The Impact of Commercial Advertising Edited

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Chapter 1

THE PROBLEM AND ITS BACKGROUND

Introduction

Development of the learner undergoes a complicated process, a pattern of growth that is

unique in every individual. Along with the normative sequence that includes physical,

mental, motor and even socio-economic that a child foes through in the process of growth,

the teacher tries to focus attention to the patterns of behaviour that makes for the individual

differences evident even in the child’s early foundations. For this reason, a successful future

is said to hinge on how well an individual is able to adjust to life and how powerful he isgetting rid of the constraints or hazards that go with development. These hazards may

accrue for his physical inadequacies, psychological problems and environmental influences.

Background of the Study

Billboards, television and radio commercials, advertisements in periodicals, stimulate

senses, appetites and emotions. They may depersonalize man, fabricate needs, create

illusions, dictate fashion and taste and impose without discrimination.

The most powerful medium that influence children’s values is the television. Research had

identified the beneficial and harmful effects of television programs.

Research Locale

This research is conducted in different areas, San Andres residences, the neighbours and in

the office of working parents. This research aims to understand the effects of billboards,

television and radio commercials and advertising in periodicals in total development of the

child.

Statement of the Problem



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This research aims to determine the effects of billboards, television and radio commercials

and advertising in periodicals in total development of the child as to plan environmental

encouragement for teaching instructions.

Specifically it will answers the following questions :

1. What is the profile of the parents in terms of

1.1 Age

1.2Gender

1.3 Civil status

1.4 Educational attainment

2. What is the effects of billboards, television and radio commercials and advertising in

periodicals in total development of the child in terms of

2.1 Physiological

2.2 Emotional

2.3Social

2.4 Intellectual

2.5 Spiritual/Moral

Hypotheses



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The following hypotheses is to be tested in the research:

1. There is no significant relationship between the controlled television viewing of a

child to the excessive television viewing and the behaviour observed by the parents

in terms of the following:

1.1 Physiological Development

1.2 Emotional Development

1.3 Social Development

1.4 Intellectual Development

1.5 Spiritual/Moral Development

Scope and Limitation of the Study

The study involves only the effects of billboards, television and radio commercials and

advertising in periodicals in total development of the child.

Twenty ( 20 ) participants , all parents of the child who are in close contact with the child.

Given that data are based on the principles of development, it enables this research study to

gauge the impact of commercial advertising on the total development of the child.

Significance of the Study

Results , evaluation and recommendation of this research may be beneficial to the

following:

Teachers, serves as basis for preparing the child for what is expected of him and helps

teacher to identify developmental tasks appropriate age group.

Parents, this research assists to understand the reason such behaviour is manifesting

and to guide the child to cooperate in the family.

Classmates, this basic research would stimulate critical thinking and trigger further

discussion on dimensions of development and developmental tasks of a child.

Definition of Terms



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Child- a person who is between two (2) and twelve (12 ) years of age.

Adolescent- a person between ages thirteen to eighteen years of age.

Development- a progressive series of changes that occur as a result of maturation and

experience. This is a process of integrating many structures and functions.

Physiological development- Changes in the body, brain, sensory, capacities, and motor

skills.

Emotional development- Having its roots in counselling, it is a social definition that has

interactions between people , the ability to be aware of other people’s feelings.

Social development- changes in which a person deals with the world and get along with

others that affects both physical and cognitive aspects of functioning.

Intellectual development-changes in a wide variety of metal abilities such as learning,

memory, reasoning, thinking, and facility with language.

Spiritual development-this is an evolved refinement of thought and feeling, of the spirit or

soul as distinguished for the body or material matters. A conscious of religion or the church.

Moral development- Gradual awareness of the distinction between right or wrong; to

unfolds standards or habits that have to do with the right or wrong conduct.

Chapter 2

REVIEW OF RELATED LITERATURE

http://en.wikipedia.org/wiki/Counseling

http://en.wikipedia.org/wiki/Counseling



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This chapter presents related studies and review of related literature such as books and

websites which supports the background for the researchers to accomplish this research

study.

Conceptual Framework

The paradigm shows the relationship of the variables that are used in the study. The

parents of the child are the participants and their respond to the effects of billboards,

television and radio commercials and advertising in periodicals in total development of the

child will be evaluated.

For the input, the development of instrument begins from considering the aspects that are

significant to the development of a child in physiological, emotional, social, intellectual,

spiritual and moral aspects.

