Social Media Best Practices: Wahine Media at Sunset Rotary Kapolei
The Importance of Outreach & Engagement: Wahine Media at ING Direct Honolulu
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Social media strategy Social profile customization Implementation and management Coaching and training Wahine Media Photo: wunderground.com/wximage/walcek
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There's no question that social media is an integral part of how we do business. How do you set yourself up for success in a social business economy? Planning and strategy is a key component, and outreach and engagement is the other. In an open discussion format, we'll talk about the nuts and bolts of what it looks like to be "social" on social media: outreach, engagement, producing social content, and the tools you can use to help make it all happen.
Transcript of The Importance of Outreach & Engagement: Wahine Media at ING Direct Honolulu
Social media strategySocial profile customizationImplementation and managementCoaching and training
Wahine Media
Photo: wunderground.com/wximage/walcek
“Social” in social media
Photo: dipity.com
“Social” in social media
Customers are no longer interested in big budget broadcast messages
Photo: dipity.com
“Social” in social media
Customers are no longer interested in big budget broadcast messages
People expect to be treated as an individual
Photo: dipity.com
“Social” in social media
Customers are no longer interested in big budget broadcast messages
People expect to be treated as an individual
Social media levels the playing field
Photo: dipity.com
“Social” in social media
Customers are no longer interested in big budget broadcast messages
People expect to be treated as an individual
Social media levels the playing field
Key to success is keeping it “social”
Photo: dipity.com
“The value of social media comes down to people, relationships, and the meaningful actions between them.”
“81% of consumers receive advice from friends and family relating to a product purchase through a social networking site”
The 6 Pillars of Social Commerce: Understanding the Psychology of Engagement by Brian Solis
Photo: Associated Press
The 80/20 rule
20% marketing
• Giving props to your business
80% being “social”
• Outreach
• Engagement
• Creating social content
Photo: yumsugar.com
Now, what does this all look like?
OutreachHow do you build your audience?
Where are you visible online?
Show interest in others first
Invite your current contacts
It’s about quality not quantity but...
Photo: kaplitzblog.com
It’s back and forth
A clear call to action
Open and transparent
Don’t forget your manners!
EngagementWhat does conversation look like?
Photo: refiningashley.blogspot.com
What is social content?
Sharing other people’s content
Change it up
Original content is key
Sharable and findable
Photo: http://blogs.wsj.com
What’s in our tool belt?
Management
• Hootsuite, TweetDeck, mobile appsFacebook • Shortstack, North SocialContent/curation • Paper.li, Storify, Pinterest, Scoop.it,
StumbleUpon, Google ReaderMonitoring/reputation management • Google Alerts, Twilerts, TwentyFeetAnalytics/performance • Sprout Social, Google Analytics
Photo: http://prairieecothrifter.com
Keep in touch!
Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemedia
Gwen Woltz@gjwahine
Karen Weikert@karenweikert
Download this slideshow:http://wahinemedia.com/wahineblog
See the Ustream replayhttp://facebook.com/wahinemedia
