THE HUB The Rotary Club of Park Cities www.parkcitiesrotary.org

Leaders united worldwide to provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world.

ServiceAboveSelf

Program Chair of the Day: Allison Griffin

February 3, 2012

Chartered in 1948

Jeff CrilleyPR and Social Media

ROTARY WORKS

TODAY’S PROGRAM

Second Half Dues are Over DueIf you paid the first half of your an-

nual RCPC dues in the Summer, the second half became overdue on February 1st. Dues can be paid by check to Laurie or by credit card on the website.

Jeff Crilley retired from TV news after 25 years in the business to start the country's first "all journalist" PR firm. During his career he made hundreds of national news appear-ances including CNN, CNN Headline News, FOX News, The Discovery Channel, Good Morning America and The CBS Early Show.

Book:Free Publicity: A TV Reporter Shares the Secrets for Getting Covered on the News, 2002

Company Website:Real News Public Relationswww.realnewspr.com

He has been recognized by his peers with dozens of national and regional awards including the Emmy, the National Headliners Award, the Edward R. Murrow Award, the Thurgood Marshall Award and in 2004 was named by the Texas Associated Press, "The Best TV Reporter in the state."

from www.realnewspr.com:Five Deadly PR Sins1. Not doing your homework. You would be sur-prised at how many well-paid PR people don’t even do a simple Google search before pitching their story to a journalist.2. Sounding too much like a commercial. If your pitch to a journalist sounds like a blatant commer-cial, you’re not even going to get a call back.

3. Lying to the media. If you want to have a rela-tionship with a journalist, your credibility is all-important.4. Not paying attention to deadlines. These days reporters are under more stress than ever before.5. Not learning from your PR mistakes. I’ve writ-ten a best-selling book on publicity and I run a thriving PR firm, but I’m learning all the time.

Do you want to be the one to find out if President Jim really did hire the Girl with the Dragon Tattoo as

his Enforcer?

Get free Rotary videos on iTunesHow many times has a colleague, friend, or

new contact asked you what Rotary is? If you have an iPhone or iPad, you can now respond by showing a one-minute video that explains Rotary in the words of everyday Rotarians.

Rotary Minute is a series of videos featuring Rotary club members from around the world dis-cussing a variety of topics, such as “How have you benefited from being a Rotarian?” As well as available on Vimeo, Rotary Minute is now offered through a free podcast subscription on iTunes.

View the podcasts on the Apple iPhone or iPad, or on a PC or Mac that has iTunes installed.

Dentistry with a ♥Friday, February 10This will be the third year our

club has participated in Dentistry With A Heart, where area dentists open up their practices to provide free services to those in need.

Drs. Michael Rainwater, Roy Washburn, and Moody Alexander have been the lead-ers in our club's involvement in this worthy cause. For every dol-lar spent on materials and sup-plies, $15 in dental services are provided. Volunteer to help online!

M M M M

THE HUB The Rotary Club of Park Cities February 3, 2012 - Page 2

THE HUBNewsletter of the

Rotary Club of Park Cities (Dallas)Betty Dawson, Editor

Shutterbug CommitteeFred Speno, Chair

Bulletin/Internet AdvertisingDax Seale, Chair

OFFICERS and DIRECTORS2010-2011

Jim Mills, PresidentFred Brown, President Elect

Cleve Clinton, Vice PresidentMark Kashar, SecretaryBarb Jeffries, Treasurer

Mike Jarrell, Sgt. at ArmsSusan Rogers, Club Service I

Chris Clausen, Club Service II Michael Rainwater , Community Service I

Tom Stutz, Community Service IITracy Gomes, Vocational ServicePam Carvey, International Service