Demographic profile of the participants which consists of the age, gender, civil status,

educational attainment and occupations are considered for the reason that the response

to the questionnaire will be the basis for evaluating the impact of commercial advertising

on their child.



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FEEDBACK

Theoretical Framework

This research focus on the effects of media in the development of the child . In line with

this, the researchers undertake the different developmental theories.

Physiological Development-From a biological standpoint, human development is a

continuum, starting with the germ cells (ovum and spermatozoon), through fertilization,

prenatal development, birth, and growth to adulthood.

PROCESS

Evaluation of effects of

billboards, television

and radio commercials

and advertising in

periodicals in total

development of the

child.

OUTPUT

The beneficial and

harmful effects of

television on the

total development

of the child

INPUT

Demographic

Profile:

Age

Gender

Civil status

Educational

attainment

ASPECTS OF

DEVELOPMENT

Physiological

aspects

Emotional aspects

Social aspects

Intellectual

aspects

Spiritual/moral

aspects

http://en.wikipedia.org/wiki/Germ_cell

http://en.wikipedia.org/wiki/Ovum

http://en.wikipedia.org/wiki/Spermatozoon

http://en.wikipedia.org/wiki/Germ_cell

http://en.wikipedia.org/wiki/Ovum

http://en.wikipedia.org/wiki/Spermatozoon



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Emotional Development, Claude Steiner (1997) who says emotional literacy is made up

of ‘the ability to understand your emotions, the ability to listen to others and empathise with

their emotions, and the ability to express emotions productively. Steiner’s model of

emotional literacy is therefore primarily about dealing constructively with the emotionaldifficulties experience to build a sound future.

Social Development- Erikson's stages of psychosocial development, explain

eight stages through which a healthily developing human should pass from infancy to

late adulthood. In each stage, the person confronts, and hopefully masters, new challenges.

Each stage builds upon the successful completion of earlier stages. The challenges of stages

not successfully completed may be expected to reappear as problems in the future.

Intellectual Development, deals with the nature of knowledge itself and how humans

come gradually to acquire, construct, and use it. To Piaget, cognitive development was a

progressive reorganization of mental processes as a result of biological maturation and

environmental experience. Children construct an understanding of the world around them,

then experience discrepancies between what they already know and what they discover in

their environment.

Spiritual and Moral Development- The theory holds that moral reasoning, the basis

for ethical behaviour, has six identifiable developmental stages, according to Kohlberg’s ,each stages of moral development depends on the other from simple to complex

corresponding to problem-solving moral dilemmas.

Chapter 3

Methodology of Research

This chapter explain the research design, participants of the study, documentation, data

gathering procedure and statistical treatment of the data.

Research Design

http://en.wikipedia.org/wiki/Claude_Steiner

http://en.wikipedia.org/wiki/Empathise

http://en.wikipedia.org/wiki/Developmental_stage_theories

http://en.wikipedia.org/wiki/Human

http://en.wikipedia.org/wiki/Infant

http://en.wikipedia.org/wiki/Adulthood

http://en.wikipedia.org/wiki/Cognitive_development

http://en.wikipedia.org/wiki/Moral_reasoning

http://en.wikipedia.org/wiki/Ethical

http://en.wikipedia.org/wiki/Constructivism_(learning_theory)

http://en.wikipedia.org/wiki/Claude_Steiner

http://en.wikipedia.org/wiki/Empathise

http://en.wikipedia.org/wiki/Developmental_stage_theories

http://en.wikipedia.org/wiki/Human

http://en.wikipedia.org/wiki/Infant

http://en.wikipedia.org/wiki/Adulthood

http://en.wikipedia.org/wiki/Cognitive_development

http://en.wikipedia.org/wiki/Moral_reasoning

http://en.wikipedia.org/wiki/Ethical

http://en.wikipedia.org/wiki/Constructivism_(learning_theory)



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Researcher used the quantitative descriptive design to collect data through the use of

survey questionnaire. Descriptive research involves collecting data in order to answer

questions concerning the current status of the subjects of the study. Quantitative study that

fall under the broad heading of descriptive quantitative research is a type of research that

involves either identifying the characteristics of an observed phenomenon or explodingpossible correlations among two or more phenomena. ( NA http://wps.prenhall.com) . The

objective is the description only. The main purpose of this research is to describe objectively

the nature of situation under study.

