FM2: Producers & Audiences - Case Study - British Film Success

FM2: Producers & Audiences - Case Study - British Film Success

Individual distributors may release any number of films, sometimes just 1 or 2, or as many as 25-30 a year.

A typical week sees around 10 new films opening in UK cinemas.

With over 500 releases a year competing for screen time, film distribution is a risky business!

FM2: Producers & Audiences - Case Study - British Film Success

FM2: Producers & Audiences - Case Study - British Film Success

Transferred from TV (E4) to the big screen in 2011.

Set a new opening record for a british comedy.

Opened with Orange Wednesday 17th August 2011.

Generated £13.2 million at the UK box-office in its first 5 days.

By the 3rd week of it release, 5 million + people had seen it in a UK cinema.

What are some of the reasons for its success?