THE INFLUENCE ISSUE

shapesh ft

A T R E N D P U B L I C A T I O NB Y

A N I N F L U E N C E R I S S O M E B O D Y W H O

O T H E R P E O P L E L I S T E N T O

A N D T H E N R E A C T T O .

JEFF STAPLESTAPLE DESIGN“

E D I T O R I N C H I E FC H E L S E A M A T T H E W S

M A N A G I N G E D I T O RD E L A N I E B I L L M A N

C O N T R I B U T I N G E D I T O RM I C A H H E Y K O O P

A R T D I R E C T I O N & C R E A T I V EN O L A N G O F F & A N N A J E P S O N

G R A P H I C D E S I G NA N N A J E P S O N

C O N T R I B U T I N G C R E A T I V E D I R E C T O RP U N O

P H O T O G R A P H YE M A R I T R A F F I E

C O O R D I N A T O RN I C O L E B E S T

@ c h e l s e a m a t t h e w s

@ d e l a n i e b i l l m a n

@m i c a h h e y k o o p

@ n o l a n w g o f f

@ a n n a j e p s o n

@ p u n o d o s t r e s

@ e m a r i t r a f f i e

@ n i k k i i b e s t

CO N T E N T S

FEATURES

COLOR THEORY

STUDIES

OBSERVATIONS

PORTRAITS

CALENDAR

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his is a very exciting letter to write. The Shape Shift Report is something I’ve always loved, something I’ve always been proud of and

something I’ve always known would grow and prosper.

Personally, I’m obsessed with our (as in, the world’s) cultural heartbeat, the story behind successful brands, viral anything, and the way we consume. The things that make people tick, buy, and talk. That is really what the Shape Shift Report aims to accomplish, but now: with more data, insight and contributors than ever before.

The Influence Issue is a topic that comes naturally to us. As an agency who is constantly developing programs for and around influencers, it’s something we’re consistently delving into. The influencer helps us reach our goals and spread awareness. The influencer helps us reach our goals and spread awareness through customized cam-paigns specific to their audience of millions.

All that said, the phenomenon of the influencer is still something that has a huge question mark next to it… it just evolves so quickly. Which is why we dug into it in this issue.

I really look forward to all your feedback on our new makeover, and can’t wait to refine and define it even further as we evolve. Tweet me with all your thoughts/feelings/emotions, or just some juicy gossip.

C H E L S E A M A T T H E W S E D I T O R - I N - C H I E F

“

A N O T E F R O M T H E E D I T O R

Y O U A R E W H A T

Y O U S H A R E .

C . W . L E A D B E A T E R

T

S O C I A L M E D I A I S C H A N G I N G T H E W A Y W E C O M M U N I C A T E

A N D T H E W A Y W E A R E P E R C E I V E D , B O T H P O S I T I V E LY

A N D N E G A T I V E LY . E V E R Y T I M E Y O U P O S T A P H O T O , O R U P D A T E

Y O U R S T A T U S , Y O U A R E C O N T R I B U T I N G T O Y O U R O W N

D I G I T A L F O O T P R I N T A N D P E R S O N A L B R A N D .

AMY JO MARTINCEO, DIGITAL ROYALTY

“

01F E A T U R E S

A SHORT FILM

READ MORE

ARTISTS EXPLORESELFIE CULTURE

OF NARCISSISM

READ MORE

12 TYPES OF MILLENNIALS

READ MORE

Jason just liked my photo. Do you think I should go home with him? In this low-budget indie short film, prepare to be charmed by Kirsten Dunst but absolutely disgusted by everyone you’ve ever known.

Are you selfie obsessed? Two French artists explore a culture that has consumed society with a mirror that distorts your reflection the longer you look at yourself.

A Boss Babe? A photo-sharing Exuberant? A fap-happy Brogrammer? What kind of Millennial are you?

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C U L T U R E

FEATURES

WATCH HERE

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C U L T U R E

F E A T U R E S

What is the role of the creative brief ? They aren't handcuffs or railroad tracks, but thought-starters. Bassett & Partners explore the importance of the creative brief.

AMAZON GOES LOCALFOR REAL

R E A D M O R E

THE PSYCHOLOGY OF COLORSIN MARKETING

R E A D M O R E

SUDDEN SPORTING SHOPPING

R E A D M O R E

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It's more like a post-office than a retail store. Amazon opens its first brick and mortar store in NY just in time for the holiday season, with same-day delivery, online order pickup, returns, and exchanges.

