Jeremy PettyNeil Himes

Joseph TobyGlenn Marshall

Everyone uses Twitter

Fast growing form of communication

Has many benefits if used correctly

Twitter- Social networking site Led to improvements in Business,

Communication, Government and Academic Institutions

Consumers are 67% more likely to buy from brands they follow on Twitter.

Studies found that many consumers have negative perceptions of brands that do not use social media.

Twitter has become the preferred social media platform among Fortune 100 companies 3

It has changed customer service in ways that were previously unimaginable.• Airlines Tweeting about flight delays which

can be instantly received by followers.• http://www.youtube.com/watch?v=Q4QWUYb-

HU0

http://twitter.com/ According to freelance journalist Brad

Howarth “Twitter will improve journalism, in the same way the telephone, fax and email did.” -6

Many governments “have used Twitter to promote transparency and direct communication with their constituencies”-2

Agencies and officials use Twitter “to keep citizens informed about everything from press releases to car accidents and structural fires”-1

Use is common among police and fire departments

“The food and drug administration tweets when food products have been deemed unsafe, about once a day.” -5

There are class room chatters which help serve as a reinforcement and connection between the material and the real world.

There is also track a word, “this will subscribe you to any post which contains said word. They can track the word, and see the varied phrases in which people use it.” -4

You can get instant feedback from twitter sent directly to your phone because twitter is always running.

A student can also follow a professor on twitter to be up-to-date in classes if they fall behind or missed a class.

http://www.academictechnology.org/wp-content/uploads/twitter_archer.001.jpg

Finally it can help with group writing assignments.• “One person can start answering the question,

submit it and the next person can continue it.” -4

Twitter makes information available instantly.

Improved way to communicate. Helps governments connect with

there constituencies. Helps businesses expand and

promote their products

1. http://www.govtech.com/gt/579338 2. http://www.marketingvox.com/the-twuth-about-twitter-its-impact-on-businesses-

and-communications-044368/ 3. http://www.plugin.com/2009/08/impact-of-social-media-continues-to-

grow/ 4. http://academhack.outsidethetext.com/home/2008/twitter-for-academia/ 5. http://www.businessinsider.com/2008/10/us-governement-on-twitter 6. http://www.bahatt.id.au/blog/twitters-impact-on-media-and-journalism-

the-insight-exchange/