THE HUB

public rea lm / p l a n i m p lem entation

3RD S T

4 TH S T

HARR I S ON S TF O L SOM S T

BRYANT S T

G E A R Y S T

GOUGH S T

O F A R R E L L S T

9TH S T

1 0 TH S T

F E L L S T

1S T S T

O A K S T

KEARNY S T

C O L UMBUS AV E

VAN NESS AV E

H AY E S S T

6TH S T

MONTGOMERY S T

T H E EMBARCADERO

HOWARD S T

K I NG S T

B U S H S T

OCTAV IA S T

F RANKL I N S T

M I SS I

ON S

T

8 TH S T

7 TH S T

GUERRERO S T

VA L ENC I A S T

D U B O C E A V E

SOUTH VAN N E SS AV E

DOLORES S T

F R EMONT S T

TS TE LR R E SE L L SF A RA RO FOO

SOOUHH V

NNSSS

TT

SUTUT

VAVANNE

A

C

D

E

E

F

Mission StreetMarket Street

A

B

EMBARCADERO PLAZA

NORTH OF MARKET F INANCIAL D ISTR ICT

UNION SQUARE D ISTR ICT

TENDERLO IN/CENTRAL MARKET STRATEGY

CIV IC CENTER PUBL IC REALM PLAN

Market Street HUB Plan

CENTRAL SOMA STREETSCAPE PLAN

TRANSIT CENTER D ISTR ICT STREETSCAPE PLAN

HALL ID IE PLAZA

UN PLAZA

E

G

NEIGHborhood Initiatives

A. Civic Center Public Realm Plan

B. Transit Center Streetscape Plan

C. Tenderloin/Central Market Strategy

D. Market Street Hub Plan

E. Major Public Plazas Redesign

F. Central SoMa Streetscape Plan

G. North of Market Public Realm Plan

Area-Wide Initiatives

Better Market Street

Market Street Partnership Initiative

Support Transit EnhancementsThe Market & Octavia area was identified as a desirable place to allow more growth due to its proximity to multiple transit lines and the Van Ness MUNI metro station. As San Francisco continues to grow, the transportation infrastructure will need upgrades to accommodate this growth. Changes to zoning in this specific area could leverage funds to improve transportation both in the immediate area and for the City’s transportation network.

HUB PROJECT GOALS

Increase Affordable HousingRecent City policy, including the voter-approved Proposition K and Mayor Edwin Lee’s Executive Directive 13-01, have called on all City departments to aggressively pursue new opportunities to increase the housing stock, especially permanently affordable units. There are a number of ongoing initiatives to implement this, including changing the existing inclusionary program, increasing local dollars via a new affordable housing bond for affordable housing, and increasing development potential to subsidize affordable housing.

The hub PROJECT OVERVIEW

Improve the Urban FormCurrent high rise tower proposals may result in a “table-topping” effect on the area’s rapidly evolving skyline with uniform heights of tall buildings and little transition to adjacent areas.

Enhance the Public RealmThe Market & Octavia Area Plan includes conceptual designs for improvements to streets, parks, and other public open spaces in the area. Since these concepts were first created in the early 2000s, best practices and city policies for public realm design have advanced. The City now has a clearer idea and vision for components such as bike facilities, pedestrian safety enhancements, shared streets, living alleys, and temporary interventions such as parklets and plazas. Creating better public spaces will reinforce the area’s identity as both as a gateway to other neighborhoods as well as a distinct neighborhood of its own.

Encourage the ArtsThis project will explore opportunities to incentivize the development of affordable housing for artists, office space for non-profit organizations, and studio space to support the active cultural community already found in our Civic Center. This could occur through policies that incentivize or require new development to support the arts via impact fees or provision of needed arts-related spaces.

MARKET OCTAVIA AREA PLAN

The Market & Octavia Area Plan adopted in 2008 includes the general area within a short walking distance of Market Street between the Van Ness Avenue and Church Street Muni stations and along the new Octavia Boulevard that replaced the Central Freeway.