Colors can leave a lasting impression and elicit a wide range of reactions and emotions. Does color play a role in your branding?

You walk into a store, and the f loor suddenly dissappears. Quick! Grab hold of the walls. You have 30 seconds to figure out your next move, thanks to a North Face store location in Korea.

B U S I N E S S

F E A T U R E S

THE REAL DEALWITH FACEBOOK MESSENGER

S O C I A L M E D I A

R E A D M O R E

SCANNING FOR CLUES

R E A D M O R E

FEATURES

SNAPCHAT ADDS, ADS

R E A D M O R E

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And the Facebook world take-over continues...will everyone's not-so-favorite social network be the next player in the mobile money game? These leaked screenshots may hold the secret.

Marketing firms use products, logos & background scenery in your selfies to target ads tailored to you.

Ads rule the world. Or, at least, social media. Snapchat just jumped on the bandwagon... say hello to untargeted ads!

APPLE LANDS VOGUE

THE TOP 21 APPSFOR TEENS

R E A D M O R E

GOOGLE’S NEWINBOX APP

R E A D M O R E

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Does technology have a place in the high-fashion world? Yes. The Apple Watch landed the cover of Vogue China.

Ready for the next big thing in tech?! From photo-sharing apps to to-do lists, these 21 tech products will be the next "big" thing, mainly because teens are using them.

What can Google not do? With the release of "Inbox," you'll have a sexy new way to sift through email.

R E A D M O R E

T E C H N O L O G Y

F E A T U R E S

02C O L O R

T H E O R Y

C 1.1

INDIGO

C 1.2

RUST

F U C K H A S H T A G S A N D R E T W E E T S . . .

1 4 0 C H A R A C T E R S I N T H E S E S T R E E T S .

JAY - Z“TOM FORD”

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03S T U D I E S

C O M M U N I T YB U I L D I N G

Then we would hunt for influencers that evoked our #finditliveit lifestyle. Instagram is great because you can view a person's profile and get a summary of their lifestyle in a few photos. We would often find people with the same quali-ty of photos as a person with 30K followers, but with 500 or less followers. We ended up featuring whichever photo and story that would best fit the flow of our profile.

“IF YOU DON’T KNOW HOWTO BE A COMMUNITY MANAGER,

SPEND THE TIME TO FIGURE OUT HOW.”

By: Puno

ap's community has been an invaluable marketing, branding, acquisition, custom-

er service, feedback and retention tool. That's a lot, huh? A year ago, we weren't even think-ing about community building. Now, our com-munity is the heart of our product. If you can create a platform where people can interact, share their stories authentically, then do your-self and your business a favor... build a commu-nity.

We leveraged bigger communities through Insta-gram and created our niche within it. Since Insta-gram is a visual content-based platform, we needed to understand what would resonate with the audience we wanted to reach. In order to do that, we curated a mood board of the lifestyle we wanted to celebrate. For inspiration, I ignored our competitors and looked for products that our audience would buy. Products with brands that emboldened our lifestyle.

M

HOW DID WE START?

PUNO IS A WOMAN ABOUT TOWN.

A DESIGNER, A FOUNDER, A CREATOR

AND AN INFLUENCER. ONE OF HER

NEWEST PROJECTS, MAP, LAUNCHED

JUST A LITTLE UNDER A YEAR AGO AND

QUICKLY BECAME A PRIME EXAMPLE OF

INFLUENCER-BASED COMMUNITY

BUILDING.

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WHAT IS MAP?

A visual mapping communitycelebrating people and their journeys.

#FinditLiveit

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C O M M U N I T YB U I L D I N G

In the beginning, we knew our growth would be small, the value and effort would not be scalable, but it would most definitely lead to a strong, engaged community. I continuously look for tools to automate and scale our efforts, but I haven't found anything yet - they are often a bit off. Not exactly our brand. Hiring community managers with taste, charm, and persistence that will manually recruit potential followers is invaluable for developing a healthy community, though, seemingly more time consuming. Also, they can take advantage of the onboarding process by adding a little charm - a little human, if you will.

If you don't know how to be a community man-ager, spend the time to figure out how. If you don't have the time, then hire someone. If you don't know how to hire community managers, then hire someone who does. This problem isn't rocket science, but you have to be honest with what you're capable of doing. Most importantly, be sure to learn along the way and be hands-on so you can help train and scale when the time comes.

