The Importance of Content Marketing
Transcript of The Importance of Content Marketing
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The Importance of Content Marketing
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Who am I?
@simonowens
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What is Content Marketing?
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Why content marketing?
● The media has become increasingly fragmented
● Online display ads are ineffective● We now have all the tools and distribution of
a newsroom● Ability to create more engaged relationships
online
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Forms of content marketing
Video Images
Infographics
Photography
Text
Company blog
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How to form a content marketing strategy
1. Create a demographic profile of who your core customer/client is.
2. Determine what kind of news and entertainment content that customer consumes.
3. Research content produced by professional media organizations.
4. Mimic the role of a journalist and begin producing similar kinds of content
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Case study: GoPro
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Case study: Red Bull
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Case study: Google Politics & Elections
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Case Study: AmEx’s OPEN Forum
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Choosing the right platform: Video
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Choosing the right platform: Images
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Choosing the right platform: Text
Company blog