The Hub was included within the boundaries of the Market

and Octavia Area Plan. The Hub, characterized as “SoMa West” was envisioned as a “vibrant new mixed-use neighborhood.” Numerous policies in the plan support this vision.

AN AREA PLAN OF THE GENERAL PLAN AN AREA PLAN OF THE GENERAL PLANOF THE CITY AND COUNTY OF SAN FRANCISCOOF THE CITY AND COUNTY OF SAN FRANCISCO

The Hub is just one component of City efforts to study the social, economic, transportation, land use, and urban design issues in the greater Downtown area. The Planning Department refers to these collective efforts as the “Heart of the City” initiative in its work program.

RELATED PLANNING EFFORTSCITYWIDE WORK PROGRAM: THE HEART OF SAN FRANCISCO

Key Projects

THE HUB

public rea lm / p l a n i m p lem entation

PROJECT BOUNDARY

The hub PROJECT OVERVIEW

Otis S

t

14th St

Haight St

Haight St

14th St

South Van Ness Ave

Van Ness A

ve

Grove St

Golden Gate Ave

Golden Gate Ave

Eddy St

Hermann St

Castro S

t

16th St

Ellis St

Mcallister St

Pierce St

Brod

erick St

Baker S

t

Duboce Ave

Duboce Ave

14th St

Web

ster St

Dolores S

t

07t

Laguna S

tOak St

Fell St

Fell St

Fell St

Grove St

Church S

t

Fulton St

Grove St

Fulton StMcallister St

Fulton St

Turk St

Page St

Page St

Oak St

Oak St

Hayes St

Hayes St

Hayes St

Pierce St

16th St

16th St

Mission S

t

08th St10th St

10th St

12th St

Fillmore S

t

Fillmore S

t

Scott S

t

Scott S

t

Steiner S

t

Steiner S

t

Laguna S

t

Octavia S

t

Buchanan S

t

Goug

h St

Franklin St

Polk St

Turk St

Eddy St

Waller St

Harrison S

t

09th St

Divisad

ero St

Plum St

Mis

sion

St

11th St

Valencia St

Laguna S

t

Mission S

t

Folso

m St

Folsom S

t

Guerrero S

t

Howar

d St

Howar

d St

Valencia St

Noe S

t15th St

St Josep

hs Ave

Mccoppin St

Sho

twell S

t

Julian A

ve

Cap

p S

t

15th St

15th St

Alameda St

Marke

t St

a Vista Eas

t Ave

Marke

t St

Octavia B

lvd

Otis S

t

14th St

Haight St

Haight St

14th St

South Van Ness Ave

Van Ness A

ve

Grove St

Golden Gate Ave

Golden Gate Ave

Eddy St

Hermann St

Castro S

t

16th St

Ellis St

Mcallister St

Pierce St

Brod

erick St

Baker S

t

Duboce Ave

Duboce Ave

14th St

Web

ster St

Dolores S

t

07t

Laguna S

tOak St

Fell St

Fell St

Fell St

Grove St

Church S

t

Fulton St

Grove St

Fulton StMcallister St

Fulton St

Turk St

Page St

Page St

Oak St

Oak St

Hayes St

Hayes St

Hayes St

Pierce St

16th St

16th St

Mission S

t

08th St10th St

10th St

12th St

Fillmore S

t

Fillmore S

t

Scott S

t

Scott S

t

Steiner S

t

Steiner S

t

Laguna S

