The  importance  of    community-­‐based  

collabora6on  for  Robert  Bosch  GmbH

Barbara  Koch  (IBM)  Solu6on  Sales  Leader  Social  Business  &  

Commerce

Katharina  Perschke  (Bosch  Diesel  Systems)  Ini6a6ve  Digital  Transforma6on  @  DS, Chief  Corporate  Community  Manager

G40/PJ-E2.0 | 10/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Robert Bosch GmbH

Diesel Systems

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Four business sectors Mobility Solutions

Industrial Technology

Energy and Building Technology

Consumer Goods

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Robert Bosch GmbH

Diesel Systems

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2014 key figures

è  One of the world’s largest suppliers of automotive technology

Industrial Technology

Energy and Building Technology

Bosch Group è  €48.9 billion in revenue

è  290,000 associates è  371,000 associates as per Sep, 2015*

Mobility Solutions

è  Leading in drive and control technology, packaging, and process technology

è  Leading manufacturer of security technology

è  Global market leader of energie-efficent heating products and hot-water solutions

Consumer Goods

è  Leading supplier of power tools and accessories

è  Leading supplier of household appliances

68% share

of sales

*including BSH Hausgeräte GmbH (formerly BSH Bosch und Siemens Hausgeräte GmbH)

and Robert Bosch Automotive Steering GmbH (formerly ZF Lenksysteme GmbH).

32% share

of sales

G40/PJ-E2.0 | 10/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Bosch Connect – Facts & Figures

Diesel Systems

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190,000 users onboarded

Up to 70,000 unique users per day

27,000 communities 1,000,000 activity stream stories per month

1,000,000 profile tags 173,000 wiki pages

2,000 mobile users

Most used: Communities

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Corporate Community Management @ Bosch DS

Diesel Systems

The future of collaboration is community-based. Bosch uses the Social Business platform Bosch Connect

both internally and with external business partners.

Community Management has a positive ROT (return on invested

time).

Every beneficial community is driven by a

qualified Community Manager.

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G40/PJ-E2.0 | 10/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Corporate Community Management @ Bosch DS

Diesel Systems

Community Management is a role (Junior CM), a profession (Senior and Chief CM),

and a skill and competence set.

Professional Community Management needs resources. If you really want to change the way you collaborate,

you need a qualified internal Bosch associate to make your processes and tasks fit the mechanisms and functions of a Social

Business environment.

Successful Community Management has more to do with attitude and

personal experience than trained expertise / trained knowledge.

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Corporate Community Management @ Bosch DS

Diesel Systems

Participant

Leader/Manager

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The Community Lifecycle on Bosch Connect

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Corporate Community Management @ Bosch DS

Diesel Systems

Roles of a Community Manager

Gardener

Marketer

Contacter

Participant

Organizator Leader/Manager

Moderator Conceptioner

Editor

Facilitator Analyst

Brand Ambassador

Entertainer Strategist

Community Management is maybe one of the most diversified professions

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DS/PJ-DT | 10/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Corporate Community Management @ Bosch DS

Diesel Systems

10

Work community-based

DS/PJ-DT | 10/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Corporate Community Management @ Bosch DS

Diesel Systems

11

How to learn to work networked-based

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Thank  you  for  listening!