The Impact of E- Marketing by Mobile in Achieving Clients ...ن The Impact of E- Marketing by Mobile...
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ن
The Impact of E- Marketing by Mobile in Achieving Clients
Satisfaction: An Applied Study Based On Jordanian Commercial Banks
Clients Views.
Prepared by
Mohammad N. Abd al-raheem
Supervised by
Dr. Younes A.A.Megdadi
Abstract This study aimed to identify the impact of e-marketing by using mobile phones,
to achieve Clients Satisfaction of commercial banks in Jordan.
To achieve the objectives of the study, the researcher designed a questionnaire
that included (37) paragraph, to gather preliminary information from the study
sample, which consisted of (1000) client, In light of this, data was collected
and analyzed ,and hypotheses have been tested using the Statistical Package for
Social Sciences (SPSS).
Several statistical methods were used to achieve the study objectives,
including the Cronbach- Alpha, the averages and standard deviations, multiple
regression analysis and the relative importance.
After analyzing study data and hypotheses, the study found a number of results
including:
1- There is a statistically significant impact at the level of significance (α≤0.05)
of electronic marketing by mobile phones on customer satisfaction.
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س
2- There is a statistically significant impact at the level of significance (α≤0.05)
of the rapid response by the mobile phone on customer satisfaction.
3- There is a statistically significant impact at the level of significance (α≤0.05)
of the efficient delivery of services by mobile phone on customer satisfaction.
Depending on the previous results, the study recommended the following
important recommendations:
1- The importance of working to increase the level of response to customer
needs by providing marketing services using a mobile phones.
2- Working to create electronic marketing techniques, to ensure acceptable
levels of interaction between customers, banks and service providers.
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