Linda Tunnell, At LargeRick Amsberry ,

Immediate Past PresidentRod Pirtle, Parliamentarian

Charles Delphenis , HistorianLaurie Aldredge,Club Administrator

6704 Snider PlazaDallas, Texas 75205

Office Phone: 214-739-4170Office Fax: 214/363-6980

www.parkcitiesrotary.orgEmail: club@parkcitiesrotary.org

Kalyan Banerjee, IndiaPresident, Rotary International

www.rotary.orgBud McBrayer, Plano Sunrise

Governor, District 5810www.rotary5810.org

LAST WEEKPresiding: Jim Mills Invocation: Nolan DuckSong Leader: Bill MatthewsIntroductions: Cleve ClintonHub and Web Advertisers: Mark KasharPhotographer: Ley WaggonerFour Way Test: Jim Evans Chair of the Day: Eric HeitkampSpeakers: Texas Rangers: Eric Nadel, Jim Sundberg, Jon Daniels and Mike MadduxProgram: Update on 2011 American League Champion Texas Rangers

M T W Th F SAED = Defibrillator TrainingBl = Blood DriveBD = Board of Dirs. Mtg, 7 am LaMadeleine, 75 & MockingbirdCM = Circles of Success

Mentoring See T. GomesCn = PCR Connect Event.CP = ChildsPlay Work MtgD = District 5810 EventDH = Dentistry with a HeartFR = Family of Rotary EventF = Fellowship EventFF = RCPC Foundation Fund

Mtg. See Fred Brown

BD

M c

In- Interact at Hillcrest H.S, 8 am. See Tracy Gomes

M = Meals on Wheels (Differ-ent teams on each day) See Hoyt Neal.

Mc = Ronald McDonald House-See Jina McDaniel

NM = New Member EventPr = Program Committee MtgReading and Radio Resources

See Jodie RaySpE = Special Service EventVV = Vet to Vet - See Bob DillWeb-lite = after noon mtgBlue = Activities on own schedule

EVENTS CALENDAR

M M M M Cn

Get involved!

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51 2

1 9

26

February

M M M

M M M M Mtg

M M Mtg

Mtg

Mtg

President Jim Mills called the meeting to order to a packed house. Nolan Duck gave the invocation, and asked that we

honored Bill Matthews as a Frank Monroe Fel-low. President Jim said that seventeen mem-bers had not yet

V VDH

keep Hugh Grif-fith in our prayers;

he is still recovering at home. Bill Matthews led “The Star Spangled Banner.” and “Take Me Out to the Ball Game.”

ton introduced our visitors and guests, including George Ritches- ke from Dist. 5810, former mem- ber Tom Stollenwerck, and Bill

Dendy, the District Director Elect Nominee who is the husband of new member Kathy Schatz

Mark Kashar announced The Hub and the web advertisers of the week. Greg Pape announ-

ced the second annual Rotary in Motion Foun-dation Gala on Febru-

three members have donated to the RCPC Foundation, which is great for the first half of the year. Mike Jar-rell reported on the many groups that the RCPC Foundation sup-ports. Today an anonymous donor

paid dues for the rest of the year and pay up!Eric Heitkamp introduced our speak-

Cleve Clin-

ary 18; last year the District raised $45,000 at the gala. PE Fred Brown announced that seventy-

ers today to talk about the upcom-ing season of the Texas Rangers. He turned the program over to Eric Nadel to serve as emcee. He said his job has gotten easier as the Rangers have gotten better. To il-

lustrate how unpredictable baseball is, he said that Gaylord Perryʼs manager said that a man would walk on the moon before Gaylord hit a home run, and he did, a few hours after Apollo touched down on the moon. Eric Nadel said the person who helped him the most when he started with the Rangers in 1979 was catcher Jim Sundberg. Jim won six consecutive gold gloves and holds the record for catching in the most games in one year, 155. He is now the Executive VP of the Rangers. He said he caught Gaylord Perryʼs pitches for several years, and he never admitted that he threw spitballs, but he investigated and knew he did. The ownership has committed to improving the stadium every year to improve the fanʼs experience. The center field area has been reworked with some of the seats removed in order to move the bullpen, and there are sev-eral new clubs and refreshment kiosks. They give a Jim Sundberg Community Service Award every year, in recognition of his many years of community service with the team. He then introduced pitching coach Mike Maddux. He said that everyone wants to know every-thing about the new pitcher Yu Darvish, espe-cially the Japanese media. He said that Yu has many good pitches and has good compo-sure; he is looking forward to having him on the team. All eyes will be on him no matter when or where he pitches.