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I think that naturally made our community more approachable. It was a nice balance of popu-lar influencers and up and coming influencers. Even though we've only been around for 9 months, some of our early users were featured on Instagram and blew up from 500 to 50K followers! Sometimes, I feel like a casting director, looking at someone's profile saying, "Oh man, you're going to be so hot. So hot."

YOUR FIRST USERS SHOULD FEEL THAT SIGNING UP WITH YOUWAS ONE OF THE BEST CHOICES THEY EVER MADE. AND YOU,IN TURN, SHOULD BE RACKING YOUR BRAINS TO THINK OF NEWWAYS TO DELIGHT THEM. -PAUL GRAHAM

“”

WHAT GENERATION YIS REALLY THINKINGABOUT THOSEINSTAGRAM PHOTOS.

By Daniel Heykoop

D E A RM I L L E N N I A L S ,

D A N H E Y K O O P S T A R T E D S C M ,

A C O M P A N Y T H A T W I L L B U I L D

Y O U R B U S I N E S S A C U S T O M

S U P P L Y C H A I N M A N A G E M E N T

S O L U T I O N . W H A T D O E S S O M E -

O N E W H O W I L L N E V E R W O R K

W I T H I N F L U E N C E R S T H I N K

A B O U T T H E M ?

SO MILLENIALS, I TOOK

A LOOK AT A FEW OF

YOUR INFLUENCERS.

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checked your influencers. My son just turned 24. I’m 49. Gen Y. Gen X. Millen-nials. Slacker Generation. He’s all digital,

but we were the Revenge of the Nerds. He lives in a world that will pay $15k for a few posts to a kid with a big Instagram following. I remember the internet before there were web browsers. I’m not old and bitter. I was on Facebook when he was still all about Myspace. I had an Insta-gram account before everyone started with #this and #that.

I

My career has been built on the application of technology to brick and mortar industries. But yes, it was a bit of a shock to learn that there are people who can make a living by hash tagging their way around LA or New York.

I understand you aren’t there to influence me. We have got ESPN Radio for us 40-something, white males. And as a Gen X business owner, I’m practical enough to use whatever works when it comes to branding and promotion. I especially appreciate the concept of influencers. My work is all business to business. There are one or two managers at Big Money Inc. that can make the multi-mil-lion dollar decision to give my company a new contract. I am always thinking of how I can influence their choice. Dinner? Golf ? Wine? Mine is a very practical equation. How can I get my potential customer to become my actual customer? If a social media influencer’s well composed photo post of my product would get that done, I would be glad to pay them.

So millenials, I took a look at a few of your influencers. Nice photos of food, sweaters and coffee. Occasionally a clever caption, but that doesn’t seem to be a job requirement. “Check out my #sweetgreens. Got to get to the beach and try out #cof-feeoclock.” Honestly, I was expecting more. But I don’t mind. If someone will pay $5,000 for your post, it’s worth $5,000. More power to you.

Gen X followed the coddled Baby Boomers into the job market in 1982. Ancient history to you, but until our financial system melted down in 2009, 1982 was the worst recession since the

Great Depression.

So, those Boomers called us slackers, but truth be told, we had to hustle to find work. This was the analog world so we actually received rejection letters

to each of our job applications. My friend wallpapered his apart-ment walls with his rejections. Actual letters that all said, “We have no position for you at this time.” So, we had to adapt and find ways to make a buck. I mention that just to say, I’ve got a lot of respect for young men and women who find new ways to get paid.

3 . 2

“I’VE GOT A LOT OF RESPECT FOR MENAND WOMEN WHO FIND NEW WAYS

TO GET PAID.”

I N F L U E N C E R

B O XT H E

By Dana Kelly

here is a part of me that cringes when a new client says

“now, what about in-fluencers? Can we get some of those big Instagrammers and bloggers to be talking about our product online?” The short answer is ‘yes,’ but the answer should really be a question. The bigger question at hand is, how does an influ-encer program en-hance the campaign ecosystem?

T

D A N A I S T H E S O C I A L A C C O U N T

M A N A G E R A T M I S T R E S S C R E A T I V E .

S H E I S A C O N T E N T S T R A T E G I S T

B Y T R A D E A N D S U B S C R I B E S T O T H E

N O T I O N T H A T L I F E , L I F E S T Y L E ,

A N D T H E L E F T C O A S T A R E

W H A T M A T T E R M O S T .

