THE INTERACTION OF ART\DESIGN AND ADVERTISING\MARKETING(E.G. PACKAGING MATERIALS, BRANDING, PROMOTIONAL MATERIALS). 

Art\designWhat is art:

-Expression of one's feelings-Artworks and artists are increasingly becoming elements of advertising campaigns-Brands and

companies getting arty-Bringing art and

marketing together

What is design?

The term design is widely associated with the Applied arts

The boundaries between art and design are blurred

The principles of design are "almost instinctive", "built-in", "natural", and part of "our sense of 'rightness'."

What is the difference between art and design?

They have different purposes They are made differently They are judged by different criteria They have different audiences

Advertising\marketing Advertising is a set of communications or

activities used to influence and persuade consumers to adopt products and services.

Advertising

History:-Egyptians used papyrus to make sales messages and wall posters.- Pears Soap company

has been worlds first legally registered brand.

- Radio than television

What is Marketing? Marketing

- Marketing is what you say and how you say it when you want to explain how awesome your product

is and why people should buy it. -Setting a price and letting potential customers know about your product and making it available to them.

Marketing is:-an ad-a brochure-a press release-is a Facebook page

or a Twitter account.

The interaction of art\design and advertising\marketing

1. The Conceptual Differences

- Attitude toward the product- Professional

Identity- Attitude toward corporate identity- Attitude toward creating value

The interaction of art\design and advertising\marketing

2. The Inevitable Connection- The serve each other with the same purpose

in mind - connect the audience to a particular product - The marketing strategy

is the key driver of good design- Cooperation is the key

to a successful campaign

IMPORTANCE OF ART/DESIGN OVER BUSINESS SUCCESS THROUGH ADVERTISING/MARKETING

"Innovation is key to success" - not really Design advances innovation 3. Design Thinking - a means of successfu marketing.

- Provides a clearer perception - Increases the values, importance

and definition of ideas - Creates the culture of hard work,

BRINGING ART/DESIGN AND CREATIVITY TO ADVERTISING/MARKETING

How to connect design with marketing.

The distance between art and marketing is becoming narrower

This close relationship can be seen daily through various marketing campaigns run by the biggest corporations worldwide

BRANDING AND PROMOTIONAL MATERIALS

The symbol of Olympic Games

The symbol of Olympic Games Brand means a mark (symbol or sign) or

design or some combination of these used to identify the products of one seller

Symbol of Olympic games was designed in 1912, by Pierre de Coubertin.

Pierre de Coubertin stated in 1912 that the six colors including the white background, represent the colors of all nations without any exception.

Branding in Olympics

Branding in Olympics

The Olympic games symbol changes every 4 year, depending from the country the Olympics is being held.

The rings and the color of the rings remain the same every year, just the background changes..

Branding in Olympics In this way forming a brand in

which we:-associate the event always with it-it has a history of using the same logo-it creates reliability to the audience-it creates a powerful image of trust-Olympic games have created such brand that they even have guidelines for countries hosting to stay in the same logo and design

Branding in McDonald’s:

The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants

Serving around 68 million customers daily in 119 countries. 

McDonald's is the brand that spends the most on ads, racking up $963 million in ad spend last year.

Branding in McDonalds

Mc Donald's brand it has created emotional connection to the audience

It has created reliability through keeping always the same logo through some small changes during the year

McDonalds Branding

The foundation of your brand is your logo.  Your brand is your promise to your customer

there as one should stay loyal through the years and keep the brand loyalty.

Strategic branding leads to a strong brand equity which leads to you having the power to increase the prices because of your brand name.

Promotional materials

Promotional materials:-communicate your brand - Opens Lines of Communication- Draws Attention- They Stick Around For A Long Time- Increase Brand Recognition

Works Cited

Wood, Ben, Mark Whiting, and David Stocks. "How Design Thinking Can Enrich Business and Marketing Innovation | Innovation Management." Innovation Management. N.p., 26 Dec. 2011. Web. 17 Mar. 2014.

Wen, Shawn, and Frank Stasio. "What Is The Relationship Between Art And Advertising?." WUNC. N.p., 17 June 2013. Web. 17 Mar. 2014. <http://wunc.org/post/what-relationship-

between-art-and-advertising>. http://www.dmi.org/dmi/html/publications/journal/fullabstract_d.jsp?itemID=05162HOL36 Holm, Lisbeth, and Ulla Johansson. "DMI Publications - DMI Review Article." DMI

Publications DMI Review Article. N.p., n.d. Web. 17 Mar. 2014. http://auracollective.wordpress.com/2010/12/12/the-relationship-between-design-and-

marketing/ Funk, Mike. "The Relationship Between Design and Marketing |." Aura Collective. N.p., 12

Dec. 2010. Web. 17 Mar. 2014. Spenner, Patrick. "Brand Growth Lessons From McDonald's." Forbes. Forbes Magazine, 21

June 2013. Web. 18 Mar. 2014. "9 Ways Promotional Products That WORK for Your Business." American Marketing

Association Baltimore 9 Ways Promotional Products That WORK for Your Business Comments. N.p., n.d. Web. 18 Mar. 2014.

Thank you for your attention!! Done by : Anita Selmani, Shpend Kuqi, Bonart Ajvazi, Debora Fona, and Etnik Blakaj.