The Ins & Outs of Testing Social + Lots of Tools
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![Page 1: The Ins & Outs of Testing Social + Lots of Tools](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c6e6774a79590e788b459a/html5/thumbnails/1.jpg)
By Jennifer Sable Lopez!Director of Community at Moz!
@jennita!
The Ins & Outs of Testing Social
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Testing Social is Hard
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Everyone Wants the Easy Answer
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Don’t stop here.
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Don’t stop here.
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For Best Results?
Use Your Own Data.
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What’s the best time of day to
_____?
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@jennita #BrightonSEO!
Send a Tweet?
Tweet #1!Tweet #2!
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@jennita #BrightonSEO!
When are you active?
Tweet #1!
Tweet #2!
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@jennita #BrightonSEO!
You can also use Twitter Analytics
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@jennita #BrightonSEO!
Post to Facebook?
“The average number of your fans who saw any posts on Facebook by day of the week.”!
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@jennita #BrightonSEO!
A wee bit more helpful?
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Notice a trend?!
Try PageLever Now
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@jennita #BrightonSEO!
Or SimplyMeasured
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@jennita #BrightonSEO!
Publish a Blog Post?
Publishing time 2-3am Pacific!
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@jennita #BrightonSEO!
Test a Different Time
Publishing time ~Midnight Pacific!
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@jennita #BrightonSEO!
When do you get the most clicks?
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What content gets the
best engagement?
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@jennita #BrightonSEO!
On Facebook – Using Insights
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@jennita #BrightonSEO!
In May 2013… We weren’t paying attention
We were posting more links…!
But our photos had better engagement!!
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@jennita #BrightonSEO!
How about today? Four months later
Well, we post more photos!!
Plus we started adding just text posts !
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@jennita #BrightonSEO!
And Twitter?
What gets retweeted?!
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Content w/ the most reach!
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@jennita #BrightonSEO!
Well hello, Google+
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@jennita #BrightonSEO!
Well hello, Google+
Google+ posts with most engagement!
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Try some of your own tests
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@jennita #BrightonSEO!
Using Location to “A/B” Test FB Posts
We picked 2 cities with similar number of fans + in same time zone.!
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@jennita #BrightonSEO!
We picked the cities
And we made sure they had similar engagement on our page!
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@jennita #BrightonSEO!
2 Cities > Same Content > Image vs. Link We posted at the exact same time. !
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@jennita #BrightonSEO!
Text won? We should test more!
671 saw post!2 shares!5 likes!
347 saw post!0 shares!1 like!
Link Post!
Image Post!
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Who are *my* influencers?
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@jennita #BrightonSEO!
Google Ripples
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@jennita #BrightonSEO!
TrueSocialMetrics
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@jennita #BrightonSEO!
SocialEngage
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How can the negatives help?
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Followerwonk
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Spammers or real people?
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@jennita #BrightonSEO!
Facebook Unlikes?
What happened here?!
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@jennita #BrightonSEO!
Too many posts?
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Not Much to Start With?
Use a Study as a Base
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@jennita #BrightonSEO!
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@jennita #BrightonSEO!
This is definitely more like Moz Community
But, what works for YOU?
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@jennita #BrightonSEO!
http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts
A Good Place to Start
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Test. Figure out what works,
and then test again.
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Make Social work for you.
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Free/Freemium Tools Mentioned Bitly https://bitly.com/
Buffer https://bufferapp.com/
Facebook https://www.facebook.com/insights/
FollowerWonk https://followerwonk.com/
Simply Measured http://simplymeasured.com/
TrueSocialMetrics http://www.truesocialmetrics.com/
Twitter https://ads.twitter.com/
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Paid Tools Mentioned SocialEngage http://www.exacttarget.com/products/social-media-marketing
SproutSocial http://sproutsocial.com/
Unified (aka PageLever) http://www.unifiedsocial.com/platform/insights/