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This question inevitably opens Pandora’s proverbial influencer box. What’s your campaign’s end game? Awareness? Sales? UGC? Fan acquisition? These are the valuable (read: measurable) questions that agency partners need to work out with their clients before the strate-gy and budget are finalized.

The consumer journey has changed, and as marketers, we’ve done a stellar job at being reactive. We’ve cultivat-ed fertile grounds for this ‘people as media’ ideology, and in doing so; we’ve built an army of bloggers, vlog-gers, and the covetable, all-encompassing Internet title of “influencer.” As a result, the term “influence” has become synonymous and inseparable from the amount of followers an individual has on any given social platform, replacing the notion that the only aspirational influencers a brand can leverage are celebrities and atypical ambassadors. And for a good reason.

An ODM Group survey tells us that 74% of consumers rely on social media to guide their purchase decisions. This tells us that yes, given the right strategy, an influ-encer program can really support your brand’s digital campaign. The operative word being ‘support.’

As an influencer program is executed within a cam-paign, it needs to be just that: a program. From a project and brand management standpoint, this means there are critical checkpoints to hit to ensure success - whether that is defined by reach, engagement, growth, traffic, or sales. Define your KIP’s carefully, and ensure your content is measurable.

“AS AN INFLUENCER PROGRAM IS EXECUTED WITHIN A CAMPAIGN, IT NEEDS TO BE JUST THAT: A PROGRAM. FROM A PROJECT AND BRAND MANAGEMENT STAND-

POINT, THIS MEANS THERE ARE CRITICAL CHECKPOINTS TO HIT TO ENSURE SUCCESS - WHETHER THAT IS DEFINED BY REACH, ENGAGEMENT, GROWTH,

TRAFFIC, OR SALES. DEFINE YOUR KPI’S CAREFULLY, AND ENSURE YOUR CONTENT IS MEASURABLE.”

THE FOLLOWING ARE KEY BEST

PRACTICES THAT SHOULD BE

ADDRESSED IN EVERY CAMPAIGN, AND CAN REALLY

GUIDE CLIENT AND MARKET

WINS.

3 . 3

Additional best practices should be developed for the brand pending it’s industry vertical and brand health. Influencers can do wonders for brand campaigns, but it is imperative for clients to understand that an influencer program is one tactic to overall success, not the ticket.

Negotiate contracts with influencers and clearly define what is required from them from a deliverable angle, as well as content mandates. This is especially important with self-governed industries like alcohol and spirits.

Develop a content calen-dar based on the number of posts and influencer partners. Ensure that all content is pre-approved, and that the copy includes a strong call to action and abides by FCC laws.

Repurpose select influ-encer content to owned brand channels to bring the cam-paign narrative full circle. If the call to action prompts consumers to contribute their own UGC, showcase that on owned channels as well.

Track social analytics and optimize content in real-time. In addition to social analytics, use a brand health tracker to monitor overall brand growth in specific areas such as aware-ness and consideration.

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04O B S E R V A T I O N S

F O C U S

ast month, Matte Black hosted a focus group at their HQ asking individuals about their concept of influence. A total of 10 people attended, males and females from different key age demographics, 15-55. We had an open

discussion about everything from their social media habits, opinions on influencers, and how brands are start-ing to use less obvious forms of marketing to reach new audiences. Here are some stats & insights we gathered. Use these to help further your own analytics and tailor your marketing efforts to fit the scope of your target demographic.

L

P E O P L E W I L L S H O W Y O U W H O T H E Y A R E , B U T W E I G N O R E I T

B E C A U S E W E W A N T T H E M T O B E W H O W E W A N T

T H E M T O B E .

D O N D R A P E R

“

4

THE STATS

4

40% of our participants say that the ability to learn something new causes them to follow an influencer. The other 40% said they would follow influ-encers who had hobbies & interests that aligned to their own. The remain-ing 20% only follow their friends.

70% of participants defined “influence” as something that “motivates you to act,” & defined “influencer” as a person, business or organization that motivates you to act.

60% of participants do not comment or RT [actively engage] with an influ-encer’s post.

70% of participants do not look at or engage with photos that the influenc-ers follow like or comment on.

80% of participants chose to follow a brand because of the lifestyle content, as opposed to brand-focused posts.

80% of participants find apps that interest them through friends & word-of-mouth marketing tactics.

