“The Hunt Is Over”

Online Permit Registration

Peter W. Lange, Associate DirectorTexas A&M University Transportation Services

Communications tools

• Battalion interview and ads; Aggie Hotline• Bus banner ads• Residence Hall Flyers• Radio- interviews and ads • Television ads• Customer Assistance Promotion• NEO messages• Parking lot signs; signs near Student Center• Computer lab screen savers• Direct mail postcard to faculty/staff home

Radio and TV spots

Marketing budget

• Radio - $4500 for the 4 month run- 300 spots – production cost $0

• TV - $2100 includes $300 production – 80 spots 2 months run

• Customer Assistance Promo - $400• Print ads, signage, and bus banners -

$3200 • Postcard production and mailing $800• Total Cost: $11,000

Results:

• 33,250 Registered for parking – previous system auto renewed 20,000 permit holders

• 22,200 students – expected 21,000 registration start date was delayed 15 days

• 90% of faculty/staff registered – expected 75% - registration start date was delayed 50 days – missed 9 month employees