The Human Side of Analytics

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Digital Media Science | The Human Side Of Analytics All Rights Reserved Digital Media Science 2013 www.DigitalMediaScience.net

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Digital Media Science, The Human Side of Analytics

Transcript of The Human Side of Analytics

Page 1: The Human Side of Analytics

Digital Media Science | The Human Side Of Analytics All Rights Reserved Digital Media Science 2013

www.DigitalMediaScience.net

Page 2: The Human Side of Analytics

THE HUMAN SIDE OF ANALYTICS

Nehal Hesham Founder and Chief Strategist, Digital Media Science

JUNE 2014

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Digital Media Science 2014 | The Human Side of Analytics

Tools Are Good, They Can Bring Good Numbers But…

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Digital Media Science 2014 | The Human Side of Analytics

Tools cant do everything! where is the HUMAN touch

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Digital Media Science 2014 | The Human Side of Analytics

Ex. Vodafone Last Activation

4,000 Mentions

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Digital Media Science 2014 | The Human Side of Analytics

The Human Analysis Cycle

Compare Analyze Interpret

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Digital Media Science 2014 | The Human Side of Analytics

1. Compare with previous numbers highest/lowest

2. Compare with industry average

Compare Analyze Interpret

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Digital Media Science 2014 | The Human Side of Analytics

Compare Analyze Interpret

Why to Analyze? 1. Know Public interest 2. Know Consumer Interest 3. Not to repeat past mistakes 4. Build on Past Success

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Digital Media Science 2014 | The Human Side of Analytics

Compare Analyze Interpret

What to Analyze? - Sentiment - Negative vs. Positive

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Digital Media Science 2014 | The Human Side of Analytics

Compare Analyze Interpret

“There is no Such Thing as Bad Publicity” ex. Vodafone & Abla Fahita Case

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Digital Media Science 2014 | The Human Side of Analytics

Compare Analyze Interpret

• If my activation got 4,000 mentions and my past numbers where between 1,000-2,000

• If my activation got 4,000 mentions and the industry average is 10,000

• If 2,700 of my mentions where positive

Seeing the bigger picture….

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BONUS SLIDE

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Digital Media Science 2014 | The Human Side of Analytics

Your Industry Check Daily Routine

1.Check Fan base Growth

2.Compare Engagement

3.Check Daily Activities

4.Weekly/Monthly Activations

For The Competitors For The Market

Always think of 10 ways you can do what they have done better!

!

1.Check Daily Activities

2.Weekly/Monthly Activations

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THANK YOU :)

@NehalHesham @DMScientest

www.DigitalMediaScience.net