When it comes to making purchasing decisions, 40% of participants said Instagram influenced them most, 20% said Facebook, 20% said blogs & 10% said Twitter.

“An ‘influencer’ is someone who is forward-thinking, always providing new idea or trends or products. Something that is innovative or just new and exciting. Someone who has an aesthetic that I want to have or just appreci-ate." -HAILEY “I don’t believe social media has boundaries. Location to me is irrelevant in social media.” – GIO

“One reason I like Twitter is because I can follow people with whom I share similar interests with. Those people will always lead me to more information or other people I’d be interested in.” – MELISSA

“If I go onto a blog, and there [are] blog posts that aren't maintained on a consistent basis, time-wise, it doesn't really appeal to me because the infor-mation on that page isn’t relevant to me anymore.” – GIO

“I think that a good product is a good product, but a bad product in a good environment completely changes the game. Something that kind of seems normative or just isn't super unique, or if someone finds something differ-ent to do with it or a way to display it or just a really high quality way to display it, it's all about the context. That's what really makes me take notice.” – KATIE

“

4

QUOTES

05P O R T R A I T S

A G U YN A M E DP A T R I C K

With Patrick Janelle

e were lucky enough to chat with Patrick about his experiences with social media

and what it’s like to be a real-life “influencer."

W

What is influence, and what does being an “influencer” mean to you?

SS:

PJ: My idea of influence is the ability to inspire change or action. Being an influ-encer means different things to different

people, and influencers are not created equal. A person may be a very strong influence on a small, niche culture but lose relevance outside of that sphere. On the other hand, someone may receive broad recognition as an important person, yet have little actual influence over the majority of people who view or follow them. When defining the strength of an individual influencer, it's important to consider that persons audience and the amount of engage-ment the audience has with the person. 

What has being an influencer taught you about business, working with brands, or marketing?

SS:

PJ: Being an influencer has been an interest-ing means for self-examination. Some-times my perceived value is much differ-ent than the external perception of me. It's also been a way for me to rethink the ideas of how brands connect with an audience. I'm a champion for the idea that a brand's equity lies in the awareness and perception of an audience, not just in converted sales.

P A T R I C K J A N E L L E I S A G R A P H I C

D E S I G N E R A N D C R E A T I V E D I R E C -

T O R B U T M O S T N O T A B LY , T H E

A L L- I P H O N E P H O T O G R A P H E R

B E H I N D T H E C F D A A W A R D - W I N -

N I N G I N S T A G R A M A C C O U N T ,

@ A G U Y N A M E D P A T R I C K .

Photo by EJK Photography

5 . 1

How has your life changed since becoming an influencer?

SS:

PJ: I've become much busier. I am receiving constant interest from people and brands wanting my time, attention, and access to my audience. Much of my actual work consists of sifting through correspon-dence and prioritizing relationships that hold long-term value. I've also received a lot of free shoes. 

What advice would you give to brands wanting to work with an influencer like yourself ?

SS:

PJ: If I could give brands advice for working with an influencer like myself, it would be to build a relationship instead of focusing on a one-off activation, and show that you understand the value that the person brings. Invest time in getting to know that person's world, values, and aesthetic. Think creatively about what the relation-ship would look like. Personally, my biggest turn-off is feeling that a brand is undervaluing me. There's obviously room for negotiation, but realize that this a full-time job for many people, and the business relationship should respect that.

Could you talk about the future of influence, as you see it?

SS:

PJ: It is going to come in many shapes and sizes. Hopefully the marketplace will realize that influence looks different for each audience and adjust based on that. 

Who influences you?SS:

PJ: I’m influenced by the people in my personal life who inspire me by the way they create or undertake business endeav-ors. There's nothing more inspiring than seeing a friend take the bull by the horns and really succeed at something. 

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What was the turning point for you as an influencer?

SS:

PJ: About nine months after joining Insta-gram, the platform made me a suggested user. I jumped from a couple thousand followers to twenty-something thousand. That was definitely my "big break."

What was your purpose for creating an Instagram account?

SS:

PJ: Honestly, all my friends were doing it, and I wanted be part of their world and their conversations.

How is your content now different than your content when you first started?

SS:

PJ: I'm definitely more thoughtful about the types of things I post. I know that there are five or six types of things that I want to repeatedly post about, and I make an effort to balance all of them. I also am more conscientious about posting regu-larly and maintaining the linear chronol-ogy of my feed.