t

Octavia S

t

Buchanan S

t

Goug

h St

Franklin St

Polk St

Turk St

Eddy St

Waller St

Harrison S

t

09th St

Divisad

ero St

Plum St

Mis

sion

St

11th St

Valencia St

Laguna S

t

Mission S

t

Folso

m St

Folsom S

t

Guerrero S

t

Howar

d St

Howar

d St

Valencia St

Noe S

t15th St

St Josep

hs Ave

Mccoppin St

Sho

twell S

t

Julian A

ve

Cap

p S

t

15th St

15th St

Alameda St

Marke

t St

a Vista Eas

t Ave

Marke

t St

Octavia B

lvd

tisSSt

ooouthVan

Ness

Avve

ee SStt

PPPaagee SSStt

FFrankkin

SSStt

cccccccccoooppppppinn SSttOOOOOOttttiiissss

SSSSSSSStttt

SSSSSSSSSSSSSoooooooooouuuutttthhhhVVVVVaVaaVVVVaVaVaVVVVVVaaVVV nnnn

NNNNeeeessssssss

AAAAvvAvvvAAAAvAvvAAAAAAAAvvAA eeee

FFFFFFFFFeeeeeeeeeeell SSSSSSSSSSSSSSSSSttttttt

PPPPPPPPPPPPaaaaaaaaaaaaaaaaggggggggggggggggggeeeeeeeeeeee SSSSSSSSSSSSSSSSSttttttttt

FFFFFFFFrrrraaaannnnkkkkkkkkllllliiiinnnnSSSSSSSSSSSSSSSSSSS

ttttttttttttt

StSSStStStSttttm Sm Suum Slullum Sum Slum SttSSSSSSSSSSSSSSSSSSmmmmmmmmPPPlPlPPPPPPPPPPPPPPPPPPluuuuuuuuuu ttttttmm SttStStm Sm SSSPlum StSt

MMMMMMMMMMMMMMMMMMiisssssss

sssssssiioooooooonnnnn

SSSSSSSSSSSSSSSttttttttt

St

Slencia S

tia

St

iS

a Sa

Sccccccnnnn

ValenValenVaaaaaaaVaVaVVVVVVVVVaValalenccia S

tS

t

MMMMMMMMMMMMMMMccccccccccccccccccoooooooooopppppppppppppppppppppppiiinnnnnn SSSSSSSSSSSSStttttttttttt

Marke

t St

Marke

t S

Mark

MMMMaMaMMMMMarke

t St

Marke

t St

MaMark

ark

arke

tke

tetSt StSt

e StFFFFeeell SSSStttt

Noe S

tN

oe St

Noe

St

St

StFFFFeeell SSSSttt

0 0.25 0

Miles

the hub

market & octavia Plan Area

s St

tt

ieeeeeeeeee

SSSSStttt

SSSSccccooootttttttttt

SSSSStttt

vvvisssaaaderro

tttt JJJJJJooosseeephhsss

AAAAAAAAAAAveeeeeeee

EEEEEEllisssssss SSSSSSSSSttttttttt

SSSttttttt

PPPPPPPPPPPPPPPiiieeeeeeeeeeeeeeeeerrrrrrrrrcccccccccccccceeeeeeeeSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS

ttttttttttttt

SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSccccccccccccccooooooooooooootttttttttttttttttttttt

SSSSSSSSSSSSSSSSSSSSSSSSSSStttttttttttttttttt

TT

DDDDDDDDDDDDDDDDDDDiivvvvvvvvvviiissssssssssssssssssaaaaaaaaaaaaaaaaaddddddddddddd

eeeerrrrrrrroooooo

SSSSSSSSSSSSSSSSSSSSStttttttttttttt JJJJJJJJJJJJooooooosssssssssseeeeeeeeeeeeeeeeepppppppp

hhhhhhhhhhhhssssssssssssssssAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

vA

vvvvvvvvvvvvvvvvvvvvvvvA

vA

vAA

eeeeeeeeeeeeeeeeeeee

is t

ttt Jose

SEEEEEEElliiissss SSSSSSStttt

SSSSSSSSSSStttttttttttt JJJJJJJJJJJJJJJooooossseeepppppppppp

PROJECT TIMELINE

Date Milestone

JAN–MAR 2016 Project start-up, existing conditions analysis, stakeholder meetings