Participants of the Study

The respondents of the research study are the parents who are in close contact with the

child. The participants maybe the neighbours, mothers or the fathers who assumeresponsibility for supervising and upribinging the child.

Data Gathering Procedure

The researcher ,having been given the necessary handout regarding the topic , formulated

the questions. The questionnaire are printed and distributed to the participants , attached

to the questionnaire is a letter explaining the purpose of the research.

Instrumentation

The researcher used a questionnaire to gather data containing the demographic profile. The

questionnaire contain two parts namely; demographic profile and the developmental

aspects.

The developmental aspects part of the questionnaire is further subdivided into sections with

the aspect of physiological, emotional, social, intellectual, spiritual or moral aspect.

http://wps.prenhall.com/

http://wps.prenhall.com/



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The researcher applied the Likert scale in constructing the questionnaires. The likert scale

was formulated by Rensis Likert ( 1903-1981). It is a type of opinion questionnaire with 5

response categories wherein the respondents are to indicate their knowledge and

observation of their child with regards to the effect of commercial advertising on total

development of the child which 1 denotes strongly disagree and 5 strongly agree.

Statistical Treatment of Data

Percentage is used to show the actual number of beneficial and harmful effects of

commercial media on child’s development. The is done through the given equation

Percentage (%)= N/K * 100

Where : N= number of response

K= total number of respondents

Chapter IV

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter describe the findings, interprets the computed values and analysis of the

results based on the responses of the participants on the given questionnaire. The

presentations are organized according to the demographic profile of the respondents.

Demographic profile of the Respondents

The profile of the respondents is described based on the age, gender, civil status and

educational attainment . The diversity of respondents, level maturity and economic status

reflects the manner in which the child is guided in the home. The data collected will be much

of use for interpretation of the results of this research.



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FREQUENCY AND DISTRIBUTION ACCORDING TO AGE

Table 1

Age Frequency Percentage

25-30 years old 11 55

31-35 9 45

36-40 0 0

41 year old and above 0 0

TOTAL 20 100

Figure 1

0

20

40

60

80

100

Percentage

25-30 years old

31-35

36-40

41 year old and above

TOTAL



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Table 1 and Figure 1 present the distribution of the participants according to age. There are

11 (55%) belonged to 25-30 year old, 9 ( 45%) at 31-35 age bracket. Most the parents this

age have school age children. Parents at this age bracket also are working age which means

there would be less supervision of their kids.

FREQUENCY AND DISTRIBUTION ACCORDING TO GENDER

Table 2

Figure 2

020

40

60

80

100

Percentage

Female

Male

Total

Gender Frequency Percentage

Female 17 85

Male 3 15

TOTAL 20 100



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Table 2 and figure 2 shows the frequency and percentage of the respondents according to

gender. There are 17 ( 85 %) females and 3 (15%) males. The process of selecting

correspondents was random which means whoever participated and has a child been

selected. Most of the available parents are female which is likely that they have more

knowledge of the children’s activity in the home. A mother’s presence in the home mayhave consequences on child’s development.

FREQUENCY AND DISTRIBUTION ACCORDING TO CIVIL STATUS

Table 3

Civil Status Frequency Percentage

Single parent 6 30

Married 10 50

Live-in 4 20

TOTAL 20 100

Figure 3

0

20

40

60

80

100

Single parent

Married

Live-in

TOTAL



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Table 3 and figure 3 shows the frequency and distribution of the respondents according to

civil status. There are 6 (30%) single parent who raise the child alone, 10 ( 50%) marriedwith both parents in the home with the child and 4 (20%) of live-in partner with a child . a

child who lives with both parents may have some advantages than those who live with

single parent.

FREQUENCY AND DISTRIBUTION ACCORDING TO EDUCATIONAL ATTAINMENT

Table 4

Education Frequency Percentage

College level 17 85

vocational 3 15

Secondary level 0 0

Primary level 0 0

TOTAL 20 100

Figure 4

0

20

40

60

80

100

Percentage

College level

vocational

Secondary level

Primary level

TOTAL



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Table 4 and figure 4 shows the frequency and distribution according to educational

attainment. There are 17 (85%) of college level, 3 (15%) of vocational level. The education

of the parents could be attributed to the ways they raise their child. The activities of the

child may have influenced by the parents.

A. Physiological Frequency

Percentage

Your child has difficulty sleeping. Choose television viewing instead

of play, sports or exercise.

