACHTS.NEWS
Superyachts.news responds to a specif ic request of our readers, who were asking for an appropriate container for the world of superyachts, capable of gather ing, in a single luxury dedicated showcase, pubblications, news and sea tr ials of the giants of the sea, namely all the yachts from 24 to over 100 meters in length.
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The International Yachting Media Digest is a digital quar ter ly magazine that summarizes and enhances the most impor tant values of the multimedia world, overcoming the need for pr inted paper.
The magazine can be browsed online, downloaded on any electronic plat form and is available on the most impor tant vir tual newsstands in the world.
The International Yachting Media Digest of fers a unique interactive experience, where every reader is lead through an extraordinary journey made of hyper textual features, animated photos, sound ef fects and breathtaking videos.
THE INTERNATIONAL YACHTING MEDIA DIGEST MULTIMEDIA EDITION
500.000 READERS FOR ISSUE
T H E I N T E R N A T I O N A L YACHTING MEDIAYACHTINGMEDIA.COM | TUTTOBARCHE.IT | TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FRTHEINTERNATIONALYACHTINGMEDIA.COM | VIRTUALBOATSHOW.YACHTINGMEDIA.COM | SUPERYACHTS.NEWS
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VIRTUAL BOAT SHOW
The word navigation has never been so appropriate. The Vir tual Boat Show of The International Yachting Media was actually created whit the aim of allowing shipowner to navigate inside this big vir tual boat show looking for their favor ite yachts.
The Vir tual Boat Show is a real aggregator of multimedia contents that collects all the information, many of which in absolute preview relating to the models produced by shipyards, and makes then available to users inside an elegant and extraordinar i lyinteractive container.
T H E I N T E R N A T I O N A L YACHTING MEDIAYACHTINGMEDIA.COM | TUTTOBARCHE.IT | TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FRTHEINTERNATIONALYACHTINGMEDIA.COM | VIRTUALBOATSHOW.YACHTINGMEDIA.COM | SUPERYACHTS.NEWS
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The International Yachting Media Magazine is an online boating daily newspaper and it ’s the hear t of our international por tal. With a very high google indexing factor, this section is preferred by the boat owners who like to keep up to date on all the news in the nautical world, as it of fers a concrete and timely response to the need of a demanding public.
The Magazine, which today is the most widely read one in the world, is the vir tual place where information is collected, so as the technical data sheets and previews, the sea tests of both boats and products and it also represent the par t dedicated to nautical didactics and spor t news.
Thanks to a simple and elegant graphic inter face and due to the practical search but ton, users are free to restr ict the f ield to only those ar ticles concerning the thematic areas they prefer, for a more relaxing and a best quality navigation.
WEB MAGAZINE
T H E I N T E R N A T I O N A L YACHTING MEDIAYACHTINGMEDIA.COM | TUTTOBARCHE.IT | TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FRTHEINTERNATIONALYACHTINGMEDIA.COM | VIRTUALBOATSHOW.YACHTINGMEDIA.COM | SUPERYACHTS.NEWS
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Tut toBarche App is free and available on the major app stores. it ’s designed to br ing us even closer to our readers who, in a native mode, can read the magazine, consult the latest news and draw on the huge informations’ archive that character izes our media system.
Through the easy App’s menu, it is possible to access the Tut toBarche contents, browse the issues of The International Yachting Media Digest and watch our videos archive.
Alongside simplicity, what makes Tut toBarche App stand out is also its great speed, which allows for very fast uploads: the ar ticles, conver ted into the native language, do not even consume the “giga” of your subscriptions, keeping extremely high the images’ quality anyway.
TUTTOBARCHE MULTILINGUAL APP
T H E I N T E R N A T I O N A L YACHTING MEDIAYACHTINGMEDIA.COM | TUTTOBARCHE.IT | TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FRTHEINTERNATIONALYACHTINGMEDIA.COM | VIRTUALBOATSHOW.YACHTINGMEDIA.COM | SUPERYACHTS.NEWS
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Our online Magazine ar ticles, translated into Italian, English, French and Spanish, are writ ten and published throughout the world within 24 hours and, at the same time, the editor ial staf f also broadcasts them through our social media channels.
In fact, our network covers multiple social communication channels, such as Facebook, where we’re present with a page for each language, Twit ter, LinkedIn and Instagram, where we communicate almost exclusively in English. As for video content, we’ve opened a Vimeo channel, where our readers can view and download our contents in HD quality.
SOCIAL MEDIA CHANNELS
T H E I N T E R N A T I O N A L YACHTING MEDIAYACHTINGMEDIA.COM | TUTTOBARCHE.IT | TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FRTHEINTERNATIONALYACHTINGMEDIA.COM | VIRTUALBOATSHOW.YACHTINGMEDIA.COM | SUPERYACHTS.NEWS
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The Por ts and Anchorages section of the web por tal houses our Pilot Book, which is the largest in Europe and is also the only one to show por ts and anchorages on the same car tography. Thanks to this up-to-date and reliable tool, navigation and journey planning are decidedly easier.
Numerous types of research can be carr ied out: by selecting the geographical area of interest, choosing the por ts by name, by navigation area or by consulting the last entr ies.
The option to draw an entire area directly on the map is also very useful.
The sheets can be pr inted or saved in pdf format on both tablets and smar tphones.
In the version displayed by mobile phones or tablets it ’s also possible to call directly the por ts by touching the reference number of the por t you’re interested in.
INTERNATIONAL PILOT BOOK
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ADVERTISING
COVERSSPLASH PAGESDISPLAY ADSBANNERSADVERTORIALSWEB AND SOCIAL CAMPAIGNS
CONTENTS CREATION
VIDEO PRODUCTIONPHOTO SHOOTINGCONTENT WRITINGSOCIAL CONTENT CREATION
DIGITAL - WEB AGENCY
WEB SITE, CREATIVE AND TECHNICAL PRODUCTION
SOCIAL MEDIA MANAGEMENTSEOSEM
Our media approach is unique reality in the publishing panorama. The innovative and fully digital strategy, together with the internazionalization, are the key to our success around the world.
LUCA D’AMBROSIO EDITOR IN CHIEF
T H E I N T E R N A T I O N A L YACHTING MEDIAYACHTINGMEDIA.COM | TUTTOBARCHE.IT | TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FRTHEINTERNATIONALYACHTINGMEDIA.COM | VIRTUALBOATSHOW.YACHTINGMEDIA.COM | SUPERYACHTS.NEWS
T H E I N T E R N A T I O N A L YACHTING MEDIAYACHTINGMEDIA.COM | TUTTOBARCHE.IT | TODOSLOSBARCOS.ES | TOUSLESBATEAUX.FRTHEINTERNATIONALYACHTINGMEDIA.COM | VIRTUALBOATSHOW.YACHTINGMEDIA.COM | SUPERYACHTS.NEWS
OUR PRODUCTS
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OUR BEST ADVERTISING IS THE SATISFACTION OF OUR CUSTOMERS
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Via dei Tornitori 6 Varazze (SV) ITALY - [email protected]
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