The Insights 35: Taking SaaS to the Next Level

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XmdOlpofmxp Rdih Akrd Vmoxd~i~drp Xmd D`klkao` ilh K~drixoklie Wietd kg Pxkrifd Worxtieozixokl  I @etpxdrolf ^rkxk`ke Bipdh kl Xrdd Rktxolf Iefkroxma ol Vordedpp Pdlpkr Ldxvkrcp Moxi`mo Hixi Ppxdap Liadh Iaklf xmd Xk~ @ka~ilodp ol Worxtieozixokl I``krholf xk @RL MHP Rd`kflozdh ol @RLp 2>92 Worxtieozixokl 9>> Eopx3  Ivirh op xmd Eixdpx ol Pdrodp kg Moxi`mo XrtdLkrxm™ ^irxldr ^rkfria I``keihdp  Ipofri Rdwdiep @ekth B i`ct~ Xrdlh @klht`xdh ilh wieohixdh b il olhd~dlhdlx% xmorh ~irx rdpdir`m gora% Xd`mWieohixd% xmd ptrwd rdwdiedh xmix i poflogo`ilx ltabdr kg dlxdr~ropdp ird `klpohdrolf `ekth bi`ct~ ip i rd~ei`dadlx xk `trrdlx bi`ct~ ppxdap, Xolbi Bilcolf Xrkjil Ploggp Ldxvkrc Xriggo`% Pxdiep Hixi Xolbi op xmd paieedpx Xrkjil bilcdr vd miwd dwdr dl`ktlxdrdh ilh ox bdeklfp xk i `ka~edxd ldv giaoe kg aievird xmix vd d}~d`x xk bd bixxeolf ol t~`kaolf aklxmp,  Ir`mowolf Mde~p B oz @ka~e voxm Hixi ^ rkxd`xokl Eivp  Itxkaixdh hi xi ir`mowolf ppxda mde~p `ka~i lodp ~rkxd`x xmdapdewdp ifiolpx eivptoxp ilh `ka~e voxm t~`kaolf hixi ~rkxd`xokl edfopeixoklp% Pailxd` d}d` pip% btx  Ipoil `ka~ilo dp mdpoxilx xk jta~ k lbkirh, Xofmx Bthfdxp Lk D}`tpd gkr PABp& ^kkr Pd`trox Rdiholdpp Xktfm d`klkao` `eoaixd ilh ekv `i~oxie bipd adil paiee ilh aohpozd btpoldppdp lkx gk`tpolf kl pd`trox% btx bdolf oee!~rd~irdh aofmx mia~dr xmdor ptrwowie dggkrxp% Xmd @ekth ilh xmd Golie Grklxodr:  Il Hdwo`d% Il Hi xi% Il Xoad LIPI&p Jdx ^rk~tepokl Eibkrixkr op ~tpmolf olxk xmd ~tbeo` `ekth gkr pxkrolf p`odl`d ~eilp ilh `ka~txixokl gkr oxp Airp D}~ekrixokl Rkwdrp,  Irtbi Pded`xdh ip ^irx kg Xdpx Bdh gkr Ldv Vo!Go Ieeoil`d¬ Wko`d Kwdr Vo!Go @drxogo`ixoklp @drxogo`ixokl ^rkfriap Voee Hdeowdr Pxilhirhp!Bipdh Pketxoklp gkr Dlxdr~ropdp xk Hd~ek Rdeoibed ilh Mofm Ytieox Wko`d kwdr Vordedpp EILp ^irxldrpmo~ Xd`mlkekf  Ollkwixokl 04 Ldxvkrc ' @kaatlo`ixokl P~kxeofmx Pxkrifd Pd`troxy  Hkvlekihp% Vmoxd~i~drp Wohdk ' Kxmdrp Opptd @ix`m i Ldv Moxi`mo Tlogodh Pxkrifd 9 Ai0> Jtld 2>92 ! Fek`ka~ kle pdeep xmrktfm rdpdeedrp, ! Gkr Dlh!Tpdr ~rkak% og kt hk lkx miwd i wdlhkr% colhe `iee tp gkr rd`kaadlhixoklp,  ^rkakxokl Xicolf PiiP xk xmd Ld}x Edwde  Btx ~rkwohdrp lddh xk xi`ced olxdfrixokl% `tpxkaozixokl ilh brkcdrifd opptdp bdgkrd PiiP `il rdi`m oxp gtee ~kxdlxoie

Transcript of The Insights 35: Taking SaaS to the Next Level

 

XmdOlpofmxp 

Rdih Akrd 

Vmoxd~i~drp

Xmd D`klkao` ilh K~drixoklieWietd kg Pxkrifd Worxtieozixokl 

 I @etpxdrolf ^rkxk`ke Bipdh klXrdd Rktxolf Iefkroxma olVordedpp Pdlpkr Ldxvkrcp

Moxi`mo Hixi Ppxdap Liadh Iaklf xmd Xk~ @ka~ilodpol Worxtieozixokl I``krholf xk @RL MHP Rd`kflozdh ol @RL‟p 2>92 Worxtieozixokl 9>> Eopx3