Strongly Agree 11 55

Agree 3 15

Maybe 1 5

Disagree 4 20

Strongly Disagree 1 5

Total 20 100

The table shows that 55% of the parents strongly agree that their child has difficultysleeping due to television and yet 20% says that they can still control their child in stayinglate at night. It also shows children now a day spend more time watching television overplaying leisure activities, playing sports or exercising.

B. Emotional Frequency

percentage

Your child refuses to perform house chores, shouts, whines, cries instressful situations, runs away.Strongly Agree 12 60



15

Agree 4 20

Maybe 0 0

Disagree 3 15


Total 20 100

The table shows that 60% of the children still run away from household chores duringstressful situation and yet there is a 15% of their children who still do the chores despite of stressful situation.


percentage

Display tantrums , easily irritated, lack of concern to school work


Agree 3 15

Maybe 4 20

Disagree 2 10


Total 20 100

The table shows that 55% of their children are highly emotional and exhibits tantrums andeasily gets irritated and doesn’t give much emphasis on school work. The rest of thefrequency shows that most of their children exhibits misbehaviour and lacks interest in

school work due to television.

C. Social Frequency Percentage

Your child display aggression towards siblings, pets, threatens,engages in fightsStrongly Agree 9 45



16

Agree 3 15

Maybe 2 10

Disagree 6 30


Total 20 100

The table shows that there are a high percentage of parents who strongly agree that theirchild engages in aggression and fights. Yet, 30% of the parents disagree that their childbehaves well and doesn’t engage in aggression and fights.

C. Social Frequency Percentage

Your child engages in cooperative stealing, gang behaviour, andis hyperactive

Strongly Agree 8 40

Agree 3 15

Maybe 3 15

Disagree 6 30


Total 20 100

The table shows that parents strongly agree that their children engages in cooperativestealing, gang behavior and is hyperactive yet there is also a high percentage of parentswho disagrees.

D. Intellectual Frequency

Percentage

Preoccupied with daydreams

Strongly Agree 9 45



17

Agree 4 20

Maybe 2 10

Disagree 5 25


Total 20 100

Parents agree that most of the children spend the day daydreaming since 45% stronglyagree yet still most of their child is preoccupied with daydreaming. Possible that thesechildren who are pre occupied with day dreaming needs more attention from their parentsto focus more on their task.

D . Intellectual Frequency Percentage

Easily led by others, has difficulty making decisions


Agree 3 15

Maybe 1 5

Disagree 5 25


Total 20 100

Fifty percent (50%) of their children are easily influenced by others and has difficulty makingdecisions and yet 25% of their children can make their own decisions. There is bigpercentage of peer pressure according to the table that parents needs to call their child’sattention regarding peer pressure.

E. Spiritual/Moral Frequency Percentage

Making fun of other kids, mislead others

Strongly Agree 8 40



18

Agree 6 30

Maybe 3 15

Disagree 3 15


Total 20 100

The table shows 70% of their children make fun of other children and 15% disagree on this.Possible that the high percentage is due to parents’ lack of time with their childrenespecially during cooperative activities.

E . Spiritual/Moral Frequency

Percentage

Very much like watching horror movie, join war games


Agree 6 30

Maybe 2 10

Disagree 0 0


Total 20 100

The table shows a high percentage of children watching more of horror movies and join wargames compared to cartoon and educational shows. Parents should give more attention tothe movies their children watch.

E . Spiritual/Moral Frequency

Percentage

Have girlfriend or boyfriend



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Strongly Agree 9 45

Agree 6 30

Maybe 1 5

Disagree 3 15


Total 20 100

There are a very high percentage of children who are engage in a relationship. Possible thatparent spends less time and communicating with their children when it comes to dealingwith their personal lives.


percentage

1. Your child is inspired to engages in sports, dance andphysical activities

Strongly Agree 8 40

Agree 11 55

Maybe 0 0

Disagree 1 5


Total 20 100

There is a high percentage of parents who agree that their children are more active in

sports, dance and physical activities which is a good response instead of children spendwhole time watching television.


Percentage



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2. Your child suggests products for grooming e.g shampoo,body sprays , hygiene and aware of cleanliness

Strongly Agree 9 45

Agree 6 30

Maybe 2 10

Disagree 3 15


Total 20 100

Due to television and advertisement, according to their parents most of their childrensuggest grooming or hygiene products.


