The Hydro-Sport Pill™

Background Information• Hydrosport was invented by Dr.Sunk.• Dr.Sunk took the idea to Dr.Weitz, who introduces

the idea to professional athletes willing to try out the new pill.

• After years of testing, Hydrosport has finally been approved by the FDA.

• Dr.Weitz approaches Mr.Levien, an advertisement expert, to see how we maximaze our exposure through advertisement.

• Creates HydroSport Inc. devoted to making advances in sports performance.

Benefits of “Hydro-Sport”• Hydro-Sport is the temporary boost of stamina, hydration and

energy to elevate your game to a whole new level.• Hydro-Sport keeps you completely Hydrated with the new chemical

founded by Dr. Sunk, called Naloxone.• By being completely hydrated during exercise and sports, Hydro-

Sport keeps you from having cramps due to the lack of water needed in the body.

• The significant and fast acting boost of energy keeps you from taking the usual constant breaks that you take due to the amount of electrolytes in the pill.

• Hydro-Sport, unlike steroids, contain no side affects.• This fascinating new pill is completely legal and test negative in any

kind of drug test.• Hydro-Sport may also not only be used in sports, but anytime you

need a boost of energy making this pill great for college students and hard working mothers as well.

Advertising• A few of our advertising plans include Hydro-Sport being

featured at all major sporting events, including the upcoming fight between Evander Holyfield and Lenox Lewis.

• Hydro-Sport will be advertised on main sports channels such as ESPN and ESPN2

• The pill will also be advertised during nationally televised sporting events as well as commercials on CBS, NBC and Fox.

• ESPN radio station, station 1050 has given us 30 seconds of airtime per 2 hours as well as 1010 Wins.

• We plan on placing ad’s on the billboards of Major Highways such as I-95, and the LIE.

• On each billboard and commercial, the advertisements will include professional athletes who have pre-tested Hydro-Sport and they will explain their experiences with the pill.

Development

• Hydro-Sport was created simply by combining chemicals such as liquid Oxygen, glucose and the newly developed Naloxone™.

• Naloxone is a prototype of morphine which will block out pain and feeling of fatigue from the body,

• Hydro-Sport works by attacking the acid that builds up in your body during exercise.

• Hydro-Sport works as a glucose by turning all food into instant energy.

• All chemicals in Hydro-Sport are not addictive or dangerous and contain no nicotine.

Instructions

• Do not take more than 3 pills every 24 hours, max of one pill per 8 hours.

• You may take this pill before or after consumption.

• Keep out of children’s reach.• Only for ages 12 and above.• Elders may take this without worry.• Call a medical center for any possible side

effects.

Statistics• 135,000 The number of women taking part in National Collegiate

Athletic Association (NCAA)-sanctioned sports during the 1997-98 school year

• 168,000 The number if men taking part in National Collegiate Athletic Association (NCAA)-sanctioned sports during the 1997-1998 school year.

• 2.7 million The number of girls taking part in high school athletic programs.

• 3.8 million The number of boys taking part in high school athletics.

• There are roughly 15,000 Professional Athletes.• Tens of millions more Americans jog, exercise, run marathons,

and play other sports such as hockey, basketball, and tennis.

Stats from US Government censure 1999-2000

Conclusion• Hydro-Sport will be very attractive to young adults

as well as the elderly who participate in athletic activity. The pill will also benefit from joggers to marathon runners and will allow them to have greater stamina and last longer without taking a break for water. The pill is completely harmless and great for taking your game to the next level. HydroSport appeals to such a wide range of people and the word of mouth advertising will be so great that it is sure to make a huge profit. Also, unlike other start-up companies, this will become an instant success with profits from the beginning.