 Ivirh op xmd Eixdpx ol Pdrodp kg Moxi`mo XrtdLkrxm™^irxldr ^rkfria I``keihdp

 Ipofri Rdwdiep @ekth Bi`ct~ Xrdlh @klht`xdh ilh wieohixdh b il olhd~dlhdlx% xmorh ~irxrdpdir`m gora% Xd`mWieohixd% xmd ptrwd rdwdiedh xmix ipoflogo`ilx ltabdr kg dlxdr~ropdp ird `klpohdrolf `ekthbi`ct~ ip i rd~ei`dadlx xk `trrdlx bi`ct~ ppxdap,

Xolbi Bilcolf Xrkjil Ploggp Ldxvkrc Xriggo`% Pxdiep HixiXolbi op xmd paieedpx Xrkjil bilcdr vd miwd dwdr dl`ktlxdrdh ilh ox bdeklfp xk i `ka~edxd ldv giaoe kg aievird xmix vd d}~d`x xk bd bixxeolf ol t~`kaolfaklxmp,

 Ir`mowolf Mde~p Boz @ka~e voxm Hixi r̂kxd`xokl Eivp Itxkaixdh hixi ir`mowolf ppxda mde~p `ka~ilodp ~rkxd`xxmdapdewdp ifiolpx eivptoxp ilh `ka~e voxm t~`kaolfhixi ~rkxd`xokl edfopeixoklp% Pailxd` d}d` pip% btx Ipoil `ka~ilodp mdpoxilx xk jta~ klbkirh,

Xofmx Bthfdxp Lk D}`tpd gkr PABp& ^kkr Pd`troxRdiholdppXktfm d`klkao` `eoaixd ilh ekv `i~oxie bipd adil paieeilh aohpozd btpoldppdp lkx gk`tpolf kl pd`trox% btxbdolf oee!~rd~irdh aofmx mia~dr xmdor ptrwowie dggkrxp%

Xmd @ekth ilh xmd Golie Grklxodr: Il Hdwo`d% Il Hixi% Il XoadL I P I & p J d x ^ r k ~ t e p o k lEibkrixkr op ~tpmolf olxk xmd~tbeo` `ekth gkr pxkrolf p`odl`d~eilp ilh `ka~txixokl gkr oxpAirp D}~ekrixokl Rkwdrp,

 Irtbi Pded`xdh ip ^irx kg XdpxBdh gkr Ldv Vo!Go Ieeoil`d¬Wko`d Kwdr Vo!Go @drxogo`ixoklp@drxogo`ixokl ^rkfriap VoeeHd e o wd r P xilhirhp!BipdhPketxoklp gkr Dlxdr~ropdp xkHd~ek Rdeoibed ilh Mofm YtieoxWko`d kwdr Vordedpp EILp

^irxldrpmo~ Xd`mlkekf  Ollkwixokl 

04

 

Ldxvkrc ' @kaatlo`ixokl 

P~kxeofmx 

Pxkrifd 

Pd`troxy 

Hkvlekihp% Vmoxd~i~drp

Wohdk ' Kxmdrp 

Opptd

@ix`m i Ldv Moxi`mo TlogodhPxkrifd9 Ai‘0> Jtld 2>92

! Fek`ka~ kle pdeep xmrktfmrdpdeedrp,! Gkr Dlh!Tpdr ~rkak% og kt hklkx miwd i wdlhkr% colhe `iee tpgkr rd`kaadlhixoklp, 

 

^rkakxokl 

Xicolf PiiP xk xmd Ld}x Edwde Btx ~rkwohdrp lddh xk xi`cedolxdfrixokl% `tpxkaozixokl ilhbrkcdrifd opptdp bdgkrd PiiP`il rdi`m oxp gtee ~kxdlxoie

Vordedpp Pdlpkr Ldxvkrcp -Rdfopxrixokl rdytordh/

Btpoldpp Ifoeox ilh xmd XrtdD`klkao`p kg @ekth @ka~txolf 

IlieypopAifo` Ytihrilx gkr PxkrifdRdpktr`d Ailifdadlx ilhPIL Ailifdadlx Pkgxvird 

WohdkpPd`trd Vo!Go: "Aifo`ie"

Vkreh Xd`m T~hixd

Olpohd xmd A`Eirdl Xd`mlkekf@dlxrd

bdolf oee!~rd~irdh aofmx mia~dr xmdor ptrwowie dggkrxp%aircdx ~eidrp virl,

9> Xmolfp PABp @il Hk xk Rd`rtox Xk~ OX XiedlxPaiee ilh aohpozd btpoldppdp ai lkx bd ibed xk kggdr bof~i`md`cp% btx aircdx ~eidrp pi gi`xkrp pt`m ip jkbged}oboeox ilh `edir `irddr ~ixm mde~ ~tx xmda imdih kg eirfdr% akrd rdlkvl `ka~ilodp,

