The Innovation Journey: The Transformation of Traditional Business Based Upon Actionable Information

Customer-driven interactive experiences that lead to transaction at every touch

point

WELCOME TO

Chico’s DIGITAL RETAIL THEATRE™

THE OLD CUSTOMER EXPERIENCE

PHONE

EMPOWEREDINFORMED MOTIVATED

TRANSACTIVEON-THE-GO

RELAXEDINSPIRED

BROWSING CONTENTTRANSACTIVE

AT REST

INDULGENTSEE IT, TOUCH IT, TRY IT ON

PERSONAL CONNECTIONTRANSACTIVE

AT PLAY

SOPHISTICATEDTASK ORIENTED

VIEWING RICH MEDIATRANSACTIVE

AT WORK

TABLET

STORECOMPUTER

It’s A New DayDigital Retail Theatre is “Multichannel” made

real“Information Anywhere Anytime” reached the tipping point – we

are now untethered and constantly connected – in every moment of our lives

Customers have unprecedented access and options – to brands, tools, pricing, communities, connections and content

The lines between brick and mortar, online, neighborhood+, have blurred – all facets of everyday life can play a role in the

brand experience

Brands will “win” based on how well they know their customers and how well they stitch all these touch points together for and

endless experience

A sneak preview of how we see things:

The day is done and she’s thinking about trips and adventures….

They are planning a trip to New York (exciting!) maybe now is a good time to pinpoint some good restaurants….

“StyleEdit” magazine pops up (from Chico’s) and offers original amazing content regarding restaurant reviews in

Manhattan….

Woven in to the content are beautiful photos of our model dining in New York in a lovely dress….One touch and Voila! –

dress purchased!

She dozes off with happy thoughts and exciting dreams….

The next morning she wakes up and checks her smartphone, gets feedback on her sleep quality from her Apple watch, (poor) thinks “I need better sleepwear! – I have to go to

SOMA!” – but - remembers she has a lunch appointment, and thinks about the million things her day is filled with….

The world of connected devices comes to life:

She manages to make the lunch appointment and gets beaconed by SOMA as she leaves, remembers to stop in to get

more comfortable sleepwear….

Is greeted by our associate who was already notified on our “Customer Book” that Mary checked the site this morning based on feedback from her Apple watch – BUT – Suddenly

Mary remembers Friday, New York, and bolts to Boston Proper for accessories!

At a romantic dinner in Manhattan, her husband compliments her on her dress and admires her bracelets to which she

exclaims : “It’s the latest download from Chico’s 3D Library! – I printed them before we left!”

A few crazy days later and she is finally….

Integrated Platform

Mobile Experiences

Boutique Experiences

What is Chico’s Digital Retail Theatre?

Integrated Platform consisting of:

• Core enterprise-wide systems

• Cloud-based data and services

• Application and presentation layers


Mobile Experiences

• Device-specific

• Consistent brand engagement

• Customer apps

• Digital commerce


Boutique Experiences

• Intelligent Digital signage

• Interactive displays

• Tablet apps

• POS

• Mobile POS


Mongo DB provides strong foundation for CMS systems behind our technology

• Shoppable Content

• Augmented Reality

• Location Sensing

• Recognition Capabilities

• Social Media

• Predictive Analytics

• Big Data

• Wearables


Customer Book App

Increased Sales

Exceed Customer Expectations

Gain Competitive Advantage

Why Chico’s Digital Retail Theatre?

Increases Sales

• We attract new customers

• We retain existing customers

• Increase transaction quantities and dollars


Exceed Customer Expectations

• Any time - Around-the-clock

• Any place - On-the-go, home, work, boutique

• Any device - Phone, tablet, wearable, computer


Gain Competitive Advantage

• Lead in delivering digital retail

• Build and maintain brand loyalty

• Provide a unique customer experience


For Our Customers

For Our Sales Associates

For Our Company

Benefits of Chico’s Digital Retail Theatre

For Our Customers

• Availability – engagement on her terms

• Personalized experiences

• Full product line – “endless aisle”

• Loyalty – rewards, discounts, deals

• Universal shopping cart


For Our Sales Associates

• Actionable customer insights

• Communication tools

• Productivity tools

• Mobile POS

• Universal shopping cart


For Our Company

• Single view of the customer

• Targeted communication

• Consistent message by brand

• Improved analytics and reporting


Customer-driven interactive experiences that lead to transaction at every touch

point

Chico’s DIGITAL RETAIL THEATRE™

The Innovation Journey: The Transformation of Traditional Business Based Upon Actionable Information

Technology

Transcript of The Innovation Journey: The Transformation of Traditional Business Based Upon Actionable Information