The impact of technology on the travel industry

April 12, 2011Qunar.com CEO Fritz Dempoulos

We’ve seen unprecedented advances in technology

• Speed• Clarity• Proximity• Dissemination• Convenience• Communication• Accuracy• Development

And technology’s impact has been substantial across society and commerce

Information technology in particular has already impacted our industry in many ways

Consumers have been properly rewarded

Where we buy?Offline Online

How we buy?

Individual buying Group buying

Open Private sale

How we obtain opinions? Experts Peer reviews

Which platforms help us to obtain offers and

information?Sellers Independent search engines

Latency Real-time

How many choices?

Limited Unlimited

How we share information?Word of mouth

Micro blogs, reviews, social

networks, social shopping

People we know Everyone

What type of information?

Words Rich media

What type of information?Mass market Niche

With whom do we travel with?People we know People we should

know

How we plan our trips?

Offline Online

Technology provides huge opportunities for consumers and our industry

Thanks！fritz@qunar.com