ROA&p Bedic KtxekkcXmd tl`drxiolx ptrrktlholf ROA&p gtxtrd% ilh xmd~kppoboeox kg i pied% op "p`ir xk il dlh tpdr"% pioh JkmlMdrolf% `modg d}d`txowd kg Ekkcktx% kld kg xmd vkreh&pboffdpx ~rkwohdrp kg akboed pd`trox ~rkht`xp,

Volhkvp = Moxp oxp Ld}x Aoedpxkld !! Rdedipd ^rdwodv opKtx LkvAo`rkpkgx iepk illktl`dh hdxioep kg i ~rkfria xk kggdr Volhkvp = ix i hop`ktlx xk `klptadrp vmk bt Volhkvp6 ^@p

Vo!Go ilh Akboed Ldxvkrcp Frkv% Dwkewd ilh @klwdrfdKld kg xmd boffdpx illktl`dadlxp `kaolf grka Xmd@ibed Pmkv mdeh eipx vddc ol Bkpxkl vip il ifrddadlxb gowd `ibed `ka~ilodp xk `kabold xmdor rdpktr`dp ilhkggdr pmirdh i``dpp xk i Vo!Go ldxvkrc voxm akrd xmil4>%>>> mkxp~kxp

Firxldr ^rdho`xp Mtfd Ropd ol Akloxkrolf kg Da~ekddp&Pk`oie Adhoi Tpd@kr~krixoklp ird pxirxolf xk dabri`d xd`mlkekfodp tpdh xkakloxkr da~ekdd Olxdrldx tpd% voxm 7> ~dr`dlx d}~d`xdhxk vix`m vkrcdrp& pk`oie adhoi tpd gkr pd`trox brdi`mdpb 2>94% i``krholf xk i ldv rd~krx grka Firxldr,

Pcoeep gkr xmd @OK @eipp kg 2>94Ol 2>94% vmix pcoeep voee i~~dir kl jkb hdp`ro~xoklp gkr Gkrxtld 4>> @OKp;

Mkv xk Hdwdek~ i Akboed PxrixdfXmd pxrixdfo` ~rk`dpp bdfolp voxm il krfilozixoklierdiholdpp ippdppadlx3 il tlhdrpxilholf kg vmdrd ktr dlxdr~ropd pxilhp grka xmd ~drp~d`xowdp kg oxp ~dk~ed%~rk`dppdp% ilh xd`mlkekf ilh kg mkv akboeox `il~kpoxowde oa~i`x ktr `ka~dxoxowd ~kpoxokl,

 Ird @DKp Fdxxolf xmd Pk`oie Adhoi Xmolf;

Kxmdr Olhtpxry Ldvp 

@OK @krldr  

I Jkcd I Hiy 

Grdd Adix

Ox vip ail dirp ifk pol`d xmd dabirrippolf hi vmdli ktlf vkail% voxm i bib ol mdr irap% dlxdrdh mopbtx`mdr pmk~ ilh `klgrklxdh xmd btx`mdr voxm xmd ldvpxmix xmd bib vip mop ilh ipcdh vmix vip md fkolf xk hkibktx ox;

Goliee md kggdrdh xk ~rkwohd mdr voxm grdd adix tlxoe xmdbk vip 97, Pmd ifrddh,

Md mih bddl `ktlxolf xmd dirp kgg kl mop `iedlhdr% ilhkld hi xmd xddlifdr vmk mih bddl `keed`xolf xmd adixdi`m vddc% `iad olxk xmd pmk~ ilh pioh% "O&ee bd 97xkakrrkv,"

"O clkv%" pioh xmd btx`mdr voxm i paoed% "O&wd bddl `ktlxolfxkk% xdee ktr akxmdr% vmdl kt xicd xmop ~ir`de kg adixmkad% xmix ox op xmd eipx grdd adix pmd&ee fdx% ilh vix`m xmdd}~rdppokl kl mdr gi`d,"

Vmdl xmd bk irrowdh mkad md xkeh mop akxmdr, Xmdvkail lkhhdh ilh pioh% "Pkl% fk bi`c xk xmd btx`mdr ilh xdee moa O miwd iepk mih grdd brdih% grdd aoec% ilh grddfrk`drodp gkr xmd eipx 97 dirp ilh vix`m xmd d}~rdppoklkl MOP gi`d)"

Xk k~x ktx grka ktr aioeolf eopx% ~edipd `eo`c mdrd, Xk gddhbi`c% ~edipd `eo`c mdrd, Clkv akrd ibktx Fek`ka~ Ppxdap ilh vmix vd hk ix vvv,fek`ka~,`ka