The Importance of Verifying Addresses Through Your Website
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© Experian Limited 2008. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited. Confidential and proprietary. The Importance of Verifying Addresses Through Your Website A Q&A with Experian QAS Tuesday, April 20, 2010
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Andrew Leigh, Head of Product Management, and Elizabeth MacKenzie, Customer Marketing Specialist from Experian QAS, are going to talk about the importance of verifying addresses through your website.
Transcript of The Importance of Verifying Addresses Through Your Website
© Experian Limited 2008. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited.
Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work
may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited.
Confidential and proprietary.
The Importance of Verifying Addresses Through Your WebsiteA Q&A with Experian QAS
Tuesday, April 20, 2010
© Experian Limited 2008. All rights reserved.
Confidential and proprietary. 2
Welcome!Introductions and Overview of Today’s Session
Experian QAS reviews customer questions regarding QAS Pro Web
Today’s speakers:
Andrew Leigh
Head of Product Management, Experian QAS
Elizabeth MacKenzie
Customer Marketing Specialist, Experian QAS
Experian QAS product demonstration
Questions from the audience
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#1: Will you each introduce yourselves and your role and your role at Experian QAS?
Responsibilities
Andrew Leigh
As the Head of Product Management, Andrew oversees all of QAS’ products and is responsible for providing new and improved products. Many of the upgrades that occur come from direct feedback from Experian QAS customers.
Elizabeth MacKenzie
As the Customer Marketing Specialist, Elizabeth is responsible for creating programs involving relevant content for Experian QAS customers.
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External Facing websites
Shopping Cart (shipping/billing addresses)
Catalog Request
Account sign up
Internal browser based applications
Inbound call center
Order processing
Customer maintenance
Customer service
Shipping/logistics
#2: Where is QAS Pro Web typically implemented?
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#3: How are internal and external implementations different for users?
External Facing websites
Designed to performs automatic address correction on misspelled addresses in majority of searches
Returns a pick-list of possible matches with simple messaging where necessary
Internal browser based applications
Guides users through capturing an address
It returns a complete, correctly formatted, valid address with only minimal information
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PRODUCT DEMONSTRATION
QAS Pro Web
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#4 What technology is the platform based on?
Platforms
On Premises – everything hosted by you (Data and Web Service)
On Demand – SaaS where QAS
Sample code:
On Premises (C#.NET, VB.NET, JSP, ASP, PHP, C)
On Demand (C#.NET, JSP, PHP5)
Data Updates automated through Electronic Updates platform
Locally hosted platform available on Windows, Unix and Linux
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#5 How is QAS Pro Web integrated into existing web applications?
External applications
Include integration files to main address page(s)
Configure input address fields
Internal applications
Single Javascript line to invoke QAS window
Configure code to return address to correct fields
Using out of the box code greatly speeds up implementation times
Postal
Database
JavaScript/CSS files
referenced through
simple include added to
page source
0
QAS Pro Web
Service/Daemon
Browser based
application or website
SOAP/XML
* available in .JSP,
PHP, ASPX,.ASPProxy File*
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#6 What impact does QAS Pro Web have on drop-off rates?
By providing real-time address validation customers are reassured that the products they are ordering will reach them on time
The tool is configured to work behind the scenes interrupting the order process only when absolutely necessary
Seamless integration so on external facing websites customers aren’t aware of their use
“Our website processes an average of 16,000 transactions each day, and it was essential that the product we chose would make address verification invisible to the customer.”-Ron Kelly, Vice President of Customer and Pharmacy Services, drugstore.com
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#7 What are the alternatives if resources are tight to internally produce and deploy QAS Pro Web?
Offer QAS Pro On Demand
Software as a Service (SaaS) version of QAS Pro Web
Available for web-driven CRM systems and external facing websites
Organizational Benefits
Fast to evaluate and deploy
Less IT hardware and personnel resources needed
Reduced operational risk
Professional Services
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Please visit www.qas.comfor more information.
