FUTURELAB

FUTURETAILGoogle LondonFebruary 28, 2013

3D Printing & Retail

a more customer-friendly placeOn a mission to make the world

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@FLB_alainthys

My usual focus:

Help companies profit from customer-centricity “today”

• Customer Experience

• Value Propositions

• Customer-Centric Transformation

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But today I want to talk about additive manufacturing, aka.

3D printing

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Industrial thinking 3D thinking

Not so long ago, I had filed 3D printing under “science fiction”

and then Shapeways became our customer.

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Which lead my son (and his friends) to discover

3D Printed Minecraft Avatars

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In which I found myself paying …

€25 for a 6 cm plastic toy

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It’s so cool … they even got the colours right!

This made me realise 3D printing’s sci-fi days were over

It was now a game of personalisation and emotion

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Look … DJ

3D printing today

Where we are going

Three practical suggestions

So I started digging into the topic

I’d like to share some findings with you

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As I take you through these cases don’t just go “ooh” and “aah”

Think through the implications of what you see

What would happen if this went mainstream?

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What is happening today

3D printed iphone cases

"We have to prepare for the fact that consumers may soon not want to buy pre-packaged iPhone cases of the shelf, but build and design their own,"

Rob Fraser, IT Director Sainsbury, Jan 2013

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3D files online

What is happening today: Continuum Fashion N12

Custom fitted bikini’s printed in Nylon 12

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What is happening today

Medical applications

Pharmaceuticals

Breast implants

Dental crowns

While you wait 15 mins

Artificial ear

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What is happening today

Draw your earrings and see them in 3D

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MaterialsSteelGoldSilver Bronze…

What is happening today

Drawings into toys

€99

What is happening today

Food

Chocolate (today) Meat (still a while)

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What is happening today

Printed house (2014)

© UNIVERSE ARCHITECTURE. The landscape house.

Enrico Dini3D Building System

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Coming soon

Microchips and circuit boards

285 µm racecar

Vienna University of Technology, 2012

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What is happening today: Makerlove.com

Yes, you can be “scanned”

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3D printing today

Where we are going

Three practical suggestions

So I started digging into the topic

I’d like to share some findings with you

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The good news

We’re only in “hype” phase

Gar

tner

hyp

e cy

cle

– Ju

ly 2

012

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The bad news

Compared to this the internet was a walk in the park

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I believe that for the foreseeable future

Self manufacturing is for “tinkerers

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A vision of the future

Manufacturing moves closer to home

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Watch the video on the next click

I haven’t visited it yet myself but

In London, the first one has arrived

Unit 252, Shopping Centre, Elephant & Castle, London, SE1 6TE

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Category by category

A new form of retailer-manufacturing will emerge

Personalised experiences Rethink supply chain Parallel product markets

Physibles already available for download (remember the CD!!)

Some parts mass produced, some parts

printed (on-site?)

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You customise or create to fit your

needs. We make it.

3D printing today

Where we are going

Three practical suggestions

So I started digging into the topic

I’d like to share some findings with you

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Three practical suggestions

Update your knowledge

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Three practical suggestions

Start the long-view conversation in your business

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Three practical suggestions

Start “live” experiments to learn

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Feel free to get in touch

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Web : www.futurelab.netTwitter : @FLB_alainthysLinkedin : Alain Thys