How do you approach brand-related content? For example, how do you decide what type of work you're going to do with PayPal or Sweet Greens?

SS:

PJ: Generally, if it's something that I use, purchase, or would purchase, I'm open to it. I was already posting Sweetgreen images when they approached me and made things official. In the case of PayPal, there was certainly more hesita-tion. But I do use the service, and and they made me an offer in which I was happy about the deliverables in terms of the content they were looking for and the experience necessary to create them.

I N S T A G R A M I N S I G H T S

5 . 1

S PENCERWith Spencer Nikosey

Echo Park, CA

pencer is the man behind the high-end luggage company, KILLSPENCER.

With a background in industrial design, Spencer’s well-tailored line became an instant success.

S

What is your 9-5? (Or let’s be real, 8-8)

SS:

SN: It’s more like 24/7. I'm constantly work-ing to develop new ideas, designs, processes, methods of manufacturing, photoshoot ideas, film ideas, music ideas, etc. My life is 100% dedicated to my art and my craft, so I wake up and create, and when I'm sleeping, dream about it too.

How did you get into what you do?SS:

SN: When I was in bands growing up I was always the person setting up gigs, arrang-ing rehearsals, designing posters, album art, t-shirts, hats etc. It was only natural that when I got into industrial design to use that same energy toward creating products. I love being involved in every part of the process.

Who is someone to follow onInstagram?

SS:

SN: @GrantKnits@DWisemanStudio@Allis@FutureArchives@Icon4x4

Give us your go-to sources forinspiration.

SS:

SN: Getty Museum Archives w/Christopher James AlexanderNASA / JPL Private Tours w/Dan GoodsSPACE X Factory VisitTESLA Design Studio VisitNatural History Museum / Taxidermy w/ Allis MarkhamIcon 4x4 HQ

Photo by ........

When are you most creative?SS:

SN I feel like I'm most creative when I'm in a silent room, with no distractions. My mind will just run and I'll get in the zone and fine-tune details or concepts for a project. A tranquil space is kind of like having a blank page in my Moleskine, another place I can spend hours working through ideas.

“A T R A N Q U I L S P A C E I S K I N D O F

L I K E H A V I N G A B L A N K P A G E I N M Y

M O L E S K I N E , A N O T H E R P L A C E I

C A N S P E N D H O U R S W O R K I N G

T H R O U G H I D E A S .

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06N O V E M B E R

This calendar is to help you get ahead of the social game, because no one wants to be last to post on #nationaltequiladay.

ALL SAINTS’ DAYWORLD VEGAN DAY

D A Y S T O N O T E

3DAYLIGHT SAVINGS ENDSNATIONAL SANDWICH DAY

ELECTION DAYNATIONAL CANDY DAY

11VETERANS DAY

WORLD KINDNESS DAY

14NATIONAL GUACAMOLE DAY

NATIONAL PHILANTHROPY DAY

17TAKE A HIKE DAY

27

NATIONAL CAKE DAY

THANKSGIVING

BLACK FRIDAY

1

4

13

15

26

28PEANUT BUTTER LOVERS MONTH

MOVEMBER CAMPAIGN

Al l Month

BREEDERS’ CUP

L O S A N G E L E S

2COMIKAZE

6AFI FILM FESTIVAL (be g ins)

CAMP FLOG NAW CARNIVAL

13

SOCIAL DERBY LA

22STOUTS N STACHES

27 THANKSGIVING

BLACK FRIDAY

1

3

8

21

28ARTS RESTORE LA: WESTWOOD

REDBULL SOUND SELECT: 30 DAYS IN LA

Al l Month

COMIKAZE

AFI FILM FESTIVAL ( ends)

N E W Y O R K C I T Y

2NYC MARATHON

12BIG APPLE CIRCUS PRESENTS: METAMORPHOSIS ( ends )

HOLIDAY TRAIN SHOW ( t h rough end o f mon th )

23SMORGASBOARD ( ends )

BAR CART NIGHTS ( t h rough end o f mon th )

27MACY’S THANKSGIVING DAY PARADE

1

7

16

21

RADIO CITY STAGE TOUR

Al l Month

SOCIAL DERBY NYC

SMORGASBOARD (be g ins)BIG APPLE CIRCUS PRESENTS: METAMORPHOSIS (on go ing )

THANKSGIVING

BLACK FRIDAY28

UNTIL NEXT TIME.

THE CREATIVE PROCESS ISSUE DECEMBER 5th

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