The impact across the value chain for advertisers and marketers
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Transcript of The impact across the value chain for advertisers and marketers
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@jmacdonald
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the signposts
growth areas
maximising opportunities
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the signposts
growth areas
maximising opportunities
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1/3 Use
how the public can create, edit, publish & share
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the socialisation of all industries
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the democratisation of all value chains
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key message:
innovation before today wasjust the start...
...now there are billions ofothers involved
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2/3 Connection
how devices enable people to work together for common goals
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connected by weapons of mass communication
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key message:
people feel more empowered than ever...
...creating disintermediation, with or without authority
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3/3 Engagement
how people interact with products and services
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a) relevance: solutions that close gaps
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b) ease of interaction: zero-friction
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c) value of incentive: rewards in multiple ways
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d) transparency
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key message:
engagement is human...
...meaning the biggest success factor is adding
value to people’s lives
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the signposts
growth areas
maximising opportunities
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incremental
disruptive
today near future science fiction
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Value Chain Disruption in 3D
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skylar tibbits - 4D printing
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if production is beingdis-intermediated, where else can value be addedusing mobile?
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the internet of things
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smartpillboxes
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computational clothing
solar powered
interactiveelectronic fabric
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the internet of things
internet of living things
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if currently unconnected objects become connected, what opportunities are there in the translation between each object using mobile?
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digital medicine
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moto x sensors
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nano tattoos
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if people are able to analyse their own well-being in real-time, how can mobile facilitate expertise?
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augmentedreality
contactlenses
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how can we progress from the mobile experience of campaigns to the mobile experience of life?
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mosquito nanodrones
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flyingvaccinators
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squirm microbots
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what ways will nano-robotics effect how information is communicated and how can our mobile offerings act as a courier?
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the most advanced mobile device in the world
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emotionsanalytics
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what systems do we have in place for a public who are able to monitor our levels of honesty inreal-time?
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the signposts
growth areas
maximising opportunities
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1/3 Pro-activity: willingness to experiment
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2/3 Collaboration: with an empowered public
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3/3 Ethical Innovation: solution-based thinking