Web

THE HUB The Rotary Club of Park Cities February 3, 2012 - Page 3

THOUGHTS ON . .

AdvertisingAdvertising may be described as the science of arresting the human intelligence long enough to get money from it.

~ Stephen LeacockChess is as elaborate a waste of human intelligence as you can find outside an advertising agen-cy. ~ Raymond Chandler The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. ~ Bill CosbyMany a small thing has been made large by the right kind of advertising. ~ Mark Twain Half the money I spend on ad-vertising is wasted; the trouble is I don't know which half.

~ John Wanamaker

Our Funders for Next Week areJohn BrownSteve Brown

Herb Burkman √George BurrellMark Cameron

√ = Contribution made for 2011-12

CLUB ANNOUNCEMENTS

RCPC FOUNDATION

WebLite for Red Badges, TODAY after Mtg, at the Left ScreenDentistry with a Heart, Fri, Feb 10, 7:00am - 5:30pm. Three shifts, two locations. Volunteer online. See Patsy Watson.Dues are Due! If you just paid the first half of your dues in the Sum-mer, the rest is due. Pay by credit card online or by check to Laurie.Check your attendance! Sign in on the RCPC website; click on My Attendance in the My ClubRunner box on the Admin page. Check and report any errors. Donʼt forget to report Make-Ups on Home pageSupport our RCPC Foundation! See the Box on this page.Every Rotarian Every Year. $100 to the Rotary Foundation.

Sign up at www.parkcitiesrotary.org

February 10 Winners of the 2nd Annual Hillcrest Ethics Faire

February 17 Britt Berrett, President Texas Health Presbyterian Hospital

UPCOMING PROGRAMS

Happy Birthday

THEY PROFIT MOST WHO LAUGH BEST

FAMILY of ROTARY

February 24 Lee JacksonThe Future of The U. of North Texas

March 2 Shelley White, Exec. Dir.Trinity Strand Trail

Proposed New Members

ROTARY CONNECTED Interesting new thread: Join us online! Feb

8th, 2012: Rtn Mark Zober from the Jerusalem Rotary Club is our fantastic guest speaker! • Tweet of the Week:Have you checked out the digital edition of The Rotarian magazine yet? http://ow.ly/8F3pz

Interesting new thread: Thinking about going to the 2012 RI Convention in Bangkok this May? Check out the trailer for a documentary about convention speakers.

Check out or add to RIʼs Flickr group often, www.flickr.com/groups/familyofrotary/

RI has its own channel on YouTube offering a growing collection of videos and psas.

Griffin W. Collie, LawProposed by C.C. Collie

 1st Publication

Tom Dortch, EngineeringProposed by Jarl Johnson

 1st Publication

George Burrell 2.3David Baxter 2.8

"What is a Grandparent?"(According to a class of 8-year olds)• Grandparents don't have to do anything ex-cept be there when we come to see them. They are so old they shouldn't play hard or run. It is good if they drive us to the shops and give us money.• They don't say "hurry up".

• When they take us for walks, they slow down past things like pretty leaves and caterpillars. 

• The show us and talk to us about the colors of the flowers and also why we shouldn't step on "cracks". 

• When they read to us, they don't skip. They don't mind if we ask for the same story over again.

Is It a Bird? Is It a Plane? No, Itʼs Moody Alexander!Excerpted from NeighborsGo article by Kirk Dooley, 1-27-2012.  

“If you thought that good orthodontists just fell out of the sky, you are partially right.   “On Saturday, January 14, Dr. Moody Alex-

ander celebrated his 80th birthday by jumping out of an airplane over San Marcos, Texas. His wife, Freddie, made sure he wore a parachute.

Moody and his sons

  “The birthday celebration was spon-sored by Dr. Alexanderʼs three chil-dren and his nine grandchildren. The entire family knew this would be the ideal way for Dr. Alexander to turn 80 because they all know heʼs got the right stuff.”

To read the whole article go to- http://neighborsgo.com/index.php?page_id=1000&site_page_id=301&sblog_id=954&post_id=22633