The Inbound Marketing Mandate

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theINBOUND MANDATE

Peter Caputa IVVP, Channel Sales & Marketing @pc4mediawww.HubSpot.com/partners

PUSHPAIDRENT

INTERRUPTINVENTORY

Email

VS.

PULLEARNED

OWNATTRACTASSET

RECYCLE/TRASH

44%SAY

‘DO NOT CALL’

200million

SKIP ADS86%

UNSUBSCRIBE91%

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Skills in Common: Creativity, Writing, Messaging, Design, Managing Influencers,

Executing Campaigns

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Before I Get Fired…

Helping Agencies Grow

1.Generate Traffic2.Convert Leads3.Drive Customers4.Analyze & Improve

Don’t just add these tactics to your menu of capabilities

9 Reasons Why Inbound Is Different Than Any Other

Service You’ve Ever Offered

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Inbound Marketing is Predictable

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Inbound Marketing is Trackable

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Inbound is Attributable to Revenue

Inbound is Built on Small Bets

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Inbound Helps Prove Advertising ROI

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Inbound Creates Future Brand Awareness

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Inbound Enables Improvement Over Time

BOBS!

"[Through consistent effort] our traffic went from 1,500 in Nov. of 2011 to 25,000 this month. We also went from <10 leads (form-fills) that month to over 500 this month."

- Bob Ruffolo, Founder & CEO

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Inbound is Global

Inbound Results are Compounding

9 Reasons Why Inbound

Your Agency Your Clients

Traffic: Blog with Social & SEO in MindLeads: Create Offers that Compel Visitor to Convert into LeadsSales: Use Email Marketing & Workflows to Nurture Leads down the FunnelAnalyze: Increase Traffic, Leads & Sales

https://Hubspot.com/roi

9 Reasons Why Inbound

Your Agency Your Clients

1.Launch New Service Offering Methodology

2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processes, Project

Management & Time Tracking5.Reporting Results6.Collaboration & Training

Bruised knee, winner that’s been beat to hell

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Capitalize on the Growth Trend

"Coming from the offline world of marketing, we were fortunate enough to run into HubSpot as we entered the online world of marketing. We're now making huge progress towards our goal of 1/2 our revenue coming from online marketing services for clients and 1/2 offline. HubSpot gave us the framework for establishing our inbound marketing services."

- Spencer Powell, TMR Direct

Generate New Business for your Agency

"Using the inbound marketing methodology and a revised sales process we have acquired 23 clients in 12-month months, growing our locked-in recurring monthly revenue by 500%. Further, the last two retainers we secured were our highest. By generating 600 leads per month, we can focus on the best opportunities."

- Bob Ruffolo, Founder & CEO

Increase Revenue Per Client

"I left a traditional PR firm in 2005 to start my own agency, PR 20/20, which originally focused on offering small business marketing services. When we first bundled our services with HubSpot software, our highest priced package was $1,999 per month. Traditional firms probably thought we were crazy at the time for offering such low priced solutions. Today, our enterprise package starts at $12k per month. Organizations are seeking integrated inbound marketing solutions, and there's an enormous market for agencies that evolve to meet the rapidly growing demand."

- Paul Roetzer, Founder & Author

Improve Client Retention

"Our client annual renewal rate has improved 127% (from 37% to 83%) because we're now providing inbound marketing services to them in additional to the traditional services we've always provided. Since we can directly tie our efforts to the new leads and new customers that we help our client's acquire, clients do not question the ROI we provide. Further, we do strategy and review calls monthly where we talk about how we're using data to make decisions about what to do next in order to improve their results over time. We're constantly proving our value - making renewals much easier. We've even been able to grow some of our retainers by 200% because clients want to grow faster.”

- Tiffany Sauder, President

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Your Next Strategic Move?

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hubspot.com/partners

The Inbound Marketing Mandate

Business

Transcript of The Inbound Marketing Mandate