The Human Side of Analytics

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Digital Media Science, The Human Side of Analytics

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  • Digital Media Science | The Human Side Of Analytics All Rights Reserved Digital Media Science 2013 www.DigitalMediaScience.net
  • THE HUMAN SIDE OF ANALYTICS Nehal Hesham Founder and Chief Strategist, Digital Media Science JUNE 2014
  • Digital Media Science 2014 | The Human Side of Analytics Tools Are Good,They Can Bring Good Numbers But
  • Digital Media Science 2014 | The Human Side of Analytics Tools cant do everything! where is the HUMAN touch
  • Digital Media Science 2014 | The Human Side of Analytics Ex. Vodafone Last Activation 4,000 Mentions
  • Digital Media Science 2014 | The Human Side of Analytics The Human Analysis Cycle Compare Analyze Interpret
  • Digital Media Science 2014 | The Human Side of Analytics 1. Compare with previous numbers highest/lowest 2. Compare with industry average Compare Analyze Interpret
  • Digital Media Science 2014 | The Human Side of Analytics Compare Analyze Interpret Why to Analyze? 1. Know Public interest 2. Know Consumer Interest 3. Not to repeat past mistakes 4. Build on Past Success
  • Digital Media Science 2014 | The Human Side of Analytics Compare Analyze Interpret What to Analyze? - Sentiment - Negative vs. Positive
  • Digital Media Science 2014 | The Human Side of Analytics Compare Analyze Interpret There is no Such Thing as Bad Publicity ex.Vodafone & Abla Fahita Case
  • Digital Media Science 2014 | The Human Side of Analytics Compare Analyze Interpret If my activation got 4,000 mentions and my past numbers where between 1,000-2,000 If my activation got 4,000 mentions and the industry average is 10,000 If 2,700 of my mentions where positive Seeing the bigger picture.
  • BONUS SLIDE
  • Digital Media Science 2014 | The Human Side of Analytics Your Industry Check Daily Routine 1.Check Fan base Growth 2.Compare Engagement 3.Check Daily Activities 4.Weekly/Monthly Activations For The Competitors For The Market Always think of 10 ways you can do what they have done better! ! 1.Check Daily Activities 2.Weekly/Monthly Activations
  • THANK YOU :) @NehalHesham @DMScientest www.DigitalMediaScience.net