Percentage

Enjoys viewing programs with siblings, parents and friends

Strongly Agree 7 35

Agree 12 60

Maybe 0 0

Disagree 1 5


Total 20 100

The table shows that 60% of the children enjoys viewing programs with family members andfriends which is a good indicator that children have a strong bond with the others.

B Emotional Frequency

percentage



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Identify with mature characters and show self-discipline

Strongly Agree 5 25

Agree 10 50

Maybe 4 20

Disagree 1 5


Total 20 100

The table shows that 25% of the parents strongly agree that their children identify maturecharacters and self-discipline, 50% of parents agree that due to television these kids identifytheir selves mature and disciplined.

C. Social Frequency percentage

Shows acceptance of friends and peers behaviour,converse with all types of people


Agree 7 35

Maybe 0 0

Disagree 0 0


Total 20 100

Table shows 65% of children engage in conversation with all types of people. These childrenwere highly influenced by their parents when communicating with others.

C Social Frequency

Percentage



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Shows respect for authority, and imitate role model


Agree 8 40

Maybe 1 5

Disagree 0 0


Total 20 100

The table shows a high percentage of children who shows authority and imitate others asrole model. Possibly these children were oriented by their parents the value of respect.

D. Intellectual Frequency

Percentage

1. Can relate to TV programs in terms of sciences, arts andmathematics, can memorize dialogues in commercials

Strongly Agree 8 40

Agree 11 55

Maybe 0 0

Disagree 1 5


Total 20 100

Most children are highly inclined in watching TV since some of the shows are helpful andeducational and also enhances their memory.

D Intellectual Frequency

Percentage



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2. Interested in school work, knows how to manipulatecomputers, and gadgets


Agree 10 50

Maybe 0 0

Disagree 0 0


Total 20 100

Children now a day are highly inclined with technology and that makes them moreinterested in school work.

E. Spiritual/Moral Frequency

Percentage

1. Truthful, respects authority, emphasize , care with less

fortunate kidsStrongly Agree 8 40

Agree 11 55

Maybe 0 0

Disagree 1 5


Total 20 100

There is big percentage of children who are respectful, trustworthy and cares for the lessfortunate ones. These children are highly oriented by their parents the value of kindness,generosity and respect.



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E Spiritual/Moral Frequency

percentage

2. Eager to attend Sunday mass, has memorized prayers, showshonesty

Strongly Agree 9 45

Agree 9 45

Maybe 1 5

Disagree 1 5


Total 20 100

Table shows a high percentage of children who still value their religion by praying andhearing mass every Sunday. Parents oriented these children to be God fearing.

Bibliography

Books

Acero, Victorina O. With Javier, Evelyn S. & Castro, Herminia O.

Human Growth, Development ,and Learning. Rex Bookstore, Inc. 2004

Child and Adolescent Development handout by Miss E.D Serrano

Electronics

www.wikipedia.com

http://www.wikipedia.com/

http://www.wikipedia.com/



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APPENDICES

The Philippine Women’s University And it’s Affiliate School for Men and Women

1743 Taft Avenue, Manila

SCHOOL OF EDUCATION

Dear Respondents;

We are CTP Summer Class from the Philippine Women’s University have chosen to make a

basic research on the Impact of Commercial Advertising On The Total Development The

Child, a basis for planning the environmental encouragement.



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In line with this, we ask you to answer our prepared questionnaire for the fulfilment of the

research.

We ensure that your participation would be highly appreciated.

Sincerely yours,

Ong, Bianca Abegail

Pimentel, Salvacion O.

Welan, Crissy

Please check the appropriate box

• Age 25-30 years old____ 31-35____36-40_____ 41 yrs and above______

• Gender F______ M_______

• Civil status marriage____single_____Live-in____

• Educational attainment College___Vocational___Secondary____Primary____

Legend: 5. Strongly Agree 4 .Agree 3 Maybe 2 . Disagree 1. StronglyDisagree

F. Physiological 5 4 3 2 1 Your child have difficulty sleeping, choose television viewinginstead of play, sports or exercise.

G. Emotional Your child refuses to perform house chores , shouts, whines,cries in stressful situations, runs away.Display tantrums , easily irritated, lack of concern to school

workH. Social

Your child display aggression towards siblings, pets, threatens,engages in fights

Your child engages in cooperative stealing, gang behaviour,and is hyperactive

I. IntellectualPreoccupied with daydreamsEasily led by others, has difficulty making decisions



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J. Spiritual/MoralMaking fun of other kids, mislead othersVery much like watching horror movie, join war gamesHave girlfriend or boyfriend

F. Physiological Your child is inspired to engages in sports, dance and

physical activities Your child suggests products for grooming e.gshampoo, body sprays , hygiene and aware of cleanliness.