APRIL 2016 Workshop #1: Urban Form, Land Use, and Public Benefits

JUNE 2016 Workshop #2: Public Realm

FALL 2016 Workshop #3: Refined Options and Designs

OCT 2016–OCT 2018 Environmental Review Process

THE HUB

public rea lm / p l a n i m p lem entation

PROJECT OVERVIEW WHAT IS THE HUB? THE HUB THEN

MISSION STREE

T

SOUTH VAN NESS

MARKET STR

EET

GOUGH STREET

11TH STREET

12TH STREET

VAN NESS

THE HUB TODAY

[From] the 1880s through the 1950s, the intersection of Market, Valencia, Haight and Gough Streets was popularly known as the “Hub,” because no fewer than four streetcar lines converged there either on their way downtown or outbound to outlying neighborhoods... The name “Hub” eventually came to stand for the surrounding neighborhood as well as the intersection and was well-known to residents of the City. By the 1930s the neighborhood was alive with thriving businesses and a surrounding residential population. Many well-known businesses located here because of the...Central location, including the Hub pharmacy (for many years San Francisco’s only 24-hour pharmacy), Hub Bowling and the McRoskey Mattress Company.

From “The Story of the Market Street Hub Neighborhood” Introduction by Larry Cronande

Used car lot on Market Street where Gough now runs to Mission Street, circa 1939.

Market Street near Gough, before 1945. Photographer unknown.

1883 photo looking down Buchanan St. to Market St. and toward the southeast.

Market Street near Van Ness,1920.

Construction linking Market Street with Mission. (S. Van Ness Extension, 1930s)

Gough Street extension, 1949.

Market Street and Van Ness Avenue Intersection

Haight Street and Gough Street Intersection

Colton Street at Gough Street, looking east

Brady Block Otis Street at Gough Street, looking westStevenson Street at Gough Street, looking east

Market Street at Brady Street, looking south

12th Street at Otis, looking north

It sits at the center of the city and is a transit hub, yet currently has poor pedestrian space and is dominated by traffic.

In the Market & Octavia Area Plan, the Hub, or “SoMaWest,” was designated as an area with tremendous potential and challenges.

Market & Octavia Plan Goals:

CREATE A VIBRANT NEW MIXED-USE NEIGHBORHOOD

ESTABLISH A FUNCTIONAL, ATTRACTIVE AND WELL-INTEGRATED SYSTEM OF PUBLIC STREETS AND OPEN SPACES

“This is the one part of the Market and Octavia area where creating a new, truly high-density mixed-use neighborhood can be achieved and would bring tremendous benefit to the city as a whole.”

MECHANICS PLAZA / 1 BUSH

HALLIDIE PLAZA YERBA BUENA GARDENS

UN PLAZA

THE HUB

UNION SQUARE

16TH / MISSION

CASTRO

Hayes ValleyWestern SoMa

The Mission

Civic Center

Upper Market

Mid-Market

EMBARCADERO

33 Gough, City College

THE HUB

public rea lm / p l a n i m p lem entation

CONTEXT WHAT IS HAPPENING IN THE HUB?

1 Oak Street / Build Inc. & Snøhetta and SCB Architects

1699 Market / Urban Communities

Hub Project Boundary Market & Octavia Plan Area Boundary Active Pipeline Projects

The Market & Octavia Area Plan anticipated that most of the housing in the Hub would come from the development of relatively large sites. These larger projects take longer to develop, and due to the recession, generally did not receive much attention from developers following the Plan’s adoption in 2008. However, in the current economic climate, this area is now receiving concentrated attention from the development community. The map above includes active pipeline projects in the plan area and the project details. While no formal application has been filed with the Department, the map also includes two important public sites that fall within the Hub; 33 Gough and 30 Van Ness. Some of the pipeline projects are moving forward under existing zoning, while other projects may wait and take advantage of this process.

