The Impact of Social Media on Design & Branding
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This presentation was given by Wally Sabria, SVP/Creative Director of Weber Shandwick and The Axis Agency, on October 22, 2010 at California State University Northridge to a class of graduating senior from the school of Design.
Transcript of The Impact of Social Media on Design & Branding
- 1. @wallysabria
- 2. Advertising Public Relations Digital/Interactive Direct Marketing Branding
- 3. Social Media all media is now
- 4. Media organizations brands are becoming
- 5.
- 6. Media organizations people can also broadcast like
- 7.
- 8. social media is NOT about the tools
- 9. Dialogue Interaction Engagement social media is about
- 10. Active De-centralized Platform neutral social media is
- 11. Designers Marketers Students Pros implications for
- 12. Creativity is King
- 13. We are no longer in the design business
- 14. Storytelling We are in the business of
- 15. Dialogue Interaction Engagement Stories that spark
- 16. Active De-centralized Platform neutral Stories that are
- 17. Videos Twitter posts Photographs Infographics Stories can take the shape of
- 18. The brand is NOT the story!