G. EmotionalEnjoys viewing programs with siblings, parents and friendsIdentify with mature characters and show self-discipline

H. SocialShows acceptance of friends and peers behaviour,converse with all types of peopleShows respect for authority, and imitate role model

I. IntellectualCan relate to t.v programs in terms of sciences, arts and

mathematics, can memorize dialogues in commercialsInterested in school work, knows how to manipulatecomputers, and gadgets

J. Spiritual/MoralTruthful, respects authority, emphasize , care with less

fortunate kidsEager to attend Sunday mass, has memorized prayers, showshonesty

Legend: 5. Strongly Agree 4 .Agree 3 Maybe 2 . Disagree 1.

Strongly Disagree

A. Physiological 5 4 3 2 1 Your child have difficulty sleeping, choose television viewinginstead of play, sports or exercise.

A. Emotional Your child refuses to perform house chores , shouts, whines,cries in stressful situations, runs away.Display tantrums , easily irritated, lack of concern to schoolwork

B. Social

Your child display aggression towards siblings, pets, threatens,engages in fights

Your child engages in cooperative stealing, gang behaviour,and is hyperactive

C. IntellectualPreoccupied with daydreamsEasily led by others, has difficulty making decisionsD. Spiritual/Moral

Making fun of other kids, mislead others



28

Very much like watching horror movie, join war gamesHave girlfriend or boyfriend

A. Physiological Your child is inspired to engages in sports, dance andphysical activities

Your child suggests products for grooming e.g

shampoo, body sprays , hygiene and aware of cleanliness.B. Emotional

Enjoys viewing programs with siblings, parents and friendsIdentify with mature characters and show self-discipline

C. SocialShows acceptance of friends and peers behaviour,converse with all types of peopleShows respect for authority, and imitate role modelD. Intellectual

Can relate to t.v programs in terms of sciences, arts andmathematics, can memorize dialogues in commercialsInterested in school work, knows how to manipulate

computers, and gadgetsE. Spiritual/Moral

Truthful, respects authority, emphasize , care with lessfortunate kidsEager to attend Sunday mass, has memorized prayers, showshonesty

Raw Score

A. Physiological 5 4 3 2 1 Your child have difficulty sleeping, choose television viewing

instead of play, sports or exercise.

11 3 1 4 1

B. Emotional Your child refuses to perform house chores , shouts, whines,

cries in stressful situations, runs away.

12 4 0 3 1

Display tantrums , easily irritated, lack of concern to school

work

11 3 4 2 0

C. Social Your child display aggression towards siblings, pets, threatens,

engages in fights

9 3 2 6 0

Your child engages in cooperative stealing, gang behaviour,

and is hyperactive

8 3 3 6 0

D. IntellectualPreoccupied with daydreams 9 4 2 5 0Easily led by others, has difficulty making decisions 10 3 1 5 1E. Spiritual/Moral

Making fun of other kids, mislead others 8 6 3 3 1Very much like watching horror movie, join war games 10 6 2 0 2Have girlfriend or boyfriend 9 6 1 3 1

A. Physiological



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Your child is inspired to engages in sports, dance and

physical activities

8 11 0 1 0

Your child suggests products for grooming e.g

shampoo, body sprays , hygiene and aware of

cleanliness.

9 6 2 3 0

B. EmotionalEnjoys viewing programs with siblings, parents and friends 7 12 0 1 0Identify with mature characters and show self-discipline 5 14 1 0

C. SocialShows acceptance of friends and peers behaviour,

converse with all types of people

13 7 1 0 0

Shows respect for authority, and imitate role model 11 8 1 0 0D. Intellectual

Can relate to t.v programs in terms of sciences, arts and

mathematics, can memorize dialogues in commercials

8 11 0 1 0

Interested in school work, knows how to manipulate

computers, and gadgets

10 10 0 0 0

E. Spiritual/MoralTruthful, respects authority, emphasize , care with less

fortunate kids

8 11 0 1 0

Eager to attend Sunday mass, has memorized prayers, shows

honesty

9 9 1 1 0

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