1554 Market / Trumark Urban / Handel Architects / Marta Fry Landscape Architects

ACTIVE pipeline PROJECTS & public sites

11TH ST

GO

UG

H S

T

13TH ST

10TH ST

FELL ST

HAYES ST

FRA

NK

LIN S

T

12TH ST

HOWARD S

T

OAK ST

KIN

ST

OTIS S

T

MARKET ST

PAGE ST

IVY ST

LILY ST

MIS

SIO

N S

T

HICKORY ST

PO

LK S

T

ROSE ST

LINDEN ST

MCCOPPIN ST

VALE

NC

IA S

T

KISS

LING

ST

BRADY ST

GRACE ST

PE

AR

L ST

ISIS

ST

HAIGHT ST

PLUM ST

OC

TAV

IA S

T

ELG

IN PA

RK

JESSIE

ST

LAFAYETTE ST

WAS

COLTON S

T

STE

VE

NS

ON

ST

SO

UTH

VAN

NE

SS

AVE

DUBOCE AVE

LASK

LECH WALESA ST

BURNS PL

WO

OD

WA

RD

ST

CHASE CT

WALLER STGOUGH ST

NATOMA ST

S

STEVENSON ST

OC

TAV

IA S

T

MINNA S

T

JES

SIE

ST

JESSIE

ST

12TH STSTEVENSON S

T

1 OAKSTATUS Environmental

Application FiledHEIGHT 400/120UNITS 300- Affordable 60 (20% off-site)PARKING 69RETAIL 7,000sf

STATUS Pre-PPA (For sale)HEIGHT TBDUNITS TBD- affordable % TBDPARKING TBDRETAIL TBD

STATUS Environmental Application FiledHEIGHT 400/120UNITS 767- affordable TBDPARKING 275RETAIL 20,400sf

STATUS EntitledHEIGHT 120UNITS 220- affordable 44 (20% off-site)PARKING 97RETAIL 7336sf

STATUS Environmental Application FiledHEIGHT 250/85 320/120 (office)UNITS 550 --- affordable 110 (20%) --PARKING 275 89RETAIL 45,900sf retail 462,800sf office

STATUS EntitledHEIGHT 120UNITS 109- affordable 13 (12%)PARKING 28RETAIL 4,560sf

STATUS EnvironmentalApplication Filed

HEIGHT 120UNITS 584- affordable 107 (18%)PARKING 264RETAIL 9,275sf

STATUS Preliminary Project Assessment

HEIGHT 250/320/450UNITS 354/483/618- affordable 107 (18%)PARKING 264RETAIL 9,275sf

STATUS EntitledHEIGHT 85UNITS 160- affordable 19 (12%)PARKING 97RETAIL 3,937sf

STATUS Pre-PPAHEIGHT TBDUNITS TBD- affordable % TBDPARKING TBDRETAIL TBD

1554 Market

1601 Market (Brady Block)

30 Otis (Carpet Store)

1699 Market (Flax)

33 Gough (City College)

30 Van Ness (City Office Building/Walgreens)

10 South Van Ness (Honda Dealership)

1500 Mission (Goodwill)

1601 Mission (Tower Car Wash)

1601 Mission / Trumark Urban / Handel Architects / Surface Design Landscape Architects

THE HUB

public rea lm / p l a n i m p lem entation

CONTEXT WHAT IS HAPPENING IN THE HUB?

Van Ness Bus Rapid Transit (BRT) and Streetscape Project

Muni LRV Fleet Replacement & Expansion Over 200 new Light Rail Vehicles (LRVs) have been purchased. While existing LRVs can carry 120 passengers, the new LRVs can carry over 200 passengers. The new cars will be larger, quieter, more reliable and safer. Many of the routes that run as 1-car trains today will increase to 2-car trains in the future. It is anticipated that the first new vehicles in the fleet will arrive in 2017.

Replacing Aging Wiring & SwitchesThis is a MUNI priority that will help smooth train flow and speed, and improve safety and system reliability and resilience.

Rail Capacity StrategyThis strategy identifies near-term and long-term investments to reduce crowding of the MUNI Metro system and improve transit service. A long-term transportation investment is under consideration for the Division Street corridor.

