The Importance of Sports and Entertainment Marketing.
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Transcript of The Importance of Sports and Entertainment Marketing.
![Page 1: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/1.jpg)
The Importance of Sports and Entertainment Marketing
![Page 2: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/2.jpg)
Marketing Defined
![Page 3: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/3.jpg)
The Marketing Process
![Page 4: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/4.jpg)
Developing
![Page 5: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/5.jpg)
Promotion
![Page 6: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/6.jpg)
Distribution
![Page 7: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/7.jpg)
The Marketing Concept
![Page 8: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/8.jpg)
Who’s the Market?
![Page 9: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/9.jpg)
Needs and Wants
![Page 10: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/10.jpg)
Target Market
![Page 11: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/11.jpg)
Confused yet?
![Page 12: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/12.jpg)
Mass Marketing
![Page 13: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/13.jpg)
Demographics
![Page 14: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/14.jpg)
Demographics
![Page 15: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/15.jpg)
Marketing Mix or the 4p’s
The Marketing Mix
Product Decision Place (Distribution)
DecisionPromotion DecisionPrice Decision
![Page 16: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/16.jpg)
Product Decisions
![Page 17: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/17.jpg)
Price Decisions
![Page 18: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/18.jpg)
Place (Distribution) Decision
![Page 19: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/19.jpg)
Promotion Decisions
![Page 20: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/20.jpg)
Quick Review
![Page 21: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/21.jpg)
Economics of Marketing
![Page 22: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/22.jpg)
Gross Domestic Product (GDP)
![Page 23: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/23.jpg)
Profit !!!
![Page 24: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/24.jpg)
Risk
![Page 25: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/25.jpg)
How to help eliminate risk
![Page 26: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/26.jpg)
Competition
![Page 27: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/27.jpg)
Price Competition
![Page 28: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/28.jpg)
CopyrightsClick the picture
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Types of Ownerships
Sole Proprietorship Partnership Corporation S Corporation
![Page 32: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/32.jpg)
Sole Proprietorship
Sole proprietorship advantages
Disadvantages of sole proprietorships
![Page 33: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/33.jpg)
Partnership
Advantages of Partnerships
Disadvantages
Partnership agreement
![Page 34: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/34.jpg)
Corporations
![Page 35: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/35.jpg)
S Corporations
![Page 36: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/36.jpg)
Recap
![Page 37: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/37.jpg)
Economic Impact
The Bottom Line
![Page 38: The Importance of Sports and Entertainment Marketing.](https://reader031.fdocuments.in/reader031/viewer/2022020320/5697bf9b1a28abf838c92b95/html5/thumbnails/38.jpg)
Homework
-30pts. for late assignments-30pts. for late assignments
• Key Terms – Pages 6 & 12
• Quick Check – Pages 11 & 20
• Seeing the Big Picture – Page 22