The Impact of Social Media &

The US Federal Government

April 18, 2012

Jennifer Schaus & AssociatesWashington, DC – Rome, Italy

Background:

Over 15 Years US FED GOV Sales / Marketing / BD / Procurement Experience

Dun & Bradstreet – FED GOV Division

Physical Security Sales & GSA Scheds

GSA Sched – Sales / Marketing / BD / Lobbying / Social Media

Clients: Small, Mid-Size, Large, Fortune 500Products & ServicesDomestic & International

B2G Networking – 3rd Thursdays @ The Kennedy Center

Social Media

WHAT: Allows real-time connection & interaction. Sharing info, content, text, video, audio, photo. Intersection of technology & content.

WHEN: 24 / 7

WHO: Anyone. All people. Consumers, Business, Government, etc

WHERE: Worldwide

HOW: Mobile or Internet Access

WHY: Phenomenon – Contagious – Instant gratification – Act & React = Interact

Social Media has created a human reliance, expectation and addiction on technology to deliver information instantaneously.

Forms of Social Media:

Blogs

Wikis

Facebook

Twitter

Google+

LinkedIn

YouTube

Gov 2.0

Advantages:

Increased CommunicationMore Informed

Expedite Info SharingReal Time

Disadvantages:

PrivacyData Risks

Acceptable UseMis-information

Accidents: Anthony Weiner

Social Media Background:

e-GOV Act Dec 17 2002

Purpose:

Improve Management & promote e-gov services by establishing CIO (Chief Information Officer) within OMB (Office of Management & Budget)

Establish a framework of measures to improve citizen access to government information and services

Other Impacts & Results from Social Media

SME’s (Subject Matter Experts) on Social Media

Example: Georgetown University Certification Program,“Social Media for Government”

Class on how to create, manage social media campaigns for government agenciesIntended Audience: Public Affairs to CIO

Sectors of Social Media

G 2 C = Government to CitizenC 2 G = Citizen to Government

C 2 C v G = Citizen to Citizen versus Government

G 2 B = Government to Business / ContractorB 2 G = Business / Contractor to Government

G 2 G = Government to Government - Internal within the Agency - External to other Agency

- External to other Government

C 2 C v GCitizen to Citizen versus Government

Examples: Citizen uprising over autocratic ruling inTunisia, Egypt, Libya, Syria, Yemen, BahrainUSA – Occupy Wall Street & other protest

Facebook: Schedule ProtestTwitter: Organize ProtestYouTube: Market & Tell Story to outside world

G 2 C = Government To CitizenImprove quality of services & call for greater citizen engagement / involvement

Examples:2009 – CDC & Swine Flu2010 – EPA & Gulf Of Mexico Oil Spill2011 – FEMA & Hurricane Irene

Clinical Trials & Social Media- Increase Speed and Lowered Costs- Greater Patient Access & Engagement- Availability of Control Patients

NIH Clinical Trials & the use of YouTube- Educate Citizens- Volunteer & Healthcare Hashtag Stories

G 2 C Continued

Intel Agency Examples:

CIA – Visible Technologies – crawls data for key wordsSimilar to Cold War Russia – newspapers

FBI & DHS – mining social media sites for key words

Same Objective – catch the bad guysNew Technology – social media = the new form of communication

* CONCERNS: Privacy to Citizens

C 2 G = Citizen to Government

Gov 2.0Allows interaction for citizens to contact government

Examples:Open 311- DC & San Francisco Report Traffic light outage, potholes, etc.

National Weather Service: #wxreport

G 2 C Continued

President/White House to CitizensCall for “Greater Transparency”

YouTube Channel“West Wing Week”

TwitterTown Halls – Obama July 2011Reactions to State of Union

FacebookPhoto of the Day & videos

G 2 G – Government To Government

Allows agencies to communicate within the agency – sharing initiatives and soliciting feedback, etc. – as well as communicate with other agencies.

Internal:NASA Spacebook – conversation w/in agency DoD – Real Warriors Campaign for PTSD

External:Fed SpaceWhite House – SAVE – “Suggestion Box” for Fed Gov employees on how to save money within the govt.

B 2 G = Business to GovernmentCan include contractors and can include contractors communicating with other contractors for obtaining government business.

TFCN – The Federal Contractor NetworkGovLoopLinkedIn – Various groupsTwitterGovWin – Gov RFP opps and on-line teaming

G 2 B = Government to Business

Can evaluate contractorsCan contact businesses for registrations or RFI / Sources Sought

Example:SBA – Portal for Small Business Learning CenterIncrease interest in Government Contracting

FED GOV SOCIAL MEDIA

Of Note Rankings:

Tumblr – GSA 1st (social, blogging)

Facebook – Most Popular – Marines 2+ Million

Twitter – Most Popular – NASA

Pintrist – Army – DIY & Décor

Flickr – LOC

Google + = NASA

Social Media Conclusions:

Not Static

Always Changing

Race for Speed

Info becomes obsolete quicker

Most agencies embracing & using

Intersection of Public Affairs (content) & CIO (technology)

Here to stay & will evolve

THANK YOU

Jennifer SchausJennifer Schaus & AssociatesWashington, DC – Rome Italy

http://www.JenniferSchaus.com

B2G SERVICES:GSA Schedules

Fed Gov Sales / Marketing / BD / LobbyingState Gov Sales / Marketing / BD / LobbyingOther B2G Consulting Services as needed

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