The Inter-disciplinary Design Quandary De Montfort University 13th February 2002 Nick Farmer –...

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Transcript of The Inter-disciplinary Design Quandary De Montfort University 13th February 2002 Nick Farmer –...

The Inter-disciplinary Design Quandary

De Montfort University13th February 2002

Nick Farmer – Farmer Studios Ltd

WHO ARE FARMER STUDIOS?

• Design and build for the attractions market

• Museums, visitor centres, theme parks, retailers

• Founded in 1976 – based in Leicester

• 50 staff – 12 designers• Projects in the UK and abroad

THEMED ENTERTAINMENT ASSOCIATION

THE CLIENT

Museo de las Ciencias

Ciutat de les Arts i de

les Cièncias

EMPTY GALLERY

THE CONCEPT

THE CONCEPT – MORE DETAIL

THE SKILLS TO DO THE JOB

• Concept design

• Story telling

• Script writing

• Character design

• Animatronic design

• Costume design

• Mechanical design

• Auditorium design

• Show production

• Graphic design

• Scenic design

• Video design

• Audio design

• Music composition

• Lighting design

• Technical systems design

TIME

Proposal

Letter of intent from CAC

Design

AV software production

Construction

Programming

Completion in workshop

Packing and shipping

Installation

Commissioning, staff training

Open to public

Nov '01 Dec '01Jul '01 Aug '01 Sep '01 Oct '01

THE STORY IS KING

• Everything starts with the story

• Define the visitor experience

• Then consider the tools

• Write your own brief?

SHOW DEVELOPMENT MATRIX

CONCEPT DEVELOPMENT

CHARACTER DEVELOPMENT

COSTUME DESIGN & DEVELOPMENT

ANIMATRONIC CONCEPTS

ANIMATRONIC AND MECHANICAL DESIGN

AUDITORIUM DESIGN

PREFERRED TECHNIQUEBUILDING FROM THE INSIDE

The storyExperience

TechnologyInterior schematic

Exterior architecture Desired result

DOME

SHOW PRODUCTION

GRAPHIC DESIGN

SCENIC DESIGN

VIDEO DESIGN

SOUND TRACKS AND MUSIC DEVELOPMENT

LIGHTING DESIGN

TECHNICAL SYSTEMS DESIGN

THE PERFECT PROJECT?1. Take, or write, a full brief2. Sell the project vision – appoint a Project Champion3. Communicate project boundaries – objectives,

deadlines, budgets4. Make clear the rôles in the team5. The team are all part of the solution6. Constant updates – Project Management!7. Develop mutual trust – support the weakest link8. Balance the personalities – control the dominant9. Generate the excitment of success – enjoy! 10. Communicate, communicate, communicateIf they don’t know where they’re going they’ll probably

end up somewhere else.

ROBOTS R US

TECHNICAL REHEARSAL

SITE 1

SITE 2

THE CREW

December 2001

First pants then your shoes

Scottish menu

FIN