Source: Draft SFMTA Rail Capacity Strategy, February 2016

Long Range Transportation PlanSan Francisco’s Long-Range Transportation Planning Program (LRTPP) is a multi-agency collaborative effort to tackle San Francisco’s transportation challenges today and into the future. The LRTPP includes development of a long range Transportation Vision to set a course for a robust, world-class, and equitable transportation network for our city, along with a plan to sustainably invest in and manage our transportation system to address existing and future transportation needs.

TRANSPORTATION PROJECTS underway

MAJOR TRANSIT CAPACITY INVESTMENTS and programs

Transportation Sustainability Program The Transportation Sustainability Program (“TSP”) is an initiative to improve and expand the transportation system to help accommodate new growth and create a policy framework for private development to contribute to minimizing its impact on the transportation system, including helping to pay for the system’s enhancement and long-term expansion. More information on the TSP can be found at: http://sf-planning.org/transportation-sustainability-program

14 Mission Rapid Project This project will provide dedicated transit-only lanes to allow buses to bypass traffic, reducing delay and making for a smoother ride. It will also consolidate stops along the route for improved efficiency and increased frequency during the AM and PM peak, making for a less crowded and more reliable ride.

Folsom / Howard Streetscape ProjectThis project, identified in the Central SOMA Plan, will improve safety for all forms of transportation on Folsom Street and Howard Street, address the future transportation demands of additional residential and commercial development in the SoMa neighborhood, encourage comfortable and safe bicycling and walking for all users, and enhance the role of transit to more effectively serve the neighborhood.

Better Market StreetSan Francisco’s vision for a Better Market Street will reconstruct the City’s premier cultural, civic and commercial corridor and the region’s most important transit street to make it easier and safer for people to get around and creating a vibrant and inclusive destination where people want to live, work and visit. The rendering above depicts one option proposed for the Better Market Street Project.

11th Street Bikeway11th Street is an important connecting route between Market Street and Division Street. The 11th Street corridor has existing bike lanes and bicycle-friendly signal timing but the goal is to make 11th Street safer and more comfortable for bicycling and walking. The street will be upgraded to better facilitate multimodal transportation and could include protected bikeways. Preliminary design is under way.

Grove Street BikewayPlanning is under way for potential walking and biking improvements to Grove Street as a part of the nearby Civic Center Public Realm Plan. Grove Street improvements could include pedestrian and bicycle safety upgrades and other streetscape enhancements such as bike lanes in both directions, protected bikeways, enhanced pedestrian facilities, new rain gardens or other stormwater management features, bulbouts or other traffic calming measures, or other features.

Page Street Bikeway/Green ConnectionPage Street is receiving attention as part of the Octavia Enhancement Project and the Lower Haight Public Realm Plan. Improvements will build on the recent addition of a center-running green bike lane and green bike turning boxes, and will capitalize on Page Street’s important role as a key east-west Green Connection route through the Upper and Lower Haight neighborhoods.

Folsom Street Bikeway/Green ConnectionAs a long-term Green Connection route, Folsom Street is identified as an important connecting route for pedestrians, bicyclists, and other active transportation users. Recent improvements to Folsom Street have included bike lanes south into the Mission and pilot separated bikeways through SOMA (as shown above). Additional improvements would continue to enhance the street as a major route for sustainable transportation, green the street and upgrade its stormwater management capabilities, and improve its role as an urban wildlife corridor.

The new Van Ness BRT will improve transit service along Van Ness Avenue, by reducing transit trip times by as much as 32%. In addition, this project will improve pedestrian safety and comfort, enhance the street’s urban design, and strengthen the identity of Van Ness Avenue. Construction is scheduled to begin in late Spring 2016.

to Downtown

Mission St

Plum

St

S. Van Ness Ave Otis St

Gou

gh S

t

Brad

y St

StGough and Otis

14R

14R

New 14 Rapid Stop

Van Ness BRT Project

New 14 Rapid Stop